smartphone usage ireland
DESCRIPTION
Smartphone usage in Ireland projected to be 71% by years end.TRANSCRIPT
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Urban Renström
Connected Ireland
Smartphone Uptake and Usage
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Urban Renström
Is achievable
!
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Urban Renström
the opportunity to win online
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…is massive…
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Urban Renström
3,229,109Irish
Connected to Internet
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…and by December 2012...
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2010 2011 2012
35%
49%
71%
30%
40%
60%
71% Of All Irish Will Have Smartphones!
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…and Tablets...
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…will grow to 40% of population.....
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…and Laptops...
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… 95% of population….
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Urban Renström
…it’s Men and Women…
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Smart Phones and Gender
Male
Female
52% 46%
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…Dublin and Everywhere...
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Regional Distribution
DublinRest of Ireland
46%56%
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...Yes, its mostly young but, not exclusively...
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Irish Smartphone Penetration
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Urban Renström
Retailers take note!!!
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...11% use Mobile Payments/Wallet today...
…Will be 2 million by December 2012…
0
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Urban Renström
1. Mobilize your existing website • different needs and perform different tasks• Smaller screens
2. Content for Smartphone's• Think “Google Maps”• “Mobile only deals - here is a coupon“• Videos, audio, and blog posts – product reviews, etc.
3. Enable mobile payment • Think a competitive advantage Growth will be impressive, lead the pack.
4. Social Network enabled• Facebook, Twitter, Google+ and Foursquare
Marketing Takeaway - Implication for Business owners
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Urban Renström
Thanks for Reading
Connect :
@urbanrenstromurenstorm at vikingmarketingsolution dot iewww. vikingmarketingsolutions.ie
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