the trilogy of modern talent acquisition: employer branding, recruitment marketing, unified...

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The Trilogy

of Modern Talent

Acquisition:


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Featured Speaker


Agenda

Consumerization of the

Candidate Experience

Employer Branding

Recruitment Marketing

Recruitment Analytics

Q&A


Agenda

Consumerization of the Candidate

Experience


Who is a Candidate?

Can-di-date: anyone who is engaging with your

employer brand while exploring the possibility of a

new job, now or in the future, who hasn’t applied, or

is no longer being considered for a position.


Consumerization of the Candidate Experience

1. Candidates Are In

Control

1. Candidates

Research Like

Consumers

(Because They

Are)

1. Candidates Care

About Culture AND

Jobs


Today’s Candidates

51% have buyer’s remorse

due to an inaccurate picture of the job

70% trust online reviews

and ratings as a source of brand info

95% are influenced by reviews

from those inside the company


Employer Branding


Lars SchmidtFounder, AmplifyTalent.com

“Having a strong

employer brand

is no longer a luxury,

it’s an imperative.”

Let’s Talk about What an Employer Brand Is…


What is an Employer Brand?

Culture

Employee Opinions

Candidate Opinions

Corporate Brand


Monitoring Your Own Brand’s Performance

Understand employees’ likes and dislikes

Monitor candidate activity

Target key demographics

Drive targeted awareness around specific initiatives

Compare your company with competitors


Recruitment Marketing


Recruitment

Marketing:

Everything you do to

promote your employer

brand and attract,

engage and nurture

qualified candidates

pre-application.

What is Recruitment Marketing?


Beginning the Relationship Earlier

with Recruitment Marketing

R + RM = MR


Content That Helps Convert - Awareness

Blog Articles

Employer Brand

Content

Job Ads

Events SEO Landing Pages


Content That Helps Convert - Consideration


Content That Helps Convert - Application

• Newsletters

• Targeted Job Campaigns

• Recruiter Engagement

• Company News

• Industry Articles

• Continuing Education

• Webinars

• Blogs

• White Papers


Pro-Tip: Curate First, Create Second

Leverage industry

thought leaders to

deliver meaningful

content to

candidates via

newsletters and

social

• Subscribe to all

content channels

from Marketing

• Use Feedly to keep

up to date with

industry

publications

• Determine a

“content” expert on

team


Recruitment Analytics


Baseline Measures for Talent Acquisition Success

0

500

1000

1500Today’s Metrics:

Filled Jobs

Time / Fill

Cost Per Hire

Cost Per Applicant

Cost Per Qualified Candidate


2015: What TA will be measured on - Brand

Brand

• Brand Sentiment

• Brand Awareness


2015: What TA will be measured on – Talent Network

• Current Talent Pipelines

• # of CRM Contacts Per Month

• Per Critical Skill Family

(Sales, Engineering, Developers, etc.)

• % Nurtured to Conversion


2015: What TA will be measured on – Conversions

Qualified Candidate Per Source

Hires Per Source

Sources of Influence


5 Keys to Unified Analytics in Talent Acquisition

Complete: Is everything be measure?

Real-time: Is the data current?

Centralized: Is work required to combine data sets?

Accurate: Is there trust in systems for data capture?

Integrated: Is the data integrated across strategy?


The Modern Recruiting Organization

The Modern Recruiting Strategy is...Brand Led,

Recruitment Marketing Executed,and Data Driven.

Recruitment

Marketing

Unified

AnalyticsEmployer

Brand


Questions?

Type them into the question pane

Chris Brablc

Director of [email protected]

@cbrablc

http://blog.smashfly.com/

Dina Rulli

Talent Acquisition Manager [email protected]

@dinascucina

the trilogy of modern talent acquisition: employer branding, recruitment marketing, unified...

Recruiting & HR