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Course plan

Session 5 Workshop: strategy/creative briefs

Session 6 Workshop: continued

Session 7 Aspects of international marketing communication and strategy

Textbook: chapters 13, 14, 15From the text collection:Percy, Rossiter & Elliott: The Strategic Planning ProcessJon Steel: Serendipitygot milk?

Session 8 a) Aspects of international marketing communication and strategy b) Course evaluation

See lecture 7From the text collection:H. David Hennessey: Marketing Communications Trends in theOConnor, Galvin and Evans: Electronic Marketing and Marketing..

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Chapter 13

Hall and the role of context

Context will often influence communication without the participants

being aware of it.

A high context (HC) communication or message is one in which most of the

information is either in the physical context or internalized in the person, whilevery little is in the coded, explicit, transmitted part of the message. A low-context

(LC) communication is just the opposite; i.e. the mass of the information isvested in the explicit code.

(Usunier & Lee, p. 375-376)

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Chapter 13

So far, the discussion has been mostly about low- and high-context communicationand their relationship to precision in languages, as wel as to the specificity or the

diffuseness of the communication focus.

However, verbal communication styles include a series of other elements:

Tone of voiceFrequency and nature of conversational overlap

Speed of speechDegree of apparent involvement in what one says

Emphasis on talking versus listeningDisgressive and indirect speech styles

Etc.

These are marked by cultural norms which implicitly define what is goodcommunication.

(Usunier & Lee, p. 375-376)

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British, Americans dont speak same language

the interpretation of British understatement is one area that can present problems

or misunderstandings between U.S. and British business partners. While theBritish culturally have turned subtlety into an art, most people raised in the

United States dont even recognize when its a part of the conversation! The

U.S. style, as a general rule, leans more toward taking things at face value.

One can do an awful lot of damage just with language.

The term Quite good:

U.S.: Very good

Britain: Just barely adequate

The Denver Post 31 October 1997

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A Word About English 1

companies which use their English-language taglines on all their internationaladvertising, even though in many cases it must be next to incomprehensible tothe vast majority of ordinary consumers in those countries. And even if they are

broadly comprehensible, that is not at all the same thing as being fullyunderstood, appreciated and effective.

Nokias Connecting People is used internationally. It works well in English because

of the two ways you can read it:1. Nokia people are in the business of connecting.

2. Nokia is connecting other people.This double read gives what would otherwise be a fairly bland statement a certain

depth.

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A Word About English 2

HOWEVER: Now Id be prepared to bet that less than 1% of all Nokias consumers

outside the English-speaking markets would get these two reads, even ofprompted.

CONSEQUENTLY: the personality of the Nokia brand has missed an opportunityto express something very important about itself to the majority of its

consumersSo when the question comes up, why cant we just use English? I always ask

this question: do you think that consumers should make the effort to understand us,

or should we be making the effort to be understood by them?

Source: Simon Anholt: Another one Bites the Grass

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Nike Just do it 1

almost literally untranslatable

just try to explain the precise function of just

just try to explain what it means

who is it addressed to?

what does the whole thing mean?

Anholts conclusion: brilliant, but it combines remarkably little specific meaning witha great deal of general power, tone, and style.

If it means anything at all it means get off your ass! you are in charge, you are themaster of your own destiny..

Problems in France:

direct commands sound aggressive you ask people to

do something for you

two ways of addressing people tuand vous

the French are intellectuals by nature and by habit

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Nike Just do it 2

Solution:

Split the tagline into its component parts:

1. You are in charge of you life.

2. Therefore, if you want to change something, you can.

3. Its a case of not thinking too hard about things.4. So just do it

Giving the French an intellectual challenge by only using part 1:

Ta vie est toi

Just Do Itin Danish:

What does it mean to Danes?

A Danish translation/version?

context high/low ?SIS6 F06

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Translating advertising copy

"Translating advertising copy is like painting the tip of the iceberg andhoping the whole thing will turn red: what makes copy work is not the

words themselves, but subtle combinations of those words, and most ofall the echoes and repercussions of those words within the mind of the

reader. These are precisely the subtleties which translation fails toconvey. Advertising is not made of words, but made of culture."

"Translating copy is like picking fruit from one tree and trying to glue it ontothe branches of another."

Simon Anholt in Another one Bites the Grass

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Translating advertising copy

what you gain in glamour by seeming foreign, you lose in precise

communication, because peoples understanding of your language can

only be superficial.

Simon Anholt in Another one Bites the Grass

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English in Dutch TV commercials 1

How: 1) All commercials on Nederland 1 for a week = 128

2) English words included in Dutch dictionary were left out.

E.g. jet, job, baby.

3) Study of attitudes: 30 men and 30 women distributed

across two age groups (15-18 and 50-57).

4) Subjects were shown six commercials that were either

partly or completely in English.

5) Subjects were asked to rate commercials on a five-point

scale. (I agree completelyI do not agree at all)

To what extent do you agree that the use of English inthe commercial is poetic, easy going, functional,

sympathetic, irritating, superfluous, affected andarrogant?

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Some results: 1) 42 commercials were partly or completely in English.

2) 95% are only partly in English.

3) In most commercials about 20% of the text is in English.

4) Young subjects have a more positive attitude.

5) All subjects display a rather negative attitude.

6) Only 36% are able to give a rought indication of themeaning of the English used.

7) Strong indications that the use of E. increases extent towhich commercials are miscomprehended.

8) Reasonable to assume that there is a link between

attitudes toward the use of E. and how well subjects

believe they understand E., or how well they actually

understand it.

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Advertising in English, of course, saves the costs of translation and registration, butit is possible that the savings made are considerably smaller than the losses thatmay be incurred because customers have negative feelings about English and

therefore may not buy the products advertised in the way.

Journal of Advertising Research, July/August 2000

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English in advertising

Will we see more or less English in advertising in the future in general or

in certain segments? Why/why not?

Your attitude to English in advertising?

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Advertising

Advertising is defined as any paid form of nonpersonal communication

about an organization, product, service, or idea by an identified

sponsor.Source: Belch & Belch (1998), Advertising and Promotion

Advertising, which is based on language and communication, is the most

culture-bound element of the marketing mix.(Usunier & Lee, p. 409)

Do we have to agree with Usunier & Lee?

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Advertising

The management process for marketing communication:

1. Isolate the communication problem

2. Identify the relevant target population

3. Define the marketing communication objective

4. Select advertising themes and creative strategy

5. Design a media plan

6. Implement and monitor

(Usunier & Lee, p. 410)

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Information content of advertising

Information content varies strongly from one country to another. Although product

types and other environmental factors such as the competitive environmenthave an influence on information content, culture is the most important factor inexplaining how much and what kind of information can be found in advertising.

Both the types of information cues and the quantity information are culturebound.

(Usunier & Lee, p. 415)

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How does advertising work?From the 4th semester?

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Models of how advertising worksTo illustrate possible objectives of advertisers From the 4th semester?

1. The response modelObjective: "Buy now"

2. The persuasion modelObjective: Short-term shift of attitude etc

3.

The involvement model

Objective: Relationship between consumer and brand

4. The awareness modelObjective: Create awareness in order to differentiate

5. The emotions modelObjective: Create positive attitude and brand loyalty

6.

The likability model

Objective: Liking the ad will lead to liking the brand

7. The symbolism modelObjective: Turn brand in to symbol which will differentiate it from other brands

Franzen in de Mooij (1998): Global Marketing and Advertising.SIS6 F06

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Basic advertising formsFrom the 4th semester?

De Mooij's 8 basic advertising forms

1. Announcement

2. Display3. Association transfer

4. Lesson

5. Drama

6. Entertainment

7. Imagination8. Special effects

(Based on Franzen's classifications system. In de Mooij, Global advertising and marketing, 1998)

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McGuires six step Information Processing

Paradigm From the 4th semester?

McGuires six behavioral steps which information ofany pursuasive message mustpass through:

1. The message must be presented to the target audience.

2. The target audience must pay attention to the message.3. Next the target audience must comprehendwhats in the message.

4. The target audience must yield to the arguments in the message.

5. The target audience must retain the arguments and the fact that theyhave yielded to them or accepted them, and intend to behavepositively as a result.

6. The target audience behave as urged by the message.

If the message is to be successful, there must be a positive response to each step!(In Per, Rossiter & Elliott: Strategic Advertising Management)

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Advertising appeals remember beer!

A limited number of different advertising appeals can be identified based on

common themes and concepts. Although all of them are used world-wide,cultural sensitivity is portrayed through the varying usage of the same appeals.

(Usunier, p. 413)

An appeal: something that makes the product particularly attractive or interesting

to the consumer. (Wells, Burnett & Moriarty, 1992)

Advertising appeals, examples: security, fear, esteem, sex, sensory pleasure,

economy (emphasis on price), status. (de Mooj, 1998)

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Never forget:

Integrated (holistic) marketing communication

[..] a concept of marketing communications planning that recognizes the added

value of a comprehensive plan that evaluates the strategic roles of a variety of

communication disciplines for example general advertising, direct response,sales promotion, and public relations and combines these disciplines to

provide clarity, consistency, and maximum communications impact.

(American Ass. Of Advertising Agencies in Belch & Belch, 1998)

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The (holistic) communication strategy 1

The communication strategy is a management tool guiding/managing thecommunication process.

Remember: Its all about being there for the consumers. Its not about saying

something on behalf of the company.

The communication strategy should help determine how consumers see the brandtoday (A), how they should see the brand tomorrow (B), how the brand gets to

that point (C) (= creative strategy)

B

CA

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The product 1) What are we selling?

2) What makes us different? Why are we better?

3) What/who do we compete against?

4) Who is our potential? Who is not?

The mission 5) Who do we want to be something special for?6) How do get to play an important role in the

lives of the target group members?

The position 7) What is happening in the market? The trends.

8) Current position in the market?

9) Which positions are available?

10) Desired/realistic position in the market?

11) General communication trends in the market?

12) Our current position in the communication picture?

13) Which postions are available (communication)?

14) Desired/realistic position in the communication?

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Consumer insight 15) What role does the brand play in theconsumers life and what does the consumer

wish to obtain?

16) Current position in heart & brain?

17) Desired position in heart & brain?

18) What is the current relationship between core

consumers and brand?19) How will this relationship develop in the next

one to two years?

20) Definition of the consumers need for thebrand (emotional and consumption wise) =consumer insight.

Brand Ambition 21) What emotional needs does the brand fulfil/whichneeds should it fulfil?22) What characteristics (emotions, values etc) should

the brand evoke?

23) Is the brand personality special, appealing,consistent and recognizable in the long run?

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Brand Ambition/continued 24) The positive/appealing difference that differentiatesthe brand from competitors?

25) Brand heritage and affiliation?

26) Properties + the brands tone and style

27) Definition of the brands relative position and core

benefit = brand ambition.

Consumer insight + Brand Ambition = Proposition (promise)

Proposition 28) The point where the consumers core needs meet(Promise to the consumer) the core of the brand = proposition the starting

point for the communication process.29) Is the proposition unique, positive, relevant,

credible?

30) How is the proposition different from the mostimportant competitors?

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Communication concept 31) Finding the basic idea on which communcation willbe based.

32) Messages in relation to individual segments andmedia.

33) Communication style and tone >< brand style and

tone.

Media 34) Where to meet consumers most effectively?

35) Where do competitors meet consumers?

36) Unused media and mix?

37) Media outlets to be avoided?

38) Available positions in the media landscape?

Sources: JWT, O&M, enVision, APL

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From general to specific

The communication strategy is rather general and deals with a number of issues

e.g. communication, competitors, market trends etc.

The next step towards actually creating a communcation campaign could be thecreative briefing, which deals specifically with communication, and which is atool that can be used by those in charge of developing the creative elements.

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The international communication strategy?

In general, does the (holistic) communication strategy presented herefit an international context/campaign?

What are the main challenges or problems when developing a (holistic)communication strategy?

Try to imagine the communication strategy process in a companyleaning towards standardizing marketing communication initiatives aswell as in a company favoring the adaption approach.

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The creative brief 1

1) Communication objective: Jolly skulle gres til et tidssvarende mrke, som er detforetrukne alternativ.

2) Brand ambition (core of the brand): DERES klr dig p.

3) Target group and consumer insight (consumers need for the

brand, both emotional and consumption wise):

Target group: parents

Consumer insight: Sjovt, at ungerne nu vil ha Jolly, for det drak jeg jo selv som barneller Jeg vil vre en succes (DERES).

4) Target groups relations to product category and competitors:

5) Brands current position and image: (A)

6) Brands desired position and image: (B)

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The creative brief 2

7) Proposition/promise: (C)

fakta er det hurtigste sted at handle dagligvarer.

Show your best side (DERES)

8) Why should the consumers believe your promise?:

9) Tone, style, guidelines.

B

CA

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A brief

1. Brand Idea What is this job doing for the xxbrand and the xx values?

2. Requirements A clear and crisp overview of the job.

A detailed list of the elements isrequired at What is needed?

3. Market context A clear and crisp overview of themarket factors relevant for this job.

4. Brand opportunity What is xxs objective our chance andopportunity for this job?

5. Communication objectives What are the measurable objectives forthis job?

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A brief

6. Target audience

7. Proposition What is the unique and simple-minded proposition for this job? Whats the

message?

8. Critical support Why this message?

9. Tone-of-voice Are there any guidelines for style andtone-of-voice that must be met in theexecution?

10. Musts What is mandatory?

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A brief

11. What is needed? List of elements required

12. Other Additional relevant information

13. Practicalities

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Last week: The creative brief just an example

Objectives

Which brand values should be maintained/acquired/refocused?

Target audience/insights

Who are we talking to? What are their attitudes and beliefs? Whatinsights are there about the target group?

Proposition

What is the core message being conveyed?

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got milk

Some of milks problems: people concerned about fat content

regarded as kids drink

milk is boring

= image problem

The Board had tried image campaigns, which were successful in changing attitudes but not

sales.

So the brief was wide open start from scratch:

So Im not interested in image. If all we do is

affect image, we will all lose our jobs. We need

affect behavior. People have to buy more, and theyhave to consume more. Thats the objective. And I

dont give a damn how we get there.

Also, farmers/board had decided to give themselves two years to make a difference!

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got milk

NOTE: All the research that was carried out along the way.

1. As we talked about this in the agency, we quickly arrived at the conclusion that if our

task was to influence hehavior quickly, then trying to amplify existing behavior, by

persuading people to use more milk, or use it more often, gave us a much greaterchance of success. Those who were not using milk, or using less of it, were often doing

so for reasons that were quite deeply ingrained, and it seemed to us that advertisingwas not likely to make a difference, at least in the short term.

2. If we were right to talk to the user group, then the immediate question we had to answer

was how do they use milk? Dave from the board offered an insight:

If you think about it, you hardly ever use milk on its own.brownies, or cereal,

coffeethose things taste to good with milk, and you cant imagine eating them without

it.

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got milk

NOTE: All the research that was carried out along the way.

3. Research confirmed that very little milk is consumed in isolation

4. People were attracted by the food and immedieately imagined a glass of milk alongside it. Peoplewant food first and milk second.

5. maybe there was something in these emotional reactions to not having milkthat we could exploit.

6. We wanted Californians to think about milk in a way that they did not normally doSomehow,

advertising had to affect their minds in the same way, but more than affecting their minds, it also

had to affect their behavior. From what we had observed in our initial research, where simply talkingabout food items like brownies [..] made people want to eat them and wash them down with milk, wethought that it might be possble to create more milk occasions, so that people would use more milk.

Usage patterns had to be to purchase patterns, so that people would not only use more, but alsobuymore.

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Recent Developments in Below-the-line MarketingCommunications

Originally mass communications, predominantly advertising, represented the only

realistic way of reaching large audiences in a cost-effective manner. Advances ininformation systems and technology (IST) have enabled new channels andcommunication tools to be developed, which in turn has stimulated the design ofalternative, more targeted, and personalized communication opportunities. Twomain forms of communication can be identified: (a) advertising (which uses paid-formedia) and (b) all other tools (which do not use paid-for media).

The primary goal of this chapter is to consider the current and future impact of IST

on this second group of marketing communication tools, which have become knownas below-the-line communications.

(Chris Fill, in Kimmel: Marketing Communication, Oxford University Press 2005)

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Atlthough below-the-line marketing communications comprise an increasingly widerange of approaches, the core tools are sales promotion, public relations, personalselling, and direct marketing. In fact, a variety of other communication methods arederived from these primary tools

Some of the methods: sponsorhip, events, field marketing, in-store, merchandizingactivities, product placement, lobbying, customer magazines, conferences, facilityvisits, websites, exhibitions.

In-store activities include window displays, posters, signs, information cards, counter

and check-out displays

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About below-the-line:

1. and overriding strength is their capacity to stimulate action and to bringabout behavioral responses in target audiences.

2. Of all the tools, public relations has the widest sphere of activity as is seeksto influence the thoughts and actions of a range of stakeholders, not justcustomers.

3. However, brand development in many consumer markets is often undertaken

through the sole use of below-the-line tools, simply because there areinsufficient financial resources to use advertising.

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From transactional to relationship marketing - the transition has yet to be completed,but the move appears to be irreversible and an inevitable development.

Three main distinguishing characteristics of relationship marketing:

1. The recognition that all actions should seek to maximize the lifetime value ofa customer.

2. The recognition that marketing actions need to be addressed to multiplemarkets, not just customer markets.

3. The recognition that marketing is a cross-functional activity and not merely

the preserve and responsibility of a marketing department.

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Thus, if relationship marketing focuses on customer retention, then a keytask is to manage customer behavior. The role of marketing

communications in this context is to encourage and reinforce behavior,

to convey trust, and build commitment in order to encourage increasedpurchase frequency, cross buying, and product experimentation. In

other words, there is a strong complementary aspect with the tasks ofbelow-the-line communication tools.

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Elliott, Percy & Rossiter: In the marketing plan

All marketing communication must be consistent with, and in support of, the overall

marketing plan. Before a manager even begins to think about specificcommunication issues, it is important to review the marketing plan

= setting the scene, creating a general understanding= marketing communication does not exist in a vacuum

And remember:

Marketing and marketing communication are two very different, but closelyconnected, worlds.

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In the marketing plan

The five key areas where the manager could look for inspiration before beginning thestrategic planning process for marketing communication:

1. Product description What are you marketing? Do you and the target audience

understand what it is?2. Market assessment What is your overall assessment of the market?

3. Source of business Where do you expect business to come from? E.g. from new orexisting users?

4. Competitive evaluation What is your competition and it position itself? Get to knowthe competitions communication approach and tactics.

5. Marketing objectives What are the marketing objectives for the brand?

However, in truly consumer-driven companies the persons in charge ofmarketing communication already know whats in the marketing plan.

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After or based on the marketing plan

1: Select the target audience based upon the overall marketing strategy.

2: Determine the best positioning for the brand within its marketing communication.

3: Establish communication objectives that are related to steps one and two.

4: Develop a communication strategy based upon the communication objectivesselected.

5: Choose the best available communication options (media) to deliver the messageand satisfy the communication objectives.

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Comments on

1: Select the target audience based upon the overall marketingstrategy.

2: Determine the best positioning for the brand within its marketingcommunication.

3: Establish communication objectives that are related to steps one andtwo.

4: Develop a communication strategy based upon the communicationobjectives selected.

5: Choose the best available communication options (media) to deliver themessage and satisfy the communication objectives.

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Loyalty Model Groupings

Elliott, Percy & Rossiter Loyalty Model Groupings:

Loyal: highly satisfied with their brand and unlikely to switch.

Vulnerable: satisfied with their brand, but little perceived risk inswitching.

Frustrated: not satisfied with their brand, but feel the risk isgreater than the potential gain in switching.

Switchable: neither satisfied with their brand nor inhibited fromswitching.

Lists like these make it look too simple!

But why are they still useful?

Loyalty reflects the target markets attitude toward the category and its brands.

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Decision participants

initiator who suggests the purchase

influencer who recommends or discourages purchase

decider who makes the actual choice

purchaser who does the actual purchasing

user who consumes or uses the product or service

Marketing communication is aimed not just at individuals, but at individuals in a role.

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Decision participants

no matter how many participants may be involved in a decision process, wewant to be sure that initiators are aware of our product and positively inclined tosuggest considering it (either to themselves or to others), and that influencershave reasons to recommend it (again either to themselves or to others):

it will require more commitment from a consumer in the role of decider whenthe product choice decision is high-involvement than where it is low-involvement. This will have clear implications for strategic messagedevelopment.

For most low-involvement purchase decisions, the decider, will be a singleperson. With high-involvement purchase decisions, the decider may be a single

person; or for large household purchases, a couple;

messages need to accomplish different things depending upon where youare and what role you are playing in the decision process. OF COURSE!

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Decision Participant Grid - Holiday

Role in decision Target audience

Consumer

Target audience

Provider

Initiator Self, friends, family

Influencer Self, friends, family Travel agent, resorts,other destinations

Decider Self, mate

Purchaser Self, mate Travel agent

User Self, mate, family

The DPG enables managers to stimulate and organize their thinking

By taking time to think through a DPG the manager is forced to focus upon the roles inthe decision process and what implications there may be for marketing communication,

even in the simplest case where one person plays all five roles.

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Decision stages a generic model

Need arousal Brandconsideration

Purchase Usage

Decision roles

Where stage islikely to occur

Timing of stage

How stage islikely to happen

Decision stages

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Decision stages


Purchase Usage

Decision roles


Timing of stage


Decision stages

Once we have identified what the likely decision stages are for

consumers making choices in a category, we must identify everyonewho might play a part in the decision process, and the role or rolesthay play at each decision stage.

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Decision stages


Purchase Usage

Decision roles


Timing of stage


Decision stages

An important key to effective marketing communication is to identify

where in the decision process a message of some kind might makea positive contribution. The better we understand where thoseopportunities, lie, the better our media planning. We need to knowwhere members of our target audience (which at this point ispotentially everyone involved in the decision process) are likely tobe making decision.

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Decision stages


Purchase Usage

Decision roles


Timing of stage


Decision stages

Understanding the timing of the decision is also very important for

media planning, especially for when to schedule media.

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Decision stages


Purchase Usage

Decision roles


Timing of stage


Decision stages

The how is your best description of what is happening at each

stage of the decision process. What happens to stimulate aperceived need for the product? How is the target market going tobehave? Where are consumers likely to find information aboutbrands (if they need it)? What goes on when actually making apurchase. How is the product actually used?

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Comments on

1: Select the target audience based upon the overall marketing strategy.

2: Determine the best positioning for the brand within its marketing

communication.

3: Establish communication objectives that are related to steps oneand two.

4: Develop a communication strategy based upon the communicationobjectives selected.

5: Choose the best available communication options (media) to deliver themessage and satisfy the communication objectives.

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Setting communication objectives

Depending upon where a product or brand stands within the market, as defined by

the consumer, we will have various options open to us that will guide theselection of the desired communication effect. Once this is done, we will be

in a position to choose the appropriate effect for a communication objective.

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Potential communication objectives

Category need When it is necessary to remind the target of theirneed for the category or when you must sell thetarget audience the need. Not very often required as aobjective, because most brands are marketed in categorieswhere the perceived need is well established.

Brand awareness Always an objective in order to enable the target

audience to identify the brand in enough detail to

purchase or use the brand.

Brand attitude Also always an objective because there must besome other reason to select one brand over the

other.

Brand purchase intention Not often a specific objective except when brandattitude is positive and a reason to buy now is

required. I think Ill try that brand.

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Importance of involvement and motivation

In terms of involvement, we need to know whether or not the target audience sees

any risk in the decision to buy or use a product or service.

The reason this idea of involvement is so important is that in processing a

message, when involvement is low and there is little if any risk involved, you donot really need to believe the message is true. On the other hand, when thedecision is high-involvement and fiscal or psycological risk is involved, you must

accept the message as true before you will consider the brand.

Elaborative Likelihood Model looks at involvement.

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The central route is

used for high-involvement products.

Consumers areinfluenced by strong,

product related

arguments.

For low-involvementproducts, the peripheralroute is used.

associates positive or

negative cues with thebrand as a result of theexecution or messagewithout engaging in anyextensive benefit-relatedthinking. (Elliot, Percy &

Rossiter)

The two routes to persuasion.

Journal of Advertising Research, March 2003: 25-33

Elaboration Likelihood Model

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Importance of involvement and motivation

motivation, if we do not know why someone wants to purchase a product

or use a service, we will not be able to identify effectively the appropriatebrand attitude and associated benefits.

Fundamentally, motivation can be divided into negative vs. positive

motives.Negative motives generally concern solving or avoiding problems.

Positive motives generally involve seeking more personal satisfaction.

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The Emotional Journey Seen before?

Developing communication how do we get started?

A rather primitive tool for discussion!

Comments, please!

Its not that simple!

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The Emotional Journey

+ target group + strategy + communication objective+ etc.

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The Emotional Journey

Remember: No point of contact with the consumer should be accidental!

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A journey towards effective communication! Girl, 8.

Message Emotional Media Execution

Take-away

Pre-purchase Now new dolls Woaaw ? Let the expertsNew features Gotta have it

During purchase Extra add ons Woaaw ? Let the experts

New features

Woaw there are

so many

Post-purchase Fun, fun More fun ? Let the experts

You can get more than I thought

Post-post Great play Fantastisc ? Let the experts

h i i

Flow i forbrugerens mde med produkt/brand

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