SNAPCHATUSAGE IN

14% of the Irish mobile internet audience use Snapchat

61% of Irish users are on it everyday

9/10 users are under 35 years old

Making Ireland the most Snapchat-obsessed country in the world, beating the USA (13%), the UK (13%) and Australia (11%)

Putting it ahead of FB Messenger (52%), Whatsapp (51%) and

Viber (29%)

Sources:http://www.globalwebindex.net/blog/snapchat-highest-in-ireand-and-USA

http://www.ipsosmrbi.com/social-messaging-quarterly-survey-november-14.html

http://www.independent.ie/business/technology/255000-irish-users-possibly-affected-by-snapchat-hack-29881104.html