smart rtb+ premium inventory at scale presentation for dsps march 2016
TRANSCRIPT
Smart RTB+ Premium inventory at scaleMarch 2016
Largest EU pure player adtech company• Founded in Paris in 2001 – 140 employees
• Former Owners: Aufeminin.com (largest female publishing network in Europe), Axel Springer (largest online publishing group in Europe)
• Acquired by Private Equity company Cathay Capital in April 2015
500 clients, > 50% of the revenue & clients out of France
One of the 4 biggest worldwide player
Top countries: FR, US, DE, ES IT, PL, BR
Spain
Germany Poland
France
Smart offices Smart clients
Brazil
Local TAM
ItalyUSA
Access Smart RTB+ Global Audience02 Access
Premium Programmatic
30 billion auctions
per months on desktop
10billion auctions
per months on mobile
500+ publishers
550million unique visitors
30,000+sites and apps
Smart RTB+ gathers top publishing brands
Leading international publishers
are on Smart RTB+
500+Publishers
Access Smart RTB+ Inventory through 4 methods
Private AuctionPrivileged information
Direct DealsFirst look on unreserved inventory
Guaranteed DealsReserved inventory
Open AuctionEasy access to Smart RTB+
Smart RTB+ international impact
* Smart AdServer ranked first in the country (Quantcast)
Country Number of unique visitors
Number of devices
USA 144 Million 216 MillionFrance* 49 Million 104 MillionGermany 48 Million 80 MillionBrazil 43 Million 60 MillionPoland 30 Million 43 MillionSpain* 28 Million 50 MillionArgentina* 25 Million 33 MillionMexico 23 Million 34 MillionItaly 20 Million 30 MillionCanada 14 Million 19 Million
Desktop Formats
BANNER728x90
SKYSCRAPER160x600
MPU300x250
WIDE BANNER1000x90
BILLBOARD970x250
SKYSCRAPER
120x600
HALF PAGE300x600
SUPER LEADERBOARD970x90
Standard IAB Background 1800x100
Parallax 680x1136 Overslide In-Feed Native
Click here to explore all our formats
Mobile Formats
BANNER320x50
INTERSTITIAL320x480
PARALLAX (320x480)
OVERSLIDE (120x240)
TABLET BANNER768x90
TABLET INTERSTITIAL768x1024
BANNER320x50
TABLETINTERSTITIAL768x1024
CATFISH320x50
IN-FEED NATIVE
Click here to explore all our formats
Video Formats
Pre-rollVideo
contentMid-roll
Videocontent
Post-roll
In-Stream
VIDEO READ
Out-Stream
Smart RTB+ is compliant with IAB’s VAST and VPAID standards
Click here to explore all our formats
Virgile RaultDemand Partner Manager
66 rue de la Chaussée d’Antin, 75009 Paris
Barthélémy DupuyHead of Yield Management+33 (0) 6 60 20 42 [email protected]
66 rue de la Chaussée d’Antin, 75009 Paris
+33 (0) 6 79 82 97 51
Jose ReyesDemand Manager
243 W 30th street, 11 floor New York, NY 1001
646-726-6802
Gonzalo MontañaDemand Manager
[email protected]+54 9 11 5766 6940
Federico TroianiDemand Manager
[email protected]+39 33 96 23 83 32
Av Colonel Niceto Vega Buenos Aires, 4736
8 Via Natale BattagliaMilano, 20127