making people happy - humanizing brands with stories
DESCRIPTION
Making People Happy is a social idea agency. We help people, brands, companies and cats to make their clients happy. Our expertise lies in creating interesting stories, community management, digital and traditional media, making people happy, meaningful conversations and design, and unique brand creation.TRANSCRIPT
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Making People Happy HUMANIZING BRANDS WITH STORIES
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Best way to convince the customer to ”buy” your idea is to link the idea with emotion.
-‐Jon Hamm at ADWEEK
Best way to link the idea with emotion is telling an interesting story.
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Making People Happy is a social idea agency. We help people, brands, companies and cats to make their clients happy.
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Social media is a hippo in the room
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Social media is all about interaction, openness, honesty, listening.
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Social media is not social. People are.
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Community Services Life Cycle
7 v.
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Facebook is out…
Source: Piper Jaffray
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Parents at Facebook
Pic: Flickr / Richard Holt®
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Rise of instant messaging
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Twitter – Open discussion
Teinit ovat tottuneet
lyhytviestintään
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Visual communication is growing
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Memes
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selAie
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Tribes
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Social filter
Making Pe
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Marketing before
Marketer
Customer
Passive Interrupting
Pic: Flickr / Masayuki Takaku
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Marketing is conversation
Interaction Co-‐creation Social
Sharing Relationship
Marketer Customer
Customer
Customer
Pic: Flickr / Queen of the Universe
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Soft sales Inbound-‐marketing Content marketing
Social media Customer chooses the company
Interaction From campaings to activities
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Creating a bond
Purchase Touch point
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Thought leaders show the way
J
L
J
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We don’t plan, we just do it. Valtteri Lindholm - Varusteleka
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Emotions + Passion + Stories + Authenticity
SOCIAL MEDIA SUCCESS FORMULA
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Content is dead. Long live storytelling. -‐Jon Hamm at ADWEEK
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Making People Happy
Our expertise lies in creating interesting stories, community management, digital and traditional media, meaningful conversations and design, unique brand creation and making people happy.
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Humanizing brand with real stories behind the company.
Making People Happy
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Tone of the voice
Tribes auditing
Brands and meaningful conversations
online
Content strategy
Story-‐ telling
Social concepts and services
Online content auditing Brand
stories
Content creation
Cat Marketing Consulting
Social media strategy
Humor :)
Lecturing
Right channels
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Sometarinoita Suomesta
BOOK COMING
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Making People Happy
Jarno Alastalo E-mail: [email protected] Twitter: @SocialJarno www.makingpeoplehappy.fi
HUMANIZING BRANDS WITH STORIES