SMART. SIMPLE. SECURITY THAT FITS YOUR BUSINESS.

RESELLER BROCHURE

CONSUMERIZATIONWith mobile devices outselling PCs and cloud-based applications being used to share information, consumerization is a reality. Users no longer have a one-to-one relationship with their company-issued device or the corporate applications and network. There is a sense of distinct urgency amongst consumers and corporations alike to find a way to protect information flowing in this anytime, anywhere, any device world.

CLOUD AND VIRTUALIZATIONThe move away from data centers towards a more agile IT environment with virtualization and the use of cloud-based computing is occurring in every organization. Cost and operational efficiencies are realized as organizations increasingly choose to use the cloud to host business applications. And in this borderless IT world, organizations are turning to security solutions that are built for cloud and virtualized environments.

The security landscape has dramatically shifted. New device types, new computing models, and the industrialization of cybercrime are forcing organizations across all markets to make new IT strategies and investments. Trend Micro and its global network of resellers are capitalizing on this growing business opportunity.

CYBER THREATSAs the cyber threat environment evolves, threat protection must evolve as well. Advanced persistent threats (APTs) and targeted attacks have proven their ability to penetrate standard security defenses and remain undetected for months while siphoning valuable data and intellectual property or carrying out destructive actions. Traditional techniques are simply no longer adequate to secure organizations against cyber attacks, particularly given the new complexities of consumerization, cloud, and virtualization.

Take Advantage of Today’s Dynamic Security Market

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Trend Micro is on the forefront of today’s dynamic security market. For over 25 years, we have been protecting customers from the ever-evolving IT threat landscape. Today, with over $1 billion in sales and 5,200 employees worldwide, including 1,200 threat experts and support engineers, we are the world’s largest pure-play security software company. Our top-ranked solutions mitigate risks by protecting sensitive information across physical, virtual and cloud environments for over 500,000 organizations and millions of consumers worldwide. And we continue to innovate to ensure customers stay ahead of the latest threats.

Evolving Threat Landscape: Increasing number, variety, frequency, sophistication and impact of threats

SMART, SIMPLE, SECURITY THAT FITS YOUR BUSINESSWe deliver solutions that provide SMART protection against loss, theft and cyber attacks, with a layered approach that provides security for all user activities, regardless of device, location, or application. Our solutions provide real-time protection from the cloud that is transparent to end-users.We deliver solutions that are SIMPLE to manage and deploy, with centralized visibility and control. Our solutions are lightweight, have minimal impact on server and network efficiency, can be on-premise or hosted, and are priced and packaged to meet your requirements.We deliver SECURITY THAT FITS YOUR BUSINESS, and the evolving ecosystem. Our solutions are channel-friendly. They are are optimized for a broad range of operating systems and platforms, and work seamlessly with complementary technologies and applications. Trend Micro is the security vendor you need, and the security partner that customers demand. We are constantly innovating to deal with the latest security threats, and are 100% focused on security.

TREND MICRO™ SMART PROTECTION NETWORK™

Smart protection begins with global threat intelligence powered by Trend Micro Smart Protection Network data mining framework. It is the industry’s first cloud-based threat detection and correlation infrastructure, and is used by all our solutions and products. Our Smart Protection Network detects real-world threats faster than the competition, providing the best performance, with the least impact on users and network resources.

Trend Micro: Leading the Way

LEADING THE WAY WITH A HISTORY OF CONTINUOUS SECURITY INNOVATION

Flexible, interconnected threat defense

Cloud security optimized for AWSProtection

against targeted attacks

Agentless security for virtualized environmentsCloud-based

global threat intelligence

Gateway virus protection

Mail server protection

Security functionality provided by Trend Micro

Advanced Threat Detection Anti-malware Application Control Application Scanning Behavior Monitoring Browser Exploit Protection Command & Control Blocking Contextual Threat Analysis Custom Sandboxing Data Loss Prevention Device Policy Encryption Host Firewall Integrity Monitoring Log Inspection Threat Impact Assessment Vulnerability Protection / Intrusion Prevention Web Reputation

Corporate server protection

Anti- malware

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2014

Advanced Malware

Traditional Malware and Data Leaks

Vulnerability Exploits Targeted Attacks

+ + +ADVANCED

1. CHANNEL SALES DRIVEN Since day one, Trend Micro has been 100% committed to the success of our channel partners. With virtually all Trend Micro sales to businesses going through our channel partners, we generate a massive volume of new and renewal transactions every year that are fulfilled by resellers. Our global team of sales and channel account managers works closely with resellers and helps drive new business by actively identifying and qualifying sales opportunities that our partners ultimately fulfil.

2. EXPANDING BUSINESS OPPORTUNITYTrend Micro delivers market-leading security solutions that address three important and expanding business opportunities for resellers.

Complete User Protection: Consumerization is driving a big change in security focus—from devices to users. As users leverage cloud and mobility solutions to collaborate, organizations will need greater visibility and control of their activities. This $8 billion (USD) total market is predicted to grow at 6.6% in 20141. Trend Micro Complete User Protection secures all users’ activity—any application, any device, anywhere.

Trend Micro is #1 overall in protection, performance and usabilityAV-Test.org, April, 2014

“Trend Micro is #1 in Global Content Security for Small Business - 3 years running”Canalys – 2013 Small Business Segment Content Security Market Trends, March 2014

Why Partner with Trend Micro?

2011 • 2012 • 2

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1 - IDC Worldwide Endpoint Security 2013-2017 Forecast and 2012 Vendor Shares, August 20132 - Forrester Study, 20133 - Gartner, Forecast Analysis: Data Center, May 20124 - ISACA APT Awareness Study, 2013

Cloud and Data Center Security: In an effort to reduce expenses, increase business agility and better respond to changing business needs, most organizations are using or planning to use the cloud. It is projected that 90% of large enterprises and government agencies will use the cloud by 20152, and 71% of workloads will be virtualized by 20163. Trend Micro provides dynamic, adaptive protection for data center and cloud environments.

Trend Micro is the corporate endpoint server security market share leader with 31% global shareIDC, Worldwide Endpoint Security 2013-1017 Forecast and 2012 Vendor Shares, August 2013

“Trend Micro, with its Deep Security and SecureCloud products, sets the current benchmark for the competition.”Experton Group, Cloud Vendor Benchmark, May 2013

Custom Defense: Security analysts and experts are increasingly recommending that enterprises redefine their security due diligence to embrace specialized threat detection technology, as well as a proactive process of real-time threat management. According to 63% of security professionals, it is only a matter of time until their enterprise is targeted4. Trend Micro integrates cyber security software, global threat intelligence, and specialized tools and services to provide organizations with custom insight about the specific threats.

Top score in breach detection, with zero false positives, and low TCO.2014 NSS Labs Breach Detection Tests

3. ON-GOING REVENUE OPPORTUNITIESOur market-leading solutions are powered by the Trend Micro Smart Protection Network, which provides all customers—regardless of size or location—with comprehensive, proactive global threat intelligence and protection. This contributes to high customer satisfaction, which in turn generates ongoing renewal revenue and new upsell opportunities for Trend Micro’s complementary solutions of Complete User Protection, Cloud and Data Center Security, and Custom Defense.

NSSLABS

RECOMMENDED

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4. BUNDLED SOLUTION SALESTrend Micro security solutions provide a valuable and complementary attachment to the sale of a number of different services and other solutions that are already being made by resellers. They can substantially enhance your overall deal size. There are four key bundling opportunities resellers like you can focus on:

Virtualization & Cloud: Because security is a key customer consideration, it is an important and valuable complement to sales of virtualization and cloud from VMware, Amazon Web Services, Microsoft, Citrix and others. Trend Micro™ Deep Security is designed to seamlessly add security to deployments on these technology providers. It makes it fast and easy to secure VMs and cloud instances, and enables customers to meet their security and compliance requirements, while taking full advantage of the agility, savings and other benefits offered by virtualization and cloud.

Converged/Integrated Infrastructure: Every sale of a converged or integrated infrastructure bundle from Cisco, EMC, IBM, NetApp, VCE or others, provides an immediate and direct opportunity to attach Trend Micro Deep Security as a layer in the stack that will significantly increase the size of the overall sale, and the value provided to customers.

Trend Micro Deep Security has been validated to seamlessly operate in many of these infrastructure bundles, delivers important complementary security functionality, and also provides an opportunity to upsell other Trend Micro security solutions to these customers.

Complementary Security Solutions: Sales of network security appliances, SIEM/SEM and compliance consoles also provide an immediate and direct opportunity for attaching Trend Micro Deep Security and Trend MicroTM Deep Discovery that will significantly increase the size of the overall sale, and the value provided to customers.

These Trend Micro solutions integrate with and complement other security solutions, enabling customers to more quickly, confidently and cost-effectively identify and protect against threats and attacks that would otherwise go undetected and potentially have a significant negative business impact.

Microsoft Solutions: Increase the size of each of your Microsoft sales, and protect your customers better with Trend Micro Complete User Protection. Complete User Protection has been proven time and again by third parties to bring the strongest security available to all endpoints. It augments the basic security delivered in applications for Microsoft including SharePoint®, Exchange, Lync® and Office 365™. This will give your customers the comfort of being better protected from the rapidly evolving threat landscape, and you will benefit from greater customer satisfaction and retention, all while increasing your average deal size.

5. COMPREHENSIVE PARTNER PROGRAMThe Trend Micro Partner Program for resellers provides a comprehensive set of financial benefits—including competitive upfront discounts, deal registration discounts, deal compensation, specialization bonuses, incentive programs, and marketing development funds—that ensure your profits will grow quickly. Together with a broad range of sales, marketing, and technical benefits, the Trend Micro Partner Program for resellers ensures you will be properly enabled, motivated, and well compensated for selling our solutions.

Custom program and benefits for our top performing partnersOur Platinum Partners realize the greatest financial, technical, sales, and marketing benefits of all partner levels. They must meet the highest set of requirements, including significant minimum annual revenue commitments. Platinum partnership is by invitation only.

More revenue commitments, discounts and benefitsFor partners that are committed to working with Trend Micro and delivering significant Trend Micro revenue, the Gold partner level offers benefits to meet your needs. Gold partners enjoy higher margins and discounts than Silver partners. Of course, they must attain more significant annual revenue commitments. They are also required to lead with Trend Micro when selling security solutions. Gold partners have the benefit of working directly with Trend Micro partner managers to develop joint business plans, and we dedicate additional resources to help them succeed.

Annual revenue commitments and enhanced benefitsSilver partners must meet a minimum annual revenue commitment. Benefits at this level include those made available to Bronze partners, plus enhanced discounts, access to evaluation software, and access to Level 1 Post-Sales Technical Support. Being a Silver partner opens new doors for you, your team, and your business.

Simple registration: Start earning discounts and realizing benefitsEntry-level Bronze partners must complete and submit the online registration form to begin realizing program benefits. Also, certification and training enables Bronze partners to achieve specialization status, and access the deal registration program and specialization bonuses.

The Trend Micro Partner Program for resellers recognizes each partner’s unique capabilities and includes benefits and requirement consistent with their commitment to selling and supporting Trend Micro solutions.

Program Structure

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DEAL REGISTRATIONDeal Registration rewards Trend Micro partners for their value-added services when they identify new opportunities and sell Trend Micro solutions to new or existing customers. Qualifying partners can earn additional discounts each time a registered and approved customer purchases Trend Micro software or services, as a result of the partner’s value-added selling efforts.

DEAL COMPENSATION*We recognize that you can put a lot of work into selling a solution, only to have the customer choose to buy through a different reseller. Deal compensation makes up for partners that aren’t selected by the customer to close the sale, despite their hard work in identifying and registering the opportunity, and their value-added selling efforts. Trend Micro will evaluate the requesting partner’s involvement, including value-added selling efforts, in determining the associated compensation.

Sales & Marketing Benefits Specializations* Dedicated Sales Resource Online Sales Tools & Collateral Sales Leads Partner Hotline NFR & Demo Software Access to Competitive Information On-Demand Marketing Campaigns* Support for Partner Events

Financial Benefits Deal Registration Discounts Deal Compensation* Upfront and Renewal Discounts Incentive Programs* Marketing Development Fund Eligibility

Technical Benefits Support Portal & Knowledge Base Training & Certification Level 1 and Level 2 Post-Sales Technical Support

The Trend Micro Partner Program for resellers provides everything you need to quickly get up to speed, close new business, and ensure success, including:

Program Highlights

You are encouraged to earn as many specializations as your business and resources can support.

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SPECIALIZATIONS*Specializations are an integral part of the Trend Micro Partner Program for resellers, and recognize your expertise and knowledge in key market segments and core solution areas. Specialization, which is earned by meeting a combination of training and certification requirements, allows you to:

Further align your expertise with customer needs Differentiate your business Accelerate and maximize revenues and profitability Gain access to additional financial, marketing, and sales incentives

* Inquire about availability in your country

ON-DEMAND MARKETING CAMPAIGNS*Trend Micro is committed to making it easy for our channel partners to do business with us. What’s easier than generating leads using ready-made campaigns? On-Demand Marketing provides partners with turn-key marketing campaigns to help drive more sales opportunities. With this new tool, partners have the power to cost effectively deliver individual campaigns tailored to their needs to generate more leads. Simply customize and approve the campaign and off it goes. More information and pricing is available through the Partner Portal.

ACCESS TO EXPERTSTrend Micro provides you with quick and convenient access to specialized expertise including dedicated sales support personnel, marketing assistance, and technical and product support resources. Whether by phone, email, online or chat, we’re here to help, with the answers, insights and guidance you need to further ensure success.

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EDUCATIONThe Trend Micro Education Program equips you with the knowledge and confidence needed to be successful. Partners can access a comprehensive selection of online, self-assessment training courses to learn about and stay up to date with our products and solutions. Both sales training and technical sales training courses are offered.

In addition, Trend Micro offers more in-depth, rigorous certification that enables partners to demonstrate their competency and knowledge by following one of two tracks: Trend Micro Certified Professional, for consultants who work with Trend Micro product solutions in enterprise environments, and; Trend Micro Certified Expert, for consulting architects with extensive experience designing and integrating solutions in enterprise environments.

Certification requirements consist of a combination of classroom training, field experience, and assessment exams.

NOT-FOR-RESALE SOFTWAREComplimentary Not-For-Resale (NFR) software is provided to partners to use in their internal and lab-testing environments is available through the Partner Portal.

* Inquire about availability in your country.

Benefits

General Benefits

Welcome KitAnnual Kit UpdatePartner Portal AccessNewsletters Trend Micro Logo UsagePartner Satisfaction SurveysPartner Locator - Trend Micro Website

Sales & Marketing Benefits

Specializations Dedicated Sales ResourceOnline Sales Tools & CollateralOnline Events, WebinarsSales LeadsCampaigns and PromotionsPartner HotlineNot-For-Resale & Demo SoftwareMSRP Price ListsAccess to Competitive InformationOn-Demand Marketing Campaigns*

Pre-Release Software (Under NDA)Customer Reference SubmissionQuarterly Marketing ActivitiesExecutive ConnectSupport for Partner EventsAdvisory Council AccessGlobal Partner Summit

Financial Benefits

Deal Registration Discount Upfront DiscountsRenewal DiscountsSpecial Pricing Agreements AvailableInternal Use Software DiscountsSupport / Training DiscountsIncentive ProgramsMarketing Development Fund EligibilityDeal Compensation*

Rebates

Technical Benefits

Support Portal & Knowledge BaseTechnical NewsletterCertification and Training Access to Level 1 Post-Sales Technical SupportCustomer Evaluation SoftwareBeta Participation and SoftwareLevel 2 Post-Sales Technical Support Partner Online Case Management* Custom Technical Training

Bronze Silver Gold Platinum

• • • • • • • • • • • • • • • • • • • • • • • • Requires Specialization • • •

• • • • • • • • • • • • • • • • Requires Specialization • • • • • • • • • • • Lite Lite/Full Full Full • • • • • • • • Fee-based • • • • • • • • • • • • • • • By invitation By invitation By invitation •

Requires Specialization • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Customized • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • •

Reseller Program

* Inquire about availability in your country

Trend Micro, at its sole discretion, reserves the right to modify and/or change the benefits and requirements associated with each partner level and specialization category without prior notice.

Requirements

Trend Micro is proud to work with a number of market leading and strategic distributors, across the globe. For the most up-to-date list, including contact information, please visit: http://apac.trendmicro.com/apac/find-reseller-business/index.html

Distributors

Requirements

Primary Business is TechnologyExisting Distribution RelationshipRegistration and AcceptanceAgreementSecurity Practice or ExperienceAnnual Revenue CommitmentLead with Trend Micro SolutionsQuarterly & Annual Business Review

Bronze Silver Gold Platinum

• • • • • • • • • Information • • • available • • upon invitation • • • • •

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Reseller Program

About Trend MicroTrend Micro Incorporated, a global leader in security software, strives to make the world safe for exchanging digital information. Built on 25+ years of experience, our solutions for consumers, businesses and governments provide layered data security to protect information on mobile devices, endpoints, gateways, servers and the cloud. Trend Micro enables the smart protection of information, with innovative security technology that is simple to deploy and manage, and fits an evolving ecosystem. All of our solutions are powered by cloud-based global threat intelligence, the Trend Micro™ Smart Protection Network™ infrastructure, and are supported by over 1,200 threat experts around the globe. For more information, visit http://apac.trendmicro.com.

Join the Trend Micro Reseller Program today and discover how we can help you further expand your business, revenues, profitability, and success. To register, simply complete the online registration form at http://partnerportal.trendmicro.com, or contact Trend Micro directly.

Hong KongPhone: +852-2866-4362

IndiaNew Delhi: +91-11-66213200Mumbai: +91-22-26509938Bangalore: +91-080-45118700

Indonesia Phone: +62-21-2992-2199

MalaysiaPhone: +60-3-2772-2288

PhilippinesPhone: +63-2-995-6240

SingaporePhone: +65-6379-2060

ThailandPhone: +66-2-646-1968

VietnamPhone: +84-4-3718-6424

Your Next Steps

©2015 by Trend Micro Incorporated. All rights reserved. Trend Micro, and the Trend Micro t-ball logo are trademarks or registered trademarks of Trend Micro Incorporated. All other company and/or product names may be trademarks or registered trademarks of their owners. Information contained in this document is subject to change without notice. [BR01_Partner_Reseller_Program_Brochure_APAC-150309]