snojam 2009 a live green concert event @ bear mountain resort
DESCRIPTION
TRANSCRIPT
ThepremierSouthernCaliforniaWinterJamSession
March13‐15,2008
MARCH13‐15
SnoJAM2009PREMIERWINTERCONCERTEVENT@BEARMOUNTAINRESORT
Doyouwanttobedown?Snow–Friends‐Music‐Fashion‐Celebrities–Parties
SATURDAYMARCH14THCONCERT
CONFIRMEDARTIST:+RAYJPOTENTIALARTISTS:+RAEKWON(WU‐TANGCLAN)YOUNGJOCK‐SLIMFROM112–BRANDY+REGGAE&INDIEACTS
CELEBRITYLEARNTOSKIPROGRAM
WorldFamousDJ’sThaGoodfella’s&CelebrityGuestwillbebroadcastinglivefromBearMountainResorthostingSnoJamandthe“LearntoSnowboard”program!+Twenty(20)peoplewillbegivensnowboardinglessons+SponsorswillhavelivebroadcastmentionsandsignageintheLearntoboardarea.+VideoRecapoftheparticipantsandsponsors.
THEACTIVEAUDIENCE
TARGETCONSUMER:+PROGRESSIVE/ACTIVE+21‐35YEARS+SOUTHERNCALIFORNIA+HOUSEHOLDINCOME$50K++REACHNEWANDEXISTINGCONSUMERSINTHEIRELEMENT
TAKEOVERTheSPOTS+NORTHWOODSRESORT(56ROOMHOTEL)MARCH13TH–15TH VIPPARTIES,KARAOKE,LODGING,GIVEAWAYS+BEARMOUNTAINRESORTSATURDAYMARCH14THTHROUGHSUNDAYMARCH15TH
LIVEBROADCAST,CONCERT,LEARNTOSKIPROGRAM,KARAOKE
THECAUSECreatingGreenAwarenessinSouthernCalifornia+InternationalEarthDayMarch25th+TheGreenVillageatBearMountainResorts(BoothOpportunities).+GreenPages(mixingthelifestylewithLOHAS)+GreenTips(on‐air,print&webcampaign.)
FACTSHEET
+CreatingGreenAwarenessinSouthernCalifornia+#1SnowboardingPark&winterresortinSouthernCalifornia+Reachingactiveconsumersages21‐35.+PremierWeekendHotelTakeover+SexyCelebrityLearntosnowboardprogramforladies+VIPoffmountainevents+2daysofslopesideevents+1LiveperformanceatBearMountainResort+LiveBroadcast+Pre&PostSnoJamEvents
BEARMOUNTAINRESORTS MUSIC
RADIO DIGITALTVCONTENT
TASTEMAKER
SnoJAM2009+PROJECTGREEN
ELEMENT+MEDIA
WEMOVETHECROWDPREEVENTS:+SNOJAMGIVEAWAYSATRETAIL&TASTEMAKEREVENTSONTHEMOUNTAIN:+LIVECONCERT–FASHION–KARAOKE–STAY&PLAYPACKAGES–NIGHTEVENTSPOSTEVENTS:+POSTEVENTCONCERTST.PATRICKSDAYINLOSANGELES
ThepremierSouthernCaliforniaWinterJamSession
March13‐15,2008
MARCH13‐15
SnoJAM2009+MEASURABLESAFTEREFFECTDetails:+PHOTOANDVIDEORECAP+POSTPARTY3/17FEATURINGSNOJAMARTIST(S)+VIRALRECAPONALLONLINEPARTNERS+THANKYOUMENTIONSON93.5THEBEAT
+6WeekRadiocampaignandLiveBroadcastonatBearMountainResort. Reachingover500,00093.5TheBeatFMlisteners.+4WeekTVCampaigninsideCoffeeBean,JackintheBox,JuiceitUp&Robeks. Reachingover700,000consumersinpopularretaillocations.+8Eblastssentouttodigitalopt‐insocialnetworks:Fusicololgy,going.com,thebeatfm.com,myspace,facebooketc. Reachingover200,000subscribers.+Signage&BoothopportunitiesatBearMountainResortMarch13th‐15th. Dailyexposure:2000peopleperday.+ConcertonthemountainfeaturingahitrecordingartistSaturday3/14/09. Estimatedattendance:3500+Signageandpop‐upstoreopportunities@TheBlockHotel+Karaoke/comedypartyatBearMountainLodge&TheBlockHotel+Drivetraffictoretaillocationswithlifttickets&stayandplaypackages.
MEASURABLES