DECEMBER 9 2013ISSUE 1349

The Weekly Digital Magazine for the Sporting Goods Industry

LICENSED APPARELDRIVEN BY FAN SUPPORT

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DECEMBER 9 2013 | SGBWeeklycom 3

Copyright 2013 SportsOneSource LLC All rights reserved The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource LLC 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450 Send address changes to SGB WEEKLY 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450

Senior Business Editor

Thomas J Ryan

tryansportsonesourcecom

Contributing Editors

Aaron H Bible Bill Kendy

Charlie Lunan Matt Powell

Editorial amp Creative Director

Teresa Hartford

teresasportsonesourcecom

Senior Graphic Designer

Camila Amortegui

camilasportsonesourcecom

Advertising Sales

Account Managers

Buz Keenan

buzsportsonesourcecom

2018875112

Katie ODonohue

katieosportsonesourcecom

8282443043

Circulation amp Subscriptions

subssportsonesourcecom

Group PublisherEditor In Chief

James Hartford

jamessportsonesourcecom

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DECEMBER 9 2013ISSUE 1349

The Weekly Digital Magazine for the Sporting Goods Industry

MAKING NEWS4 Rack Room Shoes and

Off Broadway Shoe WarehousePlan For Accelerated Growth

6 Adidas Unveils Fifa World Cup Ball6 Adidas Reconfirms Its

Route 2015 Targets8 Fanatics Fan-Tastic Ambitions

18 Industry Calendar

ANALYSIS10 Licensed Merchandise

Scorecard

FEATURE12 Fan Apparel Expands

Its Choices - Performance and Fashion Influences Continue to Offer Fans More

Ways To Show Their Support

On ThE COvER Photo Courtesy Zephyr

12

Photo Courtesy Junk Food

NEWSNEWSNEWS

MOVERS amp SHAKERS

NEWS

Worth Sportsrsquo long-time president and CEO Robert Parish was inducted into the United States Specialty Sports Association (USSSA)

Dansko Co-Founder President and CEO Mandy Cabot was named the 2013 recipient of the T Kenyon Holly Memorial Award for outstanding humanitarian achievement

Nick Woodman founder and CEO of GoPro has been named the 2013 National EY (Ernst amp Young) Entrepreneur of the Year 2013 in the Retail and Consumer Products category

Ecco appointed Paul Janssen as its branding director external sourcing Janssen has previously worked for Hugo Boss Shoes and Accessories as managing director for more than a decade

Andy Simister brand president of the Lacoste footwear division has left the company to explore new opportunities

Hi-Tec Sports has appointed Brian Cyr as its first US-based product and design director

Nixon the Southern California based watch and accessories brand announced Tom Jones as the brandrsquos newly appointed creative director Jones spent over five years as global creative director at DC Shoes

Wigwam recently appointed Margaret Newhard as its new director of product management website and e-commerce

Point6 named Jim Holleman as the companyrsquos North American director of sales

Tough Mudder has appointed ESPN and Coca-Cola veteran Carol Kruse as global chief marketing officer

4 SGBWeeklycom | DECEMBER 9 2013

RACK RooM SHoES AND off BRoADWAy SHoE WAREHouSE

PlAN FOR ACCElERATED GROwTH

Rack Room Shoes and Off Broadway Shoe Warehouse will increase its number of stores and sales at an accelerated pace beginning 2014 In preparation Kirk Light has been hired as real estate director for Off Broadway Shoe Warehouse and Scot Marsh as real estate manager for Rack Room Shoes Together they add more than 60 years of industry knowledge to the brands real estate teams

According to EVP and COO Rick Brown the company is focused on significant growth with a goal of double-digit unit growth in the coming year and an even more aggressive plan in 2015

ldquoAs the economy continues to improve we envision growing Rack Room Shoes and Off Broadway Shoe Warehouse to serve their respective consumer segmentsrdquo said Brown ldquoThese new additions to our already strong real estate team allow us to leverage a wealth of industry knowledge and experience to strategically implement our companyrsquos expansion planrdquo

Previously serving as vice president of real estate and store planning for Stein Mart and Shoe Carnival Light comes with ample real estate construction and national market exper-tise Light is charged with growing the warehouse concept on a national level for Off Broad-way Shoe Warehouse which currently operates 77 locations

As the former owner of a real estate and lease consulting business Marsh brings more than 30 years of professional experience in the retail real estate field to the companyrsquos man-agement team Marsh will largely share in expanding Rack Room Shoesrsquo family footwear brand beyond the southeastern United States Marsh reports to Rack Room Shoesrsquo Director of Real Estate Kent Gonnerman

In addition to the new hires Gonnerman will lead Rack Room Shoesrsquo real estate efforts with increased responsibility In his expanded role Gonnerman will aid in broadening the retailerrsquos footprint across the country

Rack Room Shoes and Off Broadway Shoe Warehouse currently operate more than 450 stores in 34 states

Scot Marsh real estate manager for Rack Room Shoes (left) together with Rack Room Shoesrsquo Director of Real Estate Kent Gonnerman (center) and Kirk Light real estate director for Off Broadway Shoe Warehouse (right)

6 SGBWeeklycom | DECEMBER 9 2013

NEWS

ADIDAS UNVEILS FIFA WORLD CUP BALL

With a spectacular 3D light projection event held at Parque Lage in Rio de Janeiro Adidas on December 4 unveiled Brazuca the official 2014 FIFA World Cup Brazil match ball

Created for every player on the field Brazuca features six identical panels alongside a unique surface that will provide improved grip touch stability and aerodynamics on the field Adidas noted that Brazuca has been thoroughly tested to meet and exceed all FIFA metrics for an official match ball ensuring top performance for every condition

Brazuca was named in September 2012 following a public vote in Brazil involving one million soccer fans The name ldquoBrazucardquo is an informal lo-cal term which means ldquoBrazilianrdquo or to describe the Brazilian way of life The colors and ribbon design of the ball panels symbolize the traditional multicolored wish bracelets worn in the country in addition to reflecting the vibrancy and fun associated with soccer in Brazil

ldquoThe FIFA World Cup match ball is the icon of the tournament as the centerpiece of every goal every play and every touchrdquo said Ernesto Bruce director of soccer Adidas America ldquoAdidas has a rich legacy at the World Cup providing the official match ball for every tournament since 1970 The Brazuca is a breakthrough innovation built for every player on the fieldrdquo

The Brazucarsquos thorough two and a half year testing process involved more than 600 of the worldrsquos top players and 30 teams in 10 countries across three continents making it the most tested ball ever by Adidas

Lionel Messi Iker Casillas Bastian Schweinsteiger Zinedine Zidane AC Milan Bayern Munich Palmeiras and Fluminese were among the top athletes and clubs who tested Brazuca The ball was also tested in competi-tive international matches at the FIFA U-20 World Cup with a different print design and in a friendly match between Sweden and Argentina in February 2013

ADIDAS GROUP RECONFIRMS ITS

ROUTE 2015 TARGETS

The Adidas Group confirmed its Route 2015 targets which forecast sales of euro17 billion and an operating margin of 11 percent in 2015 at its 2013 Inves-tor Field Trip in Herzogenaurach In addition the senior management of the Group shared preliminary details about its goals for 2014 sales are expected to grow at a high-single-digit currency-neutral rate in 2014 with running and football as key drivers

Operating margin is expected to increase around one percentage point compared to 2013

ldquoSince the beginning of our plan we have made some exceptional progress driving growth in key categories improving profitability and tightly manag-ing our capitalrdquo said Herbert Hainer CEO of the Adidas Group ldquoThe goal of our strategic business plan Route 2015 is to prepare and transform the Group for long-term sustainable growth and success We will continue to focus on building desirable brands and exciting our consumers at every touch pointrdquo

On the Adidas Performance side the brandrsquos successful Boost platform will be extended beyond running to other categories including basketball footwear Total Boost volumes are expected to reach 15 million pairs in 2015 In football (soccer) Adidas expects to achieve record sales with products tied to the 2014 FIFA World Cup and to break through the euro2 billion sales mark with football performance products

A new Sport Performance retail concept called lsquoHome Courtrsquo which celebrates the brandrsquos roots in sport will premiere in Beijing in January 2014

Adidas Originals is expected to benefit in 2014 with a comeback of the Stan Smith shoe the expansion of action sports and the introduction of the Boost technology into snowboarding boots in fallwinter 2014 Collaborations with artists designers and fashion stores will also continue in a bid to keep the label fresh and contemporary in 2014 Adidas Originals will also roll out a new lsquoNeighbourhoodrsquo store concept to 31 cities worldwide including New York City Shanghai Paris and Moscow The first Originals Neighbourhood flagship store will open in Berlin in spring 2014 replacing the current Originals store

Continued growth is also being planned for its NEO Label aimed at teenagers Launched in 2009 the NEO Label has achieved a compound annual

growth rate of almost 40 percent and is available in more than 1300 stand-alone stores in Greater China Following the successful introduction of its own Adidas NEO stores in select cities across Germany in 2012 additional stores will be added in Germany (+6 stores) Poland and Czech Republic (+5 stores each) in 2014

Reebok will continue its focus on innovation and strong partnerships such as CrossFit (currently 7000+ affiliated gyms) Spartan Race (450000 par-ticipants in 2013) and Les Mills (90000 instructors in 15000 gyms world-wide) The new retail format FitHub will be further rolled out throughout 2014 Growth for Reebok will be driven by RussiaCIS North America and Latin America and sales are expected to reach euro2 billion in 2015 By 2015 the brand plans to increase its gross margin to over 40 percent

For the full year 2013 the Adidas Group continues to forecast sales growth at a low-single-digit rate on a currency-neutral basis EPS is expected to expand at a rate of four to seven percent to a level between euro392 and euro406

8 SGBWeeklycom | DECEMBER 9 2013

ichael Rubin who founded and grew GSI Commerce into a billion dollar business and is now setting major expansion plans for Fanatics - already the worlds largest online retailer of officially licensed sports merchandise ndash spoke earlier this year about the opportunity to expand Fanatics sales glob-

ally to at least $5 billion over the next decade up from $1 billion in 2012To support that growth Rubin has made a host

of additions to Fanaticsrsquo executive team since it was spun off from GSI Commerce in 2011 follow-ing GSIrsquos sale to eBay The hire has included Jamie Davis as Fanatics president

Davis had most recently served as president of Versus now the NBC Sports Network where he oversaw the networkrsquos day-to-day programming production digital media marketing finance and sales operations while also directing and execut-ing an overall strategic growth plan and vision for the network Prior to Versus Davis served as managing director of ESPN STAR Sports (ESS) a joint venture between News Corporation and The Walt Disney Company He was also a member of the FOX Sports launch team

Founded in 1995 Fanatics operates fanaticscom and fansedgecom In addition the company powers the e-commerce sites of all major professional sports leagues (NFL MLB NBA NHL NASCAR PGA) major media brands (ESPN NBC Sports CBS Sports FOX Sports) and over 200 collegiate and professional team properties

Here Davis talks about the opportunities still developing for Fanatics and the allure of fan merchandise

What makes fan merchandise an ideal item to sell online The unpredictability of sports is what makes it so exciting There are hot teams and players for all sports each season but that passion comes and goes quickly and e-commerce allows companies like Fanatics to be able to provide fans with the merchandise they want anytime no matter where they live We provide a larger selection for local fans than what they can find in traditional brick and mortar outlets and we make team gear available to the previously underserved markets of displaced sports fans This is leading to greater demand from the consumer and Fanatics purchasing more merchandise from our vendors which are actually con-tributing to an overall growth in the licensed sports merchandise industry

Your background is more in TV broadcasting than merchan-dising How did that prepare you for your job at Fanatics Sports fans are passionate about their teams in many ways whether its watching them on TV or buying merchandise and my passion has always been finding ways to connect with those fans and super-serve them via any medium - TV digital or otherwise

Why did you leave broadcasting I made the shift because the ability of combining this love with the dynamic growth of e-commerce is a dream come true and to be with a com-pany that is single-handedly expanding the entire licensed sports industry is more than I could have ever imagined

Whatrsquos been the key to Fanaticsrsquo success over the years The key lies in our singular focus of putting the customer first in everything we do ndash how a customer may be affected is applied to every company decision We are obsessed with providing the absolute best shopping experience for fans which is why we carry the largest assortment of officially licensed merchandise available anywhere operate several customer service call centers around the country and con-tinue to invest in our regional distribution network so we can deliver merchandise to our customers faster

Whatrsquos going to drive Fanaticsrsquo growth over the next decade Fanatics is making significant investments that will help grow all areas of the business Wersquove recruited the best people from all different sectors of the industry including retail media tech and e-commerce we purchased Dreams in 2012 that included FansEdge which aligned perfectly with our business plan and created instant scale we are in-vesting heavily in mobile to make it even more convenient for fans to purchase their favorite team items and we con-tinue to expand our regional distribution network to ensure fans receive their packages faster which is why we opened a 550000 plus square-foot distribution center in Ohio to serve the large demand coming from the Midwest and Northeast These efforts will benefit our sites our partner sites and our vendors since more fans are able to easily ac-quire more team merchandise In addition Fanaticsrsquo busi-ness is primarily generated from domestic US sales Our goal is to broaden our horizons to satisfy the international demand for licensed sports merchandise and wersquove begun the steps to organically grow our company overseas

Can you talk specifically about what plans you have to grow your two leading websites Fanatics and FansEdge We are fortunate to own two brands with distinct and passionate fan bases Our goal is to continue to listen to these custom-ers and have our pulse on their distinct demands and desires Based on our unique scale and ability to provide unparalleled assortment and service we believe we can listen to the voice of the fan and continue to serve and grow their passion for these shopping experiences

Fanatics Fan-Tastic Ambitions

NEWS

Jamie Davis president Fanatics

M

By Thomas J Ryan

What do you think about the womenrsquos opportunity People often think that licensed sports merchandise only caters to men but we believe there is a huge appetite from women More and more of the vendors are now pro-ducing womenrsquos lines of sports gear as well as accessories and no one has a larger assortment than Fanatics to cater to the female fan

Is the sports licensing category more fan or fashion driven We are fortu-nate that the line between ldquofan-drivenrdquo and ldquofashionrdquo in the licensed sports industry has blurred The key vendors of licensed sports merchandise such as Nike Adidas VF 47 Brand etc are doing a fantastic job of mak-ing great looking fashionable sports gear that fans can wear seven days a week not just to the games and we are excited to be selling all of it

Anything yoursquod like to see more from your vendors We have a great relation-ship with all of our vendor partners and for most of them we represent their largest online customer We encourage them to keep up the great work in innovating and creating new designs and products so we can con-tinue to quickly make them available to our enormous fan base

Fanatics Appoints Raphael Peck as President Apparel

Fanatics Inc hired Raphael Peck as president Fanatics Apparel Peck comes to Fanatics after spending nearly four years at Oakley most re-cently as chief merchandising officer Prior to Oakley Raphael spent over seven years with Un-der Armour where he held various positions cul-minating as SVP footwear amp licensing

Reporting directly to Fanatics CEO Alan Trager Peck will be responsible for all aspects of product creation including the customization of apparel and jerseys providing fans apparel choices not

currently available in the market and expanding the broadest assortment in the industry

Said Trager ldquoRaphael brings winning experience from Adidas Un-der Armour and most recently Oakley We look forward to tapping into his passion and drive for sports in order to elevate the fan experiencerdquo

As a competitive person and a fan the majority of my life has been about sports Fanatics gives me a new challenge in my careerrdquo said Peck ldquoOnce again I get to be intimate with sports join a high growth environ-ment and become part of a team that is committed to elevating the fan experiencerdquo added Peck ldquoPartnering with Alan and Michael Rubin gives me the rare opportunity to be around two of the most respected execs in sport I intend to hit the ground running fast and look forward to building something special

Raphael is the latest senior executive to join Fanatics in the last 18 months following President Jamie Davis (ComcastNBCU) President of Merchandising Jack Boyle (Kohlrsquos) SVP amp GM of Mobile David Katz (Groupon) and EVP of Business Affairs Gary Gertzog who recently came to Fanatics from the NFL

Raphael Peck president Fanatics Apparel

PULSE OF THE OUTDOOR CONSUMER

STUDY

2013

A Market Insight Study from The SportsOneSource Group

For more information or to reserve your copy of the Pulse Of The Outdoor Consumer study contact Neil Schwartz 5616923722 or email

SOSResearchSportsOneSourcecom

Custom Reports and Analysis Available by Request

SOS Research takes an in-depth look at the key shopping behaviors

influences and motivators for Americarsquos active outdoor consumer

What do you think about the womenrsquos opportunity People often think that licensed sports merchandise only caters to men but we believe there is a huge appetite from women More and more of the vendors are now pro-ducing womenrsquos lines of sports gear as well as accessories and no one has a larger assortment than Fanatics to cater to the female fan

Is the sports licensing category more fan or fashion driven We are fortu-nate that the line between ldquofan-drivenrdquo and ldquofashionrdquo in the licensed sports industry has blurred The key vendors of licensed sports merchandise such as Nike Adidas VF 47 Brand etc are doing a fantastic job of mak-ing great looking fashionable sports gear that fans can wear seven days a week not just to the games and we are excited to be selling all of it

Anything yoursquod like to see more from your vendors We have a great relation-ship with all of our vendor partners and for most of them we represent their largest online customer We encourage them to keep up the great work in innovating and creating new designs and products so we can con-tinue to quickly make them available to our enormous fan base

Fanatics Appoints Raphael Peck as President Apparel

Fanatics Inc hired Raphael Peck as president Fanatics Apparel Peck comes to Fanatics after spending nearly four years at Oakley most re-cently as chief merchandising officer Prior to Oakley Raphael spent over seven years with Un-der Armour where he held various positions cul-minating as SVP footwear amp licensing

Reporting directly to Fanatics CEO Alan Trager Peck will be responsible for all aspects of product creation including the customization of apparel and jerseys providing fans apparel choices not

currently available in the market and expanding the broadest assortment in the industry

Said Trager ldquoRaphael brings winning experience from Adidas Un-der Armour and most recently Oakley We look forward to tapping into his passion and drive for sports in order to elevate the fan experiencerdquo

As a competitive person and a fan the majority of my life has been about sports Fanatics gives me a new challenge in my careerrdquo said Peck ldquoOnce again I get to be intimate with sports join a high growth environ-ment and become part of a team that is committed to elevating the fan experiencerdquo added Peck ldquoPartnering with Alan and Michael Rubin gives me the rare opportunity to be around two of the most respected execs in sport I intend to hit the ground running fast and look forward to building something special

Raphael is the latest senior executive to join Fanatics in the last 18 months following President Jamie Davis (ComcastNBCU) President of Merchandising Jack Boyle (Kohlrsquos) SVP amp GM of Mobile David Katz (Groupon) and EVP of Business Affairs Gary Gertzog who recently came to Fanatics from the NFL

Raphael Peck president Fanatics Apparel

PULSE OF THE OUTDOOR CONSUMER

STUDY

2013

A Market Insight Study from The SportsOneSource Group

For more information or to reserve your copy of the Pulse Of The Outdoor Consumer study contact Neil Schwartz 5616923722 or email

SOSResearchSportsOneSourcecom

Custom Reports and Analysis Available by Request

SOS Research takes an in-depth look at the key shopping behaviors

influences and motivators for Americarsquos active outdoor consumer

10 SGBWeeklycom | DECEMBER 9 2013

When it comes to Licensed Product sales T-shirtsTanks AuthenticReplica Jerseys and Headware are the big categories in total dollar volume when it comes to consumer preference for all Licensed Products (as shown in the pie chart below) There is a slight pattern variation on a league-by-league basis but for the most part these trends hold fast

According to Jim Pisani President of VFs Majestic Brand ldquoan Authentic or Replica Jersey is the ultimate way that a fan can express their affinity with their favorite teams A jersey is one of those items that fans never throw away so that means that fans are making a special commitment when they decide to buy an authentic or replica jerseyrdquo This yearrsquos World Series presented other interesting challenges for Majestic According to Pisani ldquoYou never know what teams are

going to end up in the World Series in any given year and that means you also never know what backstories might occur around it This year the Cardinals came to us early in the day before the game that Michael Wacha was scheduled to pitch with an idea for a special T-shirt By 500 pm the day of the game the T-shirt was in the Cardinalrsquos Stadium store and fans were able to purchase that one of a kind special item In our minds thatrsquos how you take advantage of a unique and special situation for fanshellip It is a special event and we try to make it special with the right licensed merchandise supportrdquo

For the NHL life in the second season past last yearrsquos strike has been very good for their Li-censed Product sales According to data from SportScanInfo sales of NHL Licensed Products are up more than 40 percent during the previous 13-weeks after being down in year-over-year sales for the calendar year to date As the NHL got closer to opening day sales had risen steadily According to Brian Jennings NHL chief marketing officer ldquoWe ended last season with incredible momentum and this is a continuation of that Consumer-centric products aligned with our fan segments presented in visually compelling ways have resonated with our fan baserdquo

Licensed Product sales are driven by two main factors one is winning and the second is special events This January the NHL plans to play their annual Winter Classic at the lsquoBig Houserdquo in Michigan Jennings added ldquoThe NHL Winter Classic is the embodiment of our big scale event strategy that touches every aspect of our business This event has captured the imagination of sports fans across the globe and is culturally and socially relevant This years event - the 2014 Bridgestone NHL Winter Classic at The Big House in Michigan - will be our biggest yetrdquo

ANALYSIS

Looking forward to the holiday shopping sea-son American sports fans have more choices than ever before when it comes to showing al-legiance to their favorite professional and col-lege sports teams This is the time of the year when there are three professional leagues with schedules in full motion ndash the NFL NBA and NHL and with college athletics also having both football and basketball games going on at the same time that means consumers have more decisions to make when deciding to buy Licensed Products this holiday season Tradi-tionally Licensed Apparel and merchandise make great holiday gifts

According to data from the Sports amp Fitness Industry Associationrsquos Annual Participation Study The NFL remains the fandom leader The Fandom ranking for all professional and college sports domestically (as shown in the chart top right) The NFL is the fan leader with almost 172 million fans 6 years and older

According to SportScanInfo when it comes to Licensed Product sales The National Foot-ball League garners almost 37 percent of the total licensed dollars spent by consumers over the trailing 52-week period (as shown in the pie chart below) This again puts the NFL in the number one position for all Licensed Apparel and merchandise sales

By Neil Schwartz

LICENSED MERCHANDISE SCORECARD

AGES 6 YEARS AND OLDER

FANS BY THE THOUSANDS

NFL 171716

College Football 149816

MLB 146695

College Basketball 122009

NBA 119739

NHL 98742

FANDOM RANKING FOR ALL PROFESSIONAL AND COLLEGE SPORTS

DOMESTICALLY

PERCENTAGE RANKING FOR US PROFESSIONAL AND COLLEGE SPORTS

NHL 33

MLB 232

NBA 187

NFL 376

College 172

SHARE OF REVENUE FOR APPAREL LICENSED PRODUCT CATEGORIES

Other 21 T-shirtsTanks 227

AuithenticReplica Jerseys

22

Headwear2331

SweatshirtsPullovers 1053

DECEMBER 9 2013 | SGBWeeklycom 11

NBA TEAMSYTD 2013 SHARE

IN DOLLARS

LABEL (TOP 50) NET CHANGE 20122013

New York Knicks -233

Miami Heat 381

Los Angeles Lakers -2194

Chicago Bulls -402

Oklahoma City Thunder 8563

Los Angeles Clippers -278

Boston Celtics -677

Brooklyn Nets 10654

Golden State Warriors 10862

Washington Wizards -3324

On the NBA hardcourt the Brooklyn Nets are beginning to be more of a factor when it comes to product sales for the NBA While only two years in existence the Nets are start-ing to garner a strong fan base for those liv-ing in Brooklyn and those that claim Brook-lyn as their home city Their share of the total licensed NBA jersey market has more than doubled for the current calendar year That being said there is still no substitute for winning championships when it comes to licensed Authentic and Replica Jersey sales and that is no more evident than the Miami Heat realizing a 38 percent increase in their share of all NBA jersey sales (as shown in the chart below)

Other teams like the Oklahoma Thunder are seeing big gains in licensed merchandise sales as a result of their playoff exposure over the last two years

Many have been hoping for Major League Soccer to break out and become a fan favorite as the league continues to grow and add new teams If the sales of Licensed Products are any indicator then it looks as though it is working for Major League Soccer For the current calendar year sales of all Licensed Apparel for the MLS are up a total of 210 percent with Licensed Jersey sales having doubled in total dollars

ACHIEVE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

BREADTH OF DATA DEPTH OF DATA TIMELINESS OF DATA

SportScanInfocomA Service of The SportsOneSource Group

DECEMBER 9 2013 | SGBWeeklycom 11

NBA TEAMSYTD 2013 SHARE

IN DOLLARS

LABEL (TOP 50) NET CHANGE 20122013

New York Knicks -233

Miami Heat 381

Los Angeles Lakers -2194

Chicago Bulls -402

Oklahoma City Thunder 8563

Los Angeles Clippers -278

Boston Celtics -677

Brooklyn Nets 10654

Golden State Warriors 10862

Washington Wizards -3324

On the NBA hardcourt the Brooklyn Nets are beginning to be more of a factor when it comes to product sales for the NBA While only two years in existence the Nets are start-ing to garner a strong fan base for those liv-ing in Brooklyn and those that claim Brook-lyn as their home city Their share of the total licensed NBA jersey market has more than doubled for the current calendar year That being said there is still no substitute for winning championships when it comes to licensed Authentic and Replica Jersey sales and that is no more evident than the Miami Heat realizing a 38 percent increase in their share of all NBA jersey sales (as shown in the chart below)

Other teams like the Oklahoma Thunder are seeing big gains in licensed merchandise sales as a result of their playoff exposure over the last two years

Many have been hoping for Major League Soccer to break out and become a fan favorite as the league continues to grow and add new teams If the sales of Licensed Products are any indicator then it looks as though it is working for Major League Soccer For the current calendar year sales of all Licensed Apparel for the MLS are up a total of 210 percent with Licensed Jersey sales having doubled in total dollars

ACHIEVE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

BREADTH OF DATA DEPTH OF DATA TIMELINESS OF DATA

SportScanInfocomA Service of The SportsOneSource Group

12 SGBWeeklycom | DECEMBER 9 2013

By Thomas J Ryan

FAN APPAREL EXPANDS ITS CHOICES

Performance and Fashion Influences Continue to Offer Fans More Ways to Show Their Support

Zephyr Menace

Licensed apparel is no longer the fashion statement it was in the early 1990s when names like Pro Player Starter Logo 7 and Apex-One ruled the roost

It doesnrsquot even have the buzz it held in the early 2000s when the retro-craze - marked by the quick ascent of Mitchell amp Ness - erupted the vintage-inspired sports apparel industry Now the buying is said to be more fan-driven rather than the urban trendsetter

However albeit in a quieter way those trends are still per-colating in the marketplace with even the classic Starter Satin Jacket making a smart comeback in the last year and retro still

in demand Moreover the number of ways fans can show their fan support has spread well beyond jerseys caps and jackets

Performance fabrics are working their way into the licensed cat-egory with fans expecting the same lightweight moisture-wicking stretch and durability properties as on their athletic garments Fash-ionrsquos influence has driven a strong trend toward creative T-shirts that let fans express themselves But itrsquos especially noticeable in womenrsquos product Much like activewear the licensed industry went through its ldquoPink it and shrink itrdquo learning phase But with NFL noting that 45 percent of its fans are women a wide array of on-trend apparel and feminine cuts can be found in the marketplace

DECEMBER 9 2013 | SGBWeeklycom 13

Mitchell amp Ness which was acquired by Adidas in 2007 has found that fit is much more important for women and the distinguishing difference between its menrsquos and womenrsquos collections comes down to cut

ldquoWe have seen that the way an item fits for women is far more important than how the team logo or logo colors are represented which is why we have had a lot of success in our tees hoodies and henleysrdquo said Adam Herstig Mitchel amp Nessrsquo marketing manager ldquoAlthough the desire to show team pride is important we are typically less loud and more subtle in womens apparel versus menrdquo

Herstig noted however that some team colors by nature work better than others for playing up a style influence

ldquoIt seems that everyone became a Brooklyn Nets fan for a while because the blackblack and blackwhite were such wearable colorsrdquo remarked Herstig ldquoThis theory proves true across all leagues and teams which seem to do better as a fashion piece than others Conscious of this we try to make every team wearablerdquo

Russell Athletic has also been putting more focus on expanding its womens options by adding new silhouettes to its line according to Alex Caudill merchandise manager for college stores coaches and sideline ap-parel for the brand One emerging trend Russell sees is sublimation as seen on the Womens Sublimated Short

ldquoSublimation gives the con-sumer complete customiza-tionrdquo said Caudill ldquoSublimation printing is ideal for customizing designs with changing elements such as names numbers etc You can also incorporate many colors into your design very easily

Mitchell amp Ness Full Zip Hoody and V-neck Tee

Russell Athletic Long Sleeve Performance Shirt and Sublimated Short for Women

Another Russell highlight for 2014 is the Long and Short Sleeve Womens Performance made from 100 percent polyester microstripe with the microstripe construction giving off an appearance with much softer and lighter hues Said Caudill ldquoWe consider these tees to also be fashionable garments that easily transition from active to casual wear but still hold their performance-based benefitsrdquo

Other trends Caudill sees

raquo Yogarunning inspired performance apparel that incorporates hidden media pockets and other technical features that add visibility such as re-flective trims

raquo Fabrics that are performance-driven with topical and yarn treatments softness of hand andor pattern repeat

raquo Fashionable garments that easily transition from active to casual wear but still hold their performance-based benefits

raquo Layered garment pieces such as skorts jackets with removable sleeves or hoods or hoodies incorporated into a jacket lining that can be worn all year round

raquo Space dyed garment techniques used to emulate a distinct look that add dimension and depth to solid colored basics

raquo Vintage sportswear brands such as Russell Athletic and Champion that are adopting performance-driven silhouettes

raquo Geometric patterns and shapes being incorporated into more design lines and

raquo Color palettes with softer hues complementing minimal design line aes-thetics

Majestic Athletic is seeing an ongoing strong trend toward functional licensed apparel highlighted by its Triple and Double Climate Outerwear introduced in the MLB post season Designed with the professional players the Triple highlighted by its Triple and Double Climate Outerwear is made with ThermaBase insulation and is water resistant said Dana Parker VP merchandising Majestic The item can be worn with just its polyfil-quilted inner shell with fleece lining or just the lightweight ventilated outershell Combined the inner and outer shell make for ldquoa warm water resistant jacket for really cold daysrdquo said Parker

Majestic Athletic Triple and Double Climate Jacket and Batting Practice (BP) Jersey On Field

For Spring 2014 Majestic will introduce a Batting Practice (BP) Jersey On Field that incorporates many of the performance attributes players (and fans) asked for

ldquoPerformance and comfort were the key attributes considered when de-signing this garmentrdquo pointed out Parker ldquoOur new BP is made mixing two performance fabrics our Vivid Knit on the front and Radiant (breathable)

14 SGBWeeklycom | DECEMBER 9 2013

Mesh under the sleeves and on the back areas that require the most cooling The team and player name and number decoration also have performance attributes Our new tackle twill is lightweight and flexiblerdquo

T-shirts are also becoming a bigger part of Ma-jesticrsquos portfolio in men and womens With all its licenses MLB NFL NHL NCAA and NBA Majestic is seeing a shift in cotton tees to lighter weight softer hand and blended fabrics Said Parker ldquoSynthetic tees are becoming more main-stream rather than a tee that was to be worn by athletes only Were seeing fans gravitating to 100 percent polyester tees as another graphic tee optionrdquo

division For the first time a version is available for women noted Michelle Yesse G-III director of design and merchandising

For men the well-worn tee trend - achieved by different dyes washes and distressing techniques - seen with the basic go-to short sleeve tee or a col-or-blocked version has become a staple in many fanrsquos wardrobe said Yesse

The color grey has been all the rage lately and adding gray to its commemorative Kneel Down Jacket also from Carl Banks coupled with its bond-ed-fleece fabrication adds a level of sophistication to the look

For women ldquoanything shinyrdquo whether sequins beads foil prints studs or crystals is standing out at Touch by Alyssa Milano also part of G-III The brand is seeing strong demand for mesh and open-hole knits For example the front panel of the Hadley Tee features solid polyester while the back pleated panel is polyester mesh ndash providing a femi-nine take on a football jersey Said Yesse ldquoStyling is widerboxier reflecting the contemporary trend of looser-cut stylesrdquo

47 Brand Gameday Debut Tee

47 Brand Cross-Over

Track

47 Brand 47 Franchise

G-III Apparel Starter Jacket

G-III Apparel Touch by Alyssa Milano Hadley Tee

Antigua Jackets the Ice and Victor Quarter-Zip

At 47 Brand the new 47 Franchise which has been rede-signed with a darker fabric and a larger logo is doing very well in both menrsquos and womenrsquos according to

Ty Taiste apparel designerIn apparel a highlight at 47 Brand is the Cross-

Over Track a lightweight french terry jacket with an appliqueacuted satin sleeve stripes and satin appli-queacuted logo Made from a slug jersey the Gameday Debut Tee features a color-blocked body appli-queacuted sleeve stripes and a vintage screen-printed logo Said Taiste ldquocolor blocking is working really well for usrdquo

Other looks working for 47 Brand are washed neons and ombre which is similar to a tie-die

At G-III Apparel the big comeback story over the last year was the return of the classic satin Starter Jacket from its G-lll Sports by Carl Banks

The ldquoRockerrdquo look has been trending for more than a year with full-on jackets to dresses embracing leatherPU patch-work From G-III 4HER Womens Pass Rush Hoody features a body of charcoal heather across fleece sleeves and full-team name applique

Touch by Alyssa Milano is also tak-ing an innovative look at the long-standing burnout trend Yesse said the front panel on the Aubrey Tee is solid while the back has an intricate pattern burned into it Said Yesse ldquoItrsquos generating a lot of interest Itrsquos like lsquoBusiness up front party in the backrsquordquo

At Antigua a standout for women is the zip-front Ice Jacket a 100 percent micro polyester polar fleece jacket featur-ing a stand-up collar cover stitch detail at

cut and sew seams zipper hip pockets binding at cuffs and collar and a bungee toggle bottom hem

For men highlights include the Delta and Victor Quarter-Zip Jackets Antiguarsquos collection continues to play up its proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology that keeps fans cool and dry

ldquoThe line has vivid color sophisticated styling and luxurious fabricshelliptruly a winning combina-tionrdquo said Ron McPherson president and CEO of Antigua

At Junk Food Andrei Najjar VP marketing amp business development said the brand sees a greater diversity of silhouettes than it has in past seasons

ldquoFor mens NBA we had some good success with jersey-inspired tank tops for spring and

DECEMBER 9 2013 | SGBWeeklycom 15

have been seeing an upswing in bold color People arent scared of itand this is especially true in our fan ap-parel businessesrdquo

At College Concepts the sleep-wear specialist plaids continue to trend upward with a strong presence of mid-size plaids and basic plaid de-signs as seen in the Menrsquos Acclaim ac-cording to Denise Pierce the brandrsquos director of product development All-over prints incorporating a tonal logo into the team color design - as seen on the Menrsquos Insider - are also a fan favorite

For women flannel plaids are in demand although styles such as the Ladiesrsquo Reign adds just the right amount of white for a feminine touch

Pierce said its College Concepts Sleepwear Tops feature a ribslub combination to address the mechanical stretch and texture that is essential for

summerrdquo said Najjar ldquoFor womenrsquos we are disrupting the marketplace with fash-ion bodies including oversized silhou-ettes and boyfriend-inspired styles in our signature-soft vintage-inspired fabricsrdquo

In September Junk Food debuted its first runway collection for the NFL which was inspired by elements of the sport including exaggerated shoulder details plays on proportion and metallic shine in a variety of silhouettes including maxi and sweatshirt dresses The collec-tion is available exclusively at Blooming-dales with a limited edition fashion col-lection to launch in January for the Super Bowl

In design Junk Food is seeing plays on proportion working well for both genders Said Najjar ldquoFor men we have played with the graphicsrsquo scale and introduced a col-lection for NBA that had bold large block letters highlighting the team city They are fresh and have sold really well For wom-en its a lot of oversized and exaggerated silhouettes like oversized tees and maxi dressesrdquo

Overall Najjar said fans were getting more adventurous in expressing their team spirit She added ldquoWhile we do sell a lot of logos on our heather grey tees we

Junk Food debuted its first runway collection for the NFL

College Concepts Womens Reign and Menrsquos Acclaim

ldquoStripes are hot and adding an oatmeal heather twist to the team color stripe brings texture and cutting edge appeal to a simple stripe patternrdquo said Pierce ldquoDrop-to-ground graphics and vertical looks make the tank graphics right on trendrdquo

At Colosseum Nicole Dryer product development and brand manager womens and childrens sees a strong trend toward denim across both genders whether with jackets button-up shirts or accessories Dryer said itrsquos a mainstream trend from the past that has come back to life in a new light

Colosseum Stage Jacket

ldquoYou will see a lot of items embroidered or embellished with college colors and logosrdquo noted Dryer ldquoThe colored denim pant trend will be even stronger next year as collegiate retailers are recognizing the strength it showed in popular fashion retailersrdquo

For allover prints the louder the bet-ter she believes especially if it ad-dresses the fanrsquos team colors

ldquoYou will see conversational prints which may consist of school logos or

objects of significance to a teamrdquo said Dryer ldquoGeometric prints are most popular and consist of designs such as polka dots chevron stripes checkered or honeycomb Abstract prints will make a strong appearance next year too Abstract prints can be described as a splatter paint effect tie-dye or galaxy printsrdquo

Finally Dryer said women are leaning toward fashionable fan items that are versatile for every day wear similar to ongoing shifts in yoga and active wear looks

womenrsquos knits She added ldquoEmbellishments have a metallic flair with foil and team color graphic combination which is right where the market is headed The scoop and V-neck are a winning choice for necklines moving forwardrdquo

The trend for fashion leggings is being addressed with plaid stretch fabrics as seen in the Ladiesrsquo Reign Stretch Plaid But stretch fabrics and body hugging silhouettes to meet demand for both a feminine and athletic feel can be seen in the Womenrsquos Yard Line Union Suit and Tank and Boyshort set The Tank and Boyshort are a dynamic combination with gathers at the front placket and an extreme racer back The short has button details and a flat waist

16 SGBWeeklycom | DECEMBER 9 2013

ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo

Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym

But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly

In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit

Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo

This outfit can be spotted on every college girl any day of the

week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed

For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns

Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course

Top of the World

NIKErsquoS ldquoGET DRENCHEDrdquo

NFL JERSEYS

Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue

Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones

The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations

Champion Womenrsquos Vapor Quarter Zip

DECEMBER 9 2013 | SGBWeeklycom 17

Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo

The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo

For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo

In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-

mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed

well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo

Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection

Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo

Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection

Zephyr Rave

For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo

Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added

THE INTERSECTION OF CAREER AND

LIFESTYLE

Contact Jeremy Freed at 3039977302 or email

SportsJobssportsonesourcecom

FREE ACCESS TO

THE LATEST JOB

LISTINGS

REACHING THE MOST

CONNECTED BEST INFORMED

AND HIGHEST CALIBER

PROFESSIONALS IN THE ACTIVE

LIFESTYLE MARKET

DECEMBER 9 2013 | SGBWeeklycom 13

Mitchell amp Ness which was acquired by Adidas in 2007 has found that fit is much more important for women and the distinguishing difference between its menrsquos and womenrsquos collections comes down to cut

ldquoWe have seen that the way an item fits for women is far more important than how the team logo or logo colors are represented which is why we have had a lot of success in our tees hoodies and henleysrdquo said Adam Herstig Mitchel amp Nessrsquo marketing manager ldquoAlthough the desire to show team pride is important we are typically less loud and more subtle in womens apparel versus menrdquo

Herstig noted however that some team colors by nature work better than others for playing up a style influence

ldquoIt seems that everyone became a Brooklyn Nets fan for a while because the blackblack and blackwhite were such wearable colorsrdquo remarked Herstig ldquoThis theory proves true across all leagues and teams which seem to do better as a fashion piece than others Conscious of this we try to make every team wearablerdquo

Russell Athletic has also been putting more focus on expanding its womens options by adding new silhouettes to its line according to Alex Caudill merchandise manager for college stores coaches and sideline ap-parel for the brand One emerging trend Russell sees is sublimation as seen on the Womens Sublimated Short

ldquoSublimation gives the con-sumer complete customiza-tionrdquo said Caudill ldquoSublimation printing is ideal for customizing designs with changing elements such as names numbers etc You can also incorporate many colors into your design very easily

Mitchell amp Ness Full Zip Hoody and V-neck Tee

Russell Athletic Long Sleeve Performance Shirt and Sublimated Short for Women

Another Russell highlight for 2014 is the Long and Short Sleeve Womens Performance made from 100 percent polyester microstripe with the microstripe construction giving off an appearance with much softer and lighter hues Said Caudill ldquoWe consider these tees to also be fashionable garments that easily transition from active to casual wear but still hold their performance-based benefitsrdquo

Other trends Caudill sees

raquo Yogarunning inspired performance apparel that incorporates hidden media pockets and other technical features that add visibility such as re-flective trims

raquo Fabrics that are performance-driven with topical and yarn treatments softness of hand andor pattern repeat

raquo Fashionable garments that easily transition from active to casual wear but still hold their performance-based benefits

raquo Layered garment pieces such as skorts jackets with removable sleeves or hoods or hoodies incorporated into a jacket lining that can be worn all year round

raquo Space dyed garment techniques used to emulate a distinct look that add dimension and depth to solid colored basics

raquo Vintage sportswear brands such as Russell Athletic and Champion that are adopting performance-driven silhouettes

raquo Geometric patterns and shapes being incorporated into more design lines and

raquo Color palettes with softer hues complementing minimal design line aes-thetics

Majestic Athletic is seeing an ongoing strong trend toward functional licensed apparel highlighted by its Triple and Double Climate Outerwear introduced in the MLB post season Designed with the professional players the Triple highlighted by its Triple and Double Climate Outerwear is made with ThermaBase insulation and is water resistant said Dana Parker VP merchandising Majestic The item can be worn with just its polyfil-quilted inner shell with fleece lining or just the lightweight ventilated outershell Combined the inner and outer shell make for ldquoa warm water resistant jacket for really cold daysrdquo said Parker

Majestic Athletic Triple and Double Climate Jacket and Batting Practice (BP) Jersey On Field

For Spring 2014 Majestic will introduce a Batting Practice (BP) Jersey On Field that incorporates many of the performance attributes players (and fans) asked for

ldquoPerformance and comfort were the key attributes considered when de-signing this garmentrdquo pointed out Parker ldquoOur new BP is made mixing two performance fabrics our Vivid Knit on the front and Radiant (breathable)

14 SGBWeeklycom | DECEMBER 9 2013

Mesh under the sleeves and on the back areas that require the most cooling The team and player name and number decoration also have performance attributes Our new tackle twill is lightweight and flexiblerdquo

T-shirts are also becoming a bigger part of Ma-jesticrsquos portfolio in men and womens With all its licenses MLB NFL NHL NCAA and NBA Majestic is seeing a shift in cotton tees to lighter weight softer hand and blended fabrics Said Parker ldquoSynthetic tees are becoming more main-stream rather than a tee that was to be worn by athletes only Were seeing fans gravitating to 100 percent polyester tees as another graphic tee optionrdquo

division For the first time a version is available for women noted Michelle Yesse G-III director of design and merchandising

For men the well-worn tee trend - achieved by different dyes washes and distressing techniques - seen with the basic go-to short sleeve tee or a col-or-blocked version has become a staple in many fanrsquos wardrobe said Yesse

The color grey has been all the rage lately and adding gray to its commemorative Kneel Down Jacket also from Carl Banks coupled with its bond-ed-fleece fabrication adds a level of sophistication to the look

For women ldquoanything shinyrdquo whether sequins beads foil prints studs or crystals is standing out at Touch by Alyssa Milano also part of G-III The brand is seeing strong demand for mesh and open-hole knits For example the front panel of the Hadley Tee features solid polyester while the back pleated panel is polyester mesh ndash providing a femi-nine take on a football jersey Said Yesse ldquoStyling is widerboxier reflecting the contemporary trend of looser-cut stylesrdquo

47 Brand Gameday Debut Tee

47 Brand Cross-Over

Track

47 Brand 47 Franchise

G-III Apparel Starter Jacket

G-III Apparel Touch by Alyssa Milano Hadley Tee

Antigua Jackets the Ice and Victor Quarter-Zip

At 47 Brand the new 47 Franchise which has been rede-signed with a darker fabric and a larger logo is doing very well in both menrsquos and womenrsquos according to

Ty Taiste apparel designerIn apparel a highlight at 47 Brand is the Cross-

Over Track a lightweight french terry jacket with an appliqueacuted satin sleeve stripes and satin appli-queacuted logo Made from a slug jersey the Gameday Debut Tee features a color-blocked body appli-queacuted sleeve stripes and a vintage screen-printed logo Said Taiste ldquocolor blocking is working really well for usrdquo

Other looks working for 47 Brand are washed neons and ombre which is similar to a tie-die

At G-III Apparel the big comeback story over the last year was the return of the classic satin Starter Jacket from its G-lll Sports by Carl Banks

The ldquoRockerrdquo look has been trending for more than a year with full-on jackets to dresses embracing leatherPU patch-work From G-III 4HER Womens Pass Rush Hoody features a body of charcoal heather across fleece sleeves and full-team name applique

Touch by Alyssa Milano is also tak-ing an innovative look at the long-standing burnout trend Yesse said the front panel on the Aubrey Tee is solid while the back has an intricate pattern burned into it Said Yesse ldquoItrsquos generating a lot of interest Itrsquos like lsquoBusiness up front party in the backrsquordquo

At Antigua a standout for women is the zip-front Ice Jacket a 100 percent micro polyester polar fleece jacket featur-ing a stand-up collar cover stitch detail at

cut and sew seams zipper hip pockets binding at cuffs and collar and a bungee toggle bottom hem

For men highlights include the Delta and Victor Quarter-Zip Jackets Antiguarsquos collection continues to play up its proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology that keeps fans cool and dry

ldquoThe line has vivid color sophisticated styling and luxurious fabricshelliptruly a winning combina-tionrdquo said Ron McPherson president and CEO of Antigua

At Junk Food Andrei Najjar VP marketing amp business development said the brand sees a greater diversity of silhouettes than it has in past seasons

ldquoFor mens NBA we had some good success with jersey-inspired tank tops for spring and

DECEMBER 9 2013 | SGBWeeklycom 15

have been seeing an upswing in bold color People arent scared of itand this is especially true in our fan ap-parel businessesrdquo

At College Concepts the sleep-wear specialist plaids continue to trend upward with a strong presence of mid-size plaids and basic plaid de-signs as seen in the Menrsquos Acclaim ac-cording to Denise Pierce the brandrsquos director of product development All-over prints incorporating a tonal logo into the team color design - as seen on the Menrsquos Insider - are also a fan favorite

For women flannel plaids are in demand although styles such as the Ladiesrsquo Reign adds just the right amount of white for a feminine touch

Pierce said its College Concepts Sleepwear Tops feature a ribslub combination to address the mechanical stretch and texture that is essential for

summerrdquo said Najjar ldquoFor womenrsquos we are disrupting the marketplace with fash-ion bodies including oversized silhou-ettes and boyfriend-inspired styles in our signature-soft vintage-inspired fabricsrdquo

In September Junk Food debuted its first runway collection for the NFL which was inspired by elements of the sport including exaggerated shoulder details plays on proportion and metallic shine in a variety of silhouettes including maxi and sweatshirt dresses The collec-tion is available exclusively at Blooming-dales with a limited edition fashion col-lection to launch in January for the Super Bowl

In design Junk Food is seeing plays on proportion working well for both genders Said Najjar ldquoFor men we have played with the graphicsrsquo scale and introduced a col-lection for NBA that had bold large block letters highlighting the team city They are fresh and have sold really well For wom-en its a lot of oversized and exaggerated silhouettes like oversized tees and maxi dressesrdquo

Overall Najjar said fans were getting more adventurous in expressing their team spirit She added ldquoWhile we do sell a lot of logos on our heather grey tees we

Junk Food debuted its first runway collection for the NFL

College Concepts Womens Reign and Menrsquos Acclaim

ldquoStripes are hot and adding an oatmeal heather twist to the team color stripe brings texture and cutting edge appeal to a simple stripe patternrdquo said Pierce ldquoDrop-to-ground graphics and vertical looks make the tank graphics right on trendrdquo

At Colosseum Nicole Dryer product development and brand manager womens and childrens sees a strong trend toward denim across both genders whether with jackets button-up shirts or accessories Dryer said itrsquos a mainstream trend from the past that has come back to life in a new light

Colosseum Stage Jacket

ldquoYou will see a lot of items embroidered or embellished with college colors and logosrdquo noted Dryer ldquoThe colored denim pant trend will be even stronger next year as collegiate retailers are recognizing the strength it showed in popular fashion retailersrdquo

For allover prints the louder the bet-ter she believes especially if it ad-dresses the fanrsquos team colors

ldquoYou will see conversational prints which may consist of school logos or

objects of significance to a teamrdquo said Dryer ldquoGeometric prints are most popular and consist of designs such as polka dots chevron stripes checkered or honeycomb Abstract prints will make a strong appearance next year too Abstract prints can be described as a splatter paint effect tie-dye or galaxy printsrdquo

Finally Dryer said women are leaning toward fashionable fan items that are versatile for every day wear similar to ongoing shifts in yoga and active wear looks

womenrsquos knits She added ldquoEmbellishments have a metallic flair with foil and team color graphic combination which is right where the market is headed The scoop and V-neck are a winning choice for necklines moving forwardrdquo

The trend for fashion leggings is being addressed with plaid stretch fabrics as seen in the Ladiesrsquo Reign Stretch Plaid But stretch fabrics and body hugging silhouettes to meet demand for both a feminine and athletic feel can be seen in the Womenrsquos Yard Line Union Suit and Tank and Boyshort set The Tank and Boyshort are a dynamic combination with gathers at the front placket and an extreme racer back The short has button details and a flat waist

16 SGBWeeklycom | DECEMBER 9 2013

ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo

Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym

But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly

In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit

Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo

This outfit can be spotted on every college girl any day of the

week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed

For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns

Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course

Top of the World

NIKErsquoS ldquoGET DRENCHEDrdquo

NFL JERSEYS

Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue

Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones

The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations

Champion Womenrsquos Vapor Quarter Zip

DECEMBER 9 2013 | SGBWeeklycom 17

Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo

The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo

For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo

In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-

mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed

well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo

Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection

Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo

Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection

Zephyr Rave

For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo

Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added

THE INTERSECTION OF CAREER AND

LIFESTYLE

Contact Jeremy Freed at 3039977302 or email

SportsJobssportsonesourcecom

FREE ACCESS TO

THE LATEST JOB

LISTINGS

REACHING THE MOST

CONNECTED BEST INFORMED

AND HIGHEST CALIBER

PROFESSIONALS IN THE ACTIVE

LIFESTYLE MARKET

14 SGBWeeklycom | DECEMBER 9 2013

Mesh under the sleeves and on the back areas that require the most cooling The team and player name and number decoration also have performance attributes Our new tackle twill is lightweight and flexiblerdquo

T-shirts are also becoming a bigger part of Ma-jesticrsquos portfolio in men and womens With all its licenses MLB NFL NHL NCAA and NBA Majestic is seeing a shift in cotton tees to lighter weight softer hand and blended fabrics Said Parker ldquoSynthetic tees are becoming more main-stream rather than a tee that was to be worn by athletes only Were seeing fans gravitating to 100 percent polyester tees as another graphic tee optionrdquo

division For the first time a version is available for women noted Michelle Yesse G-III director of design and merchandising

For men the well-worn tee trend - achieved by different dyes washes and distressing techniques - seen with the basic go-to short sleeve tee or a col-or-blocked version has become a staple in many fanrsquos wardrobe said Yesse

The color grey has been all the rage lately and adding gray to its commemorative Kneel Down Jacket also from Carl Banks coupled with its bond-ed-fleece fabrication adds a level of sophistication to the look

For women ldquoanything shinyrdquo whether sequins beads foil prints studs or crystals is standing out at Touch by Alyssa Milano also part of G-III The brand is seeing strong demand for mesh and open-hole knits For example the front panel of the Hadley Tee features solid polyester while the back pleated panel is polyester mesh ndash providing a femi-nine take on a football jersey Said Yesse ldquoStyling is widerboxier reflecting the contemporary trend of looser-cut stylesrdquo

47 Brand Gameday Debut Tee

47 Brand Cross-Over

Track

47 Brand 47 Franchise

G-III Apparel Starter Jacket

G-III Apparel Touch by Alyssa Milano Hadley Tee

Antigua Jackets the Ice and Victor Quarter-Zip

At 47 Brand the new 47 Franchise which has been rede-signed with a darker fabric and a larger logo is doing very well in both menrsquos and womenrsquos according to

Ty Taiste apparel designerIn apparel a highlight at 47 Brand is the Cross-

Over Track a lightweight french terry jacket with an appliqueacuted satin sleeve stripes and satin appli-queacuted logo Made from a slug jersey the Gameday Debut Tee features a color-blocked body appli-queacuted sleeve stripes and a vintage screen-printed logo Said Taiste ldquocolor blocking is working really well for usrdquo

Other looks working for 47 Brand are washed neons and ombre which is similar to a tie-die

At G-III Apparel the big comeback story over the last year was the return of the classic satin Starter Jacket from its G-lll Sports by Carl Banks

The ldquoRockerrdquo look has been trending for more than a year with full-on jackets to dresses embracing leatherPU patch-work From G-III 4HER Womens Pass Rush Hoody features a body of charcoal heather across fleece sleeves and full-team name applique

Touch by Alyssa Milano is also tak-ing an innovative look at the long-standing burnout trend Yesse said the front panel on the Aubrey Tee is solid while the back has an intricate pattern burned into it Said Yesse ldquoItrsquos generating a lot of interest Itrsquos like lsquoBusiness up front party in the backrsquordquo

At Antigua a standout for women is the zip-front Ice Jacket a 100 percent micro polyester polar fleece jacket featur-ing a stand-up collar cover stitch detail at

cut and sew seams zipper hip pockets binding at cuffs and collar and a bungee toggle bottom hem

For men highlights include the Delta and Victor Quarter-Zip Jackets Antiguarsquos collection continues to play up its proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology that keeps fans cool and dry

ldquoThe line has vivid color sophisticated styling and luxurious fabricshelliptruly a winning combina-tionrdquo said Ron McPherson president and CEO of Antigua

At Junk Food Andrei Najjar VP marketing amp business development said the brand sees a greater diversity of silhouettes than it has in past seasons

ldquoFor mens NBA we had some good success with jersey-inspired tank tops for spring and

DECEMBER 9 2013 | SGBWeeklycom 15

have been seeing an upswing in bold color People arent scared of itand this is especially true in our fan ap-parel businessesrdquo

At College Concepts the sleep-wear specialist plaids continue to trend upward with a strong presence of mid-size plaids and basic plaid de-signs as seen in the Menrsquos Acclaim ac-cording to Denise Pierce the brandrsquos director of product development All-over prints incorporating a tonal logo into the team color design - as seen on the Menrsquos Insider - are also a fan favorite

For women flannel plaids are in demand although styles such as the Ladiesrsquo Reign adds just the right amount of white for a feminine touch

Pierce said its College Concepts Sleepwear Tops feature a ribslub combination to address the mechanical stretch and texture that is essential for

summerrdquo said Najjar ldquoFor womenrsquos we are disrupting the marketplace with fash-ion bodies including oversized silhou-ettes and boyfriend-inspired styles in our signature-soft vintage-inspired fabricsrdquo

In September Junk Food debuted its first runway collection for the NFL which was inspired by elements of the sport including exaggerated shoulder details plays on proportion and metallic shine in a variety of silhouettes including maxi and sweatshirt dresses The collec-tion is available exclusively at Blooming-dales with a limited edition fashion col-lection to launch in January for the Super Bowl

In design Junk Food is seeing plays on proportion working well for both genders Said Najjar ldquoFor men we have played with the graphicsrsquo scale and introduced a col-lection for NBA that had bold large block letters highlighting the team city They are fresh and have sold really well For wom-en its a lot of oversized and exaggerated silhouettes like oversized tees and maxi dressesrdquo

Overall Najjar said fans were getting more adventurous in expressing their team spirit She added ldquoWhile we do sell a lot of logos on our heather grey tees we

Junk Food debuted its first runway collection for the NFL

College Concepts Womens Reign and Menrsquos Acclaim

ldquoStripes are hot and adding an oatmeal heather twist to the team color stripe brings texture and cutting edge appeal to a simple stripe patternrdquo said Pierce ldquoDrop-to-ground graphics and vertical looks make the tank graphics right on trendrdquo

At Colosseum Nicole Dryer product development and brand manager womens and childrens sees a strong trend toward denim across both genders whether with jackets button-up shirts or accessories Dryer said itrsquos a mainstream trend from the past that has come back to life in a new light

Colosseum Stage Jacket

ldquoYou will see a lot of items embroidered or embellished with college colors and logosrdquo noted Dryer ldquoThe colored denim pant trend will be even stronger next year as collegiate retailers are recognizing the strength it showed in popular fashion retailersrdquo

For allover prints the louder the bet-ter she believes especially if it ad-dresses the fanrsquos team colors

ldquoYou will see conversational prints which may consist of school logos or

objects of significance to a teamrdquo said Dryer ldquoGeometric prints are most popular and consist of designs such as polka dots chevron stripes checkered or honeycomb Abstract prints will make a strong appearance next year too Abstract prints can be described as a splatter paint effect tie-dye or galaxy printsrdquo

Finally Dryer said women are leaning toward fashionable fan items that are versatile for every day wear similar to ongoing shifts in yoga and active wear looks

womenrsquos knits She added ldquoEmbellishments have a metallic flair with foil and team color graphic combination which is right where the market is headed The scoop and V-neck are a winning choice for necklines moving forwardrdquo

The trend for fashion leggings is being addressed with plaid stretch fabrics as seen in the Ladiesrsquo Reign Stretch Plaid But stretch fabrics and body hugging silhouettes to meet demand for both a feminine and athletic feel can be seen in the Womenrsquos Yard Line Union Suit and Tank and Boyshort set The Tank and Boyshort are a dynamic combination with gathers at the front placket and an extreme racer back The short has button details and a flat waist

16 SGBWeeklycom | DECEMBER 9 2013

ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo

Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym

But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly

In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit

Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo

This outfit can be spotted on every college girl any day of the

week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed

For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns

Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course

Top of the World

NIKErsquoS ldquoGET DRENCHEDrdquo

NFL JERSEYS

Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue

Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones

The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations

Champion Womenrsquos Vapor Quarter Zip

DECEMBER 9 2013 | SGBWeeklycom 17

Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo

The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo

For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo

In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-

mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed

well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo

Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection

Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo

Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection

Zephyr Rave

For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo

Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added

THE INTERSECTION OF CAREER AND

LIFESTYLE

Contact Jeremy Freed at 3039977302 or email

SportsJobssportsonesourcecom

FREE ACCESS TO

THE LATEST JOB

LISTINGS

REACHING THE MOST

CONNECTED BEST INFORMED

AND HIGHEST CALIBER

PROFESSIONALS IN THE ACTIVE

LIFESTYLE MARKET

DECEMBER 9 2013 | SGBWeeklycom 15

have been seeing an upswing in bold color People arent scared of itand this is especially true in our fan ap-parel businessesrdquo

At College Concepts the sleep-wear specialist plaids continue to trend upward with a strong presence of mid-size plaids and basic plaid de-signs as seen in the Menrsquos Acclaim ac-cording to Denise Pierce the brandrsquos director of product development All-over prints incorporating a tonal logo into the team color design - as seen on the Menrsquos Insider - are also a fan favorite

For women flannel plaids are in demand although styles such as the Ladiesrsquo Reign adds just the right amount of white for a feminine touch

Pierce said its College Concepts Sleepwear Tops feature a ribslub combination to address the mechanical stretch and texture that is essential for

summerrdquo said Najjar ldquoFor womenrsquos we are disrupting the marketplace with fash-ion bodies including oversized silhou-ettes and boyfriend-inspired styles in our signature-soft vintage-inspired fabricsrdquo

In September Junk Food debuted its first runway collection for the NFL which was inspired by elements of the sport including exaggerated shoulder details plays on proportion and metallic shine in a variety of silhouettes including maxi and sweatshirt dresses The collec-tion is available exclusively at Blooming-dales with a limited edition fashion col-lection to launch in January for the Super Bowl

In design Junk Food is seeing plays on proportion working well for both genders Said Najjar ldquoFor men we have played with the graphicsrsquo scale and introduced a col-lection for NBA that had bold large block letters highlighting the team city They are fresh and have sold really well For wom-en its a lot of oversized and exaggerated silhouettes like oversized tees and maxi dressesrdquo

Overall Najjar said fans were getting more adventurous in expressing their team spirit She added ldquoWhile we do sell a lot of logos on our heather grey tees we

Junk Food debuted its first runway collection for the NFL

College Concepts Womens Reign and Menrsquos Acclaim

ldquoStripes are hot and adding an oatmeal heather twist to the team color stripe brings texture and cutting edge appeal to a simple stripe patternrdquo said Pierce ldquoDrop-to-ground graphics and vertical looks make the tank graphics right on trendrdquo

At Colosseum Nicole Dryer product development and brand manager womens and childrens sees a strong trend toward denim across both genders whether with jackets button-up shirts or accessories Dryer said itrsquos a mainstream trend from the past that has come back to life in a new light

Colosseum Stage Jacket

ldquoYou will see a lot of items embroidered or embellished with college colors and logosrdquo noted Dryer ldquoThe colored denim pant trend will be even stronger next year as collegiate retailers are recognizing the strength it showed in popular fashion retailersrdquo

For allover prints the louder the bet-ter she believes especially if it ad-dresses the fanrsquos team colors

ldquoYou will see conversational prints which may consist of school logos or

objects of significance to a teamrdquo said Dryer ldquoGeometric prints are most popular and consist of designs such as polka dots chevron stripes checkered or honeycomb Abstract prints will make a strong appearance next year too Abstract prints can be described as a splatter paint effect tie-dye or galaxy printsrdquo

Finally Dryer said women are leaning toward fashionable fan items that are versatile for every day wear similar to ongoing shifts in yoga and active wear looks

womenrsquos knits She added ldquoEmbellishments have a metallic flair with foil and team color graphic combination which is right where the market is headed The scoop and V-neck are a winning choice for necklines moving forwardrdquo

The trend for fashion leggings is being addressed with plaid stretch fabrics as seen in the Ladiesrsquo Reign Stretch Plaid But stretch fabrics and body hugging silhouettes to meet demand for both a feminine and athletic feel can be seen in the Womenrsquos Yard Line Union Suit and Tank and Boyshort set The Tank and Boyshort are a dynamic combination with gathers at the front placket and an extreme racer back The short has button details and a flat waist

16 SGBWeeklycom | DECEMBER 9 2013

ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo

Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym

But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly

In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit

Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo

This outfit can be spotted on every college girl any day of the

week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed

For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns

Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course

Top of the World

NIKErsquoS ldquoGET DRENCHEDrdquo

NFL JERSEYS

Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue

Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones

The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations

Champion Womenrsquos Vapor Quarter Zip

DECEMBER 9 2013 | SGBWeeklycom 17

Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo

The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo

For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo

In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-

mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed

well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo

Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection

Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo

Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection

Zephyr Rave

For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo

Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added

THE INTERSECTION OF CAREER AND

LIFESTYLE

Contact Jeremy Freed at 3039977302 or email

SportsJobssportsonesourcecom

FREE ACCESS TO

THE LATEST JOB

LISTINGS

REACHING THE MOST

CONNECTED BEST INFORMED

AND HIGHEST CALIBER

PROFESSIONALS IN THE ACTIVE

LIFESTYLE MARKET

16 SGBWeeklycom | DECEMBER 9 2013

ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo

Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym

But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly

In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit

Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo

This outfit can be spotted on every college girl any day of the

week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed

For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns

Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course

Top of the World

NIKErsquoS ldquoGET DRENCHEDrdquo

NFL JERSEYS

Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue

Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones

The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations

Champion Womenrsquos Vapor Quarter Zip

DECEMBER 9 2013 | SGBWeeklycom 17

Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo

The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo

For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo

In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-

mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed

well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo

Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection

Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo

Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection

Zephyr Rave

For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo

Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added

THE INTERSECTION OF CAREER AND

LIFESTYLE

Contact Jeremy Freed at 3039977302 or email

SportsJobssportsonesourcecom

FREE ACCESS TO

THE LATEST JOB

LISTINGS

REACHING THE MOST

CONNECTED BEST INFORMED

AND HIGHEST CALIBER

PROFESSIONALS IN THE ACTIVE

LIFESTYLE MARKET

DECEMBER 9 2013 | SGBWeeklycom 17

Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo

The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo

For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo

In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-

mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed

well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo

Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection

Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo

Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection

Zephyr Rave

For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo

Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added

THE INTERSECTION OF CAREER AND

LIFESTYLE

Contact Jeremy Freed at 3039977302 or email

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CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

DECEMBER

10-11 EORA FLA Winter Market Punta Gorda FL

10-11 WWSRA NorCal Early Preview TBA

11-12 Atlanta Shoe Market Atlanta GA

JANUARY

6-8 ATA Show Nashville TN

7-9 MWSRA January Show Madison WI

7-9 WWSRA Rocky Mtn Preview Denver CO

7-9 WWSRA Northwest Preview Portland OR

9-11 Surf Expo Orlando FL13-14 WWSRA Intermountain Preview Salt Lake City UT

13-15 WWSRA NorCal Early Preview Reno NV

14-17 SHOT Show Las Vegas NV

15-18 NBS Winter-Specialty Market Fort Worth TX

16-18 Sports Licensing amp Tailgate Show Las Vegas NV

17-19 Imprinted Sportswear Show (ISS) Long Beach CA

21 ORWM Demo Day TBA

22-25 Outdoor Retailer Winter Market Salt Lake City UT

30-2 SIA Snow Show Denver CO

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

FEBRUARY

3-4 SIA On-Snow Demo Copper Mountain CO

3-4 SIA Nordic Demo Copper Mountain CO

5-7 FFANY New York NY

5-8 Sports Inc Outdoor Show Phoenix AZ

6-10 NBS Semi-Annual Market Fort Worth TX

9-11 EORA SE February Show Greenville SC

10-13 Worldwide Spring Show Reno NV

11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN

MARCH

4-5 SFIA National Health Through Fitness Day Washington DC

14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ

APRIL

4-6 Imprinted Sportswear Show (ISS) Orlando FL

7-8 SFIA Litigation amp Risk Management Summit Phoenix AZ

27-30 NSGA Management Conference and Team Dealer Summit Indian Wells CA

18 SGBWeeklycom | DECEMBER 9 2013

DECEMBER 9 2013 | SGBWeeklycom 19

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StateFarm_SPORTINGGOODS_DOLLAR_1211113indd 1 21113 1231 PM

MARK YOURCALENDARS

Summer Market AUGUST 6-9 2014

Open Air Demo AUGUST 5 2014

Winter Market JANUARY 22-25 2014

All Mountain Demo JANUARY 21 2014