smashfly transform: how pwc changed its thinking to better attract candidates

13
RECRUITMENT TO RECRUITMENT MARKETING How PwC Transformed Its Thinking to Better Attract Candidates

Upload: smashfly-technologies

Post on 16-Apr-2017

260 views

Category:

Recruiting & HR


0 download

TRANSCRIPT

Page 1: SmashFly Transform: How PwC Changed Its Thinking to Better Attract Candidates

RECRUITMENT TO RECRUITMENT MARKETING

How PwC Transformed Its Thinking to Better Attract Candidates

Page 2: SmashFly Transform: How PwC Changed Its Thinking to Better Attract Candidates

J ohn MayTalent Acquis i t ion Transformation Leader , PwC

Sondra D ryerRecruitment Market ing Leader , PwC

Page 3: SmashFly Transform: How PwC Changed Its Thinking to Better Attract Candidates

Agenda1. Our talent acquisition journey2. Lessons learned & best practices3. The future

Page 4: SmashFly Transform: How PwC Changed Its Thinking to Better Attract Candidates

External factors changing the TA landscape• Increasing mix of ski l ls and types of

candidates – demand exceeds supply• Technology and social media

disrupting• Talent brand more important than

ever• Candidates behaving as consumers

Page 5: SmashFly Transform: How PwC Changed Its Thinking to Better Attract Candidates

Hiring 17,000 Professionals by the numbers• 1.5 mi l l ion steps*• 14 different ways to recruit• 43 decis ions for each hire• 352,000 touch points

involv ing roughly 65 d ifferent roles

• Roughly 555,000 manual steps

Page 6: SmashFly Transform: How PwC Changed Its Thinking to Better Attract Candidates

Our Vision for World Class Talent Acquisit ion

Dist inct ive

• D i s t i n g u i s h i n g & c o n s i s t e n t s t a ke h o l d e r e x p e r i e n c e

• Re l a t i o n s h i p d r i v e n

• C l e a r l y a r t i c u l a t e d f r o m v a l u e p ro p o s i t i o n

Agile• Re s po ns i v e

t o c ha ng e

• Sc a l e s qu i c k l y

• C o n t i n u o u s c a n d i d a t e i d e n t i fi c a t i o n

Innovative• Ad v a n c e d

t e c h n o l o g i e s

• D a t a d r i v e n de c i s i o n ma k i n g

• C ut t i n g e d g e a c t i v i t i e s a n d p ro c e s s e s

Efficient• S t re a m l i n e d

p ro c e s s e s

• Fa s t e r de l i v e r y

• I mp ro v e d c a n d i d a t e qu a l i t y

Page 7: SmashFly Transform: How PwC Changed Its Thinking to Better Attract Candidates

PwC’s Recruitment Marketing Goals• Link PwC’s Purpose to the value of a

career at the firm• Humanize the firm by creating a personal

connection with the candidate• Provide insight into our culture, our firm

and our variety of career opportunit ies• Establ ish an act ive network of PwC brand

ambassadors

Page 8: SmashFly Transform: How PwC Changed Its Thinking to Better Attract Candidates

246 Bi l l ion emails a day by 2019We don’t have the attention span for that

Page 9: SmashFly Transform: How PwC Changed Its Thinking to Better Attract Candidates

What do mil lennials want to know about a potential employer• Workplace culture• Communication and

work styles• Compensation and

career structure• Career development

and opportunit ies• Work/ l i fe balance

Page 10: SmashFly Transform: How PwC Changed Its Thinking to Better Attract Candidates

Measuring ImpactBefore Recruitment Marketing Platform

• Re c r u i t i n g w e b s i t e s t r a ffi c p e r mo n th , p e r p a g e

• S o c i a l m e d i a po s t s , v a r i e d by t i m i n g o f fi rm i n i t i a t i v e s

• I n i t i a t e d “ c o l d c a l l ” e m a i l s a n d L i n ke d I n i n - ma i l s

• Pe o p l e w o u l d a pp l y – t he n e n te r t h e “ b l a c k h o l e ”

After Recruitment Marketing Platform

• C re a t i o n o f l a n d i n g p a g e f o r s p e c i fi c c a mp a i g ns a nd a u d i e n c e s

• A b i l i t y t o t r a c k s o c i a l m e d i a e n g a g e m e n t do w n t o a p p l i c a t i o n t h ro u gh un i v e r s a l t r a c k i ng c o d e s

• B u i l d i ng t a l e n t c o mm u n i t i e s b a s e d o n i n t e re s t s = w a rm l e a ds

• Fo c u s re s o u rc e s o n a re a s o f g re a t e r i mp a c t

Page 11: SmashFly Transform: How PwC Changed Its Thinking to Better Attract Candidates

Quick Wins• Tu rn yo u r rec r u i t e r s i n to b ra nd

a mbas s a do rs• Pr i o r i t i z e ma rke t i n g effo r t s t o ma x i m i z e

va l ue

Page 12: SmashFly Transform: How PwC Changed Its Thinking to Better Attract Candidates

Thank You!

Page 13: SmashFly Transform: How PwC Changed Its Thinking to Better Attract Candidates

B O S T O N | 2 0 1 6