1© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Deluxe MarketingSolutions

2© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Your New Added Value Services

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Retain clients longer through managed services.

Retain advertisers longer. Generate more revenue through Search.

Help your customers generate leads and relationships in a single integrated online marketing dashboard.

3© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Who We Are

About Deluxe Corporation - A Growth Engine for Small Businesses

History

• Deluxe is a $1.34 billion company that has been in business for almost a 100 years

• Through the years, Deluxe has built a reputation as a company that combines innovation with integrity

• We specialize in helping businesses acquire and retain customers we have taken part in the shift, which is the next generation on being where your customers are.

4© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

What We DoWe Help You Capture Revenue that

Currently Flows To GoogleHow?• We put the SEM in Advertisement

• Your company resells our Pay-per-Click search engine campaigns to your new and existing customers

• We train your sales staff & provide an account manager – available anytime

• We provide you a white-label management platform and Dashboard, fully branded to your company

• All campaigns managed by our Google Certified staff – in the background – unseen by your customer

5© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

As you know…

• Search is big business, but…

– Search is hard: • Partnering with Deluxe Makes it Easy

– Small businesses need help:• We are a Small Business Concierge

– Search marketing accounts for 50% of EVERY online ad dollar spent.

• We provide the ability for you to get your share of this• The amount of money spent in Search is expected to increase in

size from $18B/year in 2011 to $24B in 2014 (source: eMarketer).

6© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Search Engine Marketing

The internet is used by over 69.6% of the U.S. population.Source: Nielsen/NetRatings and Internet World Stats, March 2009)

Americans conducted 10.8 billion searches at the core search engines in March of 2009.(Source: comScore, March 2009)

82% of local searchers follow up offline via an in-store visit, phone call, or purchase. Of these, 61% made purchases.(Source: comScore, August 2009)

Yahoo! Sites

Microsoft Sites

Ask.com

AOL

60% 20%

9%

5%4%

Google Sites

7© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Rated A+ By Our Customers

8© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Deluxe Products

9© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Campaign Management Dashboard

Performance Funnel for Leads, visitors and Costs

Phone Calls and Leads from Web Forms in one location

30-day rolling view of website visits from Search Ads

10© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

One Click Detail on Every Lead

Listen to each call with ease

Reverse White Pages look up on all phone call leads

See the source of each call (including Social Networks)

11© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Social Stream: Engage with your Customers

Track URLs and conversions from your social media marketingView all of your social network updates in one place

Post to Twitter, Facebook, LinkedIn and Google Buzz in one shot

12© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Landing Pages

13© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Features That We Include!

Location Extension = 20% CTR boost with some local advertisers

14© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Features That We Include!

Site Links20% Click increase for desktop30% Click increase for mobile

15© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Features That We Include!

Dynamic Display of your product catalog9% increase

16© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Key Elements of your PPC Advertising • Keyword research• Ad creation• Bid management• Dynamic key phrase insertion • Geo targeting• Conversion tracking• Recording, tracking and reporting phone calls• Personal account management, campaign monitoring &

optimization• 24/7 real time reporting and analytics • Customized packages designed to meet your specific needs

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17© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Join the new revolution of on line advertisement

Christopher WatersNational Accounts Manager

Deluxe Corp | www.deluxe.com17748 Skypark Circle Suite 150 | Irvine, CA 92614

Office 800-325-3934 | Cell 916-764-0769 Chris.waters@deluxe.com

“Deluxe is a growth engine for Small Business and financial institutions”

Where Red means Go!