Download - Smartphone Usage ireland
Urban Renström
Connected Ireland
Smartphone Uptake and Usage
Urban Renström
Is achievable
!
Urban Renström
the opportunity to win online
…is massive…
Urban Renström
3,229,109Irish
Connected to Internet
…and by December 2012...
2010 2011 2012
35%
49%
71%
30%
40%
60%
71% Of All Irish Will Have Smartphones!
…and Tablets...
…will grow to 40% of population.....
…and Laptops...
… 95% of population….
Urban Renström
…it’s Men and Women…
Smart Phones and Gender
Male
Female
52% 46%
…Dublin and Everywhere...
Regional Distribution
DublinRest of Ireland
46%56%
...Yes, its mostly young but, not exclusively...
Irish Smartphone Penetration
Urban Renström
Retailers take note!!!
...11% use Mobile Payments/Wallet today...
…Will be 2 million by December 2012…
0
Urban Renström
1. Mobilize your existing website • different needs and perform different tasks• Smaller screens
2. Content for Smartphone's• Think “Google Maps”• “Mobile only deals - here is a coupon“• Videos, audio, and blog posts – product reviews, etc.
3. Enable mobile payment • Think a competitive advantage Growth will be impressive, lead the pack.
4. Social Network enabled• Facebook, Twitter, Google+ and Foursquare
Marketing Takeaway - Implication for Business owners
Urban Renström
Thanks for Reading
Connect :
@urbanrenstromurenstorm at vikingmarketingsolution dot iewww. vikingmarketingsolutions.ie
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