OUR GOAL IS TO HELP WORLD-LEADING BRANDS AND ORGANISATIONS SHARE THEIR STORIES AND INCREASE MEDIA ENGAGEMENT.

We build mobile-optimised online newsrooms, provide award-winning content creation and media relations services. Through our content hub www.thenewsmarket.com, we connect your brand to a global network of media professionals.

SMART BRANDS SHARE STORIES

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HELPINGYOUR BRAND SHARE YOUR STORIESAMPLIFY YOUR PR EFFORTS TEN-FOLD WITH THENEWSMARKET

• INFLUENTIAL CONTENT MARKETING TELLS YOUR STORY• INFORMATIVE VIDEO CONTENT ENCOURAGES PEOPLE TO TRUST YOUR BRAND• TRACK AND MEASURE SUCCESS WITH REAL-TIME DATA

YOURNEWSMARKETContent marketing has given rise to the notion that viral success can translate into global exposure. The favourable publicity of your brand based on ‘free’ earned media is the most difficult to obtain, but holds the most value.

Arm journalists, bloggers, colleagues and customers with all the tools they need to tell your story. Our award-winning online newsroom solution can house all of your brand’s content and assets, describe who you are as a company, and provide relevant contact details in one interactive and intuitive content hub. yournewsmarket is mobile-optimised using responsive web design and is available in any language. Customise to suit your brand and content requirements and offer journalists:

• Multimedia content available in high-resolution formats including broadcast quality video• Tools for social media content aggregation, publishing and sharing

yournewsmarket is easy to manage including in-depth reporting. There are also options to add tools to password-protect gated areas, and geo-lock assets for preview and download.

Learn more at http://yournewsmarket.com.

WWW.THENEWSMARKET.COMwww.thenewsmarket.com has an engaged community of broadcasters, journalists, web editors, and bloggers across a global media network, all of whom want to get access to the very best multimedia content to supplement their news stories. Meanwhile, the world’s largest brands and organisations are creating content but need a powerful distribution network. We facilitate the matching of these publishers and thought-leaders with content providers to ensure maximum coverage.

• 35,000 media organisations in more than 190 countries• 24/7 and 365 days a year

Visit http://www.thenewsmarket.com to see how our clients connect their stories to the world.

PRODUCTION SERVICESEditorial content should be captured at any opportunity. Brands and large organisations are looking to achieve maximum exposure by creating video. Our Emmy-winning team offers content consultation and creation, giving you even more content to use in marketing and communication activities.

Our expertise includes event coverage and narrative story telling• Corporate video, executive interviews, web and social packages, and B-roll• Post production, motion graphics and animations• Webcasts and live television interviews

Visit http://about.thenewsmarket.com/production-live-events to see samples of our work.

MEDIA RELATIONSThrough TheNewsMarket, we offer a multilingual media relations service. Our team works with a network of contacts across all major media organisations who rely on us to provide them with digital content from brands and organisations worldwide.

Our media relations service equips your brand to:• Alert media in real-time with fresh and relevant content • Schedule interviews with the global media, including major networks such as

the BBC, Sky News, and CNN

HOW WE’VE DONE IT:

VOLVO TRUCKS VIRAL VIDEO CAMPAIGNTheNewsMarket worked with Volvo Trucks to distribute and promote behind-the-scenes (BTS) and feature videos via a multi-channel distribution strategy and global media outreach plan. To ensure maximum media coverage, the BTS and feature videos were both offered for download, preview, and embed on www.thenewsmarket.com. Designated media were alerted to the new Volvo Trucks video by email alerts and multiple real-time content alerts were dispatched across our social media channels. Our media relations team pitched the stories to targeted media sources using relevant angles to ensure the story received optimal media coverage. The videos were translated in a business story, a trade media story, an entertainment piece and finally, a news piece.

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ADIDAS NEWS STREAMadidas is a prime example of the idea of ‘brands becoming publishers’. More brands are creating engaging content that tells a story. TheNewsMarket worked with adidas to create a designated hub for their fans, journalists, bloggers, customers and influencers. Users easily navigate to the NEWS STREAM news.adidas.com to download and use content from the adidas brand. The new site is mobile optimised using responsive web design. The responsive design allows for all images to be automatically converted so they look crisp on any screen. The updated site has already reached across 75 countries and results in tens of thousands of downloads each month.

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2014 OFFICIAL FIFA WORLD CUPFIFA has been a client of TheNewsMarket since 2011. We are able to provide a network of engaged global media thereby getting FIFA content around the globe in seconds. FIFA promotes the sport of football, as well as social and environmental programmes that positively impact upon communities and individuals across the world. In the lead up to the World Cup 2014, our network of journalists relied on TheNewsMarket to get access to video content from FIFA, as well as its partners, including BTS footage, edited packages, b-roll and exclusive interviews with the FIFA President and officials, referees, players and other football personalities.

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P&G PRESTIGE BEHIND THE SCENES VIDEOS AND DIGITAL ADS TheNewsMarket has worked with the P&G Prestige and ESCADA Fragrances teams since 2012 on campaigns for the launch of several new perfumes such as Delicate Notes, Elixir and Joyful. These campaigns featured fashion icons and supermodels such as Bar Refaeli and Miranda Kerr. TheNewsMarket produced BTS videos, digital ad videos, internal pieces and other consumer videos that were used for various purposes and by various media outlets - Vogue, Cosmopolitan, Grazia and Hello Magazine, to name but a few.

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