simple seo - east kent b2b event - 4th november 2015
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@SagittariusMktg
East Kent B2B 4th November 2015Josh Whiten Digital Marketing Director
@JoshWhiten
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growth acceleration programs.
digital marketing that drives traffic and creates raving fans.
ecommerce websites and apps that convert more sales.
@SagittariusMktg@JoshWhiten
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introduction to simple seo.› Demystify Search Engine Optimisation› Pass on some practical tips› Get more traffic and rank higher› Based on 14 years experience
@SagittariusMktg@JoshWhiten
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@SagittariusMktg
what is seo?
@JoshWhiten
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@SagittariusMktg
what is seo?• Dark art• Technical• Meta keywords and tags• Lots of links• Google
@JoshWhiten
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what actually is seo?
@SagittariusMktg
• An Algorithm of 200 ranking factors• Off Page SEO - sharing• On Page SEO - content• Google
@JoshWhiten
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on page seo.
@SagittariusMktg
Understanding how search engines work then helping them understand your website and content.
@JoshWhiten
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off page seo
@SagittariusMktg
Making your brand appear more popular online by being shared, linked to and talked about.
@JoshWhiten
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@SagittariusMktg
golden rules.›Won’t get ranked if you don’t talk about it›Depth, breadth and uniqueness of content› Search results are dynamic›Quality not quantity of backlinks
@JoshWhiten
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seo never ends.
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on page considerations.
@SagittariusMktg
• Technical clean bill of health• Linked to target keywords• Answer audience questions• Shareable link bait• Mega pages and silos
@JoshWhiten
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@SagittariusMktg
off page opportunities.• Citations/Local• Media/PR• Industry • Authority Sites (.ac, .gov)• Blogs• Social Media
@JoshWhiten
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@SagittariusMktg
final thought.Sometimes the best type of SEO can be not ‘doing’ SEO
@JoshWhiten