@SagittariusMktg

East Kent B2B 4th November 2015Josh Whiten Digital Marketing Director

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growth acceleration programs.

digital marketing that drives traffic and creates raving fans.

ecommerce websites and apps that convert more sales.

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multichannel digital marketing.› Understand what multichannel is

› Discover what channels work and when› Lead you to increased conversions

@SagittariusMktg@JoshWhiten

@SagittariusMktg@JoshWhiten

communication models.

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the different stages of the consumer journey.

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examples.

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Attention Interest Desire Action

Unawareness Awareness Comprehension Conviction Action

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@SagittariusMktg

channels.what marketing tools to use when.

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@SagittariusMktg@JoshWhiten

now.

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• the channels have changed• but some things remain the

same

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@SagittariusMktg@JoshWhiten

@SagittariusMktg@JoshWhiten

@SagittariusMktg

the online journey to customer purchase.

@JoshWhiten

@SagittariusMktg@JoshWhiten

examples.

@SagittariusMktg

Attention Interest Desire Action

Unawareness Awareness Comprehension Conviction Action

@JoshWhiten

@SagittariusMktg@JoshWhiten

@SagittariusMktg@JoshWhiten

@SagittariusMktg

• Introduce via organic and PPC.• Influence via Display and Referral.• Return via Email, Social,

Remarketing.

what can we learn.

@JoshWhiten

@SagittariusMktg

• What you should invest in.• What should happen when.• What messages for each channel.• Repetition and consistency.

plan your campaign.

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advanced multichannel.›Online and offline.›Multi device.›Personalisation.

@SagittariusMktg@JoshWhiten

key takeaways.›Understand the impact of different channels.› Implement multichannel campaigns.› Increase conversions›Remember – it’s nothing new.

@SagittariusMktg@JoshWhiten

@SagittariusMktg

questions.

@JoshWhiten