Improve your online

advertising campaigns

The next generation campaign management

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What does Shop2market do?

Generates & optimizes feeds & banners in any format for all ad channels

Calculates the cost per order (CPO) and Return of each Ad

Provides business rules to manage the CPO on Ad per channel level

Assigns orders to affiliates based on their contribution to the sale

Uses a single container tag to manage all third party tags

Imports net orders and automatically approves affiliate orders

Enables private affiliate channels (create you own network!)

You can do this all by yourself (we provide a training)

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Insight in the real Cost per Order

The true CPO provides a totally different picture

Advertisement costs

Assigned orders

Calculating the CPO might be simple but:

Costs might be per click, per keyword, per view, per

order and be different per category or price level

Many channels are often involved in a sale.

The last channel is often NOT the channel with the

highest contribution (conversion attribution)

Orders should be assigned first based upon conversion

attribution rules in order to calculate the true CPO

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Double the amount of orders on CPC/CPM channels

RoaS

# Promotions

First optimize the content per channel!

Source: Shop2market.com

Profitable ads differper channel

Deactivate non profitable ads per channel

Content and promotions change every day! Be independent of your IT department

Cut the costs in half and double the amount of channels

50% of the costs are related to Ads without any revenue

10% - 20 % of the products

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Provide insight in the real results per affiliate (eCPC)Award based upon contribution (not last cookie)

Why deduplicationscripts work counter productive

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Why last cookie counts doesn’t work

Listing site

Kieskeurig.nl

Discount

Cashback

Games

RetargetingRetargeting

Multiple channels are involved

in a sale (average 4)

Channels play different roles in

the purchasing process (AIDA)

Many “strange” affiliates claim

orders

Good affiliates are not awarded

and will leave

Deduplication based on

contribution is required

(conversion attribution)

Real-time conversion attribution is the only possible solution

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Improve your listing on CSE’s with the PriceWatch

Check your listing on

CSE’s periodically

(daily, weekly)

Get a price suggestion

based on your preferred

listing

Export price suggestions

to use for automated

price updates

Automatically

(de-)activate ads from

the campaign, based on

the listing

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Recommendations Increase the amount of paid channels

Only use CPO optimized feeds

Use a container tag (not a deduplication script)

Assign an order based on the contribution to the sale (not LCC)

Include all (paid) channels when assigning orders

Make sure you use real-time conversion attribution

Use an independent tool to calculate the CPO

Include your profitable affiliates directly