university students fighting world hunger - slacktivism vs. activism. does a 'like' help...
TRANSCRIPT
S L A C K T I V I S M V S . A C T I V I S MC A N A ‘ L I K E ’ H E L P T H O S E I N N E E D ?
D E F I N E : A C T I V I S M
D E F I N E : S L A C K T I V I S M
Social Media During Crisis
Impact of Media on transforming attitudes
M O T O R C Y C L E S & I C T
O K , B U T T H A T ’ S D I S A S T E R S O N L Y …
Recommendation 21: Conduct appropriate social marketing campaigns and lifestyle change
communication programmes to promote physical activity, (…) targeted and adapted for different audiences and stakeholders in the food system.
Recommendation 55: Participate in and contribute to international networks to exchange food
safety information, including for managing emergencies.
# P O P E A P P R O V E S
# S L A C K T I V I S M
B U T W A I T , I T D O E S N ’ T H A R M A N Y O N E , D O E S I T ?
W E L L…
showing support replaces actual
support activities
W H Y D O Y O U G I V E ?
1. L O O K G O O D I N F R O N T O F F R I E N D S
1. L O O K G O O D I N F R O N T O F F R I E N D S
2. B E C O N S I S T E N T W I T H O W N V A L U E S
“ G O I N G P I N K M A D E T H E M A L O T O F G R E E N . ”
“ I F T H E G O A L I S T O G E N E R A T E R E A L S U P P O R T , P U B L I C - F A C I N G S O C I A L M E D I A C A M P A I G N S M A Y
B E A M I S T A K E . ”
They did not #BringBackOurGirls
276 Nigerian schoolgirls kidnapped… #BringBackOurGirls…. Selfies… awareness… trending topics… re-tweets…
276 Nigerian schoolgirls kidnapped… #BringBackOurGirls…. Selfies… awareness… trending topics… re-tweets…
6 months later…
276 Nigerian schoolgirls kidnapped… #BringBackOurGirls…. Selfies… awareness… trending topics… re-tweets…
6 months later…
sold into slavery, married off, more children kidnapped…
W H Y ?
“We’ve done our bit.”
If you want to help, donate!
B U T
“Social Media has given voice to the individual philanthropist and there’s a great deal of good that can come
from opening up the process of philanthropy and helping redefine what it means to champion a cause
that you really care about.”
K. Dunn Saratovsky, VP Case Foundation
Fundraising contests & competitions
importance of individual philanthropists
H O W T O M A K E I T C O U N T ?
H I G H L Y C O N N E C T E D T O
T H E C A U S E
Involvement
&
M I X I T U P. O N L I N E A N D O F F L I N E
M I X I T U P. O N L I N E A N D O F F L I N E
M I X I T U P
I T ’ S N O T W O R T H A N Y T H I N G
J U S T B E C A U S E T H E Y G I V E I N T H E E A S I E S T W A Y P O S S I B L E D O E S N ’ T M E A N
H O W T O D O T H I S W I T H F O O D S T U F F ? Y O U R T U R N
H O W T O D O T H I S W I T H F O O D S T U F F ? Y O U R T U R N
I T ’ S O N Y O U
Sascha Funklinkedin.com/in/SaschaFunk
@sayfun+SaschaFunksayfun.me slides
S O U R C E S
• http://www.psfk.com/2015/03/pssst-the-speaker-fills-void-between-slacktivism-and-activism.html
• http://www.cracked.com/article_19899_5-popular-forms-charity-that-arent-helping.html
• http://www.forbes.com/2011/01/12/cause-marketing-backfire-leadership-cmo-network-strategies.html
• http://www.macleans.ca/society/the-real-problem-with-slacktivism/
• https://www.wfp.org/content/what-if-slacktivism-actually-could-feed-hungry-child
• http://www.theverge.com/2013/5/3/4296194/unicef-facebook-activism-ad-campaign-likes-dont-save-lives
S O U R C E S
• http://www.buzzfeed.com/copyranter/heart-wrenching-facebook-blasting-crisis-relief-ads#.yhoN5K4m7
• http://www.pbs.org/mediashift/2015/02/why-slacktivisim-matters/
• http://www.theguardian.com/global-development-professionals-network/2014/may/28/social-media-raising-awareness-world-hunger
• http://www.huffingtonpost.com/rabbi-geoffrey-a-mitelman/can-slacktivism-lead-to-a_b_5946986.html
• http://thetoggle.com/nepal-how-social-media/
• https://www.facebook.com/nepalphotoproject
S O U R C E S
• http://www.npr.org/sections/goatsandsoda/2015/05/06/404725650/crowdfunded-campaigns-for-nepal-are-huge-is-that-a-good-way-to-give
• http://www.theguardian.com/global-development-professionals-network/2014/may/28/social-media-raising-awareness-world-hunger
• http://blog.studentadvisor.com/slacktivism-can-social-media-create-real-world-impact/
• http://www.larnetimes.co.uk/news/local-news/family-seek-russell-brand-s-help-with-hats-off-for-nepal-campaign-1-6769118
• http://www.nytimes.com/2010/11/14/magazine/14FOB-wwln-t.html?_r=2&ref=magazine
• http://www.slideshare.net/LisaRedShoesPR/the-age-of-slacktivism-motivating-the-masses
S O U R C E S
• http://www.dailydot.com/lifestyle/facebook-charity-study-liking-giving-donate/
• http://znconsulting.com/insights/changing-the-world-with-a-click-online-activism-social-marketing/
• http://therules.org/clicktivism-online-petitions/
• http://globalvoicesonline.org/2015/04/26/global-social-media-lifeline-in-nepal-earthquake-aftermath/
• http://www.popsci.com/article/science/just-liking-cause-doesnt-help-internet-slacktivism-harms-charities