skyhubber - future of retail - l*unchbox workshop 2014
DESCRIPTION
Organic food retail and community sharing, in a place above you. by: Irene Kencana Wikanta, Lucas Massoni Sguerra, Remi Mackovcin and Yunchen ZangTRANSCRIPT
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2014: the future of retail
experiences and environments
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Hello • Bonjour • Ciao
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Remi MackovcinMaster of Prospective DesignJean Monnet University, France
Lucas Massoni SguerraComputer EngineeringEMSE-ICM, France
Irene Kencana WikantaMA Design & Branding StrategyBrunel University, United Kingdom
Yunchen ZangMaster of Interior DesignPolitecnico di Milano, Italy
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
THE FUTURE OF FRESH FOOD RETAIL27 March 2014
SAINT ETIENNE, FRANCE
BRINGS YOUR GREEN TO THE SKY
Irene Kencana Wikanta • Brunel University
Remi Mackovcin • Jean Monnet University
Lucas Massoni Sguerra • EMSE-ICM
Yunchen Zang • Politecnico di Milano
Facilitator: Nadim Twal
SKYHUBBER
IMAGE SOURCED FROMGARDENS BY THE BAY SINGAPORE, 2014
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Skyhubber is an organic food retailerthat provides experience of locally growingand harvesting fresh fruits and vegetablesthat has simbiotic relationship with acommunity and the environment.
About Skyhubber
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
User
primary target:
• 25-45 years old
• working and living in a
big city
• active lifestyle
• concerned about eating
habits and environment
secondary target:
• kids - for education
• ageing people who needs
entertainment
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
US News, Health & Wellness
Context
“consumers want to eat in ways that leave less of a carbon footprint”
Healthy living
Entertainment on the tower
local food
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Farming init iat ives
Community Garden, Saint Etienne - France
Eco Neighbourhood, Europe Urbanfarmers, America
Cultivate London, United Kingdom
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
foodretailers
foodretailers
communitygarden
+adequate
space
+adequate
space
communitygarden
What is missing?
BUSINESS OPPORTUNITY
X
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
How does i t work?
vegetables andplants that needsspecial temperaturesto grow
Local fruit trees
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
How does i t work?
tropical area
tree spaces
elevator
face recognition scanner
windmill and solar panel asenergy resources
rainwater irrigation
bridge connectors
vegetable dome
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
How does i t work?
tropical area
solar panel
tree spaces
elevator
face recognition scanner
energy resources
rainwater irrigation
bridge connectors
vegetable dome
and... here is waldo!
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
single, 25 years old
looking for partner
tech-savvy(comfortable with techno-
logical devices)
engineer in Google
working from 8-7
cares about theenvironment
Persona
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
single, 25 years oldWAKES UP
GOES UP WALKS TO HIS GARDEN GRAB AN APPLE
RECEIVES NOTIFICATION BREAKFAST
breakfast
Scenario
Good morning, Lucas!
You sold 8 apples yesterday. Check out how much your earned!
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
single, 25 years oldCYCLES TO WORK
CYCLES BACK HOME
WORKING LUNCH
breakfast
Scenario
Hi Lucas!
Today’s price for tomatoes are ____
Your neighbour Remi harvested plenty of potatoes, so there is a 10% discount on them today.
Don’t forget to visit the garden later!
Oh no!
Your tree is dying, it needs watering and more fertilizer.
How about doing an exercise in the garden later...
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
EXERCISE
Scenario
single, 25 years oldMONITORING SOCIALISE
breakfast
WATER SOIL FERTILIZER
PURCHASE PAYMENT END OF DAY
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
calculate amounts of fruits and vegetables produced through wi-fi sensor
alert you when it is taken from the tree/plant
from wi-fi sensor to smart devices
MONITORING
Technology
single, 25 years old
PLANT SENSOR APP NOTIFICATION
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
ENERGY
PRODUCE CLIMATE REGULATION
Technology
windmill
solar roof gardens by the bay concept
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Technology
WATER IRRIGATION
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
2014 2015
ROOF PROTECTION
MONITORING PLANTFACE RECOGNITION SYSTEM
CLIMATE CONTROL
SOLAR ROOF
PRE-TESTTRIAL EVENT
2016 2017 2018 2019 2020
SKYHUBBER
Timeline
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Business Model
KEY PARTNERS VALUE PREP.
KEY ACTIVITIES
COSTS REVENUE
CUSTOMER
KEY RESOURCES
Retailers
Specialists
Suppliers
Healthy lifestyle
Easy accessto food
Educationfor kids
Greenery
Sharing
FRESH FOOD RETAILING
building • maintenance - products- monitoring services
- access to the rooftop- subscriptions
community
simbiotic customer relationship
becoming part of
AgricultureFarmers
SKYHUBBER
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Conclusion
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IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Thank you • Merci • Grazie