slogans. what is a slogan? motto: a favorite saying of a sect or political group a slogan is a...
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![Page 1: Slogans. What is a slogan? motto: a favorite saying of a sect or political group A slogan is a memorable motto or phrase used in a political, commercial,](https://reader035.vdocuments.site/reader035/viewer/2022062304/56649cf45503460f949c18df/html5/thumbnails/1.jpg)
Slogans
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What is a slogan?• motto: a favorite saying of a sect or political group • A slogan is a memorable motto or phrase used in a political,
commercial, religious and other context as a repetitive expression of an idea
• A slogan is used in Scottish heraldry as a heraldic motto or a secondary motto. They usually appear above the crest on a coat of arms
• A battle cry (original meaning); A distinctive phrase of a person or group of people; A phrase associated with a product, used in advertising
• Short, memorable advertising phrase: Examples include "Coke Is It," "Just Do It," and "Don’t Leave Home Without It.”
• Phrase used to advertise a product, or to identify a company or organization.
• A noun phrase identified with a firm. A motto used in selling an enterprise or company.
• A catch phrase or small group of words that are combined in a special way to identify a product or company.
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Why are slogans important to advertising?
• Business slogans are critical to the image of your business, regardless of the size. The slogan or tagline is part of your business image. It is a major part of your branding.
• While a slogan contains just a few words, from one to seven as a rule, it is not easy to write. Fact is, it takes more effort to write a meaningful slogan --- to wrap up the essence of your business --- in a few words, than it does to write a long sales letter. In the latter you have lots of room to create a sales message. In the former, you're limited to a few words to sum up the entire meaning of your business!
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Name that tuneslogan
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1.It’s everywhere you want to be.
2.Don’t leave home without it.3.Hot eats. Cool treats.4.Where do you want to go
today?5.The best built cars in the
world.
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6.Just do it.7.Because you are worth it.
8.Easy, breezy, beautiful. 9.Just for the taste of it.10.The UN cola
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11.Where’s the beef?12.Finger lickin’ good.13.Snap, Crackle, Pop14.Please don’t squeeze the ________.
15.The ultimate driving machine.
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It’s everywhere you want to be.
![Page 9: Slogans. What is a slogan? motto: a favorite saying of a sect or political group A slogan is a memorable motto or phrase used in a political, commercial,](https://reader035.vdocuments.site/reader035/viewer/2022062304/56649cf45503460f949c18df/html5/thumbnails/9.jpg)
Don’t leave home without it.
![Page 10: Slogans. What is a slogan? motto: a favorite saying of a sect or political group A slogan is a memorable motto or phrase used in a political, commercial,](https://reader035.vdocuments.site/reader035/viewer/2022062304/56649cf45503460f949c18df/html5/thumbnails/10.jpg)
Hot eats. Cool treats.
![Page 11: Slogans. What is a slogan? motto: a favorite saying of a sect or political group A slogan is a memorable motto or phrase used in a political, commercial,](https://reader035.vdocuments.site/reader035/viewer/2022062304/56649cf45503460f949c18df/html5/thumbnails/11.jpg)
Where do you want to go today?
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The best built cars in the world.
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Just do it.
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Because you are worth it.
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Easy, breezy, beautiful. _______
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Just for the taste of it.
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The UN Cola
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Where’s the beef?
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Finger lickin’ good.
![Page 20: Slogans. What is a slogan? motto: a favorite saying of a sect or political group A slogan is a memorable motto or phrase used in a political, commercial,](https://reader035.vdocuments.site/reader035/viewer/2022062304/56649cf45503460f949c18df/html5/thumbnails/20.jpg)
Snap, crackle, pop
![Page 21: Slogans. What is a slogan? motto: a favorite saying of a sect or political group A slogan is a memorable motto or phrase used in a political, commercial,](https://reader035.vdocuments.site/reader035/viewer/2022062304/56649cf45503460f949c18df/html5/thumbnails/21.jpg)
Please don’t squeeze the ____.
![Page 22: Slogans. What is a slogan? motto: a favorite saying of a sect or political group A slogan is a memorable motto or phrase used in a political, commercial,](https://reader035.vdocuments.site/reader035/viewer/2022062304/56649cf45503460f949c18df/html5/thumbnails/22.jpg)
The ultimate driving machine
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How do you write an effective slogan?
http://slogan4u.com/write_effective_slogans_tutorial.htm