Kerry Costello

SKYFALL (2012)

SKYFALL MARKETING AND USE OF SYNERGY• To make, it cost an estimated $200,000,000;$75,000,000 of the budget was spent on

marketing

• It was financed by MGM and SONY.

• It was mainly promoted by tie-ins (Coke Zero, perfume retailers), trailer and posters

• At the box office so far, Skyfall has made $90,564,714 internationally and $90,564,714 domestically so far

• Synergy played a vital role in the success of the film as it had tie-ins with several different companies, such as Swarovski and Scalextric, that gained a huge amount of money and publicity despite not costing that much money to include.