slacktivism
DESCRIPTION
These slides were used in Farra Trompeter's March 4, 2011, Online Engagement class at The New School, NYC - presentation from Amy Sample Ward. Learn more at http://amysampleward.orgTRANSCRIPT
Slacktivism: Turning a “Like”
into Lasting Change
Slacktivism Historically
Slacktivism Updated
Social Media + Slacktivism
Slacktivism: Where did it come from?
Slacktivism: Where is it going?
From Liking to Lasting Change
Focus on shared goals Change your metrics Share leadership Let the community lead
Changing Landscape for Social Change
Changing Landscape for Social Change
Discussion
What was the last “slacktivist” action you took; Why did you take it?
What was communicated to you explicitly or implicitly about it?
If you were part of the organization, what would you do to engage people to take more action now?
Resources & Reading
• http://www.fastcompany.com/magazine/145/do-something-helping-humanity-with-a-click-of-the-mouse.html?partner=homepage_newsletter
• http://www.socialcitizens.org/blog/cutting-slacktivists-some-slack• http://mashable.com/2010/05/13/slacktivists-activists-social-media• http://www.guardian.co.uk/commentisfree/2010/aug/12/clicktivism-ruini
ng-leftist-activism• http://csi.gsb.stanford.edu/slacktivism• http://www.frogloop.com/care2blog/2010/10/25/can-a-revolution-be-tw
eeted.html• http://exchange.causes.com/2010/10/firing-back-from-the-frontlines-of-o
nline-activism/• http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladw
ell