singapore ctt national values assessment results aug 2012

Copyright © aAdvantage Consulting 2012. All Intellectual Property Reserved. 1

How we view Singapore society and the workplace as these are today, and what we want them to be 23rd August, 2012


Contents

1. Introduction

2. Results

i. How Singapore Residents View the Current and Desired Singapore Society

ii. How Singapore Residents View the Current and Desired Singapore Workplace

Vincent Ho, Director Ho, aAdvantage Consulting Email: [email protected]

Tel: 6853 2658

For all queries on the survey and results, please contact:

mailto:[email protected]



Copyright © aAdvantage Consulting 2012. All Intellectual Property Reserved. 3 www.aadvantage-consulting.com

01 Introduction


Introduction

Objectives of the Study

The survey examined what Singapore Residents consider are:

The values and behaviours that best describe them at a personal level;

Their perception of Singapore society and their workplace as these are today, and what they want them to be, ideally.

• Obtain preliminary insights into what matters to Singapore Residents.

• Generate meaningful dialogue about the society and workplace environment that Singapore Residents desire.


Introduction

Maslow’s Needs to Barrett’s Consciousness

Know and Understand

Physiological

Safety

Love & Belonging

Self-esteem Abraham Maslow

Know and Understand

N e e d s C o n s c i o u s n e s s

Self-Actualization

Richard Barrett

Introduction

The Barrett Seven Levels of Personal Consciousness

Selfless service Being your purpose. Compassion, humility, forgiveness. Caring for humanity and the planet.

Making a positive difference in the world Living your purpose. Empathy, alliances, cooperation, intuition, mentoring and focus on wellbeing (physical, emotional, mental, spiritual).

Finding meaning in existence Finding your purpose. Integrity, honesty, authenticity, passion, enthusiasm, creativity and humour & fun.

Letting go of fears. Finding the courage to grow and develop. Adaptability, life long learning, continuous renewal and personal growth.

Feeling a sense of self-worth Confidence, competence, self-reliance. Fear: I am not enough. Leads to need for respect and recognition and power, authority or status seeking.

Feeling protected and loved Family, friendship, loyalty, safety. Fear: I am not loved enough. Leads to jealousy, blame, and discrimination.

Satisfying physiological and survival needs Health, security, financial stability. Fear: I do not have enough. Leads to control, domination, demanding, and impatience.

Self

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Introduction

The Barrett Seven Levels of National Consciousness

Global sustainability Human rights, long-term perspective, ecological resilience, peace, focus on future generations and inter-generational equity. Global perspective.

Strategic alliances and regional partnerships Regional collaboration, environmental awareness, quality of life, community involvement and sustainability. Caring for nature and for the disadvantaged.

Strong cohesive culture Shared vision and values. Fairness, transparency, trust, shared vision and values, citizen dialogue and social cohesion. Positive collective spirit.

Democratic processes and continuous renewal Freedom, equality, empowerment, accountability, adaptability, shared values, entrepreneurship and consensus.

Institutional effectiveness Law abiding, community/national pride, governmental efficiency and high quality public services. Bureaucracy, central control, elitism, complacency, and apathy.

Sense of belonging & social stability Neighbourliness, conflict resolution, racial harmony and a focus on family and friendships. Inequality, discrimination, intolerance, hatred, and loneliness/isolation.

Economic stability and citizen security Prosperity, health care, employment, emergency services/defence and social safety nets. Corruption, violence, poverty, environmental pollution, and greed.

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Introduction

The Barrett Seven Levels of Organisational Consciousness

Service to humanity and societal contribution Social responsibility, long-term perspective, ethics, compassion and humility.

Internal/External collaboration, community involvement Environmental awareness, employee fulfilment, coaching/mentoring and caring for the local community.

Sense of purpose & strong internal community Shared vision and values. Commitment, creativity, enthusiasm, integrity, honesty, generosity, fairness, openness, transparency and trust.

On-going improvement and employee participation Adaptability, accountability, empowerment, teamwork, goals orientation and continuous improvement.

High performance systems and processes Reliability, quality, efficiency, productivity and excellence. Bureaucracy, hierarchy, confusion, and complacency.

Positive relationships that support organisation needs Loyalty, open communication, customer satisfaction. Manipulation, blame, favouritism, and secrecy.

Financial viability and people safety Financial performance, organisational growth and employee health and safety. Control, greed, exploitation, and micro-management.

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Introduction

Completed National / Regional Values Assessments

Australia

Belgium

Bhutan

Brazil

Canada

Denmark

Finland

France

Iceland

Latvia

Macedonia (r)

Singapore

(r) = Region

South Africa

Spain (r)

Sweden

Switzerland

United Kingdom (r)

USA


Introduction

• 2,000 Singapore residents (Singapore Citizens & Permanent Residents) were interviewed.

• Survey period: June to July 2012.

• Stratified quota sampling across Gender, Age, Housing Type across all zones.

• Data collection through Face-to-Face Interview (Street intercept & Households) and Online Survey.

Methodology


Introduction

Respondent Profile Gender Age Male ,

981, 49.1%Female,

1,019, 51.0%

Female, 1,019, 51.0%

Male, 981, 49.1% 65 and above, 216, 10.8%

46-64 years, 686, 34.3%

31-45 years, 596, 29.8%

15-30 years, 502, 25.1%

Housing Type

HDB 1-3 rooms,

396, 19.8%

HDB 4-5 rooms &

Executive, 1,257, 62.9%

Private Apartmen

t / Condominium, 192,

9.6%

Landed property

(incl. shop house),

155, 7.8%

Landed Property (incl. shop house), 155, 7.8%

Private Apartment / Condominium,

192, 9.6%

HDB 1-3 rooms, 396, 19.8%

HDB 4-5 rooms & Executive, 1,257, 62.9%


Introduction

Assessment Questions

Respondents were asked the following three questions. For each question, respondents were required to pick exactly 10 values and behaviours from a list that:

Soci

eta

l O

rgan

isat

ion

al

1. Best reflect who you are.

2. Best reflect the Singapore society (Singaporeans and PRs) today.

3. Best reflect what you desire of the Singapore society (Singaporeans and PRs).

4. Best reflect your workplace today.

5. Best reflect what you desire in your workplace.


Introduction

Definitions of Terms Used

The following terms are used in this report: 1. Kiasu: A local colloquialism in the Hokkien dialect that directly translates as

“scared to lose”. It is generally used to describe selfish and inconsiderate behaviours.

2. Kiasi: A local colloquialism that directly translates as “scared to die”. It is generally used to describe over-cautious or extremely risk-averse behaviours.

3. Potentially limiting values and behaviours: Values and behaviours that are not intrinsically negative, but could be harmful if lived to excess.


02 (i) How Singapore Residents View the

Current and Desired Singapore

Society

What Singapore Residents Consider are the Values and

Behaviours that Best Describe Themselves

I = Individual R = Relationship

P = Positive L = Potentially Limiting (white circle)

O = Organisational S = Societal

Level

7 6 5 4 3 2 1

IRS (P)=6-4-0 IRS (L)=0-0-0

2%

1%

1%

10%

16%

8%

20%

27%

7%

8%

0% 20% 40% 60%

1

2

3

4

5

6

7Singapore Residents

family 936 2(R)

friendship 708 2(R)

health 648 1(I)

happiness 603 5(I)

caring 546 2(R)

honesty 510 5(I)

responsibility 506 4(I)

well-being (physical/ emotional/ mental/ spiritual)

474 6(I)

respect 468 2(R)

balance (home/work) 444 4(I)


4. Do we observe these in our daily interactions with people? What impact does it have?

• Family • Friendship • Balance (home / work) • Happiness

• Health • Caring • Well-being (physical / emotional

/ mental / spiritual)

• Responsibility • Respect • Honesty

1. What is the definition of “balance” between work, family / friends and self?

2. Does caring extend beyond the immediate family and friends?

3. To what extent are we meeting our well-being / health needs?



How Singapore Residents Perceive the Singapore Society as

it is Today

17%

7%

17%

14%

4%

6%

15%

6%

6%

8%

0% 20% 40% 60%

1

2

3

4

5

6

7

Level

7 6 5 4 3 2 1

IROS (P)=1-0-1-0 IROS (L)=4-3-1-0

Singapore Residents

kiasu1 (L) 1154 1(I)

competitive (L) 823 3(O)

self-centred (L) 653 3(R)

material needs 628 1(I)

kiasi2 (L) 600 1(I)

deteriorating values (L) 591 3(I)

elitism (L) 573 3(R)

blame (L) 494 2(R)

uncertainty about the future (L) 470 1(I)

security 440 1(O) Percentage of Potentially Limiting Values and Behaviours = 41% I = Individual

R = Relationship P = Positive L = Potentially Limiting (white circle)



How Singapore Residents Perceive the Singapore Society as

it is Today • Kiasu (L) • Competitive (L) • Self-centred (L) • Material needs • Elitism (L)

1. How do we measure success today? Does that drive these behaviours?

• Deteriorating values (L) • Blame (L)

2. Are we experiencing a fall in moral and ethical standards?

3. Are we taking personal responsibility?

• Uncertainty about the future (L) • Kiasi (L)

4. What about the future that we are uncertain about?

5. Will we be held back given our risk averseness

• Security 6. What makes us secure?


Percentage of “Potentially Limiting Values and Behaviours” by Countries

7263 62 60 57 56 54 53 51 48

43 42 42 41 3932

2621

4

0

10

20

30

40

50

60

70

80Ve

nezu

ela

Icel

and

Sout

h Af

rica

Arge

ntin

a

Fran

ce

USA

Latv

ia

Belg

ium

Braz

il

Finl

and

UK

(NW

)

Aust

ralia

Swed

en

Sing

apor

e

Spai

n…

Cana

da

Switz

erla

nd

Den

mar

k

Bhut

an

How Other Countries Perceive their Current Society

Level

7 6 5 4 3 2 1

IROS (P)=0-0-0-0 | IROS (L)= 2-3-5-0

United States of America

Level

7 6 5 4 3 2 1

IROS (P)= 0-1-2-1 | IROS (L)= 2-0-4-0

Finland

Level

7 6 5 4 3 2 1

IROS (P)= 3-1-2-1 | IROS (L)= 1-0-2-0

Switzerland

blame (L) 820 2(R)

bureaucracy (L) 771 3(O)

wasted resources (L) 696 3(O)

corruption (L) 682 1(O)

materialistic (L) 671 1(I)

uncertainty about the future (L)

651 1(I)

conflict/ aggression (L)

560 2(R)

crime/ violence (L) 509 1(R)

unemployment (L) 504 1(O)

short-term focus (L) 444 1(O)


unemployment (L) 431 1(O)

uncertainty about the future (L)

416 1(I)

educational opportunities

405 3(O)

wasted resources (L) 371 3(O)

short-term focus (L) 353 1(O)

freedom of speech 335 4(O)

peace 324 7(S)

envy (L) 298 2(I)

democratic process 293 4(R)

quality of life 186 6(I)

democratic process 185 4(R)

secrecy of the banks (L)

129 2(O)

decentralisation 122 4(O)

materialistic (L) 116 1(I)

economic stability 110 1(I)

prosperity 103 1(I)

freedom of speech 102 4(O)

tradition (L) 92 2(O)

neutrality 91 4(S)

What Singapore Residents Said Would Define their Desired

Singapore Society




Level

7 6 5 4 3 2 1

IROS (P)=1-1-4-4 IROS (L)=0-0-0-0

1%

1%

1%

15%

9%

4%

26%

18%

9%

16%

0% 20% 40% 60%

1

2

3

4

5

6

7

Singapore Residents

affordable housing 875 1(O)

caring for the elderly 744 4(S)

effective healthcare 650 1(O)

caring for the disadvantaged 624 4(S)

compassion 590 7(R)

concern for future generations 579 7(S)

quality of life 549 6(I)

equal opportunities 538 4(O)

social responsibility 517 4(S)

employment opportunities 502 1(O)


What Singapore Residents Said Would Define their Desired

Singapore Society

• Caring for the elderly • Caring for the disadvantaged • Compassion • Social responsibility

1. Who’s responsibility is it?

2. What’s the role of individuals?

• Equal opportunities • Employment opportunities • Concern for future generations

3. How does meritocracy feature in light of this?

• Affordable housing • Effective healthcare • Quality of life

4. To what extent are we meeting basic healthcare and housing needs?

5. How do we define quality of life?


How Singapore Residents View the Current and Desired

Singapore Society Implications

• Are the dimensions identified in this survey comprehensive? What other important dimensions can be examined?

• Who (e.g., government, business, community leaders and organisations, residents/employees) should lead the change to move the current state of affairs to the desired state of affairs? Is the desired state of affairs all that desirable?

• What concrete steps can we take to effect positive change?

• What obstacles could hinder positive change?


02 (ii) How Singapore Residents View the

Current and Desired Singapore

Workplace



Private Sector Level

7 6 5 4 3 2 1

IRS (P)=7-3-0 IRS (L)=0-0-0




Orange = Unique values

Public Sector Level

7 6 5 4 3 2 1

IRS (P)=8-2-0 IRS (L)=0-0-0

family 374 2(R)

friendship 305 2(R)

health 249 1(I)

happiness 244 5(I)




219 6(I)

positive attitude 218 5(I)

accountability 211 4(R)

honesty 207 5(I)

family 122 2(R)

happiness 100 5(I)


friendship 93 2(R)


88 6(I)


humour/ fun 80 5(I)

health 79 1(I)

honesty 71 5(I)

commitment 65 5(I)

How Singapore Residents Perceive their Current Workplace

7 6 5 4 3 2 1

IROS (P)=0-2-6-0 IROS (L)=0-0-2-0

7 6 5 4 3 2 1

IROS (P)=0-2-6-0 IROS (L)=0-0-2-0

Percentage of Potentially Limiting Values and Behaviours = 21%

customer satisfaction 298 2(O)

cost reduction (L) 267 1(O)

teamwork 247 4(R)

brand image 227 3(O)

long hours (L) 221 3(O)

results orientation 204 3(O)

profit 188 1(O)

continuous improvement 182 4(O)


continuous learning 159 4(O)

teamwork 86 4(R)


customer satisfaction 77 2(O)

hierarchy (L) 77 3(O)




long hours (L) 69 3(O)

results orientation 66 3(O)

achievement 58 3(I)

Percentage of Potentially Limiting Values and Behaviours = 21%





Private Sector Level Public Sector Level

What Singapore Residents said Would Define their Desired

Workplace

7 6 5 4 3 2 1

IROS (P)=0-4-6-0 IROS (L)=0-0-0-0

7 6 5 4 3 2 1

IROS (P)=0-5-5-0 IROS (L)=0-0-0-0





employee recognition 300 2(R)

balance (home/work) 298 4(O)

teamwork 291 4(R)

employee fulfilment 211 6(O)

leadership development 195 6(O)



employee health 180 1(O)

respect 180 2(R)

fairness 179 5(R)

balance (home/work) 135 4(O)

teamwork 112 4(R)

employee recognition 100 2(R)



respect 76 2(R)

coaching/ mentoring 75 6(R)

staff engagement 75 5(O)

employee fulfillment 69 6(O)

fairness 65 5(R)

Private Sector Level Public Sector Level

What Singapore Residents said Would Define their Desired

Workplace

• Balance (home / work) • Employee health – Private sector

1. cares for our well-being and allows time for personal pursuits?

• Continuous improvement • Continuous learning • Coaching / mentoring – Public

sector • Leadership development –

Private sector

3. commits to development and improvement?

4. our leaders are motivated and enabled to guide and coach us?

• Teamwork • Fairness

5. encourages the spirit of working together across all levels, while being impartial to one another.

• Employee recognition • Employee fulfilment • Respect • Staff engagement – Public sector

2. provides a sense of achievement; seeks and values our views / contribution?

How do we create a workplace which …


From vision to results


Tel: 6853 2658






How we view Singapore society and the workplace as these are today, and what we want them to be 23rd August, 2012


Contents

1. List of Values and Behaviours

2. Appendices

i. How Singapore Residents Perceive the Singapore Society as it is Today (Top Values and Behaviours)

ii. Results by • Age Group • Housing Type


Tel: 6853 2658






Definitions of Terms Used

The following terms are used in this report: 1. Kiasu: A local colloquialism in the Hokkien dialect that directly translates as

“scared to lose”. It is generally used to describe selfish and inconsiderate behaviours.

2. Kiasi: A local colloquialism that directly translates as “scared to die”. It is generally used to describe over-cautious or extremely risk-averse behaviours.

3. Potentially limiting values and behaviours: Values and behaviours that are not intrinsically negative, but could be harmful if lived to excess.


List of Values and Behaviours

(English)

List of Personal Values and Behaviours 01 accountability 21 courage 41 happiness 61 patience 81 self-discipline

02 achievement 22 creativity 42 health 62 performance 82 success

03 adaptability 23 curious 43 honesty 63 perseverance 83 trust

04 ambition 24 dialogue 44 humility 64 personal fulfilment 84 vision

05 appreciation of beauty & excellence

25 diversity 45 humour/fun 65 personal growth 85 wealth

06 balance (home/work) 26 ease with uncertainty

46 inclusiveness 66 personal image 86 well-being (physical/ emotional/mental/ spiritual)

07 being liked 27 efficiency 47 independence 67 positive attitude 87 wisdom

08 being the best 28 enthusiasm 48 initiative 68 power

09 caring 29 entrepreneurial 49 innovation 69 pride

10 caution 30 environmental awareness

50 integrity 70 principle

11 clarity 31 ethics 51 interdependence 71 professional growth

12 coaching/mentoring 32 excellence 52 job security 72 quality

13 commitment 33 fairness 53 listening 73 respect

14 community involvement

34 family 54 logic 74 responsibility

15 compassion 35 financial stability 55 love of learning 75 reward

16 concern for future generations

36 forgiveness 56 making a difference 76 risk-averse

17 conflict resolution 37 friendship 57 material possession 77 risk-taking

18 continuous learning 38 generosity 58 mission focus 78 safety

19 control 39 global awareness 59 open communication 79 security

20 cooperation 40 grateful 60 openness 80 self-control

List of Societal Values and Behaviours 01 accountability 21 corruption 41 gender discrimination 61 peace 81 terrorism

02 adaptability 22 creativity 42 global thinking 62 personal freedom 82 tolerance

03 affordable housing 23 crime/violence 43 grateful 63 personal fulfilment 83 tradition

04 appreciation of beauty and excellence

24 curious 44 helpfulness 64 principle 84 transparency

05 be the best 25 democracy 45 heritage 65 progressive 85 trust

06 blame 26 deteriorating values 46 honesty 66 prosperity 86 uncertainty about the future

07 bureaucracy 27 diversity 47 human rights 67 quality of life 87 unemployment

08 capitalism 28 educational opportunities

48 humility 68 respect 88 wasted resources

09 caring for the disadvantaged

29 effective healthcare 49 humour 69 security 89 wisdom

10 caring for the elderly 30 elitism 50 inequality 70 self-centred

11 collaboration 31 employment opportunities

51 innovation 71 self-reliance

12 commitment 32 entrepreneurial 52 integrity 72 sense of community

13 community pride 33 equal opportunities 53 interdependence 73 shared values

14 community services 34 ethics 54 kiasi 74 shared vision

15 compassion 35 ethnic discrimination 55 kiasu 75 short-term focus

16 competitive 36 fairness 56 long-term perspective 76 social cohesion

17 compliance 37 family 57 making a difference 77 social justice


38 financial stability 58 material needs 78 social responsibility

19 consensus 39 forgiveness 59 not transparent 79 spirituality

20 control 40 freedom of speech 60 optimism 80 sustainability

List of Organisational Values and Behaviours 01 accountability 21 continuous learning 41 ethics 61 listening 81 quality

02 achievement 22 control 42 excellence 62 long hours 82 respect

03 adaptability 23 cooperation 43 exploitation 63 long-term perspective 83 responsibility

04 balance (home/work)

24 cost reduction 44 fairness 64 loyalty 84 results orientation

05 being the best 25 creativity 45 financial stability 65 making a difference 85 risk-taking

06 blame 26 customer collaboration

46 forgiveness 66 manipulation 86 shared values

07 brand image 27 customer satisfaction 47 goals orientation 67 mission focus 87 shared vision

08 bureaucracy 28 diversity 48 hierarchy 68 open communication 88 short-term focus

09 caution 29 ease with uncertainty

49 honesty 69 openness 89 silo mentality

10 clarity 30 economic growth 50 human rights 70 organisational growth 90 social responsibility

11 coaching/mentoring 31 efficiency 51 humour/fun 71 partnerships 91 staff engagement

12 commitment 32 empire building 52 inclusiveness 72 passion 92 strategic alliances

13 community involvement

33 employee fulfilment 53 information hoarding 73 personal growth 93 teamwork

14 compassion 34 employee health 54 information sharing 74 positive attitude 94 transparency


35 employee recognition

55 innovation 75 poverty reduction 95 trust

16 conflict avoidance 36 empowerment 56 integrity 76 power 96 well-being (physical/ emotional/mental/ spiritual)

17 conflict resolution 37 enthusiasm 57 interdependence 77 productivity 97 wisdom

18 confusion 38 entrepreneurial 58 internal competition 78 professional growth

19 consensus 39 environmental awareness

59 job insecurity 79 professionalism

20 continuous improvement

40 equality 60 leadership development

80 profit


Appendices

Stratified Sampling: Demographics

The stratified sampling was determined using the results of the Singapore Census 2010 to ensure the sampling breakdown reflects the population.

Age Achieved

n %

15-30 502 25.1%

31-45 596 29.8% 46-64 686 34.3%

65 and above 216 10.8% TOTAL 2,000 100%

Zone of Residence Achieved

n % Central 493 24.7% East 367 18.4% North 268 13.4% North-East 397 19.9%

West 475 23.8%

TOTAL 2,000 100%

Housing Type Achieved

n %

HDB 1-3 rooms 396 19.8% HDB 4-5 rooms & Executive 1,257 62.9%

Private Apartment / Condominium

192 9.6%

Landed property (incl. shop house)

155 7.8%

TOTAL 2,000 100%

Gender Achieved

n % Male 981 49.1% Female 1,019 51.0% TOTAL 2,000 100%


How Singapore Residents Perceive

the Singapore Society as it is Today

(Top Values and

Behaviours)


How Singapore Residents Perceive Their Current Society Top Values and Behaviours

Mentions Values and Behaviours Level

1154 kiasu 1

823 competitive 3

653 self-centred 3

628 material needs 1

600 kiasi 1

591 deteriorating values 3

573 elitism 3

494 blame 2

470 uncertainty about the

future 1

440 security 1

Mentions Values and Behaviours Level

433 educational

opportunities 3

431 quality of life 6

427 financial stability 1

414 peace 7

391 be the best 3

378 family 2

349 control 1

349 wasted resources 3

328 not transparent 2

326 bureaucracy 3

1 to 10 11 to 20


What Singapore Residents Consider

are the Values and Behaviours that

Best Describe Themselves

(by Age Group)

What Singapore Residents Consider are the Values and Behaviours that Best Describe Themselves (by Age Group)

Overall Values and Behaviours Age 15-30 Age 31-45 Age 46-64 ≥ Age 65

1. family

2. friendship

3. health

4. happiness

5. caring

6. honesty

7. responsibility

8. well-being (physical / emotional / mental / spiritual)

9. respect

10.balance (home / work)

Unique Values and Behaviours

1. humour / fun

2. positive attitude

3. trust

4. independence

5. accountability

6. compassion

7. grateful

www.aadvantage-consulting.com



(by Age Group)

How Singapore Residents Perceive the Singapore Society as it is Today (by Age Group)


Entropy 44% 44% 38% 35%

1. kiasu (L)

2. competitive (L)

3. self-centred (L)

4. material needs

5. kiasi (L)

6. deteriorating values (L)

7. elitism (L)

8. blame (L)

9. uncertainty about the future (L)

10.security


1. quality of life

2. be the best

3. financial stability

4. peace

5. family

6. caring for the elderly


What Singapore Residents Said

Would Define their Desired Singapore

Society

(by Age Group)

What Singapore Residents Said Would Define their Desired Singapore Society (by Age Group)


1. affordable housing


3. effective healthcare

4. caring for the disadvantaged

5. compassion

6. concern for future generations

7. quality of life

8. equal opportunities

9. social responsibility

10.employment opportunities


1. freedom of speech

2. respect

3. accountability

4. helpfulness

5. honesty

6. fairness


What Singapore Residents Consider

are the Values and Behaviours that

Best Describe Themselves

(by Housing Type)

What Singapore Residents Consider are the Values and Behaviours that Best Describe Themselves (by Housing Type)

Overall Values and Behaviours

HDB 1-3 room HDB 4-5 room / Executive

Private Apartment / Condominium Landed property

1. family 2. friendship 3. health 4. happiness 5. caring 6. honesty 7. responsibility 8. well-being (physical /

emotional / mental / spiritual)

9. respect 10.balance (home / work)


1. patience 2. accountability 3. positive attitude 4. humour / fun 5. commitment 6. integrity 7. compassion




(by Housing Type)

How Singapore Residents Perceive the Singapore Society as it is Today (by Housing Type)




Entropy 38% 42% 44% 42% 1. kiasu (L) 2. competitive (L) 3. self-centred (L) 4. material needs 5. kiasi (L) 6. deteriorating values

(L) 7. elitism (L) 8. blame (L) 9. uncertainty about the

future (L) 10.security


1. peace 2. financial stability 3. educational

opportunities 4. be the best 5. compliance 6. quality of life


What Singapore Residents Said

Would Define their Desired Singapore

Society

(by Housing Type)

What Singapore Residents Said Would Define their Desired Singapore Society (by Housing Type)




1. affordable housing


3. effective healthcare 4. caring for the

disadvantaged 5. compassion 6. concern for future

generations 7. quality of life

8. equal opportunities

9. social responsibility 10.employment

opportunities


1. educational opportunities

2. respect

3. financial stability

4. helpfulness

5. sense of community



their Current Workplace

(by Age Group)


How Singapore Residents Perceive Their Current Workplace (by Age Group) Overall Values and Behaviours Age 15-30 Age 31-45 Age 46-64

Entropy 20% 22% 21%

1. customer satisfaction

2. teamwork

3. cost reduction (L)

4. long hours (L)

5. brand image

6. results orientation

7. continuous improvement

8. accountability

9. continuous learning

10.hierarchy (L)


1. professionalism

2. balance (home /work)

3. efficiency


What Singapore Residents said

Would Define their Desired

Workplace

(by Age Group)

What Singapore Residents said Would Define their Desired Workplace (by Age Group)

Overall Values and Behaviours Age 15-30 Age 31-45 Age 46-64

1. balance (home / work)

2. teamwork

3. employee recognition

4. employee fulfilment

5. continuous improvement

6. continuous learning

7. respect

8. staff engagement

9. coaching / mentoring

10.leadership development


1. personal growth

2. humour / fun

3. employee health

4. fairness

5. accountability

6. cooperation

7. customer satisfaction

8. open communication

From vision to results


Tel: 6853 2658





singapore ctt national values assessment results aug 2012

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