siemens middle east challenges and opportunities · siemens middle east challenges and...

Unrestricted © Siemens Middle East 2015 All rights reserved. siemens.ae

Siemens Middle East

Challenges and Opportunities Siemens Middle East

Unrestricted © Siemens Middle East 2015 All rights reserved.

Megatrends change the

world and affect our lives: Siemens

Global

Contents

Downtown Singapore 3

2 The MEA region:

Facts and figures

Siemens: A strong partner

for the MEA region

2

1


Siemens global presence

Close to customers all over the world

10.9

115,000

69

Revenue (in billions of €)2

15% of total worldwide

Employees3

33 % of total worldwide

Key production facilities4


18.8

70,000

76



Employees3




14.4

62,000

74



Employees3




38.7

211,000

139



Employees3




Americas

Germany

Europe, C.I.S.,1 Africa, Middle East (including Germany)

Asia,

Australia

All figures refer to continuing operations.

1 Commonwealth of Independent States. 2 By customer location. 3 As of September 30, 2014. 4 Fifteen employees or more.

71.9 343,000

Revenue (in

billions of €)

Employees3

Total


Research and development

Innovation has always been the foundation of our success

Employees in R&D Ranking in patent applications

R&D spending as % of revenue Partnerships

28,800

13,200

15,600

R&D employees

worldwide

R&D employees

in Germany

R&D employees in approximately 30 other

countries worldwide

FY 2014

€4.1 billion

5.7 5.5

FY 2014 FY 2013

Siemens currently holds approximately 56,100 patents granted worldwide

partnerships with universities, research institutes and other

organizations around the world 1,000

No. 4 Germany

(2013) No. 13 USA

(2013)

No. 2 Europe

(2013)


Key figures for fiscal 2014

Siemens at a glance

Revenue by industrial business Revenue by region

Healthcare

16%

Process Industries

and Drives

13%

Digital Factory

13%

Mobility

10%

Building Technologies

8%

Energy Management

15%

Wind Power and

Renewables

8%

Power and Gas

18%

Not included: Financial Services (SFS)

Europe, C.I.S.*, Africa,

Middle East

(without Germany)

39%

Germany

15%

Asia, Australia

20%

Americas 26%

* Commonwealth of Independent States

(continuing operations; in millions of €,

except where otherwise stated) FY 2014 FY 2013 % Change1

Volume

Orders 78,350 79,755 1%

Revenue 71,920 73,445 1%

1 Comparable, excluding currency translation and portfolio effects

Jun. 30, 2015 2014

Employees

Total 343,000 348,000

Middle East 6,670 ~6000


Managing Board

Customer-oriented organization

Setup as of October 1, 2014

Global presence and go-to-market of our businesses Americas Europe and Africa C.I.S.1 and Middle East Asia and Australia

Power

and Gas

Wind

Power and

Renewables

Energy

Management

Building

Technologies

Mobility Digital Factory Process

Industries and

Drives

Power Generation

Services

Corporate Core Corporate Services

Healthcare

(separately

managed with

global supply

chain)

1 Commonwealth of Independent States.

Financial

Services


Megatrends change the world

and affect our lives

Global megatrends

Globalization

Increasing interdependence of economics, politics, culture and other areas of life

Strong growth of BRIC countries: by 2040, China will have overtaken the US relating economic strength

Demographic change

Strong increase of the global population to 9 billion people in 2050 (2010: 7 billion)

Aging of societies: the +65 generation will nearly triple worldwide by 2050

Urbanization

Increase of the urban population by 20% from 2010 to 70% in 2050

Numerous megacities will develop, especially in emerging nations

Climatic change

Climatic change is a fact and a threat to humans and nature

The consequential costs of ignoring this fact are considerably higher than the costs for necessary action


Siemens in the Middle East

Vision 2020 - Three cornerstones for a successful future

A clear mission A lived ownership culture A consistent strategy

We make real what matters

by setting the benchmark in the way we

electrify, automate, digitalize the world

around us.

Ingenuity drives us and what we create is

yours.

Together we deliver.

Equity: encourage employee

shareholding

Values: Instill responsibility, innovation

and excellence

Leadership: Manage as a role models

Behaviors: Act inspired by

entrepreneurship

People Orientation: Foster diversity of

experience and expertise

With our positioning along the

electrification value chain, we have

know-how that extends from power

generation to power transmission, power

distribution and smart grid to the efficient

application of electrical energy.

And with our outstanding strengths in

automation, we’re well equipped for the

future and the age of digitalization.


Positioning

Well positioned – across the areas of electrification, automation and digitalization


Siemens Digitalization

We are well equipped for the future, combining the physical and virtual world

Fleet management Meter Data Management

Neural networks

Smart grids

Autonomous fault recovery

PLM Collaboration in the cloud

CAx

Embedded software

Image-guided therapy

Imaging software

Decision support

Traffic management

Efficient buildings

Analytics

e-Tolling

MES

Digital Factory

Virtual world

Physical world – Siemens installed base

280k connected devices

Insights from 16TB+ operations data per

month


References

A global technology partner

United States: More than ⅓ of the total energy needs are met by Siemens.

Brazil: More than ½ of the

electrical power in is generated by

Siemens Technology. Morocco South Africa and Egypt: Siemens is playing an active role

in sustainable development by building

wind farms.

Germany: More than ½ of the power

plants connected to the power grid in use

are Siemens turbines

Europe: More than 80% of the

automobile factories use Siemens

automation and drive technology.

Qatar: Siemens is building the most

energy efficient tram system in the Middle East. Mexico: Siemens was awarded

the first signaling project in the country for the new line of the

Monterrey metro system.

UAE: More than 37% of UAEs

power generation capacity is

based on Siemens Technology

UAE: Siemens powers up the

Formula 1 Yas Marina Circuit




Global

Contents


2 The MEA region:

Facts and figures


for the MEA region

2

1


Middle East Challenges

The local impact of megatrends

Local megatrends

Globalization

Intra-regional trade growth

Economic and logistical link between Asia and Europe

Increase in activity of multinational companies

Demographic change 47% of the GCC population will be under 30 in 2020

Life expectancy increased from 72 to 75 years between 1990 and 2010

Creation of jobs and huge investments in education and healthcare is required

Urbanization Population in Middle East grow by 35% until 2025

By 2030 80% of GCC will live in urban areas.

Water scarcity and investments in urban infrastructure must be considered

Climatic change Cities with highest CO2 emission per capita

Climate change awareness is increasing


Middle East as a key player in the global oil and gas markets

3,087

3,811

4,005

5,673

5,734

6,307

6,448

8,179

23,053

29,542

Norway

Qatar

Canada

Indonesia

China

Saudi Arabia

USA

Algeria

Iran

Russia

Top 10 Countries

20% of global natural gas production in the

Middle East

37

48

80

98

104

140

157

173

268

298

Nigeria

Libya

Kuwait

Iraq

Iran

Canada

Saudi Arabia

Venezuela

UAE

Russia

Top 10 Countries

Source: International Energy Agency, www.eia.gov; Gross Natural Gas Production (2012), Crude Oil Proven Reserves (2014)

52% of crude oil proven reserves are in the

Middle East

Gross Natural Gas Production in billion cubic feet

Crude Oil Proven Reserves in billion barrels


Today, the Middle East is an “Energy story”

2030

750

19

(3%)

5

(1%)

2010

281

1

(0%)

0

(0%)

111

(40%)

140

(50%)

26

(9%)

2

(1%) 0

(0%)

1

(0%)

7

(1%)

199

(27%)

369

(49%)

48

(6%)

23

(3%)

80

(11%)

Wind

Solar

Other Renewables

Nuclear

Oil

Coal

Gas

Hydro

Efficient

gas

50% > 49%

Other

40% > 31%

Renewable

energy

8 > 21%

Main trends Installed Capacity in GW, source IEA

Tripled capacity in 20 years expected, growth of 5% p.a.,

Build up of renewables

Relative shift to Renewables + Gas

Diversification drives absolute increase in all power sources (incl.

Coal and Nuclear)


Middle East: A microeconomic prospective

GDP

2015

GDP

Growth

Population

2623353740506284

166225

265

353294

360

427

769

-5.7%

4.5%3.3%2.7%2.4%

1.7%

-2.8%

4.3%

1.5%

6.1%5.6%

3.1%4.3%

-0.4%

2.6%2.2%

2232

1826

56442

189

36

8580

1030

LBY OMN KUW QAT PAK IRQ EGY IRN UAE KSA LEB YEM SYR AFG BHR JOR

(in bn. USD)

2015

(in Millions)


Siemens – A global company

Key milestones in the Middle East

1859 Werner von Siemens completed laying the first submarine telegraph cable in the

Red Sea to link Europe and Western India via Suez and Aden

1901 First technical office in Cairo, Egypt

1922 First office in Lahore, Pakistan

1928 First hydro power plant supplied to Fayoum (Egypt)

1929 Business in Saudi Arabia starts

1954 Cooperation started with E.A. Juffali (Saudi Arabia)

1956 First telecommunication network installation in Saudi Arabia

1959 First business activities in Kuwait

1964 Commissioning of Steam Power Plant ‘Shuaiba North’ in Kuwait

1970 First GIS outside Germany installed in Kuwait

1979 Cooperation started with A.A. Alghanim (Kuwait)

1999 Regional Company established for UAE, Qatar, Oman and Bahrain

2004 Shuweihat combined-cycle power plant turnkey project in Abu Dhabi, UAE

2009 Dammam-Riyadh signaling and telecommunications project in Saudi Arabia

2010 Strategic partnership with Masdar in Abu Dhabi, UAE

2011 Oil & Gas Headquarters in Abu Dhabi, UAE

2011 Strategic partnership with Qatar Foundation

2012 First Tram system in Middle East (Qatar)

2014 Siemens set up regional HQ in Masdar City, Aub Dhabi, UAE




Global

Contents


2 The MEA region:

Facts and figures


for the MEA region

2

1


The Siemens portfolio

Power Generation Services

Operation & Maintenance

Service Programs

Performance Enhancement

Performance Maintenance

Spare Parts, Tools and Repairs

Training and Consulting

Process Automation

Solutions

Decentralized

Control Systems

(DCS)

Process

Instrumentation

Systems and

Solutions for

Minerals, Cranes

and Traction

Process Analytical

Products and

Solutions

Integrated Drive

Systems

Water treatment

solutions for O&G

Automation solutions

for pipelines & tank

farms

Services & Training

Power

and Gas

Wind Power

and

Renewables

Energy

Management Digital Factory Mobility Building

Technologies

Process

Industries

and Drives

Healthcare (Separately managed

with global supply chain)

Gas Turbines

Generators

Steam Turbines

Compressors

Fuel Gasifier

Power Plants

Energy Solutions

Instrumentation

and Electrical

Mechanical Drives

Onshore Wind

Power

Offshore Wind

Power

Medium Voltage &

Systems

Low Voltage &

Products

Transformers

High Voltage

Products

Transmission

Solutions

Energy Automation

Smart Grid Solutions

and Services

Automation

Systems

Operator Control and

Monitoring Systems

Identification

Systems

Industrial

Communication

Industrial Controls

PC Based

Automation

Product Lifecycle

Management

Software

Sensor Systems

Mobility Management

Turnkey Projects &

Electrification

Mainline Transport

Urban Transport

Customer Services

Mobility Consulting

Integrated Building

Automation

Total Room

Automation

Life Science

Solutions

Data Centre

Solutions

HVAC Products

Energy Efficiency

Solutions

Advantage

Navigator

Green Building

Monitor

Advantage

Operations Centre

Demand Flow

Security Solutions

Access Control

Intrusion Detection

Fire Safety

Medical Imaging

Laboratory

Diagnostics

Healthcare Imaging

IT

Therapy Systems

Healthcare

Education and

Training

Refurbished

Systems


Power & Gas

Karim Amin

Wind Power

Renewables

Emad Ghaly

Power Gen.

Services

Gianluigi Di

Giovanni

Energy

Management

Wolfgang

Braun

Building

Technologies

Koen Bogers

Mobility

Joerg Scheifler

Digital

Factory

Syed

Mohammed

Aumir

Process Ind.

& Drives

Bernhard

Niessing

Healthcare

Kay

Zwingenberger

Financial

Services

Imran Saeed

Lead Country UAE, countries and divisions

Divisions

Lead Country UAE

CFO

Stefan

Halberstadt

CEO

Dietmar

Siersdorfer

UAE

CEO

Dietmar

Siersdorfer

Oman

CEO

Markus

Strohmeier

Iran

CEO

Dr. Mohsen

Nayebzadeh

Iraq

CEO

Nael Ghali

Kuwait

CEO

Adrian Wood

Egypt

CEO

Maximilian

Egger

Bahrain

CEO

Michael Kellner

Qatar

CEO

Fatih Sakiz

Jordan,

Syria, Libya

& Lebanon

CEO

Wolfgang

Niermann

Pakistan &

Afghanistan

CEO

Helmut von

Struve


Siemens Middle East

At a glance

> 50% Siemens < 50% Siemens Public Listed Company Branch Agents

Yemen

Libya Egypt

Saudi Arabia

Iran

Syria

Pakistan

Afghanistan

Yemen

Oman

UAE

Qatar

Kuwait

Lebanon

Jordan Iraq

Bahrain


Libya Egypt

Saudi Arabia

Iran Syria

Pakistan

Afghanistan

Yemen

Oman

UAE

Kuwait

Lebanon

Jordan

Iraq

Bahrain

Middle East is a growth region

high importance for Siemens

6000 KM

15 COUNTRIES

37 LOCATIONS

4600 EMPLOYEES

1901 FIRST OFFICE OPENED IN

EGYPT

2014 MASDAR CITY HQ

in UAE

22% OF INSTALLED

POWER GENERATION

CAPACITY

4% STABLE GPD

GROWTH

+ 2,5% POPULATION GROWTH

2000-2010


Globalization: How can we handle the growing local demand for resources,

while opening the doors to the worlds business?

Shuweihat Combined Cycle Power Plants (CCPP) for UAE

Siemens offering turnkey solutions for CCPP

Utilizes energy efficient and reliable power supply to Abu Dhabi

inhabitants and the industry

Siemens built and commissioned the Shuweihat S1 and S2

IWPP which has a total generating capacity of 3,000 MW

(Shuweihat S3 planned with a capacity of

1,600 MW)

Key Facts

Siemens is locally building up the basis for global competitive advantages and long term growth.


Urbanization: How can we built up the infrastructure in a city in a sustainable

way?

The Middle East’s most energy-efficient tram system to be built in Qatar

Qatar Foundation places turnkey order for

19 state-of-the-art Siemens Avenio trams

Qatar’s first tram system to become operational by autumn

2015

Energy-efficient, environment-friendly Avenio trams produce

less CO2 emissions

Key Facts

Siemens mobilizes the rapidly growing cities and considers

the environmental impact to improve quality of life in cities.


Demographic change: How can we ensure healthcare that is both excellent

and affordable?

The Children’s Cancer Hospital in Egypt

Supply state-of-art medical technology

required for pediatric oncology

Diagnostic imaging, radiation therapy,

fully equipped laboratory

Supply of the entire building infrastructure

Key Facts

Considering the increase of the youth in the region, Siemens provides

targeted and comprehensive patient care solutions.


Each of the three power plants – Beni Suef, Burullus and New Capital – will be powered by eight

Siemens H-Class gas turbines, selected for their high output and record-breaking efficiency.

Siemens awarded record energy orders that will boost Egypt's power

generation by 50%

Single biggest order ever for Siemens

Extra capacity of 16.4 gigawatts from natural gas and wind

power plants

Up to 600 wind turbines and rotor blade manufacturing facility

Trainings and jobs for up to 1,000 people

Orders expand on memorandums of understanding announced

at EEDC

Key Facts


Climate change: How can we create economic growth and reduce the

consumption of energy and resources at the same time?

Shuaibah Independent Water and Power Project in Saudi Arabia

One of the world’s largest Greenfield Independent Water and

Power Projects

Cleanest steam power and desalination plant

in Saudi Arabia

Utilizes the latest in product technologies

and solutions

Key Facts

With the cleanest product technologies and solutions, Siemens supplies

effective and efficient basic input for a (growing) economy.


Siemens in the United Arab Emirates – References

New long-term agreements with Dubai Electricity and Water Authority (DEWA)

Siemens Power Generation Service was awarded long-term

contracts for DEWA

Newest power station in operation:

the Jebel Ali M-Station

Facility is a 2,000 MW combined-cycle power plant and a 140

mn. imperial gallons per day desalination plant in Dubai

Key Facts



Siemens powers up the Formula 1 Yas Marina Circuit

Project management, system integration and installation for all

race track systems

External and architectural lighting; access control system,

building management, security and public surveillance systems

22 kV Medium Voltage network and Low Voltage primary

power distribution

Key Facts



Water from a new desalination plant

on the east coast of the UAE

1 mn. m3 per day water flows through

3 x 1600 mm pipelines from Fujairah to Sweihan serving the

population along the 200 km route

Key Facts

Fujairah Water Transmission System



Command & Control Center

Shoreline App Security and BMS

Facility Management

Frond Access Security

Island-wide traffic surveillance

Tunnel security integration

Utilities and IT Building Security

Key Facts

Siemens provided holistic island security solution

for Palm Jumeirah



Latest architecture, infrastructure, and technology projects are

in high demand in the Gulf region

TMIC will set a new benchmark for healthcare – through a

comprehensive concept that ranges from the latest diagnostic

capabilities

of PET/CT to one of the first cyclotrons

in the United Arab Emirates

Key Facts

Medical equipment & turnkey responsibility for Tawam Molecular Imaging Centre (TMIC)


Our values have been the foundation for Siemens’ success for over 160 years

Responsible … means that we undertake to conduct ourselves in an ethical and

responsible manner

► Strong focus on Corporate Citizenship

Excellent … describes our high performance

and the excellent result of our work

► Development of talents through SGP, SCM Adv. Program

Innovative … describes our endeavor to create sustainable value

both now and in the future

► First worldwide application of latest Siemens GT technology

for increased efficiency (wet compression)

Our values – for long-term success worldwide


A good corporate citizen

The Siemens ME Student Award

Giving talented students the opportunity to get

visibility and recognition

Innovation Center Qatar

As part of the partnership with Qatar Foundation, the

facility conducts research and technology

development that supports Qatar’s national objectives.

Masdar Partnership

Helping to jointly develop R&D in Smart Buildings

and Innovative Power Grids

Manufacturing in Saudi Arabia

Know-how transfer of world-class R&D and

technologies

Qualified job offers and professional trainings

Hospital Donation in Libya

Donation to Al Jala Hospital in Benghazi

A SIREMOBIL Compact intraoperative imaging

unit

The ACUSON X300 Ultrasound System

Flood relief in Pakistan

2.5 mn. Euro towards flood relief

Relief goods worth around 60,000 Euro

“Siemens Tent Village” was established in Sindh

Help for Nepal

More than 70,000 Euro raised by Siemens and its

employees transferred to the Red Cross

Youth Ambassador Program

Internship opportunities in UAE and Germany

Visit of Gas Turbine Factory in Berlin and R&D

center in Munich


Siemens Middle East

A local company

Commitment to the Region

2014 marks a 15-year milestone in Siemens partnership with the

United Arab Emirates (UAE).

The incorporation of Siemens LLC in 1999 is another

demonstration of the company’s commitment to be closer to our

customers and support the UAE and the region in its dynamic

development.

Together with our shareholders, Siemens LLC has delivered

advanced technology solutions to many of the UAE’s infrastructure

projects.

For more information watch the film celebrating 15 years of

Siemens LLC in the UAE and the region.

http://www.siemens.ae/en/commitment-to-the-region.htm


Siemens is the right partner for sustainable growth

Innovative pioneer with world class products and services

Reliable global partner, 165 years in business,

with strong local presence

Experienced system integrator with execution

strengths for large scale turnkey projects

OPEX reduction and environmental care by

using energy efficient solutions

Sustainable life-cycle partner with complete

and integrated offering including finance solutions

siemens middle east challenges and opportunities · siemens middle east challenges and...

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