HOW GREAT CLIPS TURNED RECRUITMENT MARKETING

INTO A DISCIPLINE

J a red NypenTALENT ACQUISIT ION DIRECTOR, GREAT CLIPS INC.

• Family owned• Privately held• Minneapolis, MN• Started in 1982

• Over 4,000 salons

• Canada and U.S.• 1200 owners• 100% franchised

Recruit ing Strategy1. Schools2. In-salon & Community3. Online

Problem #1:

No Network

Problem #2:

No Content

Our Mission1. Employer Brand and Content2. Licensed Stylist Network

Employer Brand Pi l lars• Creativity• Development• Family or Team Environment• What Great Clips Offers

Content Strategy• Industry• Career• Great Clips

• Scrub the data• Enhance career site• Automate message

Levels of Recruitment

3

2

1 Advertising

Engaging

Relationship Building

Recruitment Marketing• Employer brand• Content strategy• Talent Community/Network• Engagement strategy• Candidate relationship

Thank you !jared.nypen@greatclips.com

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