smart & forward thinking sales
TRANSCRIPT
Grow your sales and personal
income by simply offering
FINANCING on each project
The Average Homeowner Has Less
Then $5,000.00 In Their Savings
Account• Knowing this should highlight the benefit to
offer financing when the project exceeds
$500.00.
• They may have the $500.00 but they may
hesitate spending it.
• However, they may feel confident spending
about $50.00 a month to get the job done.
Average American Savings• In May 2010 the U.S. Department of Commerce
reported that consumers only saved 4 percent of their disposable income.
• A Retirement Confidence Survey released by the Employee Benefit Research Institute in 2010 reported that 27 percent of respondents have less than $1,000 in savings and only 46 percent have calculated what they need to save for retirement.
• In September 2009 a Bank’s survey showed 61 percent of Americans could only live three months or less on their savings, with 38 percent stating they don't have enough saved to cover one month's expenses.
Sales people who consistently offer
financing :• Increase closing ratio by 40% or more!
• Have 20% larger projects!
• Make greater margin per job!
Most importantly, financing helps
overcome cash separation anxiety.• Most simply do not have the cash!
Build the “dealer fee” into the sale price; then
offer a cash discount!
Initial Job Cost: $5,000.00
Example: PLAN 505
Dealer Fee: 3.75% ($5,000 x .0375 = $187.50)
Final Quoted Price: $5,187.50
(13.99% APR with 2.00% monthly payment
factor) Payment = $103.75
(5,000 x .02 = 103.75)
It may look simple and uninspiring at first, but you
never know what could be underneath. So, when you quote your price, quote GOOD,
BETTER AND BEST then let the customer
CHOOSE!
Always Include Two Or Three
Financing Options
In Every Bid
The RICH want it!
The Poor cannot get it!
The Middle Class need it!
ALWAYS OFFER FINANCING -
EVEN IF YOU THINK THEY DO NOT NEED IT.
The job total to
be financed is
located in the cell
to the right
“Job Total” or
“Senior Total”
becomes the
CASH PRICE.
Quote the price
to be financed
as the “Total” for
this project.
“Job Total” or
“Senior Total”
becomes the
CASH PRICE.
Patrick has
preselected
three plans
for you to
offer the
customer.
One
Two
Three
Customer wants to make the
same monthly payment. This
option is 13.99% APR for the
duration of the loan.
Customer wants to make the
same payment, but wants a set
term. This option is 13.99%
APR for 36 months.
Customers who are opposed
to Interest! This option is 0.0%
APR for 12 months.
When Customers Need A Low Payment
Let’s say the total project is $13,763.75
$13,763.75 x .035 = 516.140625 or $516.14
13763.75 + 516.14 = $14,279.89 New Grand Total
14279.89 x .020 = $285.60 each month for term
The “Dealer Fee” is
passed on to the
customer by adding
the “Fee” to the
Grand Total of the
Contract.
When Customers Need A Fixed Payment
Let’s say the total project is $13,763.75.
$13,763.75 x .0250 = 344.09
13763.75 + 344.09 = $14,107.84 New Grand Total
14107.84 x .03417 = $482.06 each month for 36 months.
The “Payment
Factor” is used to
calculate the
payment per the
selected plan #.
When Customers Wants EQUAL Payments & On Interest
Let’s say the total project is $13,763.75
$13,763.75 x .08333 = 997.87
13763.75 + 997.87 = 14,761.62 New Grand Total
14761.62 x .08333 = $1,230.09 each month for 12 months
Learn to file application and Sales Slip on-line.
www.GEMONEY.COM
Go there and look around.
Plan 505 Plan 733 Plan 412 Description
$13,763.75 $13,763.75 $13,763.75Project Total
516.14 344.09 997.87Dealer Fee
14279.89 14107.84 14761.62Financed Amount
0.02 0.03417 0.08333Factor
$285.60 $482.07 $1,230.09 Monthly Payment
≈ 64 36 12Number of Months
≈ $18,600.00 $17,354.34 $14,761.03True Cost of Project
≈ $4,300.00 $3,590.59 $997.28Finance ChargesGUESS
When you given the customer options…• they buy.
When you select for the customer…• you sell.
Most people want the best…• Always offer …
GOOD
BETTER
BEST
What “they choose” is the BEST for them.
GOOD
SELLING!