closed brands vs. open brands
DESCRIPTION
Lindsay Tesar Presented January 21st Closed Brands vs. Open Brands A look at the differences between open and closed brands utilizing The Open Brand by Kelley Mooney and Nita Rollins.TRANSCRIPT
Open Brands vs.
Closed Brands
How do open brand companies have to behave differently?
BRAND
CONSUMER COMMUNITY
CONSUMER
BRAND
COMMUNITY
Shared Passion