SMARTELLA

What kind of difficulties do you experience in rainy

days?

WHO ARE WE?

• Establishment: 1992• Founder: Erdal Eren• Awards

• Quenn Elizabeth Innovation Award • 3rd Most Innovative R&D company• Forbes Most Innovative R&D Companies List

• Successful Ideas• Smart Pen ( Cooperation with Android)• Solar Powered Camping Tent• Tile• Smart Watch ( Cooperation with Ios)

WHY ARE WE HERE?•In order to contribute to •innovation with our• Smart Umbrella.

GENERALFLOW OF PRESENTATION

• FEATURES • FUNCTIONS • BENEFITS

• MARKET ANALYSES• COST ANALYSIS

• FINANCIAL ANALYSIS• CONCLUSION

FEATURES Of

SMARTELLAStrecherRib

ShaftHandle

Canopy

CANOPY

SHAFT and

HANDLE

Internal

Cables

Stepper Motor

Battery

Buttons

Light Under the Handle

STRUCTURE

What are the main functions of

Smartella?

FunctionsOf

Smartella

Horizantal Movement

Vertical Movement

Wind Blockage

Bluetooth System

Radio

Lightening System

Loudspeaker System

Movement

Vertical Horizontal

Wind Blockage

Bluetooth System

BluetoothSystem

. .Radio Function

Lightening System

Loudspeaker System

Benefits of Smartella

For Users

Using it with 2 or 3 person at the same time

Passing through the doors easily.

Walking in the crowded places without crashing.

For Users

Walking without getting wet due to rain in windy and rainy weathers

Connecting electronic devices

Seeing the floor easily at night with lightening system.

Answering the phone calls via Bluetooth system

For Manufacturer Supplying the raw material easily Earning high amount of profit. Increasing its brand value thanks to this product Producing it without high engineering skills. Increasing its brand value thanks to this product

MARKET ANALYSIS

YES84%

NO16%

Results

YES NO

• GO GO WENDY• $50 EXTRA • 1250 PARTICIPANTS• 1055• 195

MARKET ANALYSIS

Year 1 Year 2 Year 3 Year 400.050.1

0.150.2

0.250.3

0.350.4

8.00%

15.00%

24.00%

30.00%26.00%

22.00% 21.00% 21.00%

38.00% 36.00%

30.00%27.00%28.00% 27.00%

25.00%22.00%

Smartella’s Position in the Smart Umbrella Market

Smartella Competitor 1 Competitor 2 Competitor 3

COST ANALYSIS-I

General Sales Price For Smart Umbrellas (USD) From Lowest to HighestSenz Umbrella $59.99 USDKisha Umbrella $79.99 USDNanoNuno Umbrella $98 USDLight Saber Umbrella $99.99 USDHaz Umbrella $129.99 USDAVERAGE Price For a Smart Umbrella

$93.5 USD

COST ANALYSIS-2Cost of Additional MaterialsCost of Changing Size and Vertically Moving Mechanism

$15 USD

Cost of Wind Blocking System $12.5 USDCost of Radio Function $10 USDCost of Lightening System $5.2 USDCost of Loudspeaker System $4.5 USDTOTAL Cost of Additional Materials

$49.2 USD

COST ANALYSIS-3Final Market Value For Smartella

Average Price For a Smart Umbrella $93.5 USD

Total Cost of Additional Materials $49.2 USD

FINAL Market Value For Smartella $142.7 USD

COST ANALYSIS

QUALITYUNIQUEMULTIFUNCTIONALEXCEPTIONAL

FINANCIAL ANALYSIS

Year 1; 50000

Year 2; 65000

Year 3; 90000

Year 4;

110000

Sales

Year 1Year 2Year 3Year 4

1st Year

; $400,00

02nd Year

; $520,00

0

3rd Year; $720,000

4th Year; $880,000

Profit

1st Year2nd Year3rd Year4th Year

• $8 per Smartella

• Profit and Increasing Brand Value •High Market Share

Innovative Functions

SMARTELLA

•Innovation for Our Future

•THANK YOU!