1/8/17 1 | P a g e w w w . s t r a t o v a t e g r o u p . c o m

D&A Collections Corporation:

Image 1: Brand Before Image 2: Brand After

Client’s Needs: D&A Collections company required a new website that conformed with multilingual law and AODA compliance. The owners provided direction on what the site needed to deliver and how it should engage the marketplace. Lastly, the story and messaging needed to encapsulate the next phase of their corporate journey.

Our Solution: The project began with our Discovery process. As we completed the qualitative research, we realized that the employees were passionate about their roles, but didn’t feel they were just collectors. There was a negative stigma attached to the profession and they wanted to feel proud about where they worked. We also discovered that client’s needs were changing. Collections were no longer the only metric that organizations like theirs were being measured by: they needed to factor in lifecycle management and retention. The Stratovate team understood that this was a tipping point in the development of the organizational brand and a new identity needed to be created—one that would take the organization into the future. The new logo incorporated the founder’s initials and surrounded the story with a tagline of “Support that Works.” This matched perfectly with the organization’s attitude towards helping both clients and their customers through difficult life stages so that they could get back to what matters most. The activation involved corporate office signage, marketing collateral, brand guidelines and a new website. Results: The D&A team was passionate and invigorated. Thus, D&A made it as a finalist for “Corporate Marketer of the Year” from the Canadian Association of Marketing Professionals.

1/8/17 2 | P a g e w w w . s t r a t o v a t e g r o u p . c o m

Groove Industries

Image 3: Brand Before Image 4: Brand After

Client’s Needs: The owners at HD Prefabricated Drywall Solutions were able to secure proprietary technology for the North American market and needed a brand that would catapult their technology into the marketplace. The team had a short timeline to create the brand identity and messaging. Our Solution: Our team at Stratovate Group leveraged our unique Discovery process to understand the company’s underlying story. After speaking with some of their key stakeholders and Customers and understanding the technology, the proposal to rebrand the company was created. The new identity provides a strong image and message that speaks to Groove’s core offering and the unique value proposition the technology provides in the way of the brand mark. Results: The brand identity, guidelines and marketing collateral was launched to wide acceptance in the marketplace and the organization is poised to achieve significant success within the Canadian market.