shsmd connections 2016 program brochure

REGISTER TODAY AT SHSMD.ORG/CONNECTIONS 3

Sunday, September 11 | 5:00–6:30 pm

The 2016 Presidential Election: What Are the Implications?Award-winning former ABC News White House Correspondent Ann Compton’s job for over 40 years was to trace the president’s every step to get the stories her audiences want—and need—to hear. Get a glimpse of what actually goes on in the West Wing, the behind the scenes power struggle of a hot news cycle, as well as how controversies are handled, spun, and reported. Ann Compton covered seven presidents as well as innumerable life-changing and globe-altering events. She draws upon her legendary career, sharing her observations about the people shaping the future and what lies ahead in the 2016 race for the White House and healthcare policy.

Ann Compton is the legendary and award-winning former ABC News White House Correspondent.

Welcoming Comments from Congresswoman Cheri Bustos a former SHSMD member, who is an American journalist, healthcare executive, and politician who serves as the U.S. Representative for Illinois's 17th congressional district.

KEYNOTES

Monday, September 12 | 8:00–9:30 am

How to Design for True Patient EngagementDr. Roni Zeiger works at the cutting edge of technology, healthcare, and information. The focus of his work and this talk is how patients find information, how they learn from each other, and how this affects the way they interact with the healthcare system. The future of accountable, meaningful patient engagement means meeting patients where they are: on the go and online. While this may sound difficult and prohibitively expensive, web technologies, mobile, and social media make scalable and cost-effective approaches possible. Dr. Zeiger will share approaches to identify what matters most to patients and clinicians in the engagement process and how to iteratively and cheaply prototype solutions.

At 9:00, join your colleagues in congratulating the recipient of the esteemed SHSMD Leadership Excellence Award, recognize professionals named as SHSMD’s Rising Stars, and welcome the newly elected leaders and 2017 president-elect of the SHSMD Board.

Roni Zeiger, MD, is former Chief Health Strategist, Strategist of Google & Co-Founder and CEO of Smart Patients.

Don't miss the opening keynote!

Sponsored in part by


4 #SHSMD16

w

KEYNOTES

Tuesday, September 13 | Noon–1:30 pm

Era Three in Healthcare: A New System for New Results Dr. Donald M. Berwick is an internationally acclaimed champion of healthcare improvement throughout the course of his long and storied career as a physician, healthcare educator and policy expert, leader of the Institute for Healthcare Improvement (IHI), and administrator of the Centers for Medicare and Medicaid Services. Dr. Berwick offers a vision for making our systems better—safer, more effective, more efficient, and more humane. Through continual improvement, innovations in healthcare delivery, stronger leadership, and smarter policy, America can forge a system that satisfies our patients, achieves better outcomes, respects our limited resources, and honors our moral imperative to care for the disadvantaged. Hear Dr. Berwick's perspective on the role of the healthcare strategist in bringing new value to healthcare.

Don Berwick, MD, is former Administrator for Centers for Medicare and Medicaid Services, and founding CEO for the Institute for Healthcare Improvement.

TUESDAY, SEPTEMBER 13 | 3:00–4:15 PM

SECOND CITY COMEDY SHOW: 20 YEARS WITH SHSMDJoin us in celebrating SHSMD’s 20th anniversary as Second City performs a custom, revue style comedy show just for you.

Second City is The Legendary Comedy Theater in Chicago.



w


KEYNOTES

WEDNESDAY, SEPTEMBER 14 | 7:00–8:30 AM Breakfast served at 7:00 am

ELEVATING HEALTHCARE STRATEGY LEADERSHIP: SHSMD ADVANCEJob skills and requirements of healthcare strategists are changing. In the development of Bridging Worlds: The Future Role of the Healthcare Strategist, SHSMD unveiled a variety of new skills, attributes, and tools that could expand critical competencies. Be among the first to view SHSMD’s new self-assessment tool and learning resources, and commit to your own leadership advancement.

INNOVATIONS IN PATIENT EXPERIENCE: SHSMD STORYBOARD SHOWCASE Hear from SHSMD storyboard presenters about new innovations in the patient experience, such as new care delivery models, new services to meet consumer-driven needs, new digital campaigns, patient storytelling, or digital strategies for patient engagement.

Storyboard Showcase sponsored in part by

Wednesday, September 14 | 11:00 am–Noon

Leading Others Through Difficult Times We are living in tumultuous times where fear and doubt seem to dominate the landscape of the healthcare field. However, in the midst of these radical shifts, successful people and healthcare organizations not only learn how to flex and adapt to change but to embrace it as a welcomed friend. During this power-packed keynote, peppered with humor and insight, you will explore simple truths regarding your most significant competitive question: How well do I embrace change? You’ll take away a number of practical strategies for staying positive, fostering a transformational culture and many motivational techniques for leading people through difficult times.

Chip Madera, MS, SCP, is a motivational healthcare speaker known as The Leadership Lion.Sponsored in part by


Influencer Training The best healthcare strategists, whether planners, marketers, or communicators, are effective change agents and must harness the skill of influence to inspire action. This leadership course, customized for healthcare strategists within SHSMD, teaches proven behavior change strategies, and draws from the skills of many of the world’s best change agents. Influencer Training is highly recommended for those working to expand their leadership skills and be seen as a key resource in their organizations. The course addresses many of the behavioral attributes in SHSMD’s Bridging Worlds: The Future Role of the Healthcare Strategist. Whether you’re managing a team of ten or leading a large organization, Influencer Training provides the skills to help change the behavior of others.

Key components – A full day of training includes a combination of live training, compelling videos, and a written toolkit to aid learners. Learners will engage in extensive in-class practice, group discussions, and personal planning.

– Weeks prior to the session, participants will be among the first to take the SHSMD Advance self-assessment, and can access pre-session materials.

– A few weeks after the session, participants will be invited to connect online with classmates to share progress and garner feedback.

– Participants will receive a certificate of completion.

Learning objectives – Identify the high-leverage behaviors you should focus on.

– Diagnose the real causes behind behavior problems.

– Effectively motivate and enable others.

– Create behavior-change strategies that yield rapid, lasting results.

Faculty:

Mark Carpenter, VitalSmarts Master Trainer

Mark Carpenter has been facilitating courses such as Crucial Conversations and Influencer for nearly a decade. Leveraging his twenty years’ experience in corporate marketing and communications, he applies the content in practical, relatable ways. Mark is known for engaging participants, motivating improvement, and conveying concepts with memorable stories and illustrations. Mark has worked with a wide variety of industries including the healthcare field, and is successful because of his ability to meld complimentary and contrasting perspectives. Mark has trained, consulted, and spoken at conferences with a wide variety of healthcare organizations. He also spent 20 years working in marketing, planning, communication, and strategy, where business development was key to success.

FULL-DAY INTENSIVE SESSION

Sunday, September 11 | 8:00 am–3:00 pm

Preregistration and extra fee required

14 #SHSMD16

WORKSHOPS

Sunday, September 11 | 9:00–11:30am and 12:30–3:00pm

Virtual Visits, Retail Health, and Other 2.0 Strategies in a World of Disruptive Innovations (Advanced) 9:00–11:30 am

Christi McCarren, Senior Vice President of Retail Health and Community Based Care, MultiCare Health System

John Hill, Executive Partner, Strategy Advantage

Dashboards and Reports that Will Knock Your Socks Off! 9:00–11:30 am

Brittany Graffaginini, Marketing Director, Ochsner Health System

Terri McNorton, Vice President, Corporate Communications, Bon Secours Health System

Journey Mapping with Rigor: Patient-Centered and Scalable Insights that Go Beyond HCAHPS 9:00–11:30 am

Katy Rigsby, Vice President of Marketing and Communications, OhioHealth

Steve Koch, General Manager, Cast&Hue

Russ Maloney, Senior Strategic Planner, Cast&Hue

Change Is Happening in Physician Relations: Are You Ahead or Behind? (Advanced) 9:00–11:30 am

Alex Ellsworth, Director of Growth and Physician Relationship Management, UHS

Susan Boydell, Partner, Barlow McCarthy

Tricia Anderson, Director of Business Development, Texas Health Resources

Co-Creating Innovation: Design as a Strategic Tool for Change 12:30–3:00 pm

Torin Gilkey, Manager of Digital Marketing, Boston Children’s Hospital

Catherine Mooney, Senior Digital Strategist, Charles River Interactive

Dave Wieneke, Vice President of Digital Strategy, Connective DX

The Power of Storytelling: How to Showcase Your Expertise Through an Online Brand Publishing News Site (Advanced) 12:30–3:00 pm

Patrick Kane, Senior Vice President of Marketing Communications and Business Development, Cape Cod Healthcare

James Ylisela, President, Duff Media Partners

Building Physician Referrals with Analytics and Best Practice Sharing (Advanced) 12:30–3:00 pm

Dustie Maguire, Regional Director of Physician Relations and Industry, LifePoint Health

Lee Ann Lambdin, Vice President of Strategy, Stratasan

An Interactive Brand Workshop: Exploring the Five Principles of Successful Brands 12:30–3:00 pm

Nick Ragone, Senior Vice President and Chief Communications and Marketing Officer, Ascension

Preregistration and extra fee required


Sunday, September 11

2:00–4:00 pm

Leading Transformational Changes

The event will be moderated by Ryan Gish, Managing Director, Kaufman, Hall & Associates, Inc.

Preregistration and extra fee required.


Engage in executive dialogue around change leadership with a panel of top executives whose organizations have recently undergone significant changes, such as:

– Implementation of bundled payments

– Care model transformation

– New, unconventional affiliations

– Large-scale acquisition

– New service and/or retail strategy

– New infrastructure or organizational structure

Learn how they executed and managed change, key lessons learned, and how culture, engagement, brand, and systems factored into the changes.

Panelists will include:– Ruth Brinkley, Senior Vice President of Operations, Catholic Health Initiatives; President and CEO, KentuckyOne Health

– Lee B. Sacks, MD, Executive Vice President and Chief Medical Officer, Advocate Health Care; Chief Executive Officer, Advocate Physician Partners

– And more!

Thought Leader Forum

16 #SHSMD16

Monday, September 12 | 9:45–10:45 am

Enterprise-Wide Access Strategy (Advanced)

Meta Dooley, Senior Vice President of Strategic Development, Catholic Health Initiatives

Jeff Kraut, Executive Vice President of Strategy and Analytics, Northwell Health

Jay Warden, Senior Vice President, Hammes Company

Rapid Cycle Business Development (Advanced)

Barbara Durdy, Director of Strategic Planning, Hartford HealthCare

Karen Goyette, Vice President of Strategic Planning and Business Development, Hartford HealthCare

Growing Referrals Using Emerging Technologies

Ara Telbelian, Director of Marketing and Brand Management, Henry Ford Health System

Daniel Cobb, Chief Executive Officer, Daniel Brian Advertising

Marketing Automation, Oh My! Lessons from Leading Health Systems

Tanya Andreadis, Associate Chief Marketing Officer of Digital Marketing, Penn Medicine

Mark Samber, Director of Digital Strategy and Web Marketing, MUSC

Simon Yohe, Director of Digital, Orlando Health

Chris Aulbach, Vice President of Engagement Solutions, Evariant

The Many Applications of Healthcare Analytics: Market Planning, Social Good, and Donor Acquisition

Chris Pedigo, Assistant Vice President of System Planning, Cook Children's Health Care System

Bill Stinneford, Senior Vice President of Sales and Account Management, Buxton

Internal Communications: Simple, Nimble, and Effective

Sarah Gladson, Director of Marketing, Communication and Provider Relations, Saint Louis University

Tracy Santhuff, Marketing Coordinator, SLUCare Physician Group

Improving the Patient Experience Through a Focus on Access

Lisa Griffin, Director of Access, Houston Methodist Hospital

Pamela Ravare, Patient Access Manager, Houston Methodist Hospital

A Leadership Model to Advance the Future of Physician Relations (Advanced)

Brian Borchardt, Director of Physician Relations, Baylor Scott & White Health

Summer Lesic, Group Director of Provider Relations, Mountains and North Denver Operating Group St. Anthony Hospital

Kriss Barlow, Principal, Barlow/McCarthy

The Naked CEO: Surveys Say CEOs Are Not Impressed with Marketing. Let's Ask “Why?”

Carol Koenecke-Grant, Vice President of Strategic Services, Valley Health System

Jerry Hobbs, President, Prairie Dog|TCG

stra

tegi

c pl

anni

ng a

nd

busi

ness

dev

elop

men

tst

rate

gic

plan

ning

and

bu

sine

ss d

evel

opm

ent

digi

tal e

nga

gem

ent

phys

icia

n s

trat

egie

s

mar

keti

ng

lead

ersh

ip

deve

lopm

ent

publ

ic r

elat

ion

s

and

com

mu

nic

atio

ns

anal

ytic

s an

d re

sear

ch

cust

omer

ex

peri

ence

CONCURRENT SESSIONS

Check the session you want to attend!


CONCURRENT SESSIONS

Telehealth as a Rural Business Development Strategy

Michael Adcock, Administrator, Center for Telehealth, University of Mississippi Medical Center

Jeff Cowart, Senior Vice President of Market Development and Public Affairs, University Health System

How to Make Your Patient Portal Indispensable

Todd Foster, Associate Director of Patient/Provider Solutions, MD Anderson Cancer Center

Megan Chavez, Executive Vice President, TOWER

No CRM? Here’s How to Prove Marketing Impact

Alicia Shoemaker, Senior Account Manager, Nationwide Children's Hospital

Michael Walsh, Senior Interactive Strategist, Nationwide Children's Hospital

Research-Driven Strategic Planning: The Right Course Is Harder to Chart (Advanced)

Laurie Wilshusen, Director of Market Research, Mayo Clinic

Jennifer Colamonico, Vice President of Health Care Insights, Nielsen

30 Ideas in 30 Minutes: Crisis Tips from the Headlines

Chris Turnbull, Senior Public Relations Consultant, Carilion Clinic

Briana Pastorino, Media Relations Specialist, Loma Linda University Health

Thomas Becher, Senior Vice President, Neathawk Dubuque & Packett

Greeting the On-Demand Consumer with Transparency to Drive Urgent Care Growth (Advanced)

Mary Sue Easmeil, Director of Patient Experience, Sentara Medical Group

Dr. Mark Weisman, Medical Director of Strategy, Informatics, and Innovation, Sentara Medical Group

Andrew Ibbotson, Vice President and General Manager, National Research Corporation

Building the Physician's Practice in a Digital World

Lindsey Meyers, Vice President of Public Relations, Avera Health

Jennifer Schultz, Vice President of Marketing, Avera Health

Get Your Innovation Center Moving at Startup Speed (Advanced)

Tim Charles, President and Chief Executive Officer, Mercy Medical Center

Eric Engelmann, Founder and Chief Executive Officer, Geonetric

stra

tegi

c pl

anni

ng a

nd

busi

ness

dev

elop

men

tdi

gita

l en

gage

men

t

phys

icia

n

stra

tegi

es

mar

keti

ng

lead

ersh

ip

deve

lopm

ent

publ

ic r

elat

ion

s

and

com

mu

nic

atio

ns

anal

ytic

s an

d

rese

arch

cust

omer

exp

erie

nce

Monday, September 12 | 11:45 am–12:45 pm

18 #SHSMD16

CONCURRENT SESSIONS

Fulfilling the Potential: Integrating Cross-Continuum Telehealth in Health Systems

Judd Hollander, MD, Associate Dean for Strategic Health Initiatives, Sidney Kimmel Medical College

Alicia Daugherty, Managing Director, Advisory Board Company

Putting Personalization into Practice (Advanced)

Fredrick Plaza, Senior Digital Campaign Manager, Penn Medicine

John Berndt, Chief Executive Officer, TBG (The Berndt Group)

Going All the Way: Health Systems as Health Insurers (Advanced)

Lindsay Resnick, Chief Marketing Officer, Wunderman Health

Ramon Soto, Senior Vice President, Chief Marketing and Communications Officer, Northwell Health

Diane Ewing, System Vice President, Chief Communications Officer, Premier Health

Using Data-Driven Decision Making to Drive New Primary Care Volume: All Year Long (Advanced)

Christine Clay, Senior Director of System Marketing, Scripps Health

Mark D’Andrea, Director of Consumer Insights, Scripps Health

Behind the Scenes: The Benefits of Immersion for Journalists, Board Members, and Government Leaders

Rowena Timms, Senior Vice President of Government and Community Relations, Mission Health

Jon Ostendorff, Reporter, WLOS News 13

Richard Bock, MD, Founder, Immersion Advisors

Community Relations 2.0: Up-Close- and-Personal Strategies to Take Your Stories Directly to Consumers and Influencers

Maria McClellan, Senior Community Relations Strategist, University of Vermont Medical Center

Susan Merryman, Vice President of Communications, OhioHealth

Kathleen Lewton, Principal, Lewton, Seekins&Trester

Lights, Camera, Action! Effective Storytelling Through Digital Channels

Megan Yore, Chief Communications Officer and Director of Marketing, Lakeland Health

Art or Science? Effective Physician Recruitment and Retention Requires Both

Carlos Alberto, Assistant Vice President of Medical Staff and Business Development, Canton-Potsdam Hospital

Tony Stajduhar, President, Jackson & Coker

Growing Team Competencies via Bridging Worlds

Donna Teach, Chief Marketing and Communication Officer, Nationwide Children’s Hospital

stra

tegi

c pl

anni

ng a

nd

busi

ness

dev

elop

men

tdi

gita

l en

gage

men

t

phys

icia

n

stra

tegi

es

mar

keti

ng

lead

ersh

ip d

evel

opm

ent

publ

ic r

elat

ion

s an

d

com

mu

nic

atio

ns

publ

ic r

elat

ion

s an

d

com

mu

nic

atio

ns

anal

ytic

s an

d

rese

arch

cust

omer

ex

peri

ence

Tuesday, September 13 | 9:00–10:00 am



CONCURRENT SESSIONS

Integrating Strategic Planning and Continuous Improvement: Five Tried- and-True Steps

Jennifer Harrington, Vice President of Clinical Support Services, Anne Arundel Medical Center

Paula Widerlite, Chief Strategy Officer, Anne Arundel Medical Center

Freestanding Observation Care: Why? Patient Types? Economically Viable?

Susan Wyman, Oncology Business Director, Saint Joseph Mercy Health System

Lisa DiSanto, Manager, Sg2

Connected for the Cure: How Susan G. Komen Uses Virtual Reality to Save Real Lives

Carli Good, Executive Director, Susan G. Komen – Greater Kansas City

Bob Waddell, Account Supervisor, Muller Bressler Brown + hippo

Patient Acquisition Campaign: Recruiting 2,000 New Primary Care Patients in One Year

Erica Neufeld, Director of Marketing, Boston Medical Center

Designing for the Healthcare Consumer Landscape: New Models and Tools (Advanced)

David Duvall, Senior Vice President of Marketing and Communications, Novant Health

Scott Davis, Chief Growth Officer, Prophet

aking the Most of Social Media: Managing Crisis and Improving Outreach

Libby Mitchell, Social Media Coordinator, University of Utah Health Care

Kathy Wilets, Associate Director of Media Relations, University of Utah Health Care

Using a Patient-Centered Approach for a System-Wide Website Redesign

Jerry Griffin, Director of Web and Digital Services, Penn State Hershey Medical Center

Matt Hummel, President, Red Privet, LLC

Successfully Engaging Physicians in Value-Based Initiatives: Strategy and Best Practice from the Frontlines of Physician-Hospital Collaboration (Advanced)

Geoffrey Cole, MD, Vice President of Ancillary Services, Athens Regional Health System

Christopher Beckham, Senior Manager, PYA

Change Management for Healthcare Strategists: Core Principles to Help Your Organization's Next Big Change Succeed (Advanced)

Lu Anne Stewart, Senior Vice President, Hill + Knowlton Strategies

stra

tegi

c pl

anni

ng a

nd

busi

ness

dev

elop

men

tst

rate

gic

plan

ning

and

bu

sine

ss d

evel

opm

ent

digi

tal e

nga

gem

ent

phys

icia

n s

trat

egie

s

mar

keti

ng

lead

ersh

ip

deve

lopm

ent

publ

ic r

elat

ion

s

and

com

mu

nic

atio

ns

anal

ytic

s an

d re

sear

chcu

stom

er

expe

rien

ce

Tuesday, September 13 | 11:00 am–Noon

20 #SHSMD16

CONCURRENT SESSIONS

Building Execution into Strategy: How St. Vincent’s Health Services Effectively Adapted to Changing Times

Dianne Auger, Senior Vice President and Chief Strategy Officer, St. Vincent's Health Services

Andrea Simon, PhD, Principal and Founder, Simon Associates Management Consultants

Mobile: The Just-in-Time Patient Educator

Vicki Rhomberg, Manager of Surgical Services, St. Louis Children's Hospital

Susan Altman, Chief Operating Officer, Self Care Decisions

A Giant Transformation: The Fits, Starts, and Successes of the Northwell Health Rebrand (Advanced)

Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer, Northwell Health

Justin Wartell, Managing Director, Monigle

Woman Up: Marketing Campaign with Population Health Benefits (Advanced)

Phyllis Marino, Vice President of Integrated Marketing, University Hospitals

Kathleen Stroh, Director of Field Marketing Oncology, North America, Philips

Consensus-Built Reputation: How to Unite the Masses and Unleash Storytelling Power Throughout Your Organization (Advanced)

Danette Fitzgerald, Vice President of Marketing and Communications, Parkview Health

Scott Ochander, Co-Founder, Dartlet LLC

Role of the Communicator in Crises: Dissecting Tactics, Strategies, and Actions in Managing a Crisis

Greg Feirn, Chief Executive Officer, LCMC Health

John Deveney, President, DEVENEY

Improving Consumer Experience: Lessons from Other Industries (Advanced)

Eric B. Lo Monaco, Director of Diagnostic and Interventional Radiology, Community Hospital of the Monterey Peninsula

David Crosswhite, Senior Vice President, Kaufman, Hall & Associates, LLC

Dan Clarin, Senior Vice President, Kaufman, Hall & Associates, LLC

If You Build It, Will They Own It? Physician Engagement in Service Line Planning

Robert McGowen, MD, Physician, Southcoast Health

Todd Herrmann, President, Cadensus

Reengineering Marketing for the New Healthcare World (Advanced)

Jill Austin, Chief Marketing Officer, Vanderbilt University Medical Center

Chris Bevolo, Executive Vice President, ReviveHealth

stra

tegi

c pl

anni

ng a

nd

busi

ness

dev

elop

men

tdi

gita

l en

gage

men

t

phys

icia

n

stra

tegi

es

mar

keti

ng

mar

keti

ng

lead

ersh

ip

deve

lopm

ent

publ

ic r

elat

ion

s an

d co

mm

un

icat

ion

spu

blic

rel

atio

ns

and

com

mu

nic

atio

ns

cust

omer

exp

erie

nce

Tuesday, September 13 | 1:45–2:45 pm



CONCURRENT SESSIONS

The Jackson Story: Planning and Marketing a Health Village

Rebecca Wolff, Director of Corporate Planning, Meridian Health

Ryan Younger, Senior Director of Marketing, Meridian Health

Thinking Outside of the Healthcare Box: How Emerging Technology Will Impact Patient Experience

Allison Wendorf, Manager of Public Affairs, Tufts Medical Center

Melissa Tait, Senior Vice President of Technology and Project Management, Primacy

Dagmara Scalise, Assistant Vice President of Account Management, Primacy

Marketing Prioritization Alignment and Dashboard Reporting (Advanced)

Pamela Maas, Chief Business Development and Marketing Officer, Gundersen Health System

Julieann Paulson, Service Line Marketing Consultant, Gundersen Health System

Liz Ritter, Planning and Development Analyst, Gundersen Health System

Fill that Clinic: How Targeted Consumer Outreach Can Drive Revenue Growth

Eric Schaefer, Director of Business Development, North Memorial Health Care

Kurt Waltenbaugh, Founder, Carrot Health, Inc.

Renovating an Internal Communications Infrastructure to Enhance Employee Engagement: Data-Based Design Drives Dramatic Results (Advanced)

Steven Campbell, Vice President of Marketing and Communications, University of Texas Medical Branch (UTMB Health)

Mary Havard, Associate Vice President of Marketing and Communications, The University of Texas Medical Branch (UTMB Health)

Kristen Hensley, Senior Communications Specialist, The University of Texas Medical Branch (UTMB Health)

Quantifying the Value and Impact of Physician Relations Programs: An ROI Model from Emory Healthcare

Lori McLelland, Corporate Director of Market Development, Emory Healthcare

Cary Overmeyer, Senior Marketing Research Manager, Emory Healthcare

Evolution or Revolution: Your MarCom Department Must Change

Alan Shoebridge, Senior Director of Brand Marketing, Providence Health and Services

Tamara Graves, Senior Director of Marketing, Communication Operations, and Strategy, Providence Health and Services

Jean Hitchcock, President, Hitchcock Marketing & Communications

Stephanie Johnson, Senior Digital Consultant, Hitchcock Marketing & Communications

stra

tegi

c pl

anni

ng a

nd

busi

ness

dev

elop

men

tdi

gita

l en

gage

men

t

phys

icia

n s

trat

egie

s

mar

keti

ng

lead

ersh

ip d

evel

opm

ent

publ

ic r

elat

ion

s an

d co

mm

un

icat

ion

san

alyt

ics

an

d re

sear

ch

Wednesday, September 14 | 8:30–9:30 am

22 #SHSMD16

CONCURRENT SESSIONS

Unique Experiences for Local Employers by Connecting Through Data Analytics and Lifestyle Demographics (Advanced)

Mike Kokott, Assistant Vice President of Marketing and Planning, KishHealth, part of Northwestern Medicine

Susan Plumer, Vice President of Healthcare Sales, Strategic Health Services

Reputation + Location Data Management = A Healthy Holistic Marketing Approach

Christine Bon, Manager of Digital Marketing and Communications, Advocate Health Care

Mayura Kumar, Director of Digital Strategy, Advocate Health Care

Matt Schwabel, Senior Director of Integrated Marketing, Duke Health

Andrew Rainey, Vice President of Sales and Business Development, Binary Fountain, Inc.

Amanda Bury, Managing Director of Healthcare, SIM Partners

Marketing and Capital Investments Are the Same. Wrong? No, Right!

Amy Comeau, Corporate Director of Marketing, Emory Healthcare

Hospitals in the Age of Digital Storytelling

David Arrington, Chief Branding Officer, Stanford University School of Medicine

Megan Stanley, Senior Digital Director, Ohio State University Wexner Medical Center

Rich Mintz, Executive Vice President, Blue State Digital

Katie Wiley, Vice President, Blue State Digital

Using Advanced Analytics to Drive Your Patient Experience (Advanced)

Dixie Platt, Vice President of Marketing and Communications, Community Health Network

Mark Rudzinski, Principal, Rockpile Strategies LLC

Bringing Financial Wellness into the Conversation

Ellen Bristol, Director of Internal Communications and Public Relations, Metro Health

Huntley McNabb, Vice President of Marketing, CarePayment

Clinically Integrated Networks, ACOs, and Physician Alignment…the Current Strategic Landscape and Critical Skills for the Journey (Advanced)

Brian P. Borchardt, Director of Physician Relations, Baylor Scott & White Health

Lorraine DeLuca Placido, System Director of Physician Relations & Recruitment, Main Line Health

Mary Molnar, Senior Director of Physician Liaison Services, Einstein Healthcare Network

Feel the Fear and Do It Anyway: Improvisation Skills to Enhance Your Messaging, Productivity, and Presence

Kayla Anderson, Marketing Manager, True North Custom

Jacob Moore, Managing Editor, True North Custom

Eric Silberman, Executive Vice President, True North Custom

Jason Skinner, Chief Marketing Officer, True North Custom

stra

tegi

c pl

anni

ng a

nd

busi

ness

dev

elop

men

tdi

gita

l en

gage

men

t

phys

icia

n s

trat

egie

s

mar

keti

ng

mar

keti

ng

lead

ersh

ip d

evel

opm

ent

anal

ytic

s an

d re

sear

chcu

stom

er

expe

rien

ce

Wednesday, September 14 | 9:45–10:45 am



FULL-CONFERENCE REGISTRATION

EARLY-BIRD (ON OR BEFORE JULY 8)

REGULAR (AFTER JULY 8)

SHSMD Member $895 $995

Nonmember (Includes a one-year

SHSMD membership, a $235 value)

$1,095 $1,195

PRECONFERENCE EVENTS | SUNDAY, SEPTEMBER 11

Intensive Session 8:00 am–3:00 pm $375 $400

Workshop 9:00–11:30 am $75 $100

Workshop 12:30–3:00 pm $75 $100

Thought Leader Forum 2:00–4:00 pm $75 $100

Full-Conference Registration Includes admission to the keynote sessions, concurrent sessions, Exhibit Hall, and all conference networking events, such as the Exhibit Hall Welcome Reception on Sunday, the Exhibit Hall Networking Reception on Monday, and the All-Attendee Networking Event on Tuesday. Preconference events are available for an additional fee. You will also receive electronic access to the handouts and concurrent session recordings following the conference at no additional charge.

Preconference Events Enhance your SHSMD Connections experience by attending workshops, the Thought Leader Forum, or the Intensive Session on Sunday, September 11. If you’re ready to dive deep into targeted topics of interest, these events, facilitated by leaders in the field, will help you do just that.

Special AssistanceThe AHA wishes to ensure that no individual with a disability is excluded, denied services, segregated, or otherwise treated differently from other individuals because of the absence of auxiliary aids and services as identified in the Americans with Disabilities Act. Should you require special assistance, please contact SHSMD at [email protected].

REGISTRATION FACTS

Three Ways to Register

Online (credit card only)

at www.shsmd.org/register16

By mail (check only)

download the printable form at

www.shsmd.org/form16

Onsite (check or credit card)

Sun, September 11, 7:30 am–8:00 pm

Mon, September 12, 7:00 am–5:00 pm

Tues, September 13, 7:00 am–5:00 pm

Wed, September 14, 7:00–10:30 am

Recordings and PhotographyThis program will be electronically recorded by the American Hospital Association (AHA). By attendance and/or participation in discussions, registrants agree that the AHA may electronically copy, record, photograph, and distribute registrants’ attendance at and involvement in the conference. No individual or entity other than the AHA may electronically record any portion of this program for any purpose without the prior written consent of the AHA.

Contact Expo Logic at 484.751.5100 ext.1 between 9:00 a.m.–5:00p.m. EST or [email protected] for information on day passes and guest passes.

Please note that the availability of materials for late or onsite registrants cannot be guaranteed.

register today at WWW.SHSMD.ORG/CONNECTIONS

shsmd connections 2016 program brochure

Documents