infographic: slacktivism: monster or myth?
TRANSCRIPT
myth!it’s a
SLACKTIVISM:MONSTER OR MYTH?
#SXSW
What is Slacktivism?
“The #WakeUpCall selfie: just anotheregotistical celebrity stunt for ‘charity’”
All talk and no impact. Where a light action to show support for a cause, such as signing an
online petition or posting a selfie on Facebook, replaces that of a more substantial one, such as
making a donation or volunteering.
raised for ALS$100M
#icebucketchallenge
#nomakeupselfie
#SmearForSmear
raised forcancer charities
increase in visits toJo’s Cervical CancerTrust’s website
$12M
41%$$
it’s a
raised on JustGivingfrom Facebook in 2014
$108M
People whoshare to social networksare 4x morelikely to donate
“A ghastly, narcissistic, freakshow,combining the worst elements of
social media self-love and celebrity worshipwith armchair feelgood clicktivism”
1.2m people joined theSave Darfur Facebook
campaign but ‘contributedno money to it’
monster!
SLACKTIVISM:
So is slacktivism a monster or myth?Read our whitepaper and decide for yourself.