SKYFALLJACK ASTILL

FACTS• BUDGET – $150-200 MILLION• BOX OFFICE – $1.109 BILLION• DIRECTOR – SAM MENDES• PRODUCERS –MICHAEL G. WILSON, BARBARA BROCCOLI• BIG STARS – DANIEL CRAIG (JAMES BOND), JAVIER BARDEM (RAOUL SILVA),

JUDI DENCH (M)• PRODUCED BY – EON PRODUCTIONS• DISTRIBUTED BY – COLUMBIA PICTURES, METRO-GOLDWYN-MAYER• RELEASED – 23RD OCTOBER 2012

THE ISSUES RAISED BY MEDIA OWNERSHIP IN CONTEMPORARY MEDIA PRACTICE

• PRODUCED BY – EON PRODUCTIONS• EON PRODUCTIONS AN ABBREVIATION OF (EVERYTHING OR NOTHING) IS A BRITISH FILM PRODUCTION

COMPANY KNOWN FOR PRODUCING THE JAMES BOND FILM SERIES (THIS MAY HAVE CONTRIBUTED TO THE SUCCESS OF THE FILM AS CONSUMERS SEE THE COMPANY AS RELIABLE). THE COMPANY IS BASED IN LONDON'S PICCADILLY AND ALSO OPERATES FROM PINEWOOD STUDIOS IN THE UNITED KINGDOM. IT IS A SUBSIDIARY OF DANJAQ LLC, THE HOLDING COMPANY RESPONSIBLE FOR THE COPYRIGHT AND TRADEMARKS TO THE BOND CHARACTERS AND ELEMENTS ON SCREEN.

• PRODUCED 24 BOND FILMS• A CLASSIC BOND MOVIE WAS CREATED DUE TO THE VAST EXPERIENCE THE COMPANY HAS WHEN IT COMES TO

MAKING THEM. THEY KNOW WHAT CONSUMERS ENJOY SEEING IN A BOND FILM. A HUGE BUDGET WAS ALSO AVAILABLE ($150-200).

• THIS LEAD TO SKYFALL BECOMING THE MOST SUCCESSFUL BOND FILM EVER.

THE IMPORTANCE OF CROSS MEDIA CONVERGENCE AND SYNERGY IN PRODUCTION, DISTRIBUTION AND

MARKETING• COLUMBIA PICTURES (AN AMERICAN PRODUCTION AND DISTRIBUTION STUDIO OF THE SONY PICTURES MOTION PICTURE GROUP, A DIVISION OF SONY ENTERTAINMENT'S SONY PICTURES, A SUBSIDIARY OF THE JAPANESE CONGLOMERATE SONY) DISTRIBUTED AND PUBLICISED THE FILM.

• METRO-GOLDWYN-MAYER STUDIOS INC (AN AMERICAN MEDIA COMPANY, INVOLVED PRIMARILY IN THE PRODUCTION AND DISTRIBUTION OF FEATURE FILMS AND TELEVISION PROGRAMS) ALSO PUBLICISED AND DISTRIBUTED THE FILM.

• EON PRODUCTIONS PRODUCED THE FILM ON IT’S OWN. • TWO BIG DISTRIBUTORS COMBINED WITH AN EXPERIENCED PRODUCTION COMPANY MEANT

THE FILM WAS SET FOR SUCCESS.

THE TECHNOLOGIES THAT HAVE BEEN INTRODUCED IN RECENT YEARS AT THE LEVELS OF

PRODUCTION, DISTRIBUTION, MARKETING AND EXCHANGE

DIGITAL CAMERAS WERE USED TO SHOOT THE ENTIRE FILM.CGI WAS USED REALISTICALLY AND WHEN NECESSARY FOR EXAMPLE IT WAS USED FOR THE EXPLOSION OF THE MI6 HEADQUARTERS.THE INTERNET AND SOCIAL MEDIA WERE USED EFFECTIVELY TO MARKET THE FILM. THE OFFICIAL FULL TRAILER WAS VIEWED OVER 24 MILLION TIMES ON YOUTUBE AFTER BEING UPLOADED BY THE OFFICIAL SONY PICTURES ENTERTAINMENT CHANNEL. THE TRAILER WAS ALSO POSTED ON THE OFFICIAL JAMES BOND FACEBOOK PAGE WHICH IS FOLLOWED BY 4.2 MILLION PEOPLE, THIS WOULD HAVE GIVEN THE FILM MASSIVE EXPOSURE AS IT WOULD HAVE BEEN SHARED AROUND FACEBOOK FOR MILLIONS OF OTHERS TO SEE. THE FILM WAS LATER CONVERTED INTO THE IMAX FORMAT FOR PROJECTION IN IMAX CINEMAS.THE FILM WAS NOT MADE AVAILABLE FOR 3D VIEWING, THE PRODUCERS OF SKYFALL SAID THE JAMES BOND FRANCHISE WASN’T “QUITE READY” TO JUMP TO 3D YET.

THE SIGNIFICANCE OF PROLIFERATION IN HARDWARE AND CONTENT FOR INSTITUTIONS AND AUDIENCES

• SKYFALL WAS SHOWN IN CINEMAS AND ON IMAX SCREENS BUT IN ORDER TO FIT CONSUMER VIEWING HABITS IT WAS ALSO LATER:

• RELEASED ON DVD, BLU-RAY, AND DIGITAL HD IN THE US ON 12 FEBRUARY 2013, AND IN THE UK ON 18 FEBRUARY 2013.

• MADE AVAILABLE FOR STREAMING ON NETFLIX BUT HAS SINCE BEEN TAKEN OFF.

• MADE AVAILABLE FOR DOWNLOAD ON CHANNELS SUCH AS SKY.

THE IMPORTANCE OF TECHNOLOGICAL

CONVERGENCE FOR INSTITUTIONS AND AUDIENCES• AROUND $29,000,000 WAS SPENT ON MARKETING SKYFALL• DIGITAL ACTIVITY ON SOCIAL MEDIA AND GOOGLE WAS USED TO MARKET THE FILM. • A TEASER TRAILER AND AN INTERNATIONAL TRAILER WERE RELEASED PRIOR TO FILMS

RELEASE. • PERHAPS ONE THE MOST EFFECTIVE PIECE OF MARKETING, INVOLVED DANIEL CRAIG’S

SKIT WITH THE QUEEN AT THE LONDON 2012 OLYMPICS OPENING CEREMONY. THIS RAISED GREAT AWARENESS FOR THE FILM AS PEOPLE ALL OVER THE WORLD WERE VIEWING THE CEREMONY ON THEIR RESPECTIVE NATIONAL TELEVISION CHANNELS.

• TECHNOLOGICAL CONVERGENCE WAS INSTRUMENTAL IN HELPING COLUMBIA PICTURES AND MGM MARKET SKYFALL TO CONSUMERS.

THE ISSUES RAISED IN THE TARGETING OF NATIONAL AND LOCAL AUDIENCES

(SPECIFICALLY, BRITISH) BY INTERNATIONAL OR GLOBAL INSTITUTIONS

• THE JAMES BOND FRANCHISE IS CONSIDERED A NATIONAL TREASURE AND PART OF BRITAIN'S HERITAGE AND CULTURE SO NOT MUCH WAS NEEDED TO BE DONE TO CATCH THE ATTENTION OF THE BRITISH CONSUMERS PRIOR TO SKYFALL’S RELEASE. WORD OF MOUTH SEEMS TO DO MOST OF THE MARKETING FOR BOND FILMS IN THE UK BECAUSE ITS SUCH A LEGENDARY FRANCHISE OVER HERE.

• SKYFALL HAD PARTS SET IN SHANGHAI IN ORDER TO TRY AN APPEAL TO THE EVER-GROWING CHINESE MARKET. THE FILM ALSO HAD TO HAVE KEY SCENES CUT OUT OF IT (AS INSTRUCTED BY THE CHINESE GOVERNMENT) IN ORDER FOR IT TO BE RELEASED IN CHINA.