Download - SGBW 1349
DECEMBER 9 2013ISSUE 1349
The Weekly Digital Magazine for the Sporting Goods Industry
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DECEMBER 9 2013 | SGBWeeklycom 3
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Senior Business Editor
Thomas J Ryan
tryansportsonesourcecom
Contributing Editors
Aaron H Bible Bill Kendy
Charlie Lunan Matt Powell
Editorial amp Creative Director
Teresa Hartford
teresasportsonesourcecom
Senior Graphic Designer
Camila Amortegui
camilasportsonesourcecom
Advertising Sales
Account Managers
Buz Keenan
buzsportsonesourcecom
2018875112
Katie ODonohue
katieosportsonesourcecom
8282443043
Circulation amp Subscriptions
subssportsonesourcecom
Group PublisherEditor In Chief
James Hartford
jamessportsonesourcecom
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DECEMBER 9 2013ISSUE 1349
The Weekly Digital Magazine for the Sporting Goods Industry
MAKING NEWS4 Rack Room Shoes and
Off Broadway Shoe WarehousePlan For Accelerated Growth
6 Adidas Unveils Fifa World Cup Ball6 Adidas Reconfirms Its
Route 2015 Targets8 Fanatics Fan-Tastic Ambitions
18 Industry Calendar
ANALYSIS10 Licensed Merchandise
Scorecard
FEATURE12 Fan Apparel Expands
Its Choices - Performance and Fashion Influences Continue to Offer Fans More
Ways To Show Their Support
On ThE COvER Photo Courtesy Zephyr
12
Photo Courtesy Junk Food
NEWSNEWSNEWS
MOVERS amp SHAKERS
NEWS
Worth Sportsrsquo long-time president and CEO Robert Parish was inducted into the United States Specialty Sports Association (USSSA)
Dansko Co-Founder President and CEO Mandy Cabot was named the 2013 recipient of the T Kenyon Holly Memorial Award for outstanding humanitarian achievement
Nick Woodman founder and CEO of GoPro has been named the 2013 National EY (Ernst amp Young) Entrepreneur of the Year 2013 in the Retail and Consumer Products category
Ecco appointed Paul Janssen as its branding director external sourcing Janssen has previously worked for Hugo Boss Shoes and Accessories as managing director for more than a decade
Andy Simister brand president of the Lacoste footwear division has left the company to explore new opportunities
Hi-Tec Sports has appointed Brian Cyr as its first US-based product and design director
Nixon the Southern California based watch and accessories brand announced Tom Jones as the brandrsquos newly appointed creative director Jones spent over five years as global creative director at DC Shoes
Wigwam recently appointed Margaret Newhard as its new director of product management website and e-commerce
Point6 named Jim Holleman as the companyrsquos North American director of sales
Tough Mudder has appointed ESPN and Coca-Cola veteran Carol Kruse as global chief marketing officer
4 SGBWeeklycom | DECEMBER 9 2013
RACK RooM SHoES AND off BRoADWAy SHoE WAREHouSE
PlAN FOR ACCElERATED GROwTH
Rack Room Shoes and Off Broadway Shoe Warehouse will increase its number of stores and sales at an accelerated pace beginning 2014 In preparation Kirk Light has been hired as real estate director for Off Broadway Shoe Warehouse and Scot Marsh as real estate manager for Rack Room Shoes Together they add more than 60 years of industry knowledge to the brands real estate teams
According to EVP and COO Rick Brown the company is focused on significant growth with a goal of double-digit unit growth in the coming year and an even more aggressive plan in 2015
ldquoAs the economy continues to improve we envision growing Rack Room Shoes and Off Broadway Shoe Warehouse to serve their respective consumer segmentsrdquo said Brown ldquoThese new additions to our already strong real estate team allow us to leverage a wealth of industry knowledge and experience to strategically implement our companyrsquos expansion planrdquo
Previously serving as vice president of real estate and store planning for Stein Mart and Shoe Carnival Light comes with ample real estate construction and national market exper-tise Light is charged with growing the warehouse concept on a national level for Off Broad-way Shoe Warehouse which currently operates 77 locations
As the former owner of a real estate and lease consulting business Marsh brings more than 30 years of professional experience in the retail real estate field to the companyrsquos man-agement team Marsh will largely share in expanding Rack Room Shoesrsquo family footwear brand beyond the southeastern United States Marsh reports to Rack Room Shoesrsquo Director of Real Estate Kent Gonnerman
In addition to the new hires Gonnerman will lead Rack Room Shoesrsquo real estate efforts with increased responsibility In his expanded role Gonnerman will aid in broadening the retailerrsquos footprint across the country
Rack Room Shoes and Off Broadway Shoe Warehouse currently operate more than 450 stores in 34 states
Scot Marsh real estate manager for Rack Room Shoes (left) together with Rack Room Shoesrsquo Director of Real Estate Kent Gonnerman (center) and Kirk Light real estate director for Off Broadway Shoe Warehouse (right)
6 SGBWeeklycom | DECEMBER 9 2013
NEWS
ADIDAS UNVEILS FIFA WORLD CUP BALL
With a spectacular 3D light projection event held at Parque Lage in Rio de Janeiro Adidas on December 4 unveiled Brazuca the official 2014 FIFA World Cup Brazil match ball
Created for every player on the field Brazuca features six identical panels alongside a unique surface that will provide improved grip touch stability and aerodynamics on the field Adidas noted that Brazuca has been thoroughly tested to meet and exceed all FIFA metrics for an official match ball ensuring top performance for every condition
Brazuca was named in September 2012 following a public vote in Brazil involving one million soccer fans The name ldquoBrazucardquo is an informal lo-cal term which means ldquoBrazilianrdquo or to describe the Brazilian way of life The colors and ribbon design of the ball panels symbolize the traditional multicolored wish bracelets worn in the country in addition to reflecting the vibrancy and fun associated with soccer in Brazil
ldquoThe FIFA World Cup match ball is the icon of the tournament as the centerpiece of every goal every play and every touchrdquo said Ernesto Bruce director of soccer Adidas America ldquoAdidas has a rich legacy at the World Cup providing the official match ball for every tournament since 1970 The Brazuca is a breakthrough innovation built for every player on the fieldrdquo
The Brazucarsquos thorough two and a half year testing process involved more than 600 of the worldrsquos top players and 30 teams in 10 countries across three continents making it the most tested ball ever by Adidas
Lionel Messi Iker Casillas Bastian Schweinsteiger Zinedine Zidane AC Milan Bayern Munich Palmeiras and Fluminese were among the top athletes and clubs who tested Brazuca The ball was also tested in competi-tive international matches at the FIFA U-20 World Cup with a different print design and in a friendly match between Sweden and Argentina in February 2013
ADIDAS GROUP RECONFIRMS ITS
ROUTE 2015 TARGETS
The Adidas Group confirmed its Route 2015 targets which forecast sales of euro17 billion and an operating margin of 11 percent in 2015 at its 2013 Inves-tor Field Trip in Herzogenaurach In addition the senior management of the Group shared preliminary details about its goals for 2014 sales are expected to grow at a high-single-digit currency-neutral rate in 2014 with running and football as key drivers
Operating margin is expected to increase around one percentage point compared to 2013
ldquoSince the beginning of our plan we have made some exceptional progress driving growth in key categories improving profitability and tightly manag-ing our capitalrdquo said Herbert Hainer CEO of the Adidas Group ldquoThe goal of our strategic business plan Route 2015 is to prepare and transform the Group for long-term sustainable growth and success We will continue to focus on building desirable brands and exciting our consumers at every touch pointrdquo
On the Adidas Performance side the brandrsquos successful Boost platform will be extended beyond running to other categories including basketball footwear Total Boost volumes are expected to reach 15 million pairs in 2015 In football (soccer) Adidas expects to achieve record sales with products tied to the 2014 FIFA World Cup and to break through the euro2 billion sales mark with football performance products
A new Sport Performance retail concept called lsquoHome Courtrsquo which celebrates the brandrsquos roots in sport will premiere in Beijing in January 2014
Adidas Originals is expected to benefit in 2014 with a comeback of the Stan Smith shoe the expansion of action sports and the introduction of the Boost technology into snowboarding boots in fallwinter 2014 Collaborations with artists designers and fashion stores will also continue in a bid to keep the label fresh and contemporary in 2014 Adidas Originals will also roll out a new lsquoNeighbourhoodrsquo store concept to 31 cities worldwide including New York City Shanghai Paris and Moscow The first Originals Neighbourhood flagship store will open in Berlin in spring 2014 replacing the current Originals store
Continued growth is also being planned for its NEO Label aimed at teenagers Launched in 2009 the NEO Label has achieved a compound annual
growth rate of almost 40 percent and is available in more than 1300 stand-alone stores in Greater China Following the successful introduction of its own Adidas NEO stores in select cities across Germany in 2012 additional stores will be added in Germany (+6 stores) Poland and Czech Republic (+5 stores each) in 2014
Reebok will continue its focus on innovation and strong partnerships such as CrossFit (currently 7000+ affiliated gyms) Spartan Race (450000 par-ticipants in 2013) and Les Mills (90000 instructors in 15000 gyms world-wide) The new retail format FitHub will be further rolled out throughout 2014 Growth for Reebok will be driven by RussiaCIS North America and Latin America and sales are expected to reach euro2 billion in 2015 By 2015 the brand plans to increase its gross margin to over 40 percent
For the full year 2013 the Adidas Group continues to forecast sales growth at a low-single-digit rate on a currency-neutral basis EPS is expected to expand at a rate of four to seven percent to a level between euro392 and euro406
8 SGBWeeklycom | DECEMBER 9 2013
ichael Rubin who founded and grew GSI Commerce into a billion dollar business and is now setting major expansion plans for Fanatics - already the worlds largest online retailer of officially licensed sports merchandise ndash spoke earlier this year about the opportunity to expand Fanatics sales glob-
ally to at least $5 billion over the next decade up from $1 billion in 2012To support that growth Rubin has made a host
of additions to Fanaticsrsquo executive team since it was spun off from GSI Commerce in 2011 follow-ing GSIrsquos sale to eBay The hire has included Jamie Davis as Fanatics president
Davis had most recently served as president of Versus now the NBC Sports Network where he oversaw the networkrsquos day-to-day programming production digital media marketing finance and sales operations while also directing and execut-ing an overall strategic growth plan and vision for the network Prior to Versus Davis served as managing director of ESPN STAR Sports (ESS) a joint venture between News Corporation and The Walt Disney Company He was also a member of the FOX Sports launch team
Founded in 1995 Fanatics operates fanaticscom and fansedgecom In addition the company powers the e-commerce sites of all major professional sports leagues (NFL MLB NBA NHL NASCAR PGA) major media brands (ESPN NBC Sports CBS Sports FOX Sports) and over 200 collegiate and professional team properties
Here Davis talks about the opportunities still developing for Fanatics and the allure of fan merchandise
What makes fan merchandise an ideal item to sell online The unpredictability of sports is what makes it so exciting There are hot teams and players for all sports each season but that passion comes and goes quickly and e-commerce allows companies like Fanatics to be able to provide fans with the merchandise they want anytime no matter where they live We provide a larger selection for local fans than what they can find in traditional brick and mortar outlets and we make team gear available to the previously underserved markets of displaced sports fans This is leading to greater demand from the consumer and Fanatics purchasing more merchandise from our vendors which are actually con-tributing to an overall growth in the licensed sports merchandise industry
Your background is more in TV broadcasting than merchan-dising How did that prepare you for your job at Fanatics Sports fans are passionate about their teams in many ways whether its watching them on TV or buying merchandise and my passion has always been finding ways to connect with those fans and super-serve them via any medium - TV digital or otherwise
Why did you leave broadcasting I made the shift because the ability of combining this love with the dynamic growth of e-commerce is a dream come true and to be with a com-pany that is single-handedly expanding the entire licensed sports industry is more than I could have ever imagined
Whatrsquos been the key to Fanaticsrsquo success over the years The key lies in our singular focus of putting the customer first in everything we do ndash how a customer may be affected is applied to every company decision We are obsessed with providing the absolute best shopping experience for fans which is why we carry the largest assortment of officially licensed merchandise available anywhere operate several customer service call centers around the country and con-tinue to invest in our regional distribution network so we can deliver merchandise to our customers faster
Whatrsquos going to drive Fanaticsrsquo growth over the next decade Fanatics is making significant investments that will help grow all areas of the business Wersquove recruited the best people from all different sectors of the industry including retail media tech and e-commerce we purchased Dreams in 2012 that included FansEdge which aligned perfectly with our business plan and created instant scale we are in-vesting heavily in mobile to make it even more convenient for fans to purchase their favorite team items and we con-tinue to expand our regional distribution network to ensure fans receive their packages faster which is why we opened a 550000 plus square-foot distribution center in Ohio to serve the large demand coming from the Midwest and Northeast These efforts will benefit our sites our partner sites and our vendors since more fans are able to easily ac-quire more team merchandise In addition Fanaticsrsquo busi-ness is primarily generated from domestic US sales Our goal is to broaden our horizons to satisfy the international demand for licensed sports merchandise and wersquove begun the steps to organically grow our company overseas
Can you talk specifically about what plans you have to grow your two leading websites Fanatics and FansEdge We are fortunate to own two brands with distinct and passionate fan bases Our goal is to continue to listen to these custom-ers and have our pulse on their distinct demands and desires Based on our unique scale and ability to provide unparalleled assortment and service we believe we can listen to the voice of the fan and continue to serve and grow their passion for these shopping experiences
Fanatics Fan-Tastic Ambitions
NEWS
Jamie Davis president Fanatics
M
By Thomas J Ryan
What do you think about the womenrsquos opportunity People often think that licensed sports merchandise only caters to men but we believe there is a huge appetite from women More and more of the vendors are now pro-ducing womenrsquos lines of sports gear as well as accessories and no one has a larger assortment than Fanatics to cater to the female fan
Is the sports licensing category more fan or fashion driven We are fortu-nate that the line between ldquofan-drivenrdquo and ldquofashionrdquo in the licensed sports industry has blurred The key vendors of licensed sports merchandise such as Nike Adidas VF 47 Brand etc are doing a fantastic job of mak-ing great looking fashionable sports gear that fans can wear seven days a week not just to the games and we are excited to be selling all of it
Anything yoursquod like to see more from your vendors We have a great relation-ship with all of our vendor partners and for most of them we represent their largest online customer We encourage them to keep up the great work in innovating and creating new designs and products so we can con-tinue to quickly make them available to our enormous fan base
Fanatics Appoints Raphael Peck as President Apparel
Fanatics Inc hired Raphael Peck as president Fanatics Apparel Peck comes to Fanatics after spending nearly four years at Oakley most re-cently as chief merchandising officer Prior to Oakley Raphael spent over seven years with Un-der Armour where he held various positions cul-minating as SVP footwear amp licensing
Reporting directly to Fanatics CEO Alan Trager Peck will be responsible for all aspects of product creation including the customization of apparel and jerseys providing fans apparel choices not
currently available in the market and expanding the broadest assortment in the industry
Said Trager ldquoRaphael brings winning experience from Adidas Un-der Armour and most recently Oakley We look forward to tapping into his passion and drive for sports in order to elevate the fan experiencerdquo
As a competitive person and a fan the majority of my life has been about sports Fanatics gives me a new challenge in my careerrdquo said Peck ldquoOnce again I get to be intimate with sports join a high growth environ-ment and become part of a team that is committed to elevating the fan experiencerdquo added Peck ldquoPartnering with Alan and Michael Rubin gives me the rare opportunity to be around two of the most respected execs in sport I intend to hit the ground running fast and look forward to building something special
Raphael is the latest senior executive to join Fanatics in the last 18 months following President Jamie Davis (ComcastNBCU) President of Merchandising Jack Boyle (Kohlrsquos) SVP amp GM of Mobile David Katz (Groupon) and EVP of Business Affairs Gary Gertzog who recently came to Fanatics from the NFL
Raphael Peck president Fanatics Apparel
PULSE OF THE OUTDOOR CONSUMER
STUDY
2013
A Market Insight Study from The SportsOneSource Group
For more information or to reserve your copy of the Pulse Of The Outdoor Consumer study contact Neil Schwartz 5616923722 or email
SOSResearchSportsOneSourcecom
Custom Reports and Analysis Available by Request
SOS Research takes an in-depth look at the key shopping behaviors
influences and motivators for Americarsquos active outdoor consumer
10 SGBWeeklycom | DECEMBER 9 2013
When it comes to Licensed Product sales T-shirtsTanks AuthenticReplica Jerseys and Headware are the big categories in total dollar volume when it comes to consumer preference for all Licensed Products (as shown in the pie chart below) There is a slight pattern variation on a league-by-league basis but for the most part these trends hold fast
According to Jim Pisani President of VFs Majestic Brand ldquoan Authentic or Replica Jersey is the ultimate way that a fan can express their affinity with their favorite teams A jersey is one of those items that fans never throw away so that means that fans are making a special commitment when they decide to buy an authentic or replica jerseyrdquo This yearrsquos World Series presented other interesting challenges for Majestic According to Pisani ldquoYou never know what teams are
going to end up in the World Series in any given year and that means you also never know what backstories might occur around it This year the Cardinals came to us early in the day before the game that Michael Wacha was scheduled to pitch with an idea for a special T-shirt By 500 pm the day of the game the T-shirt was in the Cardinalrsquos Stadium store and fans were able to purchase that one of a kind special item In our minds thatrsquos how you take advantage of a unique and special situation for fanshellip It is a special event and we try to make it special with the right licensed merchandise supportrdquo
For the NHL life in the second season past last yearrsquos strike has been very good for their Li-censed Product sales According to data from SportScanInfo sales of NHL Licensed Products are up more than 40 percent during the previous 13-weeks after being down in year-over-year sales for the calendar year to date As the NHL got closer to opening day sales had risen steadily According to Brian Jennings NHL chief marketing officer ldquoWe ended last season with incredible momentum and this is a continuation of that Consumer-centric products aligned with our fan segments presented in visually compelling ways have resonated with our fan baserdquo
Licensed Product sales are driven by two main factors one is winning and the second is special events This January the NHL plans to play their annual Winter Classic at the lsquoBig Houserdquo in Michigan Jennings added ldquoThe NHL Winter Classic is the embodiment of our big scale event strategy that touches every aspect of our business This event has captured the imagination of sports fans across the globe and is culturally and socially relevant This years event - the 2014 Bridgestone NHL Winter Classic at The Big House in Michigan - will be our biggest yetrdquo
ANALYSIS
Looking forward to the holiday shopping sea-son American sports fans have more choices than ever before when it comes to showing al-legiance to their favorite professional and col-lege sports teams This is the time of the year when there are three professional leagues with schedules in full motion ndash the NFL NBA and NHL and with college athletics also having both football and basketball games going on at the same time that means consumers have more decisions to make when deciding to buy Licensed Products this holiday season Tradi-tionally Licensed Apparel and merchandise make great holiday gifts
According to data from the Sports amp Fitness Industry Associationrsquos Annual Participation Study The NFL remains the fandom leader The Fandom ranking for all professional and college sports domestically (as shown in the chart top right) The NFL is the fan leader with almost 172 million fans 6 years and older
According to SportScanInfo when it comes to Licensed Product sales The National Foot-ball League garners almost 37 percent of the total licensed dollars spent by consumers over the trailing 52-week period (as shown in the pie chart below) This again puts the NFL in the number one position for all Licensed Apparel and merchandise sales
By Neil Schwartz
LICENSED MERCHANDISE SCORECARD
AGES 6 YEARS AND OLDER
FANS BY THE THOUSANDS
NFL 171716
College Football 149816
MLB 146695
College Basketball 122009
NBA 119739
NHL 98742
FANDOM RANKING FOR ALL PROFESSIONAL AND COLLEGE SPORTS
DOMESTICALLY
PERCENTAGE RANKING FOR US PROFESSIONAL AND COLLEGE SPORTS
NHL 33
MLB 232
NBA 187
NFL 376
College 172
SHARE OF REVENUE FOR APPAREL LICENSED PRODUCT CATEGORIES
Other 21 T-shirtsTanks 227
AuithenticReplica Jerseys
22
Headwear2331
SweatshirtsPullovers 1053
DECEMBER 9 2013 | SGBWeeklycom 11
NBA TEAMSYTD 2013 SHARE
IN DOLLARS
LABEL (TOP 50) NET CHANGE 20122013
New York Knicks -233
Miami Heat 381
Los Angeles Lakers -2194
Chicago Bulls -402
Oklahoma City Thunder 8563
Los Angeles Clippers -278
Boston Celtics -677
Brooklyn Nets 10654
Golden State Warriors 10862
Washington Wizards -3324
On the NBA hardcourt the Brooklyn Nets are beginning to be more of a factor when it comes to product sales for the NBA While only two years in existence the Nets are start-ing to garner a strong fan base for those liv-ing in Brooklyn and those that claim Brook-lyn as their home city Their share of the total licensed NBA jersey market has more than doubled for the current calendar year That being said there is still no substitute for winning championships when it comes to licensed Authentic and Replica Jersey sales and that is no more evident than the Miami Heat realizing a 38 percent increase in their share of all NBA jersey sales (as shown in the chart below)
Other teams like the Oklahoma Thunder are seeing big gains in licensed merchandise sales as a result of their playoff exposure over the last two years
Many have been hoping for Major League Soccer to break out and become a fan favorite as the league continues to grow and add new teams If the sales of Licensed Products are any indicator then it looks as though it is working for Major League Soccer For the current calendar year sales of all Licensed Apparel for the MLS are up a total of 210 percent with Licensed Jersey sales having doubled in total dollars
ACHIEVE YOUR GOALS
As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom
BREADTH OF DATA DEPTH OF DATA TIMELINESS OF DATA
SportScanInfocomA Service of The SportsOneSource Group
12 SGBWeeklycom | DECEMBER 9 2013
By Thomas J Ryan
FAN APPAREL EXPANDS ITS CHOICES
Performance and Fashion Influences Continue to Offer Fans More Ways to Show Their Support
Zephyr Menace
Licensed apparel is no longer the fashion statement it was in the early 1990s when names like Pro Player Starter Logo 7 and Apex-One ruled the roost
It doesnrsquot even have the buzz it held in the early 2000s when the retro-craze - marked by the quick ascent of Mitchell amp Ness - erupted the vintage-inspired sports apparel industry Now the buying is said to be more fan-driven rather than the urban trendsetter
However albeit in a quieter way those trends are still per-colating in the marketplace with even the classic Starter Satin Jacket making a smart comeback in the last year and retro still
in demand Moreover the number of ways fans can show their fan support has spread well beyond jerseys caps and jackets
Performance fabrics are working their way into the licensed cat-egory with fans expecting the same lightweight moisture-wicking stretch and durability properties as on their athletic garments Fash-ionrsquos influence has driven a strong trend toward creative T-shirts that let fans express themselves But itrsquos especially noticeable in womenrsquos product Much like activewear the licensed industry went through its ldquoPink it and shrink itrdquo learning phase But with NFL noting that 45 percent of its fans are women a wide array of on-trend apparel and feminine cuts can be found in the marketplace
DECEMBER 9 2013 | SGBWeeklycom 13
Mitchell amp Ness which was acquired by Adidas in 2007 has found that fit is much more important for women and the distinguishing difference between its menrsquos and womenrsquos collections comes down to cut
ldquoWe have seen that the way an item fits for women is far more important than how the team logo or logo colors are represented which is why we have had a lot of success in our tees hoodies and henleysrdquo said Adam Herstig Mitchel amp Nessrsquo marketing manager ldquoAlthough the desire to show team pride is important we are typically less loud and more subtle in womens apparel versus menrdquo
Herstig noted however that some team colors by nature work better than others for playing up a style influence
ldquoIt seems that everyone became a Brooklyn Nets fan for a while because the blackblack and blackwhite were such wearable colorsrdquo remarked Herstig ldquoThis theory proves true across all leagues and teams which seem to do better as a fashion piece than others Conscious of this we try to make every team wearablerdquo
Russell Athletic has also been putting more focus on expanding its womens options by adding new silhouettes to its line according to Alex Caudill merchandise manager for college stores coaches and sideline ap-parel for the brand One emerging trend Russell sees is sublimation as seen on the Womens Sublimated Short
ldquoSublimation gives the con-sumer complete customiza-tionrdquo said Caudill ldquoSublimation printing is ideal for customizing designs with changing elements such as names numbers etc You can also incorporate many colors into your design very easily
Mitchell amp Ness Full Zip Hoody and V-neck Tee
Russell Athletic Long Sleeve Performance Shirt and Sublimated Short for Women
Another Russell highlight for 2014 is the Long and Short Sleeve Womens Performance made from 100 percent polyester microstripe with the microstripe construction giving off an appearance with much softer and lighter hues Said Caudill ldquoWe consider these tees to also be fashionable garments that easily transition from active to casual wear but still hold their performance-based benefitsrdquo
Other trends Caudill sees
raquo Yogarunning inspired performance apparel that incorporates hidden media pockets and other technical features that add visibility such as re-flective trims
raquo Fabrics that are performance-driven with topical and yarn treatments softness of hand andor pattern repeat
raquo Fashionable garments that easily transition from active to casual wear but still hold their performance-based benefits
raquo Layered garment pieces such as skorts jackets with removable sleeves or hoods or hoodies incorporated into a jacket lining that can be worn all year round
raquo Space dyed garment techniques used to emulate a distinct look that add dimension and depth to solid colored basics
raquo Vintage sportswear brands such as Russell Athletic and Champion that are adopting performance-driven silhouettes
raquo Geometric patterns and shapes being incorporated into more design lines and
raquo Color palettes with softer hues complementing minimal design line aes-thetics
Majestic Athletic is seeing an ongoing strong trend toward functional licensed apparel highlighted by its Triple and Double Climate Outerwear introduced in the MLB post season Designed with the professional players the Triple highlighted by its Triple and Double Climate Outerwear is made with ThermaBase insulation and is water resistant said Dana Parker VP merchandising Majestic The item can be worn with just its polyfil-quilted inner shell with fleece lining or just the lightweight ventilated outershell Combined the inner and outer shell make for ldquoa warm water resistant jacket for really cold daysrdquo said Parker
Majestic Athletic Triple and Double Climate Jacket and Batting Practice (BP) Jersey On Field
For Spring 2014 Majestic will introduce a Batting Practice (BP) Jersey On Field that incorporates many of the performance attributes players (and fans) asked for
ldquoPerformance and comfort were the key attributes considered when de-signing this garmentrdquo pointed out Parker ldquoOur new BP is made mixing two performance fabrics our Vivid Knit on the front and Radiant (breathable)
14 SGBWeeklycom | DECEMBER 9 2013
Mesh under the sleeves and on the back areas that require the most cooling The team and player name and number decoration also have performance attributes Our new tackle twill is lightweight and flexiblerdquo
T-shirts are also becoming a bigger part of Ma-jesticrsquos portfolio in men and womens With all its licenses MLB NFL NHL NCAA and NBA Majestic is seeing a shift in cotton tees to lighter weight softer hand and blended fabrics Said Parker ldquoSynthetic tees are becoming more main-stream rather than a tee that was to be worn by athletes only Were seeing fans gravitating to 100 percent polyester tees as another graphic tee optionrdquo
division For the first time a version is available for women noted Michelle Yesse G-III director of design and merchandising
For men the well-worn tee trend - achieved by different dyes washes and distressing techniques - seen with the basic go-to short sleeve tee or a col-or-blocked version has become a staple in many fanrsquos wardrobe said Yesse
The color grey has been all the rage lately and adding gray to its commemorative Kneel Down Jacket also from Carl Banks coupled with its bond-ed-fleece fabrication adds a level of sophistication to the look
For women ldquoanything shinyrdquo whether sequins beads foil prints studs or crystals is standing out at Touch by Alyssa Milano also part of G-III The brand is seeing strong demand for mesh and open-hole knits For example the front panel of the Hadley Tee features solid polyester while the back pleated panel is polyester mesh ndash providing a femi-nine take on a football jersey Said Yesse ldquoStyling is widerboxier reflecting the contemporary trend of looser-cut stylesrdquo
47 Brand Gameday Debut Tee
47 Brand Cross-Over
Track
47 Brand 47 Franchise
G-III Apparel Starter Jacket
G-III Apparel Touch by Alyssa Milano Hadley Tee
Antigua Jackets the Ice and Victor Quarter-Zip
At 47 Brand the new 47 Franchise which has been rede-signed with a darker fabric and a larger logo is doing very well in both menrsquos and womenrsquos according to
Ty Taiste apparel designerIn apparel a highlight at 47 Brand is the Cross-
Over Track a lightweight french terry jacket with an appliqueacuted satin sleeve stripes and satin appli-queacuted logo Made from a slug jersey the Gameday Debut Tee features a color-blocked body appli-queacuted sleeve stripes and a vintage screen-printed logo Said Taiste ldquocolor blocking is working really well for usrdquo
Other looks working for 47 Brand are washed neons and ombre which is similar to a tie-die
At G-III Apparel the big comeback story over the last year was the return of the classic satin Starter Jacket from its G-lll Sports by Carl Banks
The ldquoRockerrdquo look has been trending for more than a year with full-on jackets to dresses embracing leatherPU patch-work From G-III 4HER Womens Pass Rush Hoody features a body of charcoal heather across fleece sleeves and full-team name applique
Touch by Alyssa Milano is also tak-ing an innovative look at the long-standing burnout trend Yesse said the front panel on the Aubrey Tee is solid while the back has an intricate pattern burned into it Said Yesse ldquoItrsquos generating a lot of interest Itrsquos like lsquoBusiness up front party in the backrsquordquo
At Antigua a standout for women is the zip-front Ice Jacket a 100 percent micro polyester polar fleece jacket featur-ing a stand-up collar cover stitch detail at
cut and sew seams zipper hip pockets binding at cuffs and collar and a bungee toggle bottom hem
For men highlights include the Delta and Victor Quarter-Zip Jackets Antiguarsquos collection continues to play up its proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology that keeps fans cool and dry
ldquoThe line has vivid color sophisticated styling and luxurious fabricshelliptruly a winning combina-tionrdquo said Ron McPherson president and CEO of Antigua
At Junk Food Andrei Najjar VP marketing amp business development said the brand sees a greater diversity of silhouettes than it has in past seasons
ldquoFor mens NBA we had some good success with jersey-inspired tank tops for spring and
DECEMBER 9 2013 | SGBWeeklycom 15
have been seeing an upswing in bold color People arent scared of itand this is especially true in our fan ap-parel businessesrdquo
At College Concepts the sleep-wear specialist plaids continue to trend upward with a strong presence of mid-size plaids and basic plaid de-signs as seen in the Menrsquos Acclaim ac-cording to Denise Pierce the brandrsquos director of product development All-over prints incorporating a tonal logo into the team color design - as seen on the Menrsquos Insider - are also a fan favorite
For women flannel plaids are in demand although styles such as the Ladiesrsquo Reign adds just the right amount of white for a feminine touch
Pierce said its College Concepts Sleepwear Tops feature a ribslub combination to address the mechanical stretch and texture that is essential for
summerrdquo said Najjar ldquoFor womenrsquos we are disrupting the marketplace with fash-ion bodies including oversized silhou-ettes and boyfriend-inspired styles in our signature-soft vintage-inspired fabricsrdquo
In September Junk Food debuted its first runway collection for the NFL which was inspired by elements of the sport including exaggerated shoulder details plays on proportion and metallic shine in a variety of silhouettes including maxi and sweatshirt dresses The collec-tion is available exclusively at Blooming-dales with a limited edition fashion col-lection to launch in January for the Super Bowl
In design Junk Food is seeing plays on proportion working well for both genders Said Najjar ldquoFor men we have played with the graphicsrsquo scale and introduced a col-lection for NBA that had bold large block letters highlighting the team city They are fresh and have sold really well For wom-en its a lot of oversized and exaggerated silhouettes like oversized tees and maxi dressesrdquo
Overall Najjar said fans were getting more adventurous in expressing their team spirit She added ldquoWhile we do sell a lot of logos on our heather grey tees we
Junk Food debuted its first runway collection for the NFL
College Concepts Womens Reign and Menrsquos Acclaim
ldquoStripes are hot and adding an oatmeal heather twist to the team color stripe brings texture and cutting edge appeal to a simple stripe patternrdquo said Pierce ldquoDrop-to-ground graphics and vertical looks make the tank graphics right on trendrdquo
At Colosseum Nicole Dryer product development and brand manager womens and childrens sees a strong trend toward denim across both genders whether with jackets button-up shirts or accessories Dryer said itrsquos a mainstream trend from the past that has come back to life in a new light
Colosseum Stage Jacket
ldquoYou will see a lot of items embroidered or embellished with college colors and logosrdquo noted Dryer ldquoThe colored denim pant trend will be even stronger next year as collegiate retailers are recognizing the strength it showed in popular fashion retailersrdquo
For allover prints the louder the bet-ter she believes especially if it ad-dresses the fanrsquos team colors
ldquoYou will see conversational prints which may consist of school logos or
objects of significance to a teamrdquo said Dryer ldquoGeometric prints are most popular and consist of designs such as polka dots chevron stripes checkered or honeycomb Abstract prints will make a strong appearance next year too Abstract prints can be described as a splatter paint effect tie-dye or galaxy printsrdquo
Finally Dryer said women are leaning toward fashionable fan items that are versatile for every day wear similar to ongoing shifts in yoga and active wear looks
womenrsquos knits She added ldquoEmbellishments have a metallic flair with foil and team color graphic combination which is right where the market is headed The scoop and V-neck are a winning choice for necklines moving forwardrdquo
The trend for fashion leggings is being addressed with plaid stretch fabrics as seen in the Ladiesrsquo Reign Stretch Plaid But stretch fabrics and body hugging silhouettes to meet demand for both a feminine and athletic feel can be seen in the Womenrsquos Yard Line Union Suit and Tank and Boyshort set The Tank and Boyshort are a dynamic combination with gathers at the front placket and an extreme racer back The short has button details and a flat waist
16 SGBWeeklycom | DECEMBER 9 2013
ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo
Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym
But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly
In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit
Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo
This outfit can be spotted on every college girl any day of the
week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed
For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns
Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course
Top of the World
NIKErsquoS ldquoGET DRENCHEDrdquo
NFL JERSEYS
Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue
Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones
The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations
Champion Womenrsquos Vapor Quarter Zip
DECEMBER 9 2013 | SGBWeeklycom 17
Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo
The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo
For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo
In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-
mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed
well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo
Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection
Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo
Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection
Zephyr Rave
For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo
Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added
THE INTERSECTION OF CAREER AND
LIFESTYLE
Contact Jeremy Freed at 3039977302 or email
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TR
AD
E A
SS
OC
IAT
ION
S |
BU
YIN
G G
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DECEMBER
10-11 EORA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal Early Preview TBA
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6-8 ATA Show Nashville TN
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9-11 Surf Expo Orlando FL13-14 WWSRA Intermountain Preview Salt Lake City UT
13-15 WWSRA NorCal Early Preview Reno NV
14-17 SHOT Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth TX
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21 ORWM Demo Day TBA
22-25 Outdoor Retailer Winter Market Salt Lake City UT
30-2 SIA Snow Show Denver CO
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
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Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
FEBRUARY
3-4 SIA On-Snow Demo Copper Mountain CO
3-4 SIA Nordic Demo Copper Mountain CO
5-7 FFANY New York NY
5-8 Sports Inc Outdoor Show Phoenix AZ
6-10 NBS Semi-Annual Market Fort Worth TX
9-11 EORA SE February Show Greenville SC
10-13 Worldwide Spring Show Reno NV
11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN
MARCH
4-5 SFIA National Health Through Fitness Day Washington DC
14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ
APRIL
4-6 Imprinted Sportswear Show (ISS) Orlando FL
7-8 SFIA Litigation amp Risk Management Summit Phoenix AZ
27-30 NSGA Management Conference and Team Dealer Summit Indian Wells CA
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DECEMBER 9 2013 | SGBWeeklycom 19
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State Farm Lloyds Dallas TX
Yoursquove built this business from the ground up A State Farmreg agent can tailor your business insurance to help protect your unique needs Select the right coverage from a local business owner who
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DECEMBER 9 2013 | SGBWeeklycom 3
Copyright 2013 SportsOneSource LLC All rights reserved The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource LLC 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450 Send address changes to SGB WEEKLY 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450
Senior Business Editor
Thomas J Ryan
tryansportsonesourcecom
Contributing Editors
Aaron H Bible Bill Kendy
Charlie Lunan Matt Powell
Editorial amp Creative Director
Teresa Hartford
teresasportsonesourcecom
Senior Graphic Designer
Camila Amortegui
camilasportsonesourcecom
Advertising Sales
Account Managers
Buz Keenan
buzsportsonesourcecom
2018875112
Katie ODonohue
katieosportsonesourcecom
8282443043
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subssportsonesourcecom
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James Hartford
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SOS Research
DECEMBER 9 2013ISSUE 1349
The Weekly Digital Magazine for the Sporting Goods Industry
MAKING NEWS4 Rack Room Shoes and
Off Broadway Shoe WarehousePlan For Accelerated Growth
6 Adidas Unveils Fifa World Cup Ball6 Adidas Reconfirms Its
Route 2015 Targets8 Fanatics Fan-Tastic Ambitions
18 Industry Calendar
ANALYSIS10 Licensed Merchandise
Scorecard
FEATURE12 Fan Apparel Expands
Its Choices - Performance and Fashion Influences Continue to Offer Fans More
Ways To Show Their Support
On ThE COvER Photo Courtesy Zephyr
12
Photo Courtesy Junk Food
NEWSNEWSNEWS
MOVERS amp SHAKERS
NEWS
Worth Sportsrsquo long-time president and CEO Robert Parish was inducted into the United States Specialty Sports Association (USSSA)
Dansko Co-Founder President and CEO Mandy Cabot was named the 2013 recipient of the T Kenyon Holly Memorial Award for outstanding humanitarian achievement
Nick Woodman founder and CEO of GoPro has been named the 2013 National EY (Ernst amp Young) Entrepreneur of the Year 2013 in the Retail and Consumer Products category
Ecco appointed Paul Janssen as its branding director external sourcing Janssen has previously worked for Hugo Boss Shoes and Accessories as managing director for more than a decade
Andy Simister brand president of the Lacoste footwear division has left the company to explore new opportunities
Hi-Tec Sports has appointed Brian Cyr as its first US-based product and design director
Nixon the Southern California based watch and accessories brand announced Tom Jones as the brandrsquos newly appointed creative director Jones spent over five years as global creative director at DC Shoes
Wigwam recently appointed Margaret Newhard as its new director of product management website and e-commerce
Point6 named Jim Holleman as the companyrsquos North American director of sales
Tough Mudder has appointed ESPN and Coca-Cola veteran Carol Kruse as global chief marketing officer
4 SGBWeeklycom | DECEMBER 9 2013
RACK RooM SHoES AND off BRoADWAy SHoE WAREHouSE
PlAN FOR ACCElERATED GROwTH
Rack Room Shoes and Off Broadway Shoe Warehouse will increase its number of stores and sales at an accelerated pace beginning 2014 In preparation Kirk Light has been hired as real estate director for Off Broadway Shoe Warehouse and Scot Marsh as real estate manager for Rack Room Shoes Together they add more than 60 years of industry knowledge to the brands real estate teams
According to EVP and COO Rick Brown the company is focused on significant growth with a goal of double-digit unit growth in the coming year and an even more aggressive plan in 2015
ldquoAs the economy continues to improve we envision growing Rack Room Shoes and Off Broadway Shoe Warehouse to serve their respective consumer segmentsrdquo said Brown ldquoThese new additions to our already strong real estate team allow us to leverage a wealth of industry knowledge and experience to strategically implement our companyrsquos expansion planrdquo
Previously serving as vice president of real estate and store planning for Stein Mart and Shoe Carnival Light comes with ample real estate construction and national market exper-tise Light is charged with growing the warehouse concept on a national level for Off Broad-way Shoe Warehouse which currently operates 77 locations
As the former owner of a real estate and lease consulting business Marsh brings more than 30 years of professional experience in the retail real estate field to the companyrsquos man-agement team Marsh will largely share in expanding Rack Room Shoesrsquo family footwear brand beyond the southeastern United States Marsh reports to Rack Room Shoesrsquo Director of Real Estate Kent Gonnerman
In addition to the new hires Gonnerman will lead Rack Room Shoesrsquo real estate efforts with increased responsibility In his expanded role Gonnerman will aid in broadening the retailerrsquos footprint across the country
Rack Room Shoes and Off Broadway Shoe Warehouse currently operate more than 450 stores in 34 states
Scot Marsh real estate manager for Rack Room Shoes (left) together with Rack Room Shoesrsquo Director of Real Estate Kent Gonnerman (center) and Kirk Light real estate director for Off Broadway Shoe Warehouse (right)
6 SGBWeeklycom | DECEMBER 9 2013
NEWS
ADIDAS UNVEILS FIFA WORLD CUP BALL
With a spectacular 3D light projection event held at Parque Lage in Rio de Janeiro Adidas on December 4 unveiled Brazuca the official 2014 FIFA World Cup Brazil match ball
Created for every player on the field Brazuca features six identical panels alongside a unique surface that will provide improved grip touch stability and aerodynamics on the field Adidas noted that Brazuca has been thoroughly tested to meet and exceed all FIFA metrics for an official match ball ensuring top performance for every condition
Brazuca was named in September 2012 following a public vote in Brazil involving one million soccer fans The name ldquoBrazucardquo is an informal lo-cal term which means ldquoBrazilianrdquo or to describe the Brazilian way of life The colors and ribbon design of the ball panels symbolize the traditional multicolored wish bracelets worn in the country in addition to reflecting the vibrancy and fun associated with soccer in Brazil
ldquoThe FIFA World Cup match ball is the icon of the tournament as the centerpiece of every goal every play and every touchrdquo said Ernesto Bruce director of soccer Adidas America ldquoAdidas has a rich legacy at the World Cup providing the official match ball for every tournament since 1970 The Brazuca is a breakthrough innovation built for every player on the fieldrdquo
The Brazucarsquos thorough two and a half year testing process involved more than 600 of the worldrsquos top players and 30 teams in 10 countries across three continents making it the most tested ball ever by Adidas
Lionel Messi Iker Casillas Bastian Schweinsteiger Zinedine Zidane AC Milan Bayern Munich Palmeiras and Fluminese were among the top athletes and clubs who tested Brazuca The ball was also tested in competi-tive international matches at the FIFA U-20 World Cup with a different print design and in a friendly match between Sweden and Argentina in February 2013
ADIDAS GROUP RECONFIRMS ITS
ROUTE 2015 TARGETS
The Adidas Group confirmed its Route 2015 targets which forecast sales of euro17 billion and an operating margin of 11 percent in 2015 at its 2013 Inves-tor Field Trip in Herzogenaurach In addition the senior management of the Group shared preliminary details about its goals for 2014 sales are expected to grow at a high-single-digit currency-neutral rate in 2014 with running and football as key drivers
Operating margin is expected to increase around one percentage point compared to 2013
ldquoSince the beginning of our plan we have made some exceptional progress driving growth in key categories improving profitability and tightly manag-ing our capitalrdquo said Herbert Hainer CEO of the Adidas Group ldquoThe goal of our strategic business plan Route 2015 is to prepare and transform the Group for long-term sustainable growth and success We will continue to focus on building desirable brands and exciting our consumers at every touch pointrdquo
On the Adidas Performance side the brandrsquos successful Boost platform will be extended beyond running to other categories including basketball footwear Total Boost volumes are expected to reach 15 million pairs in 2015 In football (soccer) Adidas expects to achieve record sales with products tied to the 2014 FIFA World Cup and to break through the euro2 billion sales mark with football performance products
A new Sport Performance retail concept called lsquoHome Courtrsquo which celebrates the brandrsquos roots in sport will premiere in Beijing in January 2014
Adidas Originals is expected to benefit in 2014 with a comeback of the Stan Smith shoe the expansion of action sports and the introduction of the Boost technology into snowboarding boots in fallwinter 2014 Collaborations with artists designers and fashion stores will also continue in a bid to keep the label fresh and contemporary in 2014 Adidas Originals will also roll out a new lsquoNeighbourhoodrsquo store concept to 31 cities worldwide including New York City Shanghai Paris and Moscow The first Originals Neighbourhood flagship store will open in Berlin in spring 2014 replacing the current Originals store
Continued growth is also being planned for its NEO Label aimed at teenagers Launched in 2009 the NEO Label has achieved a compound annual
growth rate of almost 40 percent and is available in more than 1300 stand-alone stores in Greater China Following the successful introduction of its own Adidas NEO stores in select cities across Germany in 2012 additional stores will be added in Germany (+6 stores) Poland and Czech Republic (+5 stores each) in 2014
Reebok will continue its focus on innovation and strong partnerships such as CrossFit (currently 7000+ affiliated gyms) Spartan Race (450000 par-ticipants in 2013) and Les Mills (90000 instructors in 15000 gyms world-wide) The new retail format FitHub will be further rolled out throughout 2014 Growth for Reebok will be driven by RussiaCIS North America and Latin America and sales are expected to reach euro2 billion in 2015 By 2015 the brand plans to increase its gross margin to over 40 percent
For the full year 2013 the Adidas Group continues to forecast sales growth at a low-single-digit rate on a currency-neutral basis EPS is expected to expand at a rate of four to seven percent to a level between euro392 and euro406
8 SGBWeeklycom | DECEMBER 9 2013
ichael Rubin who founded and grew GSI Commerce into a billion dollar business and is now setting major expansion plans for Fanatics - already the worlds largest online retailer of officially licensed sports merchandise ndash spoke earlier this year about the opportunity to expand Fanatics sales glob-
ally to at least $5 billion over the next decade up from $1 billion in 2012To support that growth Rubin has made a host
of additions to Fanaticsrsquo executive team since it was spun off from GSI Commerce in 2011 follow-ing GSIrsquos sale to eBay The hire has included Jamie Davis as Fanatics president
Davis had most recently served as president of Versus now the NBC Sports Network where he oversaw the networkrsquos day-to-day programming production digital media marketing finance and sales operations while also directing and execut-ing an overall strategic growth plan and vision for the network Prior to Versus Davis served as managing director of ESPN STAR Sports (ESS) a joint venture between News Corporation and The Walt Disney Company He was also a member of the FOX Sports launch team
Founded in 1995 Fanatics operates fanaticscom and fansedgecom In addition the company powers the e-commerce sites of all major professional sports leagues (NFL MLB NBA NHL NASCAR PGA) major media brands (ESPN NBC Sports CBS Sports FOX Sports) and over 200 collegiate and professional team properties
Here Davis talks about the opportunities still developing for Fanatics and the allure of fan merchandise
What makes fan merchandise an ideal item to sell online The unpredictability of sports is what makes it so exciting There are hot teams and players for all sports each season but that passion comes and goes quickly and e-commerce allows companies like Fanatics to be able to provide fans with the merchandise they want anytime no matter where they live We provide a larger selection for local fans than what they can find in traditional brick and mortar outlets and we make team gear available to the previously underserved markets of displaced sports fans This is leading to greater demand from the consumer and Fanatics purchasing more merchandise from our vendors which are actually con-tributing to an overall growth in the licensed sports merchandise industry
Your background is more in TV broadcasting than merchan-dising How did that prepare you for your job at Fanatics Sports fans are passionate about their teams in many ways whether its watching them on TV or buying merchandise and my passion has always been finding ways to connect with those fans and super-serve them via any medium - TV digital or otherwise
Why did you leave broadcasting I made the shift because the ability of combining this love with the dynamic growth of e-commerce is a dream come true and to be with a com-pany that is single-handedly expanding the entire licensed sports industry is more than I could have ever imagined
Whatrsquos been the key to Fanaticsrsquo success over the years The key lies in our singular focus of putting the customer first in everything we do ndash how a customer may be affected is applied to every company decision We are obsessed with providing the absolute best shopping experience for fans which is why we carry the largest assortment of officially licensed merchandise available anywhere operate several customer service call centers around the country and con-tinue to invest in our regional distribution network so we can deliver merchandise to our customers faster
Whatrsquos going to drive Fanaticsrsquo growth over the next decade Fanatics is making significant investments that will help grow all areas of the business Wersquove recruited the best people from all different sectors of the industry including retail media tech and e-commerce we purchased Dreams in 2012 that included FansEdge which aligned perfectly with our business plan and created instant scale we are in-vesting heavily in mobile to make it even more convenient for fans to purchase their favorite team items and we con-tinue to expand our regional distribution network to ensure fans receive their packages faster which is why we opened a 550000 plus square-foot distribution center in Ohio to serve the large demand coming from the Midwest and Northeast These efforts will benefit our sites our partner sites and our vendors since more fans are able to easily ac-quire more team merchandise In addition Fanaticsrsquo busi-ness is primarily generated from domestic US sales Our goal is to broaden our horizons to satisfy the international demand for licensed sports merchandise and wersquove begun the steps to organically grow our company overseas
Can you talk specifically about what plans you have to grow your two leading websites Fanatics and FansEdge We are fortunate to own two brands with distinct and passionate fan bases Our goal is to continue to listen to these custom-ers and have our pulse on their distinct demands and desires Based on our unique scale and ability to provide unparalleled assortment and service we believe we can listen to the voice of the fan and continue to serve and grow their passion for these shopping experiences
Fanatics Fan-Tastic Ambitions
NEWS
Jamie Davis president Fanatics
M
By Thomas J Ryan
What do you think about the womenrsquos opportunity People often think that licensed sports merchandise only caters to men but we believe there is a huge appetite from women More and more of the vendors are now pro-ducing womenrsquos lines of sports gear as well as accessories and no one has a larger assortment than Fanatics to cater to the female fan
Is the sports licensing category more fan or fashion driven We are fortu-nate that the line between ldquofan-drivenrdquo and ldquofashionrdquo in the licensed sports industry has blurred The key vendors of licensed sports merchandise such as Nike Adidas VF 47 Brand etc are doing a fantastic job of mak-ing great looking fashionable sports gear that fans can wear seven days a week not just to the games and we are excited to be selling all of it
Anything yoursquod like to see more from your vendors We have a great relation-ship with all of our vendor partners and for most of them we represent their largest online customer We encourage them to keep up the great work in innovating and creating new designs and products so we can con-tinue to quickly make them available to our enormous fan base
Fanatics Appoints Raphael Peck as President Apparel
Fanatics Inc hired Raphael Peck as president Fanatics Apparel Peck comes to Fanatics after spending nearly four years at Oakley most re-cently as chief merchandising officer Prior to Oakley Raphael spent over seven years with Un-der Armour where he held various positions cul-minating as SVP footwear amp licensing
Reporting directly to Fanatics CEO Alan Trager Peck will be responsible for all aspects of product creation including the customization of apparel and jerseys providing fans apparel choices not
currently available in the market and expanding the broadest assortment in the industry
Said Trager ldquoRaphael brings winning experience from Adidas Un-der Armour and most recently Oakley We look forward to tapping into his passion and drive for sports in order to elevate the fan experiencerdquo
As a competitive person and a fan the majority of my life has been about sports Fanatics gives me a new challenge in my careerrdquo said Peck ldquoOnce again I get to be intimate with sports join a high growth environ-ment and become part of a team that is committed to elevating the fan experiencerdquo added Peck ldquoPartnering with Alan and Michael Rubin gives me the rare opportunity to be around two of the most respected execs in sport I intend to hit the ground running fast and look forward to building something special
Raphael is the latest senior executive to join Fanatics in the last 18 months following President Jamie Davis (ComcastNBCU) President of Merchandising Jack Boyle (Kohlrsquos) SVP amp GM of Mobile David Katz (Groupon) and EVP of Business Affairs Gary Gertzog who recently came to Fanatics from the NFL
Raphael Peck president Fanatics Apparel
PULSE OF THE OUTDOOR CONSUMER
STUDY
2013
A Market Insight Study from The SportsOneSource Group
For more information or to reserve your copy of the Pulse Of The Outdoor Consumer study contact Neil Schwartz 5616923722 or email
SOSResearchSportsOneSourcecom
Custom Reports and Analysis Available by Request
SOS Research takes an in-depth look at the key shopping behaviors
influences and motivators for Americarsquos active outdoor consumer
10 SGBWeeklycom | DECEMBER 9 2013
When it comes to Licensed Product sales T-shirtsTanks AuthenticReplica Jerseys and Headware are the big categories in total dollar volume when it comes to consumer preference for all Licensed Products (as shown in the pie chart below) There is a slight pattern variation on a league-by-league basis but for the most part these trends hold fast
According to Jim Pisani President of VFs Majestic Brand ldquoan Authentic or Replica Jersey is the ultimate way that a fan can express their affinity with their favorite teams A jersey is one of those items that fans never throw away so that means that fans are making a special commitment when they decide to buy an authentic or replica jerseyrdquo This yearrsquos World Series presented other interesting challenges for Majestic According to Pisani ldquoYou never know what teams are
going to end up in the World Series in any given year and that means you also never know what backstories might occur around it This year the Cardinals came to us early in the day before the game that Michael Wacha was scheduled to pitch with an idea for a special T-shirt By 500 pm the day of the game the T-shirt was in the Cardinalrsquos Stadium store and fans were able to purchase that one of a kind special item In our minds thatrsquos how you take advantage of a unique and special situation for fanshellip It is a special event and we try to make it special with the right licensed merchandise supportrdquo
For the NHL life in the second season past last yearrsquos strike has been very good for their Li-censed Product sales According to data from SportScanInfo sales of NHL Licensed Products are up more than 40 percent during the previous 13-weeks after being down in year-over-year sales for the calendar year to date As the NHL got closer to opening day sales had risen steadily According to Brian Jennings NHL chief marketing officer ldquoWe ended last season with incredible momentum and this is a continuation of that Consumer-centric products aligned with our fan segments presented in visually compelling ways have resonated with our fan baserdquo
Licensed Product sales are driven by two main factors one is winning and the second is special events This January the NHL plans to play their annual Winter Classic at the lsquoBig Houserdquo in Michigan Jennings added ldquoThe NHL Winter Classic is the embodiment of our big scale event strategy that touches every aspect of our business This event has captured the imagination of sports fans across the globe and is culturally and socially relevant This years event - the 2014 Bridgestone NHL Winter Classic at The Big House in Michigan - will be our biggest yetrdquo
ANALYSIS
Looking forward to the holiday shopping sea-son American sports fans have more choices than ever before when it comes to showing al-legiance to their favorite professional and col-lege sports teams This is the time of the year when there are three professional leagues with schedules in full motion ndash the NFL NBA and NHL and with college athletics also having both football and basketball games going on at the same time that means consumers have more decisions to make when deciding to buy Licensed Products this holiday season Tradi-tionally Licensed Apparel and merchandise make great holiday gifts
According to data from the Sports amp Fitness Industry Associationrsquos Annual Participation Study The NFL remains the fandom leader The Fandom ranking for all professional and college sports domestically (as shown in the chart top right) The NFL is the fan leader with almost 172 million fans 6 years and older
According to SportScanInfo when it comes to Licensed Product sales The National Foot-ball League garners almost 37 percent of the total licensed dollars spent by consumers over the trailing 52-week period (as shown in the pie chart below) This again puts the NFL in the number one position for all Licensed Apparel and merchandise sales
By Neil Schwartz
LICENSED MERCHANDISE SCORECARD
AGES 6 YEARS AND OLDER
FANS BY THE THOUSANDS
NFL 171716
College Football 149816
MLB 146695
College Basketball 122009
NBA 119739
NHL 98742
FANDOM RANKING FOR ALL PROFESSIONAL AND COLLEGE SPORTS
DOMESTICALLY
PERCENTAGE RANKING FOR US PROFESSIONAL AND COLLEGE SPORTS
NHL 33
MLB 232
NBA 187
NFL 376
College 172
SHARE OF REVENUE FOR APPAREL LICENSED PRODUCT CATEGORIES
Other 21 T-shirtsTanks 227
AuithenticReplica Jerseys
22
Headwear2331
SweatshirtsPullovers 1053
DECEMBER 9 2013 | SGBWeeklycom 11
NBA TEAMSYTD 2013 SHARE
IN DOLLARS
LABEL (TOP 50) NET CHANGE 20122013
New York Knicks -233
Miami Heat 381
Los Angeles Lakers -2194
Chicago Bulls -402
Oklahoma City Thunder 8563
Los Angeles Clippers -278
Boston Celtics -677
Brooklyn Nets 10654
Golden State Warriors 10862
Washington Wizards -3324
On the NBA hardcourt the Brooklyn Nets are beginning to be more of a factor when it comes to product sales for the NBA While only two years in existence the Nets are start-ing to garner a strong fan base for those liv-ing in Brooklyn and those that claim Brook-lyn as their home city Their share of the total licensed NBA jersey market has more than doubled for the current calendar year That being said there is still no substitute for winning championships when it comes to licensed Authentic and Replica Jersey sales and that is no more evident than the Miami Heat realizing a 38 percent increase in their share of all NBA jersey sales (as shown in the chart below)
Other teams like the Oklahoma Thunder are seeing big gains in licensed merchandise sales as a result of their playoff exposure over the last two years
Many have been hoping for Major League Soccer to break out and become a fan favorite as the league continues to grow and add new teams If the sales of Licensed Products are any indicator then it looks as though it is working for Major League Soccer For the current calendar year sales of all Licensed Apparel for the MLS are up a total of 210 percent with Licensed Jersey sales having doubled in total dollars
ACHIEVE YOUR GOALS
As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom
BREADTH OF DATA DEPTH OF DATA TIMELINESS OF DATA
SportScanInfocomA Service of The SportsOneSource Group
12 SGBWeeklycom | DECEMBER 9 2013
By Thomas J Ryan
FAN APPAREL EXPANDS ITS CHOICES
Performance and Fashion Influences Continue to Offer Fans More Ways to Show Their Support
Zephyr Menace
Licensed apparel is no longer the fashion statement it was in the early 1990s when names like Pro Player Starter Logo 7 and Apex-One ruled the roost
It doesnrsquot even have the buzz it held in the early 2000s when the retro-craze - marked by the quick ascent of Mitchell amp Ness - erupted the vintage-inspired sports apparel industry Now the buying is said to be more fan-driven rather than the urban trendsetter
However albeit in a quieter way those trends are still per-colating in the marketplace with even the classic Starter Satin Jacket making a smart comeback in the last year and retro still
in demand Moreover the number of ways fans can show their fan support has spread well beyond jerseys caps and jackets
Performance fabrics are working their way into the licensed cat-egory with fans expecting the same lightweight moisture-wicking stretch and durability properties as on their athletic garments Fash-ionrsquos influence has driven a strong trend toward creative T-shirts that let fans express themselves But itrsquos especially noticeable in womenrsquos product Much like activewear the licensed industry went through its ldquoPink it and shrink itrdquo learning phase But with NFL noting that 45 percent of its fans are women a wide array of on-trend apparel and feminine cuts can be found in the marketplace
DECEMBER 9 2013 | SGBWeeklycom 13
Mitchell amp Ness which was acquired by Adidas in 2007 has found that fit is much more important for women and the distinguishing difference between its menrsquos and womenrsquos collections comes down to cut
ldquoWe have seen that the way an item fits for women is far more important than how the team logo or logo colors are represented which is why we have had a lot of success in our tees hoodies and henleysrdquo said Adam Herstig Mitchel amp Nessrsquo marketing manager ldquoAlthough the desire to show team pride is important we are typically less loud and more subtle in womens apparel versus menrdquo
Herstig noted however that some team colors by nature work better than others for playing up a style influence
ldquoIt seems that everyone became a Brooklyn Nets fan for a while because the blackblack and blackwhite were such wearable colorsrdquo remarked Herstig ldquoThis theory proves true across all leagues and teams which seem to do better as a fashion piece than others Conscious of this we try to make every team wearablerdquo
Russell Athletic has also been putting more focus on expanding its womens options by adding new silhouettes to its line according to Alex Caudill merchandise manager for college stores coaches and sideline ap-parel for the brand One emerging trend Russell sees is sublimation as seen on the Womens Sublimated Short
ldquoSublimation gives the con-sumer complete customiza-tionrdquo said Caudill ldquoSublimation printing is ideal for customizing designs with changing elements such as names numbers etc You can also incorporate many colors into your design very easily
Mitchell amp Ness Full Zip Hoody and V-neck Tee
Russell Athletic Long Sleeve Performance Shirt and Sublimated Short for Women
Another Russell highlight for 2014 is the Long and Short Sleeve Womens Performance made from 100 percent polyester microstripe with the microstripe construction giving off an appearance with much softer and lighter hues Said Caudill ldquoWe consider these tees to also be fashionable garments that easily transition from active to casual wear but still hold their performance-based benefitsrdquo
Other trends Caudill sees
raquo Yogarunning inspired performance apparel that incorporates hidden media pockets and other technical features that add visibility such as re-flective trims
raquo Fabrics that are performance-driven with topical and yarn treatments softness of hand andor pattern repeat
raquo Fashionable garments that easily transition from active to casual wear but still hold their performance-based benefits
raquo Layered garment pieces such as skorts jackets with removable sleeves or hoods or hoodies incorporated into a jacket lining that can be worn all year round
raquo Space dyed garment techniques used to emulate a distinct look that add dimension and depth to solid colored basics
raquo Vintage sportswear brands such as Russell Athletic and Champion that are adopting performance-driven silhouettes
raquo Geometric patterns and shapes being incorporated into more design lines and
raquo Color palettes with softer hues complementing minimal design line aes-thetics
Majestic Athletic is seeing an ongoing strong trend toward functional licensed apparel highlighted by its Triple and Double Climate Outerwear introduced in the MLB post season Designed with the professional players the Triple highlighted by its Triple and Double Climate Outerwear is made with ThermaBase insulation and is water resistant said Dana Parker VP merchandising Majestic The item can be worn with just its polyfil-quilted inner shell with fleece lining or just the lightweight ventilated outershell Combined the inner and outer shell make for ldquoa warm water resistant jacket for really cold daysrdquo said Parker
Majestic Athletic Triple and Double Climate Jacket and Batting Practice (BP) Jersey On Field
For Spring 2014 Majestic will introduce a Batting Practice (BP) Jersey On Field that incorporates many of the performance attributes players (and fans) asked for
ldquoPerformance and comfort were the key attributes considered when de-signing this garmentrdquo pointed out Parker ldquoOur new BP is made mixing two performance fabrics our Vivid Knit on the front and Radiant (breathable)
14 SGBWeeklycom | DECEMBER 9 2013
Mesh under the sleeves and on the back areas that require the most cooling The team and player name and number decoration also have performance attributes Our new tackle twill is lightweight and flexiblerdquo
T-shirts are also becoming a bigger part of Ma-jesticrsquos portfolio in men and womens With all its licenses MLB NFL NHL NCAA and NBA Majestic is seeing a shift in cotton tees to lighter weight softer hand and blended fabrics Said Parker ldquoSynthetic tees are becoming more main-stream rather than a tee that was to be worn by athletes only Were seeing fans gravitating to 100 percent polyester tees as another graphic tee optionrdquo
division For the first time a version is available for women noted Michelle Yesse G-III director of design and merchandising
For men the well-worn tee trend - achieved by different dyes washes and distressing techniques - seen with the basic go-to short sleeve tee or a col-or-blocked version has become a staple in many fanrsquos wardrobe said Yesse
The color grey has been all the rage lately and adding gray to its commemorative Kneel Down Jacket also from Carl Banks coupled with its bond-ed-fleece fabrication adds a level of sophistication to the look
For women ldquoanything shinyrdquo whether sequins beads foil prints studs or crystals is standing out at Touch by Alyssa Milano also part of G-III The brand is seeing strong demand for mesh and open-hole knits For example the front panel of the Hadley Tee features solid polyester while the back pleated panel is polyester mesh ndash providing a femi-nine take on a football jersey Said Yesse ldquoStyling is widerboxier reflecting the contemporary trend of looser-cut stylesrdquo
47 Brand Gameday Debut Tee
47 Brand Cross-Over
Track
47 Brand 47 Franchise
G-III Apparel Starter Jacket
G-III Apparel Touch by Alyssa Milano Hadley Tee
Antigua Jackets the Ice and Victor Quarter-Zip
At 47 Brand the new 47 Franchise which has been rede-signed with a darker fabric and a larger logo is doing very well in both menrsquos and womenrsquos according to
Ty Taiste apparel designerIn apparel a highlight at 47 Brand is the Cross-
Over Track a lightweight french terry jacket with an appliqueacuted satin sleeve stripes and satin appli-queacuted logo Made from a slug jersey the Gameday Debut Tee features a color-blocked body appli-queacuted sleeve stripes and a vintage screen-printed logo Said Taiste ldquocolor blocking is working really well for usrdquo
Other looks working for 47 Brand are washed neons and ombre which is similar to a tie-die
At G-III Apparel the big comeback story over the last year was the return of the classic satin Starter Jacket from its G-lll Sports by Carl Banks
The ldquoRockerrdquo look has been trending for more than a year with full-on jackets to dresses embracing leatherPU patch-work From G-III 4HER Womens Pass Rush Hoody features a body of charcoal heather across fleece sleeves and full-team name applique
Touch by Alyssa Milano is also tak-ing an innovative look at the long-standing burnout trend Yesse said the front panel on the Aubrey Tee is solid while the back has an intricate pattern burned into it Said Yesse ldquoItrsquos generating a lot of interest Itrsquos like lsquoBusiness up front party in the backrsquordquo
At Antigua a standout for women is the zip-front Ice Jacket a 100 percent micro polyester polar fleece jacket featur-ing a stand-up collar cover stitch detail at
cut and sew seams zipper hip pockets binding at cuffs and collar and a bungee toggle bottom hem
For men highlights include the Delta and Victor Quarter-Zip Jackets Antiguarsquos collection continues to play up its proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology that keeps fans cool and dry
ldquoThe line has vivid color sophisticated styling and luxurious fabricshelliptruly a winning combina-tionrdquo said Ron McPherson president and CEO of Antigua
At Junk Food Andrei Najjar VP marketing amp business development said the brand sees a greater diversity of silhouettes than it has in past seasons
ldquoFor mens NBA we had some good success with jersey-inspired tank tops for spring and
DECEMBER 9 2013 | SGBWeeklycom 15
have been seeing an upswing in bold color People arent scared of itand this is especially true in our fan ap-parel businessesrdquo
At College Concepts the sleep-wear specialist plaids continue to trend upward with a strong presence of mid-size plaids and basic plaid de-signs as seen in the Menrsquos Acclaim ac-cording to Denise Pierce the brandrsquos director of product development All-over prints incorporating a tonal logo into the team color design - as seen on the Menrsquos Insider - are also a fan favorite
For women flannel plaids are in demand although styles such as the Ladiesrsquo Reign adds just the right amount of white for a feminine touch
Pierce said its College Concepts Sleepwear Tops feature a ribslub combination to address the mechanical stretch and texture that is essential for
summerrdquo said Najjar ldquoFor womenrsquos we are disrupting the marketplace with fash-ion bodies including oversized silhou-ettes and boyfriend-inspired styles in our signature-soft vintage-inspired fabricsrdquo
In September Junk Food debuted its first runway collection for the NFL which was inspired by elements of the sport including exaggerated shoulder details plays on proportion and metallic shine in a variety of silhouettes including maxi and sweatshirt dresses The collec-tion is available exclusively at Blooming-dales with a limited edition fashion col-lection to launch in January for the Super Bowl
In design Junk Food is seeing plays on proportion working well for both genders Said Najjar ldquoFor men we have played with the graphicsrsquo scale and introduced a col-lection for NBA that had bold large block letters highlighting the team city They are fresh and have sold really well For wom-en its a lot of oversized and exaggerated silhouettes like oversized tees and maxi dressesrdquo
Overall Najjar said fans were getting more adventurous in expressing their team spirit She added ldquoWhile we do sell a lot of logos on our heather grey tees we
Junk Food debuted its first runway collection for the NFL
College Concepts Womens Reign and Menrsquos Acclaim
ldquoStripes are hot and adding an oatmeal heather twist to the team color stripe brings texture and cutting edge appeal to a simple stripe patternrdquo said Pierce ldquoDrop-to-ground graphics and vertical looks make the tank graphics right on trendrdquo
At Colosseum Nicole Dryer product development and brand manager womens and childrens sees a strong trend toward denim across both genders whether with jackets button-up shirts or accessories Dryer said itrsquos a mainstream trend from the past that has come back to life in a new light
Colosseum Stage Jacket
ldquoYou will see a lot of items embroidered or embellished with college colors and logosrdquo noted Dryer ldquoThe colored denim pant trend will be even stronger next year as collegiate retailers are recognizing the strength it showed in popular fashion retailersrdquo
For allover prints the louder the bet-ter she believes especially if it ad-dresses the fanrsquos team colors
ldquoYou will see conversational prints which may consist of school logos or
objects of significance to a teamrdquo said Dryer ldquoGeometric prints are most popular and consist of designs such as polka dots chevron stripes checkered or honeycomb Abstract prints will make a strong appearance next year too Abstract prints can be described as a splatter paint effect tie-dye or galaxy printsrdquo
Finally Dryer said women are leaning toward fashionable fan items that are versatile for every day wear similar to ongoing shifts in yoga and active wear looks
womenrsquos knits She added ldquoEmbellishments have a metallic flair with foil and team color graphic combination which is right where the market is headed The scoop and V-neck are a winning choice for necklines moving forwardrdquo
The trend for fashion leggings is being addressed with plaid stretch fabrics as seen in the Ladiesrsquo Reign Stretch Plaid But stretch fabrics and body hugging silhouettes to meet demand for both a feminine and athletic feel can be seen in the Womenrsquos Yard Line Union Suit and Tank and Boyshort set The Tank and Boyshort are a dynamic combination with gathers at the front placket and an extreme racer back The short has button details and a flat waist
16 SGBWeeklycom | DECEMBER 9 2013
ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo
Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym
But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly
In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit
Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo
This outfit can be spotted on every college girl any day of the
week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed
For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns
Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course
Top of the World
NIKErsquoS ldquoGET DRENCHEDrdquo
NFL JERSEYS
Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue
Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones
The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations
Champion Womenrsquos Vapor Quarter Zip
DECEMBER 9 2013 | SGBWeeklycom 17
Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo
The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo
For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo
In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-
mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed
well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo
Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection
Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo
Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection
Zephyr Rave
For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo
Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added
THE INTERSECTION OF CAREER AND
LIFESTYLE
Contact Jeremy Freed at 3039977302 or email
SportsJobssportsonesourcecom
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OC
IAT
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BU
YIN
G G
RO
UP
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DECEMBER
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15-18 NBS Winter-Specialty Market Fort Worth TX
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Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
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3-4 SIA On-Snow Demo Copper Mountain CO
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6-10 NBS Semi-Annual Market Fort Worth TX
9-11 EORA SE February Show Greenville SC
10-13 Worldwide Spring Show Reno NV
11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN
MARCH
4-5 SFIA National Health Through Fitness Day Washington DC
14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ
APRIL
4-6 Imprinted Sportswear Show (ISS) Orlando FL
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27-30 NSGA Management Conference and Team Dealer Summit Indian Wells CA
18 SGBWeeklycom | DECEMBER 9 2013
DECEMBER 9 2013 | SGBWeeklycom 19
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State Farm Lloyds Dallas TX
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DECEMBER 9 2013 | SGBWeeklycom 3
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Senior Business Editor
Thomas J Ryan
tryansportsonesourcecom
Contributing Editors
Aaron H Bible Bill Kendy
Charlie Lunan Matt Powell
Editorial amp Creative Director
Teresa Hartford
teresasportsonesourcecom
Senior Graphic Designer
Camila Amortegui
camilasportsonesourcecom
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Account Managers
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2018875112
Katie ODonohue
katieosportsonesourcecom
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3039977302
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SOS Research
DECEMBER 9 2013ISSUE 1349
The Weekly Digital Magazine for the Sporting Goods Industry
MAKING NEWS4 Rack Room Shoes and
Off Broadway Shoe WarehousePlan For Accelerated Growth
6 Adidas Unveils Fifa World Cup Ball6 Adidas Reconfirms Its
Route 2015 Targets8 Fanatics Fan-Tastic Ambitions
18 Industry Calendar
ANALYSIS10 Licensed Merchandise
Scorecard
FEATURE12 Fan Apparel Expands
Its Choices - Performance and Fashion Influences Continue to Offer Fans More
Ways To Show Their Support
On ThE COvER Photo Courtesy Zephyr
12
Photo Courtesy Junk Food
NEWSNEWSNEWS
MOVERS amp SHAKERS
NEWS
Worth Sportsrsquo long-time president and CEO Robert Parish was inducted into the United States Specialty Sports Association (USSSA)
Dansko Co-Founder President and CEO Mandy Cabot was named the 2013 recipient of the T Kenyon Holly Memorial Award for outstanding humanitarian achievement
Nick Woodman founder and CEO of GoPro has been named the 2013 National EY (Ernst amp Young) Entrepreneur of the Year 2013 in the Retail and Consumer Products category
Ecco appointed Paul Janssen as its branding director external sourcing Janssen has previously worked for Hugo Boss Shoes and Accessories as managing director for more than a decade
Andy Simister brand president of the Lacoste footwear division has left the company to explore new opportunities
Hi-Tec Sports has appointed Brian Cyr as its first US-based product and design director
Nixon the Southern California based watch and accessories brand announced Tom Jones as the brandrsquos newly appointed creative director Jones spent over five years as global creative director at DC Shoes
Wigwam recently appointed Margaret Newhard as its new director of product management website and e-commerce
Point6 named Jim Holleman as the companyrsquos North American director of sales
Tough Mudder has appointed ESPN and Coca-Cola veteran Carol Kruse as global chief marketing officer
4 SGBWeeklycom | DECEMBER 9 2013
RACK RooM SHoES AND off BRoADWAy SHoE WAREHouSE
PlAN FOR ACCElERATED GROwTH
Rack Room Shoes and Off Broadway Shoe Warehouse will increase its number of stores and sales at an accelerated pace beginning 2014 In preparation Kirk Light has been hired as real estate director for Off Broadway Shoe Warehouse and Scot Marsh as real estate manager for Rack Room Shoes Together they add more than 60 years of industry knowledge to the brands real estate teams
According to EVP and COO Rick Brown the company is focused on significant growth with a goal of double-digit unit growth in the coming year and an even more aggressive plan in 2015
ldquoAs the economy continues to improve we envision growing Rack Room Shoes and Off Broadway Shoe Warehouse to serve their respective consumer segmentsrdquo said Brown ldquoThese new additions to our already strong real estate team allow us to leverage a wealth of industry knowledge and experience to strategically implement our companyrsquos expansion planrdquo
Previously serving as vice president of real estate and store planning for Stein Mart and Shoe Carnival Light comes with ample real estate construction and national market exper-tise Light is charged with growing the warehouse concept on a national level for Off Broad-way Shoe Warehouse which currently operates 77 locations
As the former owner of a real estate and lease consulting business Marsh brings more than 30 years of professional experience in the retail real estate field to the companyrsquos man-agement team Marsh will largely share in expanding Rack Room Shoesrsquo family footwear brand beyond the southeastern United States Marsh reports to Rack Room Shoesrsquo Director of Real Estate Kent Gonnerman
In addition to the new hires Gonnerman will lead Rack Room Shoesrsquo real estate efforts with increased responsibility In his expanded role Gonnerman will aid in broadening the retailerrsquos footprint across the country
Rack Room Shoes and Off Broadway Shoe Warehouse currently operate more than 450 stores in 34 states
Scot Marsh real estate manager for Rack Room Shoes (left) together with Rack Room Shoesrsquo Director of Real Estate Kent Gonnerman (center) and Kirk Light real estate director for Off Broadway Shoe Warehouse (right)
6 SGBWeeklycom | DECEMBER 9 2013
NEWS
ADIDAS UNVEILS FIFA WORLD CUP BALL
With a spectacular 3D light projection event held at Parque Lage in Rio de Janeiro Adidas on December 4 unveiled Brazuca the official 2014 FIFA World Cup Brazil match ball
Created for every player on the field Brazuca features six identical panels alongside a unique surface that will provide improved grip touch stability and aerodynamics on the field Adidas noted that Brazuca has been thoroughly tested to meet and exceed all FIFA metrics for an official match ball ensuring top performance for every condition
Brazuca was named in September 2012 following a public vote in Brazil involving one million soccer fans The name ldquoBrazucardquo is an informal lo-cal term which means ldquoBrazilianrdquo or to describe the Brazilian way of life The colors and ribbon design of the ball panels symbolize the traditional multicolored wish bracelets worn in the country in addition to reflecting the vibrancy and fun associated with soccer in Brazil
ldquoThe FIFA World Cup match ball is the icon of the tournament as the centerpiece of every goal every play and every touchrdquo said Ernesto Bruce director of soccer Adidas America ldquoAdidas has a rich legacy at the World Cup providing the official match ball for every tournament since 1970 The Brazuca is a breakthrough innovation built for every player on the fieldrdquo
The Brazucarsquos thorough two and a half year testing process involved more than 600 of the worldrsquos top players and 30 teams in 10 countries across three continents making it the most tested ball ever by Adidas
Lionel Messi Iker Casillas Bastian Schweinsteiger Zinedine Zidane AC Milan Bayern Munich Palmeiras and Fluminese were among the top athletes and clubs who tested Brazuca The ball was also tested in competi-tive international matches at the FIFA U-20 World Cup with a different print design and in a friendly match between Sweden and Argentina in February 2013
ADIDAS GROUP RECONFIRMS ITS
ROUTE 2015 TARGETS
The Adidas Group confirmed its Route 2015 targets which forecast sales of euro17 billion and an operating margin of 11 percent in 2015 at its 2013 Inves-tor Field Trip in Herzogenaurach In addition the senior management of the Group shared preliminary details about its goals for 2014 sales are expected to grow at a high-single-digit currency-neutral rate in 2014 with running and football as key drivers
Operating margin is expected to increase around one percentage point compared to 2013
ldquoSince the beginning of our plan we have made some exceptional progress driving growth in key categories improving profitability and tightly manag-ing our capitalrdquo said Herbert Hainer CEO of the Adidas Group ldquoThe goal of our strategic business plan Route 2015 is to prepare and transform the Group for long-term sustainable growth and success We will continue to focus on building desirable brands and exciting our consumers at every touch pointrdquo
On the Adidas Performance side the brandrsquos successful Boost platform will be extended beyond running to other categories including basketball footwear Total Boost volumes are expected to reach 15 million pairs in 2015 In football (soccer) Adidas expects to achieve record sales with products tied to the 2014 FIFA World Cup and to break through the euro2 billion sales mark with football performance products
A new Sport Performance retail concept called lsquoHome Courtrsquo which celebrates the brandrsquos roots in sport will premiere in Beijing in January 2014
Adidas Originals is expected to benefit in 2014 with a comeback of the Stan Smith shoe the expansion of action sports and the introduction of the Boost technology into snowboarding boots in fallwinter 2014 Collaborations with artists designers and fashion stores will also continue in a bid to keep the label fresh and contemporary in 2014 Adidas Originals will also roll out a new lsquoNeighbourhoodrsquo store concept to 31 cities worldwide including New York City Shanghai Paris and Moscow The first Originals Neighbourhood flagship store will open in Berlin in spring 2014 replacing the current Originals store
Continued growth is also being planned for its NEO Label aimed at teenagers Launched in 2009 the NEO Label has achieved a compound annual
growth rate of almost 40 percent and is available in more than 1300 stand-alone stores in Greater China Following the successful introduction of its own Adidas NEO stores in select cities across Germany in 2012 additional stores will be added in Germany (+6 stores) Poland and Czech Republic (+5 stores each) in 2014
Reebok will continue its focus on innovation and strong partnerships such as CrossFit (currently 7000+ affiliated gyms) Spartan Race (450000 par-ticipants in 2013) and Les Mills (90000 instructors in 15000 gyms world-wide) The new retail format FitHub will be further rolled out throughout 2014 Growth for Reebok will be driven by RussiaCIS North America and Latin America and sales are expected to reach euro2 billion in 2015 By 2015 the brand plans to increase its gross margin to over 40 percent
For the full year 2013 the Adidas Group continues to forecast sales growth at a low-single-digit rate on a currency-neutral basis EPS is expected to expand at a rate of four to seven percent to a level between euro392 and euro406
8 SGBWeeklycom | DECEMBER 9 2013
ichael Rubin who founded and grew GSI Commerce into a billion dollar business and is now setting major expansion plans for Fanatics - already the worlds largest online retailer of officially licensed sports merchandise ndash spoke earlier this year about the opportunity to expand Fanatics sales glob-
ally to at least $5 billion over the next decade up from $1 billion in 2012To support that growth Rubin has made a host
of additions to Fanaticsrsquo executive team since it was spun off from GSI Commerce in 2011 follow-ing GSIrsquos sale to eBay The hire has included Jamie Davis as Fanatics president
Davis had most recently served as president of Versus now the NBC Sports Network where he oversaw the networkrsquos day-to-day programming production digital media marketing finance and sales operations while also directing and execut-ing an overall strategic growth plan and vision for the network Prior to Versus Davis served as managing director of ESPN STAR Sports (ESS) a joint venture between News Corporation and The Walt Disney Company He was also a member of the FOX Sports launch team
Founded in 1995 Fanatics operates fanaticscom and fansedgecom In addition the company powers the e-commerce sites of all major professional sports leagues (NFL MLB NBA NHL NASCAR PGA) major media brands (ESPN NBC Sports CBS Sports FOX Sports) and over 200 collegiate and professional team properties
Here Davis talks about the opportunities still developing for Fanatics and the allure of fan merchandise
What makes fan merchandise an ideal item to sell online The unpredictability of sports is what makes it so exciting There are hot teams and players for all sports each season but that passion comes and goes quickly and e-commerce allows companies like Fanatics to be able to provide fans with the merchandise they want anytime no matter where they live We provide a larger selection for local fans than what they can find in traditional brick and mortar outlets and we make team gear available to the previously underserved markets of displaced sports fans This is leading to greater demand from the consumer and Fanatics purchasing more merchandise from our vendors which are actually con-tributing to an overall growth in the licensed sports merchandise industry
Your background is more in TV broadcasting than merchan-dising How did that prepare you for your job at Fanatics Sports fans are passionate about their teams in many ways whether its watching them on TV or buying merchandise and my passion has always been finding ways to connect with those fans and super-serve them via any medium - TV digital or otherwise
Why did you leave broadcasting I made the shift because the ability of combining this love with the dynamic growth of e-commerce is a dream come true and to be with a com-pany that is single-handedly expanding the entire licensed sports industry is more than I could have ever imagined
Whatrsquos been the key to Fanaticsrsquo success over the years The key lies in our singular focus of putting the customer first in everything we do ndash how a customer may be affected is applied to every company decision We are obsessed with providing the absolute best shopping experience for fans which is why we carry the largest assortment of officially licensed merchandise available anywhere operate several customer service call centers around the country and con-tinue to invest in our regional distribution network so we can deliver merchandise to our customers faster
Whatrsquos going to drive Fanaticsrsquo growth over the next decade Fanatics is making significant investments that will help grow all areas of the business Wersquove recruited the best people from all different sectors of the industry including retail media tech and e-commerce we purchased Dreams in 2012 that included FansEdge which aligned perfectly with our business plan and created instant scale we are in-vesting heavily in mobile to make it even more convenient for fans to purchase their favorite team items and we con-tinue to expand our regional distribution network to ensure fans receive their packages faster which is why we opened a 550000 plus square-foot distribution center in Ohio to serve the large demand coming from the Midwest and Northeast These efforts will benefit our sites our partner sites and our vendors since more fans are able to easily ac-quire more team merchandise In addition Fanaticsrsquo busi-ness is primarily generated from domestic US sales Our goal is to broaden our horizons to satisfy the international demand for licensed sports merchandise and wersquove begun the steps to organically grow our company overseas
Can you talk specifically about what plans you have to grow your two leading websites Fanatics and FansEdge We are fortunate to own two brands with distinct and passionate fan bases Our goal is to continue to listen to these custom-ers and have our pulse on their distinct demands and desires Based on our unique scale and ability to provide unparalleled assortment and service we believe we can listen to the voice of the fan and continue to serve and grow their passion for these shopping experiences
Fanatics Fan-Tastic Ambitions
NEWS
Jamie Davis president Fanatics
M
By Thomas J Ryan
What do you think about the womenrsquos opportunity People often think that licensed sports merchandise only caters to men but we believe there is a huge appetite from women More and more of the vendors are now pro-ducing womenrsquos lines of sports gear as well as accessories and no one has a larger assortment than Fanatics to cater to the female fan
Is the sports licensing category more fan or fashion driven We are fortu-nate that the line between ldquofan-drivenrdquo and ldquofashionrdquo in the licensed sports industry has blurred The key vendors of licensed sports merchandise such as Nike Adidas VF 47 Brand etc are doing a fantastic job of mak-ing great looking fashionable sports gear that fans can wear seven days a week not just to the games and we are excited to be selling all of it
Anything yoursquod like to see more from your vendors We have a great relation-ship with all of our vendor partners and for most of them we represent their largest online customer We encourage them to keep up the great work in innovating and creating new designs and products so we can con-tinue to quickly make them available to our enormous fan base
Fanatics Appoints Raphael Peck as President Apparel
Fanatics Inc hired Raphael Peck as president Fanatics Apparel Peck comes to Fanatics after spending nearly four years at Oakley most re-cently as chief merchandising officer Prior to Oakley Raphael spent over seven years with Un-der Armour where he held various positions cul-minating as SVP footwear amp licensing
Reporting directly to Fanatics CEO Alan Trager Peck will be responsible for all aspects of product creation including the customization of apparel and jerseys providing fans apparel choices not
currently available in the market and expanding the broadest assortment in the industry
Said Trager ldquoRaphael brings winning experience from Adidas Un-der Armour and most recently Oakley We look forward to tapping into his passion and drive for sports in order to elevate the fan experiencerdquo
As a competitive person and a fan the majority of my life has been about sports Fanatics gives me a new challenge in my careerrdquo said Peck ldquoOnce again I get to be intimate with sports join a high growth environ-ment and become part of a team that is committed to elevating the fan experiencerdquo added Peck ldquoPartnering with Alan and Michael Rubin gives me the rare opportunity to be around two of the most respected execs in sport I intend to hit the ground running fast and look forward to building something special
Raphael is the latest senior executive to join Fanatics in the last 18 months following President Jamie Davis (ComcastNBCU) President of Merchandising Jack Boyle (Kohlrsquos) SVP amp GM of Mobile David Katz (Groupon) and EVP of Business Affairs Gary Gertzog who recently came to Fanatics from the NFL
Raphael Peck president Fanatics Apparel
PULSE OF THE OUTDOOR CONSUMER
STUDY
2013
A Market Insight Study from The SportsOneSource Group
For more information or to reserve your copy of the Pulse Of The Outdoor Consumer study contact Neil Schwartz 5616923722 or email
SOSResearchSportsOneSourcecom
Custom Reports and Analysis Available by Request
SOS Research takes an in-depth look at the key shopping behaviors
influences and motivators for Americarsquos active outdoor consumer
10 SGBWeeklycom | DECEMBER 9 2013
When it comes to Licensed Product sales T-shirtsTanks AuthenticReplica Jerseys and Headware are the big categories in total dollar volume when it comes to consumer preference for all Licensed Products (as shown in the pie chart below) There is a slight pattern variation on a league-by-league basis but for the most part these trends hold fast
According to Jim Pisani President of VFs Majestic Brand ldquoan Authentic or Replica Jersey is the ultimate way that a fan can express their affinity with their favorite teams A jersey is one of those items that fans never throw away so that means that fans are making a special commitment when they decide to buy an authentic or replica jerseyrdquo This yearrsquos World Series presented other interesting challenges for Majestic According to Pisani ldquoYou never know what teams are
going to end up in the World Series in any given year and that means you also never know what backstories might occur around it This year the Cardinals came to us early in the day before the game that Michael Wacha was scheduled to pitch with an idea for a special T-shirt By 500 pm the day of the game the T-shirt was in the Cardinalrsquos Stadium store and fans were able to purchase that one of a kind special item In our minds thatrsquos how you take advantage of a unique and special situation for fanshellip It is a special event and we try to make it special with the right licensed merchandise supportrdquo
For the NHL life in the second season past last yearrsquos strike has been very good for their Li-censed Product sales According to data from SportScanInfo sales of NHL Licensed Products are up more than 40 percent during the previous 13-weeks after being down in year-over-year sales for the calendar year to date As the NHL got closer to opening day sales had risen steadily According to Brian Jennings NHL chief marketing officer ldquoWe ended last season with incredible momentum and this is a continuation of that Consumer-centric products aligned with our fan segments presented in visually compelling ways have resonated with our fan baserdquo
Licensed Product sales are driven by two main factors one is winning and the second is special events This January the NHL plans to play their annual Winter Classic at the lsquoBig Houserdquo in Michigan Jennings added ldquoThe NHL Winter Classic is the embodiment of our big scale event strategy that touches every aspect of our business This event has captured the imagination of sports fans across the globe and is culturally and socially relevant This years event - the 2014 Bridgestone NHL Winter Classic at The Big House in Michigan - will be our biggest yetrdquo
ANALYSIS
Looking forward to the holiday shopping sea-son American sports fans have more choices than ever before when it comes to showing al-legiance to their favorite professional and col-lege sports teams This is the time of the year when there are three professional leagues with schedules in full motion ndash the NFL NBA and NHL and with college athletics also having both football and basketball games going on at the same time that means consumers have more decisions to make when deciding to buy Licensed Products this holiday season Tradi-tionally Licensed Apparel and merchandise make great holiday gifts
According to data from the Sports amp Fitness Industry Associationrsquos Annual Participation Study The NFL remains the fandom leader The Fandom ranking for all professional and college sports domestically (as shown in the chart top right) The NFL is the fan leader with almost 172 million fans 6 years and older
According to SportScanInfo when it comes to Licensed Product sales The National Foot-ball League garners almost 37 percent of the total licensed dollars spent by consumers over the trailing 52-week period (as shown in the pie chart below) This again puts the NFL in the number one position for all Licensed Apparel and merchandise sales
By Neil Schwartz
LICENSED MERCHANDISE SCORECARD
AGES 6 YEARS AND OLDER
FANS BY THE THOUSANDS
NFL 171716
College Football 149816
MLB 146695
College Basketball 122009
NBA 119739
NHL 98742
FANDOM RANKING FOR ALL PROFESSIONAL AND COLLEGE SPORTS
DOMESTICALLY
PERCENTAGE RANKING FOR US PROFESSIONAL AND COLLEGE SPORTS
NHL 33
MLB 232
NBA 187
NFL 376
College 172
SHARE OF REVENUE FOR APPAREL LICENSED PRODUCT CATEGORIES
Other 21 T-shirtsTanks 227
AuithenticReplica Jerseys
22
Headwear2331
SweatshirtsPullovers 1053
DECEMBER 9 2013 | SGBWeeklycom 11
NBA TEAMSYTD 2013 SHARE
IN DOLLARS
LABEL (TOP 50) NET CHANGE 20122013
New York Knicks -233
Miami Heat 381
Los Angeles Lakers -2194
Chicago Bulls -402
Oklahoma City Thunder 8563
Los Angeles Clippers -278
Boston Celtics -677
Brooklyn Nets 10654
Golden State Warriors 10862
Washington Wizards -3324
On the NBA hardcourt the Brooklyn Nets are beginning to be more of a factor when it comes to product sales for the NBA While only two years in existence the Nets are start-ing to garner a strong fan base for those liv-ing in Brooklyn and those that claim Brook-lyn as their home city Their share of the total licensed NBA jersey market has more than doubled for the current calendar year That being said there is still no substitute for winning championships when it comes to licensed Authentic and Replica Jersey sales and that is no more evident than the Miami Heat realizing a 38 percent increase in their share of all NBA jersey sales (as shown in the chart below)
Other teams like the Oklahoma Thunder are seeing big gains in licensed merchandise sales as a result of their playoff exposure over the last two years
Many have been hoping for Major League Soccer to break out and become a fan favorite as the league continues to grow and add new teams If the sales of Licensed Products are any indicator then it looks as though it is working for Major League Soccer For the current calendar year sales of all Licensed Apparel for the MLS are up a total of 210 percent with Licensed Jersey sales having doubled in total dollars
ACHIEVE YOUR GOALS
As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom
BREADTH OF DATA DEPTH OF DATA TIMELINESS OF DATA
SportScanInfocomA Service of The SportsOneSource Group
12 SGBWeeklycom | DECEMBER 9 2013
By Thomas J Ryan
FAN APPAREL EXPANDS ITS CHOICES
Performance and Fashion Influences Continue to Offer Fans More Ways to Show Their Support
Zephyr Menace
Licensed apparel is no longer the fashion statement it was in the early 1990s when names like Pro Player Starter Logo 7 and Apex-One ruled the roost
It doesnrsquot even have the buzz it held in the early 2000s when the retro-craze - marked by the quick ascent of Mitchell amp Ness - erupted the vintage-inspired sports apparel industry Now the buying is said to be more fan-driven rather than the urban trendsetter
However albeit in a quieter way those trends are still per-colating in the marketplace with even the classic Starter Satin Jacket making a smart comeback in the last year and retro still
in demand Moreover the number of ways fans can show their fan support has spread well beyond jerseys caps and jackets
Performance fabrics are working their way into the licensed cat-egory with fans expecting the same lightweight moisture-wicking stretch and durability properties as on their athletic garments Fash-ionrsquos influence has driven a strong trend toward creative T-shirts that let fans express themselves But itrsquos especially noticeable in womenrsquos product Much like activewear the licensed industry went through its ldquoPink it and shrink itrdquo learning phase But with NFL noting that 45 percent of its fans are women a wide array of on-trend apparel and feminine cuts can be found in the marketplace
DECEMBER 9 2013 | SGBWeeklycom 13
Mitchell amp Ness which was acquired by Adidas in 2007 has found that fit is much more important for women and the distinguishing difference between its menrsquos and womenrsquos collections comes down to cut
ldquoWe have seen that the way an item fits for women is far more important than how the team logo or logo colors are represented which is why we have had a lot of success in our tees hoodies and henleysrdquo said Adam Herstig Mitchel amp Nessrsquo marketing manager ldquoAlthough the desire to show team pride is important we are typically less loud and more subtle in womens apparel versus menrdquo
Herstig noted however that some team colors by nature work better than others for playing up a style influence
ldquoIt seems that everyone became a Brooklyn Nets fan for a while because the blackblack and blackwhite were such wearable colorsrdquo remarked Herstig ldquoThis theory proves true across all leagues and teams which seem to do better as a fashion piece than others Conscious of this we try to make every team wearablerdquo
Russell Athletic has also been putting more focus on expanding its womens options by adding new silhouettes to its line according to Alex Caudill merchandise manager for college stores coaches and sideline ap-parel for the brand One emerging trend Russell sees is sublimation as seen on the Womens Sublimated Short
ldquoSublimation gives the con-sumer complete customiza-tionrdquo said Caudill ldquoSublimation printing is ideal for customizing designs with changing elements such as names numbers etc You can also incorporate many colors into your design very easily
Mitchell amp Ness Full Zip Hoody and V-neck Tee
Russell Athletic Long Sleeve Performance Shirt and Sublimated Short for Women
Another Russell highlight for 2014 is the Long and Short Sleeve Womens Performance made from 100 percent polyester microstripe with the microstripe construction giving off an appearance with much softer and lighter hues Said Caudill ldquoWe consider these tees to also be fashionable garments that easily transition from active to casual wear but still hold their performance-based benefitsrdquo
Other trends Caudill sees
raquo Yogarunning inspired performance apparel that incorporates hidden media pockets and other technical features that add visibility such as re-flective trims
raquo Fabrics that are performance-driven with topical and yarn treatments softness of hand andor pattern repeat
raquo Fashionable garments that easily transition from active to casual wear but still hold their performance-based benefits
raquo Layered garment pieces such as skorts jackets with removable sleeves or hoods or hoodies incorporated into a jacket lining that can be worn all year round
raquo Space dyed garment techniques used to emulate a distinct look that add dimension and depth to solid colored basics
raquo Vintage sportswear brands such as Russell Athletic and Champion that are adopting performance-driven silhouettes
raquo Geometric patterns and shapes being incorporated into more design lines and
raquo Color palettes with softer hues complementing minimal design line aes-thetics
Majestic Athletic is seeing an ongoing strong trend toward functional licensed apparel highlighted by its Triple and Double Climate Outerwear introduced in the MLB post season Designed with the professional players the Triple highlighted by its Triple and Double Climate Outerwear is made with ThermaBase insulation and is water resistant said Dana Parker VP merchandising Majestic The item can be worn with just its polyfil-quilted inner shell with fleece lining or just the lightweight ventilated outershell Combined the inner and outer shell make for ldquoa warm water resistant jacket for really cold daysrdquo said Parker
Majestic Athletic Triple and Double Climate Jacket and Batting Practice (BP) Jersey On Field
For Spring 2014 Majestic will introduce a Batting Practice (BP) Jersey On Field that incorporates many of the performance attributes players (and fans) asked for
ldquoPerformance and comfort were the key attributes considered when de-signing this garmentrdquo pointed out Parker ldquoOur new BP is made mixing two performance fabrics our Vivid Knit on the front and Radiant (breathable)
14 SGBWeeklycom | DECEMBER 9 2013
Mesh under the sleeves and on the back areas that require the most cooling The team and player name and number decoration also have performance attributes Our new tackle twill is lightweight and flexiblerdquo
T-shirts are also becoming a bigger part of Ma-jesticrsquos portfolio in men and womens With all its licenses MLB NFL NHL NCAA and NBA Majestic is seeing a shift in cotton tees to lighter weight softer hand and blended fabrics Said Parker ldquoSynthetic tees are becoming more main-stream rather than a tee that was to be worn by athletes only Were seeing fans gravitating to 100 percent polyester tees as another graphic tee optionrdquo
division For the first time a version is available for women noted Michelle Yesse G-III director of design and merchandising
For men the well-worn tee trend - achieved by different dyes washes and distressing techniques - seen with the basic go-to short sleeve tee or a col-or-blocked version has become a staple in many fanrsquos wardrobe said Yesse
The color grey has been all the rage lately and adding gray to its commemorative Kneel Down Jacket also from Carl Banks coupled with its bond-ed-fleece fabrication adds a level of sophistication to the look
For women ldquoanything shinyrdquo whether sequins beads foil prints studs or crystals is standing out at Touch by Alyssa Milano also part of G-III The brand is seeing strong demand for mesh and open-hole knits For example the front panel of the Hadley Tee features solid polyester while the back pleated panel is polyester mesh ndash providing a femi-nine take on a football jersey Said Yesse ldquoStyling is widerboxier reflecting the contemporary trend of looser-cut stylesrdquo
47 Brand Gameday Debut Tee
47 Brand Cross-Over
Track
47 Brand 47 Franchise
G-III Apparel Starter Jacket
G-III Apparel Touch by Alyssa Milano Hadley Tee
Antigua Jackets the Ice and Victor Quarter-Zip
At 47 Brand the new 47 Franchise which has been rede-signed with a darker fabric and a larger logo is doing very well in both menrsquos and womenrsquos according to
Ty Taiste apparel designerIn apparel a highlight at 47 Brand is the Cross-
Over Track a lightweight french terry jacket with an appliqueacuted satin sleeve stripes and satin appli-queacuted logo Made from a slug jersey the Gameday Debut Tee features a color-blocked body appli-queacuted sleeve stripes and a vintage screen-printed logo Said Taiste ldquocolor blocking is working really well for usrdquo
Other looks working for 47 Brand are washed neons and ombre which is similar to a tie-die
At G-III Apparel the big comeback story over the last year was the return of the classic satin Starter Jacket from its G-lll Sports by Carl Banks
The ldquoRockerrdquo look has been trending for more than a year with full-on jackets to dresses embracing leatherPU patch-work From G-III 4HER Womens Pass Rush Hoody features a body of charcoal heather across fleece sleeves and full-team name applique
Touch by Alyssa Milano is also tak-ing an innovative look at the long-standing burnout trend Yesse said the front panel on the Aubrey Tee is solid while the back has an intricate pattern burned into it Said Yesse ldquoItrsquos generating a lot of interest Itrsquos like lsquoBusiness up front party in the backrsquordquo
At Antigua a standout for women is the zip-front Ice Jacket a 100 percent micro polyester polar fleece jacket featur-ing a stand-up collar cover stitch detail at
cut and sew seams zipper hip pockets binding at cuffs and collar and a bungee toggle bottom hem
For men highlights include the Delta and Victor Quarter-Zip Jackets Antiguarsquos collection continues to play up its proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology that keeps fans cool and dry
ldquoThe line has vivid color sophisticated styling and luxurious fabricshelliptruly a winning combina-tionrdquo said Ron McPherson president and CEO of Antigua
At Junk Food Andrei Najjar VP marketing amp business development said the brand sees a greater diversity of silhouettes than it has in past seasons
ldquoFor mens NBA we had some good success with jersey-inspired tank tops for spring and
DECEMBER 9 2013 | SGBWeeklycom 15
have been seeing an upswing in bold color People arent scared of itand this is especially true in our fan ap-parel businessesrdquo
At College Concepts the sleep-wear specialist plaids continue to trend upward with a strong presence of mid-size plaids and basic plaid de-signs as seen in the Menrsquos Acclaim ac-cording to Denise Pierce the brandrsquos director of product development All-over prints incorporating a tonal logo into the team color design - as seen on the Menrsquos Insider - are also a fan favorite
For women flannel plaids are in demand although styles such as the Ladiesrsquo Reign adds just the right amount of white for a feminine touch
Pierce said its College Concepts Sleepwear Tops feature a ribslub combination to address the mechanical stretch and texture that is essential for
summerrdquo said Najjar ldquoFor womenrsquos we are disrupting the marketplace with fash-ion bodies including oversized silhou-ettes and boyfriend-inspired styles in our signature-soft vintage-inspired fabricsrdquo
In September Junk Food debuted its first runway collection for the NFL which was inspired by elements of the sport including exaggerated shoulder details plays on proportion and metallic shine in a variety of silhouettes including maxi and sweatshirt dresses The collec-tion is available exclusively at Blooming-dales with a limited edition fashion col-lection to launch in January for the Super Bowl
In design Junk Food is seeing plays on proportion working well for both genders Said Najjar ldquoFor men we have played with the graphicsrsquo scale and introduced a col-lection for NBA that had bold large block letters highlighting the team city They are fresh and have sold really well For wom-en its a lot of oversized and exaggerated silhouettes like oversized tees and maxi dressesrdquo
Overall Najjar said fans were getting more adventurous in expressing their team spirit She added ldquoWhile we do sell a lot of logos on our heather grey tees we
Junk Food debuted its first runway collection for the NFL
College Concepts Womens Reign and Menrsquos Acclaim
ldquoStripes are hot and adding an oatmeal heather twist to the team color stripe brings texture and cutting edge appeal to a simple stripe patternrdquo said Pierce ldquoDrop-to-ground graphics and vertical looks make the tank graphics right on trendrdquo
At Colosseum Nicole Dryer product development and brand manager womens and childrens sees a strong trend toward denim across both genders whether with jackets button-up shirts or accessories Dryer said itrsquos a mainstream trend from the past that has come back to life in a new light
Colosseum Stage Jacket
ldquoYou will see a lot of items embroidered or embellished with college colors and logosrdquo noted Dryer ldquoThe colored denim pant trend will be even stronger next year as collegiate retailers are recognizing the strength it showed in popular fashion retailersrdquo
For allover prints the louder the bet-ter she believes especially if it ad-dresses the fanrsquos team colors
ldquoYou will see conversational prints which may consist of school logos or
objects of significance to a teamrdquo said Dryer ldquoGeometric prints are most popular and consist of designs such as polka dots chevron stripes checkered or honeycomb Abstract prints will make a strong appearance next year too Abstract prints can be described as a splatter paint effect tie-dye or galaxy printsrdquo
Finally Dryer said women are leaning toward fashionable fan items that are versatile for every day wear similar to ongoing shifts in yoga and active wear looks
womenrsquos knits She added ldquoEmbellishments have a metallic flair with foil and team color graphic combination which is right where the market is headed The scoop and V-neck are a winning choice for necklines moving forwardrdquo
The trend for fashion leggings is being addressed with plaid stretch fabrics as seen in the Ladiesrsquo Reign Stretch Plaid But stretch fabrics and body hugging silhouettes to meet demand for both a feminine and athletic feel can be seen in the Womenrsquos Yard Line Union Suit and Tank and Boyshort set The Tank and Boyshort are a dynamic combination with gathers at the front placket and an extreme racer back The short has button details and a flat waist
16 SGBWeeklycom | DECEMBER 9 2013
ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo
Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym
But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly
In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit
Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo
This outfit can be spotted on every college girl any day of the
week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed
For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns
Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course
Top of the World
NIKErsquoS ldquoGET DRENCHEDrdquo
NFL JERSEYS
Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue
Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones
The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations
Champion Womenrsquos Vapor Quarter Zip
DECEMBER 9 2013 | SGBWeeklycom 17
Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo
The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo
For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo
In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-
mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed
well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo
Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection
Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo
Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection
Zephyr Rave
For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo
Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added
THE INTERSECTION OF CAREER AND
LIFESTYLE
Contact Jeremy Freed at 3039977302 or email
SportsJobssportsonesourcecom
FREE ACCESS TO
THE LATEST JOB
LISTINGS
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CONNECTED BEST INFORMED
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LIFESTYLE MARKET
CALENDARFor full year calendar go to sportsonesourcecomevents
TR
AD
E A
SS
OC
IAT
ION
S |
BU
YIN
G G
RO
UP
S
DECEMBER
10-11 EORA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal Early Preview TBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 ATA Show Nashville TN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver CO
7-9 WWSRA Northwest Preview Portland OR
9-11 Surf Expo Orlando FL13-14 WWSRA Intermountain Preview Salt Lake City UT
13-15 WWSRA NorCal Early Preview Reno NV
14-17 SHOT Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth TX
16-18 Sports Licensing amp Tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 ORWM Demo Day TBA
22-25 Outdoor Retailer Winter Market Salt Lake City UT
30-2 SIA Snow Show Denver CO
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
FEBRUARY
3-4 SIA On-Snow Demo Copper Mountain CO
3-4 SIA Nordic Demo Copper Mountain CO
5-7 FFANY New York NY
5-8 Sports Inc Outdoor Show Phoenix AZ
6-10 NBS Semi-Annual Market Fort Worth TX
9-11 EORA SE February Show Greenville SC
10-13 Worldwide Spring Show Reno NV
11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN
MARCH
4-5 SFIA National Health Through Fitness Day Washington DC
14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ
APRIL
4-6 Imprinted Sportswear Show (ISS) Orlando FL
7-8 SFIA Litigation amp Risk Management Summit Phoenix AZ
27-30 NSGA Management Conference and Team Dealer Summit Indian Wells CA
18 SGBWeeklycom | DECEMBER 9 2013
DECEMBER 9 2013 | SGBWeeklycom 19
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Yoursquove built this business from the ground up A State Farmreg agent can tailor your business insurance to help protect your unique needs Select the right coverage from a local business owner who
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Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
NEWSNEWSNEWS
MOVERS amp SHAKERS
NEWS
Worth Sportsrsquo long-time president and CEO Robert Parish was inducted into the United States Specialty Sports Association (USSSA)
Dansko Co-Founder President and CEO Mandy Cabot was named the 2013 recipient of the T Kenyon Holly Memorial Award for outstanding humanitarian achievement
Nick Woodman founder and CEO of GoPro has been named the 2013 National EY (Ernst amp Young) Entrepreneur of the Year 2013 in the Retail and Consumer Products category
Ecco appointed Paul Janssen as its branding director external sourcing Janssen has previously worked for Hugo Boss Shoes and Accessories as managing director for more than a decade
Andy Simister brand president of the Lacoste footwear division has left the company to explore new opportunities
Hi-Tec Sports has appointed Brian Cyr as its first US-based product and design director
Nixon the Southern California based watch and accessories brand announced Tom Jones as the brandrsquos newly appointed creative director Jones spent over five years as global creative director at DC Shoes
Wigwam recently appointed Margaret Newhard as its new director of product management website and e-commerce
Point6 named Jim Holleman as the companyrsquos North American director of sales
Tough Mudder has appointed ESPN and Coca-Cola veteran Carol Kruse as global chief marketing officer
4 SGBWeeklycom | DECEMBER 9 2013
RACK RooM SHoES AND off BRoADWAy SHoE WAREHouSE
PlAN FOR ACCElERATED GROwTH
Rack Room Shoes and Off Broadway Shoe Warehouse will increase its number of stores and sales at an accelerated pace beginning 2014 In preparation Kirk Light has been hired as real estate director for Off Broadway Shoe Warehouse and Scot Marsh as real estate manager for Rack Room Shoes Together they add more than 60 years of industry knowledge to the brands real estate teams
According to EVP and COO Rick Brown the company is focused on significant growth with a goal of double-digit unit growth in the coming year and an even more aggressive plan in 2015
ldquoAs the economy continues to improve we envision growing Rack Room Shoes and Off Broadway Shoe Warehouse to serve their respective consumer segmentsrdquo said Brown ldquoThese new additions to our already strong real estate team allow us to leverage a wealth of industry knowledge and experience to strategically implement our companyrsquos expansion planrdquo
Previously serving as vice president of real estate and store planning for Stein Mart and Shoe Carnival Light comes with ample real estate construction and national market exper-tise Light is charged with growing the warehouse concept on a national level for Off Broad-way Shoe Warehouse which currently operates 77 locations
As the former owner of a real estate and lease consulting business Marsh brings more than 30 years of professional experience in the retail real estate field to the companyrsquos man-agement team Marsh will largely share in expanding Rack Room Shoesrsquo family footwear brand beyond the southeastern United States Marsh reports to Rack Room Shoesrsquo Director of Real Estate Kent Gonnerman
In addition to the new hires Gonnerman will lead Rack Room Shoesrsquo real estate efforts with increased responsibility In his expanded role Gonnerman will aid in broadening the retailerrsquos footprint across the country
Rack Room Shoes and Off Broadway Shoe Warehouse currently operate more than 450 stores in 34 states
Scot Marsh real estate manager for Rack Room Shoes (left) together with Rack Room Shoesrsquo Director of Real Estate Kent Gonnerman (center) and Kirk Light real estate director for Off Broadway Shoe Warehouse (right)
6 SGBWeeklycom | DECEMBER 9 2013
NEWS
ADIDAS UNVEILS FIFA WORLD CUP BALL
With a spectacular 3D light projection event held at Parque Lage in Rio de Janeiro Adidas on December 4 unveiled Brazuca the official 2014 FIFA World Cup Brazil match ball
Created for every player on the field Brazuca features six identical panels alongside a unique surface that will provide improved grip touch stability and aerodynamics on the field Adidas noted that Brazuca has been thoroughly tested to meet and exceed all FIFA metrics for an official match ball ensuring top performance for every condition
Brazuca was named in September 2012 following a public vote in Brazil involving one million soccer fans The name ldquoBrazucardquo is an informal lo-cal term which means ldquoBrazilianrdquo or to describe the Brazilian way of life The colors and ribbon design of the ball panels symbolize the traditional multicolored wish bracelets worn in the country in addition to reflecting the vibrancy and fun associated with soccer in Brazil
ldquoThe FIFA World Cup match ball is the icon of the tournament as the centerpiece of every goal every play and every touchrdquo said Ernesto Bruce director of soccer Adidas America ldquoAdidas has a rich legacy at the World Cup providing the official match ball for every tournament since 1970 The Brazuca is a breakthrough innovation built for every player on the fieldrdquo
The Brazucarsquos thorough two and a half year testing process involved more than 600 of the worldrsquos top players and 30 teams in 10 countries across three continents making it the most tested ball ever by Adidas
Lionel Messi Iker Casillas Bastian Schweinsteiger Zinedine Zidane AC Milan Bayern Munich Palmeiras and Fluminese were among the top athletes and clubs who tested Brazuca The ball was also tested in competi-tive international matches at the FIFA U-20 World Cup with a different print design and in a friendly match between Sweden and Argentina in February 2013
ADIDAS GROUP RECONFIRMS ITS
ROUTE 2015 TARGETS
The Adidas Group confirmed its Route 2015 targets which forecast sales of euro17 billion and an operating margin of 11 percent in 2015 at its 2013 Inves-tor Field Trip in Herzogenaurach In addition the senior management of the Group shared preliminary details about its goals for 2014 sales are expected to grow at a high-single-digit currency-neutral rate in 2014 with running and football as key drivers
Operating margin is expected to increase around one percentage point compared to 2013
ldquoSince the beginning of our plan we have made some exceptional progress driving growth in key categories improving profitability and tightly manag-ing our capitalrdquo said Herbert Hainer CEO of the Adidas Group ldquoThe goal of our strategic business plan Route 2015 is to prepare and transform the Group for long-term sustainable growth and success We will continue to focus on building desirable brands and exciting our consumers at every touch pointrdquo
On the Adidas Performance side the brandrsquos successful Boost platform will be extended beyond running to other categories including basketball footwear Total Boost volumes are expected to reach 15 million pairs in 2015 In football (soccer) Adidas expects to achieve record sales with products tied to the 2014 FIFA World Cup and to break through the euro2 billion sales mark with football performance products
A new Sport Performance retail concept called lsquoHome Courtrsquo which celebrates the brandrsquos roots in sport will premiere in Beijing in January 2014
Adidas Originals is expected to benefit in 2014 with a comeback of the Stan Smith shoe the expansion of action sports and the introduction of the Boost technology into snowboarding boots in fallwinter 2014 Collaborations with artists designers and fashion stores will also continue in a bid to keep the label fresh and contemporary in 2014 Adidas Originals will also roll out a new lsquoNeighbourhoodrsquo store concept to 31 cities worldwide including New York City Shanghai Paris and Moscow The first Originals Neighbourhood flagship store will open in Berlin in spring 2014 replacing the current Originals store
Continued growth is also being planned for its NEO Label aimed at teenagers Launched in 2009 the NEO Label has achieved a compound annual
growth rate of almost 40 percent and is available in more than 1300 stand-alone stores in Greater China Following the successful introduction of its own Adidas NEO stores in select cities across Germany in 2012 additional stores will be added in Germany (+6 stores) Poland and Czech Republic (+5 stores each) in 2014
Reebok will continue its focus on innovation and strong partnerships such as CrossFit (currently 7000+ affiliated gyms) Spartan Race (450000 par-ticipants in 2013) and Les Mills (90000 instructors in 15000 gyms world-wide) The new retail format FitHub will be further rolled out throughout 2014 Growth for Reebok will be driven by RussiaCIS North America and Latin America and sales are expected to reach euro2 billion in 2015 By 2015 the brand plans to increase its gross margin to over 40 percent
For the full year 2013 the Adidas Group continues to forecast sales growth at a low-single-digit rate on a currency-neutral basis EPS is expected to expand at a rate of four to seven percent to a level between euro392 and euro406
8 SGBWeeklycom | DECEMBER 9 2013
ichael Rubin who founded and grew GSI Commerce into a billion dollar business and is now setting major expansion plans for Fanatics - already the worlds largest online retailer of officially licensed sports merchandise ndash spoke earlier this year about the opportunity to expand Fanatics sales glob-
ally to at least $5 billion over the next decade up from $1 billion in 2012To support that growth Rubin has made a host
of additions to Fanaticsrsquo executive team since it was spun off from GSI Commerce in 2011 follow-ing GSIrsquos sale to eBay The hire has included Jamie Davis as Fanatics president
Davis had most recently served as president of Versus now the NBC Sports Network where he oversaw the networkrsquos day-to-day programming production digital media marketing finance and sales operations while also directing and execut-ing an overall strategic growth plan and vision for the network Prior to Versus Davis served as managing director of ESPN STAR Sports (ESS) a joint venture between News Corporation and The Walt Disney Company He was also a member of the FOX Sports launch team
Founded in 1995 Fanatics operates fanaticscom and fansedgecom In addition the company powers the e-commerce sites of all major professional sports leagues (NFL MLB NBA NHL NASCAR PGA) major media brands (ESPN NBC Sports CBS Sports FOX Sports) and over 200 collegiate and professional team properties
Here Davis talks about the opportunities still developing for Fanatics and the allure of fan merchandise
What makes fan merchandise an ideal item to sell online The unpredictability of sports is what makes it so exciting There are hot teams and players for all sports each season but that passion comes and goes quickly and e-commerce allows companies like Fanatics to be able to provide fans with the merchandise they want anytime no matter where they live We provide a larger selection for local fans than what they can find in traditional brick and mortar outlets and we make team gear available to the previously underserved markets of displaced sports fans This is leading to greater demand from the consumer and Fanatics purchasing more merchandise from our vendors which are actually con-tributing to an overall growth in the licensed sports merchandise industry
Your background is more in TV broadcasting than merchan-dising How did that prepare you for your job at Fanatics Sports fans are passionate about their teams in many ways whether its watching them on TV or buying merchandise and my passion has always been finding ways to connect with those fans and super-serve them via any medium - TV digital or otherwise
Why did you leave broadcasting I made the shift because the ability of combining this love with the dynamic growth of e-commerce is a dream come true and to be with a com-pany that is single-handedly expanding the entire licensed sports industry is more than I could have ever imagined
Whatrsquos been the key to Fanaticsrsquo success over the years The key lies in our singular focus of putting the customer first in everything we do ndash how a customer may be affected is applied to every company decision We are obsessed with providing the absolute best shopping experience for fans which is why we carry the largest assortment of officially licensed merchandise available anywhere operate several customer service call centers around the country and con-tinue to invest in our regional distribution network so we can deliver merchandise to our customers faster
Whatrsquos going to drive Fanaticsrsquo growth over the next decade Fanatics is making significant investments that will help grow all areas of the business Wersquove recruited the best people from all different sectors of the industry including retail media tech and e-commerce we purchased Dreams in 2012 that included FansEdge which aligned perfectly with our business plan and created instant scale we are in-vesting heavily in mobile to make it even more convenient for fans to purchase their favorite team items and we con-tinue to expand our regional distribution network to ensure fans receive their packages faster which is why we opened a 550000 plus square-foot distribution center in Ohio to serve the large demand coming from the Midwest and Northeast These efforts will benefit our sites our partner sites and our vendors since more fans are able to easily ac-quire more team merchandise In addition Fanaticsrsquo busi-ness is primarily generated from domestic US sales Our goal is to broaden our horizons to satisfy the international demand for licensed sports merchandise and wersquove begun the steps to organically grow our company overseas
Can you talk specifically about what plans you have to grow your two leading websites Fanatics and FansEdge We are fortunate to own two brands with distinct and passionate fan bases Our goal is to continue to listen to these custom-ers and have our pulse on their distinct demands and desires Based on our unique scale and ability to provide unparalleled assortment and service we believe we can listen to the voice of the fan and continue to serve and grow their passion for these shopping experiences
Fanatics Fan-Tastic Ambitions
NEWS
Jamie Davis president Fanatics
M
By Thomas J Ryan
What do you think about the womenrsquos opportunity People often think that licensed sports merchandise only caters to men but we believe there is a huge appetite from women More and more of the vendors are now pro-ducing womenrsquos lines of sports gear as well as accessories and no one has a larger assortment than Fanatics to cater to the female fan
Is the sports licensing category more fan or fashion driven We are fortu-nate that the line between ldquofan-drivenrdquo and ldquofashionrdquo in the licensed sports industry has blurred The key vendors of licensed sports merchandise such as Nike Adidas VF 47 Brand etc are doing a fantastic job of mak-ing great looking fashionable sports gear that fans can wear seven days a week not just to the games and we are excited to be selling all of it
Anything yoursquod like to see more from your vendors We have a great relation-ship with all of our vendor partners and for most of them we represent their largest online customer We encourage them to keep up the great work in innovating and creating new designs and products so we can con-tinue to quickly make them available to our enormous fan base
Fanatics Appoints Raphael Peck as President Apparel
Fanatics Inc hired Raphael Peck as president Fanatics Apparel Peck comes to Fanatics after spending nearly four years at Oakley most re-cently as chief merchandising officer Prior to Oakley Raphael spent over seven years with Un-der Armour where he held various positions cul-minating as SVP footwear amp licensing
Reporting directly to Fanatics CEO Alan Trager Peck will be responsible for all aspects of product creation including the customization of apparel and jerseys providing fans apparel choices not
currently available in the market and expanding the broadest assortment in the industry
Said Trager ldquoRaphael brings winning experience from Adidas Un-der Armour and most recently Oakley We look forward to tapping into his passion and drive for sports in order to elevate the fan experiencerdquo
As a competitive person and a fan the majority of my life has been about sports Fanatics gives me a new challenge in my careerrdquo said Peck ldquoOnce again I get to be intimate with sports join a high growth environ-ment and become part of a team that is committed to elevating the fan experiencerdquo added Peck ldquoPartnering with Alan and Michael Rubin gives me the rare opportunity to be around two of the most respected execs in sport I intend to hit the ground running fast and look forward to building something special
Raphael is the latest senior executive to join Fanatics in the last 18 months following President Jamie Davis (ComcastNBCU) President of Merchandising Jack Boyle (Kohlrsquos) SVP amp GM of Mobile David Katz (Groupon) and EVP of Business Affairs Gary Gertzog who recently came to Fanatics from the NFL
Raphael Peck president Fanatics Apparel
PULSE OF THE OUTDOOR CONSUMER
STUDY
2013
A Market Insight Study from The SportsOneSource Group
For more information or to reserve your copy of the Pulse Of The Outdoor Consumer study contact Neil Schwartz 5616923722 or email
SOSResearchSportsOneSourcecom
Custom Reports and Analysis Available by Request
SOS Research takes an in-depth look at the key shopping behaviors
influences and motivators for Americarsquos active outdoor consumer
10 SGBWeeklycom | DECEMBER 9 2013
When it comes to Licensed Product sales T-shirtsTanks AuthenticReplica Jerseys and Headware are the big categories in total dollar volume when it comes to consumer preference for all Licensed Products (as shown in the pie chart below) There is a slight pattern variation on a league-by-league basis but for the most part these trends hold fast
According to Jim Pisani President of VFs Majestic Brand ldquoan Authentic or Replica Jersey is the ultimate way that a fan can express their affinity with their favorite teams A jersey is one of those items that fans never throw away so that means that fans are making a special commitment when they decide to buy an authentic or replica jerseyrdquo This yearrsquos World Series presented other interesting challenges for Majestic According to Pisani ldquoYou never know what teams are
going to end up in the World Series in any given year and that means you also never know what backstories might occur around it This year the Cardinals came to us early in the day before the game that Michael Wacha was scheduled to pitch with an idea for a special T-shirt By 500 pm the day of the game the T-shirt was in the Cardinalrsquos Stadium store and fans were able to purchase that one of a kind special item In our minds thatrsquos how you take advantage of a unique and special situation for fanshellip It is a special event and we try to make it special with the right licensed merchandise supportrdquo
For the NHL life in the second season past last yearrsquos strike has been very good for their Li-censed Product sales According to data from SportScanInfo sales of NHL Licensed Products are up more than 40 percent during the previous 13-weeks after being down in year-over-year sales for the calendar year to date As the NHL got closer to opening day sales had risen steadily According to Brian Jennings NHL chief marketing officer ldquoWe ended last season with incredible momentum and this is a continuation of that Consumer-centric products aligned with our fan segments presented in visually compelling ways have resonated with our fan baserdquo
Licensed Product sales are driven by two main factors one is winning and the second is special events This January the NHL plans to play their annual Winter Classic at the lsquoBig Houserdquo in Michigan Jennings added ldquoThe NHL Winter Classic is the embodiment of our big scale event strategy that touches every aspect of our business This event has captured the imagination of sports fans across the globe and is culturally and socially relevant This years event - the 2014 Bridgestone NHL Winter Classic at The Big House in Michigan - will be our biggest yetrdquo
ANALYSIS
Looking forward to the holiday shopping sea-son American sports fans have more choices than ever before when it comes to showing al-legiance to their favorite professional and col-lege sports teams This is the time of the year when there are three professional leagues with schedules in full motion ndash the NFL NBA and NHL and with college athletics also having both football and basketball games going on at the same time that means consumers have more decisions to make when deciding to buy Licensed Products this holiday season Tradi-tionally Licensed Apparel and merchandise make great holiday gifts
According to data from the Sports amp Fitness Industry Associationrsquos Annual Participation Study The NFL remains the fandom leader The Fandom ranking for all professional and college sports domestically (as shown in the chart top right) The NFL is the fan leader with almost 172 million fans 6 years and older
According to SportScanInfo when it comes to Licensed Product sales The National Foot-ball League garners almost 37 percent of the total licensed dollars spent by consumers over the trailing 52-week period (as shown in the pie chart below) This again puts the NFL in the number one position for all Licensed Apparel and merchandise sales
By Neil Schwartz
LICENSED MERCHANDISE SCORECARD
AGES 6 YEARS AND OLDER
FANS BY THE THOUSANDS
NFL 171716
College Football 149816
MLB 146695
College Basketball 122009
NBA 119739
NHL 98742
FANDOM RANKING FOR ALL PROFESSIONAL AND COLLEGE SPORTS
DOMESTICALLY
PERCENTAGE RANKING FOR US PROFESSIONAL AND COLLEGE SPORTS
NHL 33
MLB 232
NBA 187
NFL 376
College 172
SHARE OF REVENUE FOR APPAREL LICENSED PRODUCT CATEGORIES
Other 21 T-shirtsTanks 227
AuithenticReplica Jerseys
22
Headwear2331
SweatshirtsPullovers 1053
DECEMBER 9 2013 | SGBWeeklycom 11
NBA TEAMSYTD 2013 SHARE
IN DOLLARS
LABEL (TOP 50) NET CHANGE 20122013
New York Knicks -233
Miami Heat 381
Los Angeles Lakers -2194
Chicago Bulls -402
Oklahoma City Thunder 8563
Los Angeles Clippers -278
Boston Celtics -677
Brooklyn Nets 10654
Golden State Warriors 10862
Washington Wizards -3324
On the NBA hardcourt the Brooklyn Nets are beginning to be more of a factor when it comes to product sales for the NBA While only two years in existence the Nets are start-ing to garner a strong fan base for those liv-ing in Brooklyn and those that claim Brook-lyn as their home city Their share of the total licensed NBA jersey market has more than doubled for the current calendar year That being said there is still no substitute for winning championships when it comes to licensed Authentic and Replica Jersey sales and that is no more evident than the Miami Heat realizing a 38 percent increase in their share of all NBA jersey sales (as shown in the chart below)
Other teams like the Oklahoma Thunder are seeing big gains in licensed merchandise sales as a result of their playoff exposure over the last two years
Many have been hoping for Major League Soccer to break out and become a fan favorite as the league continues to grow and add new teams If the sales of Licensed Products are any indicator then it looks as though it is working for Major League Soccer For the current calendar year sales of all Licensed Apparel for the MLS are up a total of 210 percent with Licensed Jersey sales having doubled in total dollars
ACHIEVE YOUR GOALS
As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom
BREADTH OF DATA DEPTH OF DATA TIMELINESS OF DATA
SportScanInfocomA Service of The SportsOneSource Group
12 SGBWeeklycom | DECEMBER 9 2013
By Thomas J Ryan
FAN APPAREL EXPANDS ITS CHOICES
Performance and Fashion Influences Continue to Offer Fans More Ways to Show Their Support
Zephyr Menace
Licensed apparel is no longer the fashion statement it was in the early 1990s when names like Pro Player Starter Logo 7 and Apex-One ruled the roost
It doesnrsquot even have the buzz it held in the early 2000s when the retro-craze - marked by the quick ascent of Mitchell amp Ness - erupted the vintage-inspired sports apparel industry Now the buying is said to be more fan-driven rather than the urban trendsetter
However albeit in a quieter way those trends are still per-colating in the marketplace with even the classic Starter Satin Jacket making a smart comeback in the last year and retro still
in demand Moreover the number of ways fans can show their fan support has spread well beyond jerseys caps and jackets
Performance fabrics are working their way into the licensed cat-egory with fans expecting the same lightweight moisture-wicking stretch and durability properties as on their athletic garments Fash-ionrsquos influence has driven a strong trend toward creative T-shirts that let fans express themselves But itrsquos especially noticeable in womenrsquos product Much like activewear the licensed industry went through its ldquoPink it and shrink itrdquo learning phase But with NFL noting that 45 percent of its fans are women a wide array of on-trend apparel and feminine cuts can be found in the marketplace
DECEMBER 9 2013 | SGBWeeklycom 13
Mitchell amp Ness which was acquired by Adidas in 2007 has found that fit is much more important for women and the distinguishing difference between its menrsquos and womenrsquos collections comes down to cut
ldquoWe have seen that the way an item fits for women is far more important than how the team logo or logo colors are represented which is why we have had a lot of success in our tees hoodies and henleysrdquo said Adam Herstig Mitchel amp Nessrsquo marketing manager ldquoAlthough the desire to show team pride is important we are typically less loud and more subtle in womens apparel versus menrdquo
Herstig noted however that some team colors by nature work better than others for playing up a style influence
ldquoIt seems that everyone became a Brooklyn Nets fan for a while because the blackblack and blackwhite were such wearable colorsrdquo remarked Herstig ldquoThis theory proves true across all leagues and teams which seem to do better as a fashion piece than others Conscious of this we try to make every team wearablerdquo
Russell Athletic has also been putting more focus on expanding its womens options by adding new silhouettes to its line according to Alex Caudill merchandise manager for college stores coaches and sideline ap-parel for the brand One emerging trend Russell sees is sublimation as seen on the Womens Sublimated Short
ldquoSublimation gives the con-sumer complete customiza-tionrdquo said Caudill ldquoSublimation printing is ideal for customizing designs with changing elements such as names numbers etc You can also incorporate many colors into your design very easily
Mitchell amp Ness Full Zip Hoody and V-neck Tee
Russell Athletic Long Sleeve Performance Shirt and Sublimated Short for Women
Another Russell highlight for 2014 is the Long and Short Sleeve Womens Performance made from 100 percent polyester microstripe with the microstripe construction giving off an appearance with much softer and lighter hues Said Caudill ldquoWe consider these tees to also be fashionable garments that easily transition from active to casual wear but still hold their performance-based benefitsrdquo
Other trends Caudill sees
raquo Yogarunning inspired performance apparel that incorporates hidden media pockets and other technical features that add visibility such as re-flective trims
raquo Fabrics that are performance-driven with topical and yarn treatments softness of hand andor pattern repeat
raquo Fashionable garments that easily transition from active to casual wear but still hold their performance-based benefits
raquo Layered garment pieces such as skorts jackets with removable sleeves or hoods or hoodies incorporated into a jacket lining that can be worn all year round
raquo Space dyed garment techniques used to emulate a distinct look that add dimension and depth to solid colored basics
raquo Vintage sportswear brands such as Russell Athletic and Champion that are adopting performance-driven silhouettes
raquo Geometric patterns and shapes being incorporated into more design lines and
raquo Color palettes with softer hues complementing minimal design line aes-thetics
Majestic Athletic is seeing an ongoing strong trend toward functional licensed apparel highlighted by its Triple and Double Climate Outerwear introduced in the MLB post season Designed with the professional players the Triple highlighted by its Triple and Double Climate Outerwear is made with ThermaBase insulation and is water resistant said Dana Parker VP merchandising Majestic The item can be worn with just its polyfil-quilted inner shell with fleece lining or just the lightweight ventilated outershell Combined the inner and outer shell make for ldquoa warm water resistant jacket for really cold daysrdquo said Parker
Majestic Athletic Triple and Double Climate Jacket and Batting Practice (BP) Jersey On Field
For Spring 2014 Majestic will introduce a Batting Practice (BP) Jersey On Field that incorporates many of the performance attributes players (and fans) asked for
ldquoPerformance and comfort were the key attributes considered when de-signing this garmentrdquo pointed out Parker ldquoOur new BP is made mixing two performance fabrics our Vivid Knit on the front and Radiant (breathable)
14 SGBWeeklycom | DECEMBER 9 2013
Mesh under the sleeves and on the back areas that require the most cooling The team and player name and number decoration also have performance attributes Our new tackle twill is lightweight and flexiblerdquo
T-shirts are also becoming a bigger part of Ma-jesticrsquos portfolio in men and womens With all its licenses MLB NFL NHL NCAA and NBA Majestic is seeing a shift in cotton tees to lighter weight softer hand and blended fabrics Said Parker ldquoSynthetic tees are becoming more main-stream rather than a tee that was to be worn by athletes only Were seeing fans gravitating to 100 percent polyester tees as another graphic tee optionrdquo
division For the first time a version is available for women noted Michelle Yesse G-III director of design and merchandising
For men the well-worn tee trend - achieved by different dyes washes and distressing techniques - seen with the basic go-to short sleeve tee or a col-or-blocked version has become a staple in many fanrsquos wardrobe said Yesse
The color grey has been all the rage lately and adding gray to its commemorative Kneel Down Jacket also from Carl Banks coupled with its bond-ed-fleece fabrication adds a level of sophistication to the look
For women ldquoanything shinyrdquo whether sequins beads foil prints studs or crystals is standing out at Touch by Alyssa Milano also part of G-III The brand is seeing strong demand for mesh and open-hole knits For example the front panel of the Hadley Tee features solid polyester while the back pleated panel is polyester mesh ndash providing a femi-nine take on a football jersey Said Yesse ldquoStyling is widerboxier reflecting the contemporary trend of looser-cut stylesrdquo
47 Brand Gameday Debut Tee
47 Brand Cross-Over
Track
47 Brand 47 Franchise
G-III Apparel Starter Jacket
G-III Apparel Touch by Alyssa Milano Hadley Tee
Antigua Jackets the Ice and Victor Quarter-Zip
At 47 Brand the new 47 Franchise which has been rede-signed with a darker fabric and a larger logo is doing very well in both menrsquos and womenrsquos according to
Ty Taiste apparel designerIn apparel a highlight at 47 Brand is the Cross-
Over Track a lightweight french terry jacket with an appliqueacuted satin sleeve stripes and satin appli-queacuted logo Made from a slug jersey the Gameday Debut Tee features a color-blocked body appli-queacuted sleeve stripes and a vintage screen-printed logo Said Taiste ldquocolor blocking is working really well for usrdquo
Other looks working for 47 Brand are washed neons and ombre which is similar to a tie-die
At G-III Apparel the big comeback story over the last year was the return of the classic satin Starter Jacket from its G-lll Sports by Carl Banks
The ldquoRockerrdquo look has been trending for more than a year with full-on jackets to dresses embracing leatherPU patch-work From G-III 4HER Womens Pass Rush Hoody features a body of charcoal heather across fleece sleeves and full-team name applique
Touch by Alyssa Milano is also tak-ing an innovative look at the long-standing burnout trend Yesse said the front panel on the Aubrey Tee is solid while the back has an intricate pattern burned into it Said Yesse ldquoItrsquos generating a lot of interest Itrsquos like lsquoBusiness up front party in the backrsquordquo
At Antigua a standout for women is the zip-front Ice Jacket a 100 percent micro polyester polar fleece jacket featur-ing a stand-up collar cover stitch detail at
cut and sew seams zipper hip pockets binding at cuffs and collar and a bungee toggle bottom hem
For men highlights include the Delta and Victor Quarter-Zip Jackets Antiguarsquos collection continues to play up its proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology that keeps fans cool and dry
ldquoThe line has vivid color sophisticated styling and luxurious fabricshelliptruly a winning combina-tionrdquo said Ron McPherson president and CEO of Antigua
At Junk Food Andrei Najjar VP marketing amp business development said the brand sees a greater diversity of silhouettes than it has in past seasons
ldquoFor mens NBA we had some good success with jersey-inspired tank tops for spring and
DECEMBER 9 2013 | SGBWeeklycom 15
have been seeing an upswing in bold color People arent scared of itand this is especially true in our fan ap-parel businessesrdquo
At College Concepts the sleep-wear specialist plaids continue to trend upward with a strong presence of mid-size plaids and basic plaid de-signs as seen in the Menrsquos Acclaim ac-cording to Denise Pierce the brandrsquos director of product development All-over prints incorporating a tonal logo into the team color design - as seen on the Menrsquos Insider - are also a fan favorite
For women flannel plaids are in demand although styles such as the Ladiesrsquo Reign adds just the right amount of white for a feminine touch
Pierce said its College Concepts Sleepwear Tops feature a ribslub combination to address the mechanical stretch and texture that is essential for
summerrdquo said Najjar ldquoFor womenrsquos we are disrupting the marketplace with fash-ion bodies including oversized silhou-ettes and boyfriend-inspired styles in our signature-soft vintage-inspired fabricsrdquo
In September Junk Food debuted its first runway collection for the NFL which was inspired by elements of the sport including exaggerated shoulder details plays on proportion and metallic shine in a variety of silhouettes including maxi and sweatshirt dresses The collec-tion is available exclusively at Blooming-dales with a limited edition fashion col-lection to launch in January for the Super Bowl
In design Junk Food is seeing plays on proportion working well for both genders Said Najjar ldquoFor men we have played with the graphicsrsquo scale and introduced a col-lection for NBA that had bold large block letters highlighting the team city They are fresh and have sold really well For wom-en its a lot of oversized and exaggerated silhouettes like oversized tees and maxi dressesrdquo
Overall Najjar said fans were getting more adventurous in expressing their team spirit She added ldquoWhile we do sell a lot of logos on our heather grey tees we
Junk Food debuted its first runway collection for the NFL
College Concepts Womens Reign and Menrsquos Acclaim
ldquoStripes are hot and adding an oatmeal heather twist to the team color stripe brings texture and cutting edge appeal to a simple stripe patternrdquo said Pierce ldquoDrop-to-ground graphics and vertical looks make the tank graphics right on trendrdquo
At Colosseum Nicole Dryer product development and brand manager womens and childrens sees a strong trend toward denim across both genders whether with jackets button-up shirts or accessories Dryer said itrsquos a mainstream trend from the past that has come back to life in a new light
Colosseum Stage Jacket
ldquoYou will see a lot of items embroidered or embellished with college colors and logosrdquo noted Dryer ldquoThe colored denim pant trend will be even stronger next year as collegiate retailers are recognizing the strength it showed in popular fashion retailersrdquo
For allover prints the louder the bet-ter she believes especially if it ad-dresses the fanrsquos team colors
ldquoYou will see conversational prints which may consist of school logos or
objects of significance to a teamrdquo said Dryer ldquoGeometric prints are most popular and consist of designs such as polka dots chevron stripes checkered or honeycomb Abstract prints will make a strong appearance next year too Abstract prints can be described as a splatter paint effect tie-dye or galaxy printsrdquo
Finally Dryer said women are leaning toward fashionable fan items that are versatile for every day wear similar to ongoing shifts in yoga and active wear looks
womenrsquos knits She added ldquoEmbellishments have a metallic flair with foil and team color graphic combination which is right where the market is headed The scoop and V-neck are a winning choice for necklines moving forwardrdquo
The trend for fashion leggings is being addressed with plaid stretch fabrics as seen in the Ladiesrsquo Reign Stretch Plaid But stretch fabrics and body hugging silhouettes to meet demand for both a feminine and athletic feel can be seen in the Womenrsquos Yard Line Union Suit and Tank and Boyshort set The Tank and Boyshort are a dynamic combination with gathers at the front placket and an extreme racer back The short has button details and a flat waist
16 SGBWeeklycom | DECEMBER 9 2013
ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo
Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym
But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly
In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit
Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo
This outfit can be spotted on every college girl any day of the
week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed
For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns
Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course
Top of the World
NIKErsquoS ldquoGET DRENCHEDrdquo
NFL JERSEYS
Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue
Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones
The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations
Champion Womenrsquos Vapor Quarter Zip
DECEMBER 9 2013 | SGBWeeklycom 17
Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo
The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo
For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo
In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-
mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed
well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo
Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection
Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo
Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection
Zephyr Rave
For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo
Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added
THE INTERSECTION OF CAREER AND
LIFESTYLE
Contact Jeremy Freed at 3039977302 or email
SportsJobssportsonesourcecom
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E A
SS
OC
IAT
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S |
BU
YIN
G G
RO
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DECEMBER
10-11 EORA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal Early Preview TBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 ATA Show Nashville TN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver CO
7-9 WWSRA Northwest Preview Portland OR
9-11 Surf Expo Orlando FL13-14 WWSRA Intermountain Preview Salt Lake City UT
13-15 WWSRA NorCal Early Preview Reno NV
14-17 SHOT Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth TX
16-18 Sports Licensing amp Tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 ORWM Demo Day TBA
22-25 Outdoor Retailer Winter Market Salt Lake City UT
30-2 SIA Snow Show Denver CO
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
FEBRUARY
3-4 SIA On-Snow Demo Copper Mountain CO
3-4 SIA Nordic Demo Copper Mountain CO
5-7 FFANY New York NY
5-8 Sports Inc Outdoor Show Phoenix AZ
6-10 NBS Semi-Annual Market Fort Worth TX
9-11 EORA SE February Show Greenville SC
10-13 Worldwide Spring Show Reno NV
11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN
MARCH
4-5 SFIA National Health Through Fitness Day Washington DC
14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ
APRIL
4-6 Imprinted Sportswear Show (ISS) Orlando FL
7-8 SFIA Litigation amp Risk Management Summit Phoenix AZ
27-30 NSGA Management Conference and Team Dealer Summit Indian Wells CA
18 SGBWeeklycom | DECEMBER 9 2013
DECEMBER 9 2013 | SGBWeeklycom 19
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Winter Market JANUARY 22-25 2014
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6 SGBWeeklycom | DECEMBER 9 2013
NEWS
ADIDAS UNVEILS FIFA WORLD CUP BALL
With a spectacular 3D light projection event held at Parque Lage in Rio de Janeiro Adidas on December 4 unveiled Brazuca the official 2014 FIFA World Cup Brazil match ball
Created for every player on the field Brazuca features six identical panels alongside a unique surface that will provide improved grip touch stability and aerodynamics on the field Adidas noted that Brazuca has been thoroughly tested to meet and exceed all FIFA metrics for an official match ball ensuring top performance for every condition
Brazuca was named in September 2012 following a public vote in Brazil involving one million soccer fans The name ldquoBrazucardquo is an informal lo-cal term which means ldquoBrazilianrdquo or to describe the Brazilian way of life The colors and ribbon design of the ball panels symbolize the traditional multicolored wish bracelets worn in the country in addition to reflecting the vibrancy and fun associated with soccer in Brazil
ldquoThe FIFA World Cup match ball is the icon of the tournament as the centerpiece of every goal every play and every touchrdquo said Ernesto Bruce director of soccer Adidas America ldquoAdidas has a rich legacy at the World Cup providing the official match ball for every tournament since 1970 The Brazuca is a breakthrough innovation built for every player on the fieldrdquo
The Brazucarsquos thorough two and a half year testing process involved more than 600 of the worldrsquos top players and 30 teams in 10 countries across three continents making it the most tested ball ever by Adidas
Lionel Messi Iker Casillas Bastian Schweinsteiger Zinedine Zidane AC Milan Bayern Munich Palmeiras and Fluminese were among the top athletes and clubs who tested Brazuca The ball was also tested in competi-tive international matches at the FIFA U-20 World Cup with a different print design and in a friendly match between Sweden and Argentina in February 2013
ADIDAS GROUP RECONFIRMS ITS
ROUTE 2015 TARGETS
The Adidas Group confirmed its Route 2015 targets which forecast sales of euro17 billion and an operating margin of 11 percent in 2015 at its 2013 Inves-tor Field Trip in Herzogenaurach In addition the senior management of the Group shared preliminary details about its goals for 2014 sales are expected to grow at a high-single-digit currency-neutral rate in 2014 with running and football as key drivers
Operating margin is expected to increase around one percentage point compared to 2013
ldquoSince the beginning of our plan we have made some exceptional progress driving growth in key categories improving profitability and tightly manag-ing our capitalrdquo said Herbert Hainer CEO of the Adidas Group ldquoThe goal of our strategic business plan Route 2015 is to prepare and transform the Group for long-term sustainable growth and success We will continue to focus on building desirable brands and exciting our consumers at every touch pointrdquo
On the Adidas Performance side the brandrsquos successful Boost platform will be extended beyond running to other categories including basketball footwear Total Boost volumes are expected to reach 15 million pairs in 2015 In football (soccer) Adidas expects to achieve record sales with products tied to the 2014 FIFA World Cup and to break through the euro2 billion sales mark with football performance products
A new Sport Performance retail concept called lsquoHome Courtrsquo which celebrates the brandrsquos roots in sport will premiere in Beijing in January 2014
Adidas Originals is expected to benefit in 2014 with a comeback of the Stan Smith shoe the expansion of action sports and the introduction of the Boost technology into snowboarding boots in fallwinter 2014 Collaborations with artists designers and fashion stores will also continue in a bid to keep the label fresh and contemporary in 2014 Adidas Originals will also roll out a new lsquoNeighbourhoodrsquo store concept to 31 cities worldwide including New York City Shanghai Paris and Moscow The first Originals Neighbourhood flagship store will open in Berlin in spring 2014 replacing the current Originals store
Continued growth is also being planned for its NEO Label aimed at teenagers Launched in 2009 the NEO Label has achieved a compound annual
growth rate of almost 40 percent and is available in more than 1300 stand-alone stores in Greater China Following the successful introduction of its own Adidas NEO stores in select cities across Germany in 2012 additional stores will be added in Germany (+6 stores) Poland and Czech Republic (+5 stores each) in 2014
Reebok will continue its focus on innovation and strong partnerships such as CrossFit (currently 7000+ affiliated gyms) Spartan Race (450000 par-ticipants in 2013) and Les Mills (90000 instructors in 15000 gyms world-wide) The new retail format FitHub will be further rolled out throughout 2014 Growth for Reebok will be driven by RussiaCIS North America and Latin America and sales are expected to reach euro2 billion in 2015 By 2015 the brand plans to increase its gross margin to over 40 percent
For the full year 2013 the Adidas Group continues to forecast sales growth at a low-single-digit rate on a currency-neutral basis EPS is expected to expand at a rate of four to seven percent to a level between euro392 and euro406
8 SGBWeeklycom | DECEMBER 9 2013
ichael Rubin who founded and grew GSI Commerce into a billion dollar business and is now setting major expansion plans for Fanatics - already the worlds largest online retailer of officially licensed sports merchandise ndash spoke earlier this year about the opportunity to expand Fanatics sales glob-
ally to at least $5 billion over the next decade up from $1 billion in 2012To support that growth Rubin has made a host
of additions to Fanaticsrsquo executive team since it was spun off from GSI Commerce in 2011 follow-ing GSIrsquos sale to eBay The hire has included Jamie Davis as Fanatics president
Davis had most recently served as president of Versus now the NBC Sports Network where he oversaw the networkrsquos day-to-day programming production digital media marketing finance and sales operations while also directing and execut-ing an overall strategic growth plan and vision for the network Prior to Versus Davis served as managing director of ESPN STAR Sports (ESS) a joint venture between News Corporation and The Walt Disney Company He was also a member of the FOX Sports launch team
Founded in 1995 Fanatics operates fanaticscom and fansedgecom In addition the company powers the e-commerce sites of all major professional sports leagues (NFL MLB NBA NHL NASCAR PGA) major media brands (ESPN NBC Sports CBS Sports FOX Sports) and over 200 collegiate and professional team properties
Here Davis talks about the opportunities still developing for Fanatics and the allure of fan merchandise
What makes fan merchandise an ideal item to sell online The unpredictability of sports is what makes it so exciting There are hot teams and players for all sports each season but that passion comes and goes quickly and e-commerce allows companies like Fanatics to be able to provide fans with the merchandise they want anytime no matter where they live We provide a larger selection for local fans than what they can find in traditional brick and mortar outlets and we make team gear available to the previously underserved markets of displaced sports fans This is leading to greater demand from the consumer and Fanatics purchasing more merchandise from our vendors which are actually con-tributing to an overall growth in the licensed sports merchandise industry
Your background is more in TV broadcasting than merchan-dising How did that prepare you for your job at Fanatics Sports fans are passionate about their teams in many ways whether its watching them on TV or buying merchandise and my passion has always been finding ways to connect with those fans and super-serve them via any medium - TV digital or otherwise
Why did you leave broadcasting I made the shift because the ability of combining this love with the dynamic growth of e-commerce is a dream come true and to be with a com-pany that is single-handedly expanding the entire licensed sports industry is more than I could have ever imagined
Whatrsquos been the key to Fanaticsrsquo success over the years The key lies in our singular focus of putting the customer first in everything we do ndash how a customer may be affected is applied to every company decision We are obsessed with providing the absolute best shopping experience for fans which is why we carry the largest assortment of officially licensed merchandise available anywhere operate several customer service call centers around the country and con-tinue to invest in our regional distribution network so we can deliver merchandise to our customers faster
Whatrsquos going to drive Fanaticsrsquo growth over the next decade Fanatics is making significant investments that will help grow all areas of the business Wersquove recruited the best people from all different sectors of the industry including retail media tech and e-commerce we purchased Dreams in 2012 that included FansEdge which aligned perfectly with our business plan and created instant scale we are in-vesting heavily in mobile to make it even more convenient for fans to purchase their favorite team items and we con-tinue to expand our regional distribution network to ensure fans receive their packages faster which is why we opened a 550000 plus square-foot distribution center in Ohio to serve the large demand coming from the Midwest and Northeast These efforts will benefit our sites our partner sites and our vendors since more fans are able to easily ac-quire more team merchandise In addition Fanaticsrsquo busi-ness is primarily generated from domestic US sales Our goal is to broaden our horizons to satisfy the international demand for licensed sports merchandise and wersquove begun the steps to organically grow our company overseas
Can you talk specifically about what plans you have to grow your two leading websites Fanatics and FansEdge We are fortunate to own two brands with distinct and passionate fan bases Our goal is to continue to listen to these custom-ers and have our pulse on their distinct demands and desires Based on our unique scale and ability to provide unparalleled assortment and service we believe we can listen to the voice of the fan and continue to serve and grow their passion for these shopping experiences
Fanatics Fan-Tastic Ambitions
NEWS
Jamie Davis president Fanatics
M
By Thomas J Ryan
What do you think about the womenrsquos opportunity People often think that licensed sports merchandise only caters to men but we believe there is a huge appetite from women More and more of the vendors are now pro-ducing womenrsquos lines of sports gear as well as accessories and no one has a larger assortment than Fanatics to cater to the female fan
Is the sports licensing category more fan or fashion driven We are fortu-nate that the line between ldquofan-drivenrdquo and ldquofashionrdquo in the licensed sports industry has blurred The key vendors of licensed sports merchandise such as Nike Adidas VF 47 Brand etc are doing a fantastic job of mak-ing great looking fashionable sports gear that fans can wear seven days a week not just to the games and we are excited to be selling all of it
Anything yoursquod like to see more from your vendors We have a great relation-ship with all of our vendor partners and for most of them we represent their largest online customer We encourage them to keep up the great work in innovating and creating new designs and products so we can con-tinue to quickly make them available to our enormous fan base
Fanatics Appoints Raphael Peck as President Apparel
Fanatics Inc hired Raphael Peck as president Fanatics Apparel Peck comes to Fanatics after spending nearly four years at Oakley most re-cently as chief merchandising officer Prior to Oakley Raphael spent over seven years with Un-der Armour where he held various positions cul-minating as SVP footwear amp licensing
Reporting directly to Fanatics CEO Alan Trager Peck will be responsible for all aspects of product creation including the customization of apparel and jerseys providing fans apparel choices not
currently available in the market and expanding the broadest assortment in the industry
Said Trager ldquoRaphael brings winning experience from Adidas Un-der Armour and most recently Oakley We look forward to tapping into his passion and drive for sports in order to elevate the fan experiencerdquo
As a competitive person and a fan the majority of my life has been about sports Fanatics gives me a new challenge in my careerrdquo said Peck ldquoOnce again I get to be intimate with sports join a high growth environ-ment and become part of a team that is committed to elevating the fan experiencerdquo added Peck ldquoPartnering with Alan and Michael Rubin gives me the rare opportunity to be around two of the most respected execs in sport I intend to hit the ground running fast and look forward to building something special
Raphael is the latest senior executive to join Fanatics in the last 18 months following President Jamie Davis (ComcastNBCU) President of Merchandising Jack Boyle (Kohlrsquos) SVP amp GM of Mobile David Katz (Groupon) and EVP of Business Affairs Gary Gertzog who recently came to Fanatics from the NFL
Raphael Peck president Fanatics Apparel
PULSE OF THE OUTDOOR CONSUMER
STUDY
2013
A Market Insight Study from The SportsOneSource Group
For more information or to reserve your copy of the Pulse Of The Outdoor Consumer study contact Neil Schwartz 5616923722 or email
SOSResearchSportsOneSourcecom
Custom Reports and Analysis Available by Request
SOS Research takes an in-depth look at the key shopping behaviors
influences and motivators for Americarsquos active outdoor consumer
10 SGBWeeklycom | DECEMBER 9 2013
When it comes to Licensed Product sales T-shirtsTanks AuthenticReplica Jerseys and Headware are the big categories in total dollar volume when it comes to consumer preference for all Licensed Products (as shown in the pie chart below) There is a slight pattern variation on a league-by-league basis but for the most part these trends hold fast
According to Jim Pisani President of VFs Majestic Brand ldquoan Authentic or Replica Jersey is the ultimate way that a fan can express their affinity with their favorite teams A jersey is one of those items that fans never throw away so that means that fans are making a special commitment when they decide to buy an authentic or replica jerseyrdquo This yearrsquos World Series presented other interesting challenges for Majestic According to Pisani ldquoYou never know what teams are
going to end up in the World Series in any given year and that means you also never know what backstories might occur around it This year the Cardinals came to us early in the day before the game that Michael Wacha was scheduled to pitch with an idea for a special T-shirt By 500 pm the day of the game the T-shirt was in the Cardinalrsquos Stadium store and fans were able to purchase that one of a kind special item In our minds thatrsquos how you take advantage of a unique and special situation for fanshellip It is a special event and we try to make it special with the right licensed merchandise supportrdquo
For the NHL life in the second season past last yearrsquos strike has been very good for their Li-censed Product sales According to data from SportScanInfo sales of NHL Licensed Products are up more than 40 percent during the previous 13-weeks after being down in year-over-year sales for the calendar year to date As the NHL got closer to opening day sales had risen steadily According to Brian Jennings NHL chief marketing officer ldquoWe ended last season with incredible momentum and this is a continuation of that Consumer-centric products aligned with our fan segments presented in visually compelling ways have resonated with our fan baserdquo
Licensed Product sales are driven by two main factors one is winning and the second is special events This January the NHL plans to play their annual Winter Classic at the lsquoBig Houserdquo in Michigan Jennings added ldquoThe NHL Winter Classic is the embodiment of our big scale event strategy that touches every aspect of our business This event has captured the imagination of sports fans across the globe and is culturally and socially relevant This years event - the 2014 Bridgestone NHL Winter Classic at The Big House in Michigan - will be our biggest yetrdquo
ANALYSIS
Looking forward to the holiday shopping sea-son American sports fans have more choices than ever before when it comes to showing al-legiance to their favorite professional and col-lege sports teams This is the time of the year when there are three professional leagues with schedules in full motion ndash the NFL NBA and NHL and with college athletics also having both football and basketball games going on at the same time that means consumers have more decisions to make when deciding to buy Licensed Products this holiday season Tradi-tionally Licensed Apparel and merchandise make great holiday gifts
According to data from the Sports amp Fitness Industry Associationrsquos Annual Participation Study The NFL remains the fandom leader The Fandom ranking for all professional and college sports domestically (as shown in the chart top right) The NFL is the fan leader with almost 172 million fans 6 years and older
According to SportScanInfo when it comes to Licensed Product sales The National Foot-ball League garners almost 37 percent of the total licensed dollars spent by consumers over the trailing 52-week period (as shown in the pie chart below) This again puts the NFL in the number one position for all Licensed Apparel and merchandise sales
By Neil Schwartz
LICENSED MERCHANDISE SCORECARD
AGES 6 YEARS AND OLDER
FANS BY THE THOUSANDS
NFL 171716
College Football 149816
MLB 146695
College Basketball 122009
NBA 119739
NHL 98742
FANDOM RANKING FOR ALL PROFESSIONAL AND COLLEGE SPORTS
DOMESTICALLY
PERCENTAGE RANKING FOR US PROFESSIONAL AND COLLEGE SPORTS
NHL 33
MLB 232
NBA 187
NFL 376
College 172
SHARE OF REVENUE FOR APPAREL LICENSED PRODUCT CATEGORIES
Other 21 T-shirtsTanks 227
AuithenticReplica Jerseys
22
Headwear2331
SweatshirtsPullovers 1053
DECEMBER 9 2013 | SGBWeeklycom 11
NBA TEAMSYTD 2013 SHARE
IN DOLLARS
LABEL (TOP 50) NET CHANGE 20122013
New York Knicks -233
Miami Heat 381
Los Angeles Lakers -2194
Chicago Bulls -402
Oklahoma City Thunder 8563
Los Angeles Clippers -278
Boston Celtics -677
Brooklyn Nets 10654
Golden State Warriors 10862
Washington Wizards -3324
On the NBA hardcourt the Brooklyn Nets are beginning to be more of a factor when it comes to product sales for the NBA While only two years in existence the Nets are start-ing to garner a strong fan base for those liv-ing in Brooklyn and those that claim Brook-lyn as their home city Their share of the total licensed NBA jersey market has more than doubled for the current calendar year That being said there is still no substitute for winning championships when it comes to licensed Authentic and Replica Jersey sales and that is no more evident than the Miami Heat realizing a 38 percent increase in their share of all NBA jersey sales (as shown in the chart below)
Other teams like the Oklahoma Thunder are seeing big gains in licensed merchandise sales as a result of their playoff exposure over the last two years
Many have been hoping for Major League Soccer to break out and become a fan favorite as the league continues to grow and add new teams If the sales of Licensed Products are any indicator then it looks as though it is working for Major League Soccer For the current calendar year sales of all Licensed Apparel for the MLS are up a total of 210 percent with Licensed Jersey sales having doubled in total dollars
ACHIEVE YOUR GOALS
As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom
BREADTH OF DATA DEPTH OF DATA TIMELINESS OF DATA
SportScanInfocomA Service of The SportsOneSource Group
12 SGBWeeklycom | DECEMBER 9 2013
By Thomas J Ryan
FAN APPAREL EXPANDS ITS CHOICES
Performance and Fashion Influences Continue to Offer Fans More Ways to Show Their Support
Zephyr Menace
Licensed apparel is no longer the fashion statement it was in the early 1990s when names like Pro Player Starter Logo 7 and Apex-One ruled the roost
It doesnrsquot even have the buzz it held in the early 2000s when the retro-craze - marked by the quick ascent of Mitchell amp Ness - erupted the vintage-inspired sports apparel industry Now the buying is said to be more fan-driven rather than the urban trendsetter
However albeit in a quieter way those trends are still per-colating in the marketplace with even the classic Starter Satin Jacket making a smart comeback in the last year and retro still
in demand Moreover the number of ways fans can show their fan support has spread well beyond jerseys caps and jackets
Performance fabrics are working their way into the licensed cat-egory with fans expecting the same lightweight moisture-wicking stretch and durability properties as on their athletic garments Fash-ionrsquos influence has driven a strong trend toward creative T-shirts that let fans express themselves But itrsquos especially noticeable in womenrsquos product Much like activewear the licensed industry went through its ldquoPink it and shrink itrdquo learning phase But with NFL noting that 45 percent of its fans are women a wide array of on-trend apparel and feminine cuts can be found in the marketplace
DECEMBER 9 2013 | SGBWeeklycom 13
Mitchell amp Ness which was acquired by Adidas in 2007 has found that fit is much more important for women and the distinguishing difference between its menrsquos and womenrsquos collections comes down to cut
ldquoWe have seen that the way an item fits for women is far more important than how the team logo or logo colors are represented which is why we have had a lot of success in our tees hoodies and henleysrdquo said Adam Herstig Mitchel amp Nessrsquo marketing manager ldquoAlthough the desire to show team pride is important we are typically less loud and more subtle in womens apparel versus menrdquo
Herstig noted however that some team colors by nature work better than others for playing up a style influence
ldquoIt seems that everyone became a Brooklyn Nets fan for a while because the blackblack and blackwhite were such wearable colorsrdquo remarked Herstig ldquoThis theory proves true across all leagues and teams which seem to do better as a fashion piece than others Conscious of this we try to make every team wearablerdquo
Russell Athletic has also been putting more focus on expanding its womens options by adding new silhouettes to its line according to Alex Caudill merchandise manager for college stores coaches and sideline ap-parel for the brand One emerging trend Russell sees is sublimation as seen on the Womens Sublimated Short
ldquoSublimation gives the con-sumer complete customiza-tionrdquo said Caudill ldquoSublimation printing is ideal for customizing designs with changing elements such as names numbers etc You can also incorporate many colors into your design very easily
Mitchell amp Ness Full Zip Hoody and V-neck Tee
Russell Athletic Long Sleeve Performance Shirt and Sublimated Short for Women
Another Russell highlight for 2014 is the Long and Short Sleeve Womens Performance made from 100 percent polyester microstripe with the microstripe construction giving off an appearance with much softer and lighter hues Said Caudill ldquoWe consider these tees to also be fashionable garments that easily transition from active to casual wear but still hold their performance-based benefitsrdquo
Other trends Caudill sees
raquo Yogarunning inspired performance apparel that incorporates hidden media pockets and other technical features that add visibility such as re-flective trims
raquo Fabrics that are performance-driven with topical and yarn treatments softness of hand andor pattern repeat
raquo Fashionable garments that easily transition from active to casual wear but still hold their performance-based benefits
raquo Layered garment pieces such as skorts jackets with removable sleeves or hoods or hoodies incorporated into a jacket lining that can be worn all year round
raquo Space dyed garment techniques used to emulate a distinct look that add dimension and depth to solid colored basics
raquo Vintage sportswear brands such as Russell Athletic and Champion that are adopting performance-driven silhouettes
raquo Geometric patterns and shapes being incorporated into more design lines and
raquo Color palettes with softer hues complementing minimal design line aes-thetics
Majestic Athletic is seeing an ongoing strong trend toward functional licensed apparel highlighted by its Triple and Double Climate Outerwear introduced in the MLB post season Designed with the professional players the Triple highlighted by its Triple and Double Climate Outerwear is made with ThermaBase insulation and is water resistant said Dana Parker VP merchandising Majestic The item can be worn with just its polyfil-quilted inner shell with fleece lining or just the lightweight ventilated outershell Combined the inner and outer shell make for ldquoa warm water resistant jacket for really cold daysrdquo said Parker
Majestic Athletic Triple and Double Climate Jacket and Batting Practice (BP) Jersey On Field
For Spring 2014 Majestic will introduce a Batting Practice (BP) Jersey On Field that incorporates many of the performance attributes players (and fans) asked for
ldquoPerformance and comfort were the key attributes considered when de-signing this garmentrdquo pointed out Parker ldquoOur new BP is made mixing two performance fabrics our Vivid Knit on the front and Radiant (breathable)
14 SGBWeeklycom | DECEMBER 9 2013
Mesh under the sleeves and on the back areas that require the most cooling The team and player name and number decoration also have performance attributes Our new tackle twill is lightweight and flexiblerdquo
T-shirts are also becoming a bigger part of Ma-jesticrsquos portfolio in men and womens With all its licenses MLB NFL NHL NCAA and NBA Majestic is seeing a shift in cotton tees to lighter weight softer hand and blended fabrics Said Parker ldquoSynthetic tees are becoming more main-stream rather than a tee that was to be worn by athletes only Were seeing fans gravitating to 100 percent polyester tees as another graphic tee optionrdquo
division For the first time a version is available for women noted Michelle Yesse G-III director of design and merchandising
For men the well-worn tee trend - achieved by different dyes washes and distressing techniques - seen with the basic go-to short sleeve tee or a col-or-blocked version has become a staple in many fanrsquos wardrobe said Yesse
The color grey has been all the rage lately and adding gray to its commemorative Kneel Down Jacket also from Carl Banks coupled with its bond-ed-fleece fabrication adds a level of sophistication to the look
For women ldquoanything shinyrdquo whether sequins beads foil prints studs or crystals is standing out at Touch by Alyssa Milano also part of G-III The brand is seeing strong demand for mesh and open-hole knits For example the front panel of the Hadley Tee features solid polyester while the back pleated panel is polyester mesh ndash providing a femi-nine take on a football jersey Said Yesse ldquoStyling is widerboxier reflecting the contemporary trend of looser-cut stylesrdquo
47 Brand Gameday Debut Tee
47 Brand Cross-Over
Track
47 Brand 47 Franchise
G-III Apparel Starter Jacket
G-III Apparel Touch by Alyssa Milano Hadley Tee
Antigua Jackets the Ice and Victor Quarter-Zip
At 47 Brand the new 47 Franchise which has been rede-signed with a darker fabric and a larger logo is doing very well in both menrsquos and womenrsquos according to
Ty Taiste apparel designerIn apparel a highlight at 47 Brand is the Cross-
Over Track a lightweight french terry jacket with an appliqueacuted satin sleeve stripes and satin appli-queacuted logo Made from a slug jersey the Gameday Debut Tee features a color-blocked body appli-queacuted sleeve stripes and a vintage screen-printed logo Said Taiste ldquocolor blocking is working really well for usrdquo
Other looks working for 47 Brand are washed neons and ombre which is similar to a tie-die
At G-III Apparel the big comeback story over the last year was the return of the classic satin Starter Jacket from its G-lll Sports by Carl Banks
The ldquoRockerrdquo look has been trending for more than a year with full-on jackets to dresses embracing leatherPU patch-work From G-III 4HER Womens Pass Rush Hoody features a body of charcoal heather across fleece sleeves and full-team name applique
Touch by Alyssa Milano is also tak-ing an innovative look at the long-standing burnout trend Yesse said the front panel on the Aubrey Tee is solid while the back has an intricate pattern burned into it Said Yesse ldquoItrsquos generating a lot of interest Itrsquos like lsquoBusiness up front party in the backrsquordquo
At Antigua a standout for women is the zip-front Ice Jacket a 100 percent micro polyester polar fleece jacket featur-ing a stand-up collar cover stitch detail at
cut and sew seams zipper hip pockets binding at cuffs and collar and a bungee toggle bottom hem
For men highlights include the Delta and Victor Quarter-Zip Jackets Antiguarsquos collection continues to play up its proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology that keeps fans cool and dry
ldquoThe line has vivid color sophisticated styling and luxurious fabricshelliptruly a winning combina-tionrdquo said Ron McPherson president and CEO of Antigua
At Junk Food Andrei Najjar VP marketing amp business development said the brand sees a greater diversity of silhouettes than it has in past seasons
ldquoFor mens NBA we had some good success with jersey-inspired tank tops for spring and
DECEMBER 9 2013 | SGBWeeklycom 15
have been seeing an upswing in bold color People arent scared of itand this is especially true in our fan ap-parel businessesrdquo
At College Concepts the sleep-wear specialist plaids continue to trend upward with a strong presence of mid-size plaids and basic plaid de-signs as seen in the Menrsquos Acclaim ac-cording to Denise Pierce the brandrsquos director of product development All-over prints incorporating a tonal logo into the team color design - as seen on the Menrsquos Insider - are also a fan favorite
For women flannel plaids are in demand although styles such as the Ladiesrsquo Reign adds just the right amount of white for a feminine touch
Pierce said its College Concepts Sleepwear Tops feature a ribslub combination to address the mechanical stretch and texture that is essential for
summerrdquo said Najjar ldquoFor womenrsquos we are disrupting the marketplace with fash-ion bodies including oversized silhou-ettes and boyfriend-inspired styles in our signature-soft vintage-inspired fabricsrdquo
In September Junk Food debuted its first runway collection for the NFL which was inspired by elements of the sport including exaggerated shoulder details plays on proportion and metallic shine in a variety of silhouettes including maxi and sweatshirt dresses The collec-tion is available exclusively at Blooming-dales with a limited edition fashion col-lection to launch in January for the Super Bowl
In design Junk Food is seeing plays on proportion working well for both genders Said Najjar ldquoFor men we have played with the graphicsrsquo scale and introduced a col-lection for NBA that had bold large block letters highlighting the team city They are fresh and have sold really well For wom-en its a lot of oversized and exaggerated silhouettes like oversized tees and maxi dressesrdquo
Overall Najjar said fans were getting more adventurous in expressing their team spirit She added ldquoWhile we do sell a lot of logos on our heather grey tees we
Junk Food debuted its first runway collection for the NFL
College Concepts Womens Reign and Menrsquos Acclaim
ldquoStripes are hot and adding an oatmeal heather twist to the team color stripe brings texture and cutting edge appeal to a simple stripe patternrdquo said Pierce ldquoDrop-to-ground graphics and vertical looks make the tank graphics right on trendrdquo
At Colosseum Nicole Dryer product development and brand manager womens and childrens sees a strong trend toward denim across both genders whether with jackets button-up shirts or accessories Dryer said itrsquos a mainstream trend from the past that has come back to life in a new light
Colosseum Stage Jacket
ldquoYou will see a lot of items embroidered or embellished with college colors and logosrdquo noted Dryer ldquoThe colored denim pant trend will be even stronger next year as collegiate retailers are recognizing the strength it showed in popular fashion retailersrdquo
For allover prints the louder the bet-ter she believes especially if it ad-dresses the fanrsquos team colors
ldquoYou will see conversational prints which may consist of school logos or
objects of significance to a teamrdquo said Dryer ldquoGeometric prints are most popular and consist of designs such as polka dots chevron stripes checkered or honeycomb Abstract prints will make a strong appearance next year too Abstract prints can be described as a splatter paint effect tie-dye or galaxy printsrdquo
Finally Dryer said women are leaning toward fashionable fan items that are versatile for every day wear similar to ongoing shifts in yoga and active wear looks
womenrsquos knits She added ldquoEmbellishments have a metallic flair with foil and team color graphic combination which is right where the market is headed The scoop and V-neck are a winning choice for necklines moving forwardrdquo
The trend for fashion leggings is being addressed with plaid stretch fabrics as seen in the Ladiesrsquo Reign Stretch Plaid But stretch fabrics and body hugging silhouettes to meet demand for both a feminine and athletic feel can be seen in the Womenrsquos Yard Line Union Suit and Tank and Boyshort set The Tank and Boyshort are a dynamic combination with gathers at the front placket and an extreme racer back The short has button details and a flat waist
16 SGBWeeklycom | DECEMBER 9 2013
ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo
Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym
But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly
In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit
Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo
This outfit can be spotted on every college girl any day of the
week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed
For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns
Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course
Top of the World
NIKErsquoS ldquoGET DRENCHEDrdquo
NFL JERSEYS
Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue
Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones
The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations
Champion Womenrsquos Vapor Quarter Zip
DECEMBER 9 2013 | SGBWeeklycom 17
Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo
The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo
For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo
In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-
mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed
well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo
Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection
Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo
Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection
Zephyr Rave
For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo
Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added
THE INTERSECTION OF CAREER AND
LIFESTYLE
Contact Jeremy Freed at 3039977302 or email
SportsJobssportsonesourcecom
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AD
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SS
OC
IAT
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S |
BU
YIN
G G
RO
UP
S
DECEMBER
10-11 EORA FLA Winter Market Punta Gorda FL
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6-8 ATA Show Nashville TN
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13-15 WWSRA NorCal Early Preview Reno NV
14-17 SHOT Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth TX
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21 ORWM Demo Day TBA
22-25 Outdoor Retailer Winter Market Salt Lake City UT
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Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
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Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
FEBRUARY
3-4 SIA On-Snow Demo Copper Mountain CO
3-4 SIA Nordic Demo Copper Mountain CO
5-7 FFANY New York NY
5-8 Sports Inc Outdoor Show Phoenix AZ
6-10 NBS Semi-Annual Market Fort Worth TX
9-11 EORA SE February Show Greenville SC
10-13 Worldwide Spring Show Reno NV
11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN
MARCH
4-5 SFIA National Health Through Fitness Day Washington DC
14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ
APRIL
4-6 Imprinted Sportswear Show (ISS) Orlando FL
7-8 SFIA Litigation amp Risk Management Summit Phoenix AZ
27-30 NSGA Management Conference and Team Dealer Summit Indian Wells CA
18 SGBWeeklycom | DECEMBER 9 2013
DECEMBER 9 2013 | SGBWeeklycom 19
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8 SGBWeeklycom | DECEMBER 9 2013
ichael Rubin who founded and grew GSI Commerce into a billion dollar business and is now setting major expansion plans for Fanatics - already the worlds largest online retailer of officially licensed sports merchandise ndash spoke earlier this year about the opportunity to expand Fanatics sales glob-
ally to at least $5 billion over the next decade up from $1 billion in 2012To support that growth Rubin has made a host
of additions to Fanaticsrsquo executive team since it was spun off from GSI Commerce in 2011 follow-ing GSIrsquos sale to eBay The hire has included Jamie Davis as Fanatics president
Davis had most recently served as president of Versus now the NBC Sports Network where he oversaw the networkrsquos day-to-day programming production digital media marketing finance and sales operations while also directing and execut-ing an overall strategic growth plan and vision for the network Prior to Versus Davis served as managing director of ESPN STAR Sports (ESS) a joint venture between News Corporation and The Walt Disney Company He was also a member of the FOX Sports launch team
Founded in 1995 Fanatics operates fanaticscom and fansedgecom In addition the company powers the e-commerce sites of all major professional sports leagues (NFL MLB NBA NHL NASCAR PGA) major media brands (ESPN NBC Sports CBS Sports FOX Sports) and over 200 collegiate and professional team properties
Here Davis talks about the opportunities still developing for Fanatics and the allure of fan merchandise
What makes fan merchandise an ideal item to sell online The unpredictability of sports is what makes it so exciting There are hot teams and players for all sports each season but that passion comes and goes quickly and e-commerce allows companies like Fanatics to be able to provide fans with the merchandise they want anytime no matter where they live We provide a larger selection for local fans than what they can find in traditional brick and mortar outlets and we make team gear available to the previously underserved markets of displaced sports fans This is leading to greater demand from the consumer and Fanatics purchasing more merchandise from our vendors which are actually con-tributing to an overall growth in the licensed sports merchandise industry
Your background is more in TV broadcasting than merchan-dising How did that prepare you for your job at Fanatics Sports fans are passionate about their teams in many ways whether its watching them on TV or buying merchandise and my passion has always been finding ways to connect with those fans and super-serve them via any medium - TV digital or otherwise
Why did you leave broadcasting I made the shift because the ability of combining this love with the dynamic growth of e-commerce is a dream come true and to be with a com-pany that is single-handedly expanding the entire licensed sports industry is more than I could have ever imagined
Whatrsquos been the key to Fanaticsrsquo success over the years The key lies in our singular focus of putting the customer first in everything we do ndash how a customer may be affected is applied to every company decision We are obsessed with providing the absolute best shopping experience for fans which is why we carry the largest assortment of officially licensed merchandise available anywhere operate several customer service call centers around the country and con-tinue to invest in our regional distribution network so we can deliver merchandise to our customers faster
Whatrsquos going to drive Fanaticsrsquo growth over the next decade Fanatics is making significant investments that will help grow all areas of the business Wersquove recruited the best people from all different sectors of the industry including retail media tech and e-commerce we purchased Dreams in 2012 that included FansEdge which aligned perfectly with our business plan and created instant scale we are in-vesting heavily in mobile to make it even more convenient for fans to purchase their favorite team items and we con-tinue to expand our regional distribution network to ensure fans receive their packages faster which is why we opened a 550000 plus square-foot distribution center in Ohio to serve the large demand coming from the Midwest and Northeast These efforts will benefit our sites our partner sites and our vendors since more fans are able to easily ac-quire more team merchandise In addition Fanaticsrsquo busi-ness is primarily generated from domestic US sales Our goal is to broaden our horizons to satisfy the international demand for licensed sports merchandise and wersquove begun the steps to organically grow our company overseas
Can you talk specifically about what plans you have to grow your two leading websites Fanatics and FansEdge We are fortunate to own two brands with distinct and passionate fan bases Our goal is to continue to listen to these custom-ers and have our pulse on their distinct demands and desires Based on our unique scale and ability to provide unparalleled assortment and service we believe we can listen to the voice of the fan and continue to serve and grow their passion for these shopping experiences
Fanatics Fan-Tastic Ambitions
NEWS
Jamie Davis president Fanatics
M
By Thomas J Ryan
What do you think about the womenrsquos opportunity People often think that licensed sports merchandise only caters to men but we believe there is a huge appetite from women More and more of the vendors are now pro-ducing womenrsquos lines of sports gear as well as accessories and no one has a larger assortment than Fanatics to cater to the female fan
Is the sports licensing category more fan or fashion driven We are fortu-nate that the line between ldquofan-drivenrdquo and ldquofashionrdquo in the licensed sports industry has blurred The key vendors of licensed sports merchandise such as Nike Adidas VF 47 Brand etc are doing a fantastic job of mak-ing great looking fashionable sports gear that fans can wear seven days a week not just to the games and we are excited to be selling all of it
Anything yoursquod like to see more from your vendors We have a great relation-ship with all of our vendor partners and for most of them we represent their largest online customer We encourage them to keep up the great work in innovating and creating new designs and products so we can con-tinue to quickly make them available to our enormous fan base
Fanatics Appoints Raphael Peck as President Apparel
Fanatics Inc hired Raphael Peck as president Fanatics Apparel Peck comes to Fanatics after spending nearly four years at Oakley most re-cently as chief merchandising officer Prior to Oakley Raphael spent over seven years with Un-der Armour where he held various positions cul-minating as SVP footwear amp licensing
Reporting directly to Fanatics CEO Alan Trager Peck will be responsible for all aspects of product creation including the customization of apparel and jerseys providing fans apparel choices not
currently available in the market and expanding the broadest assortment in the industry
Said Trager ldquoRaphael brings winning experience from Adidas Un-der Armour and most recently Oakley We look forward to tapping into his passion and drive for sports in order to elevate the fan experiencerdquo
As a competitive person and a fan the majority of my life has been about sports Fanatics gives me a new challenge in my careerrdquo said Peck ldquoOnce again I get to be intimate with sports join a high growth environ-ment and become part of a team that is committed to elevating the fan experiencerdquo added Peck ldquoPartnering with Alan and Michael Rubin gives me the rare opportunity to be around two of the most respected execs in sport I intend to hit the ground running fast and look forward to building something special
Raphael is the latest senior executive to join Fanatics in the last 18 months following President Jamie Davis (ComcastNBCU) President of Merchandising Jack Boyle (Kohlrsquos) SVP amp GM of Mobile David Katz (Groupon) and EVP of Business Affairs Gary Gertzog who recently came to Fanatics from the NFL
Raphael Peck president Fanatics Apparel
PULSE OF THE OUTDOOR CONSUMER
STUDY
2013
A Market Insight Study from The SportsOneSource Group
For more information or to reserve your copy of the Pulse Of The Outdoor Consumer study contact Neil Schwartz 5616923722 or email
SOSResearchSportsOneSourcecom
Custom Reports and Analysis Available by Request
SOS Research takes an in-depth look at the key shopping behaviors
influences and motivators for Americarsquos active outdoor consumer
10 SGBWeeklycom | DECEMBER 9 2013
When it comes to Licensed Product sales T-shirtsTanks AuthenticReplica Jerseys and Headware are the big categories in total dollar volume when it comes to consumer preference for all Licensed Products (as shown in the pie chart below) There is a slight pattern variation on a league-by-league basis but for the most part these trends hold fast
According to Jim Pisani President of VFs Majestic Brand ldquoan Authentic or Replica Jersey is the ultimate way that a fan can express their affinity with their favorite teams A jersey is one of those items that fans never throw away so that means that fans are making a special commitment when they decide to buy an authentic or replica jerseyrdquo This yearrsquos World Series presented other interesting challenges for Majestic According to Pisani ldquoYou never know what teams are
going to end up in the World Series in any given year and that means you also never know what backstories might occur around it This year the Cardinals came to us early in the day before the game that Michael Wacha was scheduled to pitch with an idea for a special T-shirt By 500 pm the day of the game the T-shirt was in the Cardinalrsquos Stadium store and fans were able to purchase that one of a kind special item In our minds thatrsquos how you take advantage of a unique and special situation for fanshellip It is a special event and we try to make it special with the right licensed merchandise supportrdquo
For the NHL life in the second season past last yearrsquos strike has been very good for their Li-censed Product sales According to data from SportScanInfo sales of NHL Licensed Products are up more than 40 percent during the previous 13-weeks after being down in year-over-year sales for the calendar year to date As the NHL got closer to opening day sales had risen steadily According to Brian Jennings NHL chief marketing officer ldquoWe ended last season with incredible momentum and this is a continuation of that Consumer-centric products aligned with our fan segments presented in visually compelling ways have resonated with our fan baserdquo
Licensed Product sales are driven by two main factors one is winning and the second is special events This January the NHL plans to play their annual Winter Classic at the lsquoBig Houserdquo in Michigan Jennings added ldquoThe NHL Winter Classic is the embodiment of our big scale event strategy that touches every aspect of our business This event has captured the imagination of sports fans across the globe and is culturally and socially relevant This years event - the 2014 Bridgestone NHL Winter Classic at The Big House in Michigan - will be our biggest yetrdquo
ANALYSIS
Looking forward to the holiday shopping sea-son American sports fans have more choices than ever before when it comes to showing al-legiance to their favorite professional and col-lege sports teams This is the time of the year when there are three professional leagues with schedules in full motion ndash the NFL NBA and NHL and with college athletics also having both football and basketball games going on at the same time that means consumers have more decisions to make when deciding to buy Licensed Products this holiday season Tradi-tionally Licensed Apparel and merchandise make great holiday gifts
According to data from the Sports amp Fitness Industry Associationrsquos Annual Participation Study The NFL remains the fandom leader The Fandom ranking for all professional and college sports domestically (as shown in the chart top right) The NFL is the fan leader with almost 172 million fans 6 years and older
According to SportScanInfo when it comes to Licensed Product sales The National Foot-ball League garners almost 37 percent of the total licensed dollars spent by consumers over the trailing 52-week period (as shown in the pie chart below) This again puts the NFL in the number one position for all Licensed Apparel and merchandise sales
By Neil Schwartz
LICENSED MERCHANDISE SCORECARD
AGES 6 YEARS AND OLDER
FANS BY THE THOUSANDS
NFL 171716
College Football 149816
MLB 146695
College Basketball 122009
NBA 119739
NHL 98742
FANDOM RANKING FOR ALL PROFESSIONAL AND COLLEGE SPORTS
DOMESTICALLY
PERCENTAGE RANKING FOR US PROFESSIONAL AND COLLEGE SPORTS
NHL 33
MLB 232
NBA 187
NFL 376
College 172
SHARE OF REVENUE FOR APPAREL LICENSED PRODUCT CATEGORIES
Other 21 T-shirtsTanks 227
AuithenticReplica Jerseys
22
Headwear2331
SweatshirtsPullovers 1053
DECEMBER 9 2013 | SGBWeeklycom 11
NBA TEAMSYTD 2013 SHARE
IN DOLLARS
LABEL (TOP 50) NET CHANGE 20122013
New York Knicks -233
Miami Heat 381
Los Angeles Lakers -2194
Chicago Bulls -402
Oklahoma City Thunder 8563
Los Angeles Clippers -278
Boston Celtics -677
Brooklyn Nets 10654
Golden State Warriors 10862
Washington Wizards -3324
On the NBA hardcourt the Brooklyn Nets are beginning to be more of a factor when it comes to product sales for the NBA While only two years in existence the Nets are start-ing to garner a strong fan base for those liv-ing in Brooklyn and those that claim Brook-lyn as their home city Their share of the total licensed NBA jersey market has more than doubled for the current calendar year That being said there is still no substitute for winning championships when it comes to licensed Authentic and Replica Jersey sales and that is no more evident than the Miami Heat realizing a 38 percent increase in their share of all NBA jersey sales (as shown in the chart below)
Other teams like the Oklahoma Thunder are seeing big gains in licensed merchandise sales as a result of their playoff exposure over the last two years
Many have been hoping for Major League Soccer to break out and become a fan favorite as the league continues to grow and add new teams If the sales of Licensed Products are any indicator then it looks as though it is working for Major League Soccer For the current calendar year sales of all Licensed Apparel for the MLS are up a total of 210 percent with Licensed Jersey sales having doubled in total dollars
ACHIEVE YOUR GOALS
As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom
BREADTH OF DATA DEPTH OF DATA TIMELINESS OF DATA
SportScanInfocomA Service of The SportsOneSource Group
12 SGBWeeklycom | DECEMBER 9 2013
By Thomas J Ryan
FAN APPAREL EXPANDS ITS CHOICES
Performance and Fashion Influences Continue to Offer Fans More Ways to Show Their Support
Zephyr Menace
Licensed apparel is no longer the fashion statement it was in the early 1990s when names like Pro Player Starter Logo 7 and Apex-One ruled the roost
It doesnrsquot even have the buzz it held in the early 2000s when the retro-craze - marked by the quick ascent of Mitchell amp Ness - erupted the vintage-inspired sports apparel industry Now the buying is said to be more fan-driven rather than the urban trendsetter
However albeit in a quieter way those trends are still per-colating in the marketplace with even the classic Starter Satin Jacket making a smart comeback in the last year and retro still
in demand Moreover the number of ways fans can show their fan support has spread well beyond jerseys caps and jackets
Performance fabrics are working their way into the licensed cat-egory with fans expecting the same lightweight moisture-wicking stretch and durability properties as on their athletic garments Fash-ionrsquos influence has driven a strong trend toward creative T-shirts that let fans express themselves But itrsquos especially noticeable in womenrsquos product Much like activewear the licensed industry went through its ldquoPink it and shrink itrdquo learning phase But with NFL noting that 45 percent of its fans are women a wide array of on-trend apparel and feminine cuts can be found in the marketplace
DECEMBER 9 2013 | SGBWeeklycom 13
Mitchell amp Ness which was acquired by Adidas in 2007 has found that fit is much more important for women and the distinguishing difference between its menrsquos and womenrsquos collections comes down to cut
ldquoWe have seen that the way an item fits for women is far more important than how the team logo or logo colors are represented which is why we have had a lot of success in our tees hoodies and henleysrdquo said Adam Herstig Mitchel amp Nessrsquo marketing manager ldquoAlthough the desire to show team pride is important we are typically less loud and more subtle in womens apparel versus menrdquo
Herstig noted however that some team colors by nature work better than others for playing up a style influence
ldquoIt seems that everyone became a Brooklyn Nets fan for a while because the blackblack and blackwhite were such wearable colorsrdquo remarked Herstig ldquoThis theory proves true across all leagues and teams which seem to do better as a fashion piece than others Conscious of this we try to make every team wearablerdquo
Russell Athletic has also been putting more focus on expanding its womens options by adding new silhouettes to its line according to Alex Caudill merchandise manager for college stores coaches and sideline ap-parel for the brand One emerging trend Russell sees is sublimation as seen on the Womens Sublimated Short
ldquoSublimation gives the con-sumer complete customiza-tionrdquo said Caudill ldquoSublimation printing is ideal for customizing designs with changing elements such as names numbers etc You can also incorporate many colors into your design very easily
Mitchell amp Ness Full Zip Hoody and V-neck Tee
Russell Athletic Long Sleeve Performance Shirt and Sublimated Short for Women
Another Russell highlight for 2014 is the Long and Short Sleeve Womens Performance made from 100 percent polyester microstripe with the microstripe construction giving off an appearance with much softer and lighter hues Said Caudill ldquoWe consider these tees to also be fashionable garments that easily transition from active to casual wear but still hold their performance-based benefitsrdquo
Other trends Caudill sees
raquo Yogarunning inspired performance apparel that incorporates hidden media pockets and other technical features that add visibility such as re-flective trims
raquo Fabrics that are performance-driven with topical and yarn treatments softness of hand andor pattern repeat
raquo Fashionable garments that easily transition from active to casual wear but still hold their performance-based benefits
raquo Layered garment pieces such as skorts jackets with removable sleeves or hoods or hoodies incorporated into a jacket lining that can be worn all year round
raquo Space dyed garment techniques used to emulate a distinct look that add dimension and depth to solid colored basics
raquo Vintage sportswear brands such as Russell Athletic and Champion that are adopting performance-driven silhouettes
raquo Geometric patterns and shapes being incorporated into more design lines and
raquo Color palettes with softer hues complementing minimal design line aes-thetics
Majestic Athletic is seeing an ongoing strong trend toward functional licensed apparel highlighted by its Triple and Double Climate Outerwear introduced in the MLB post season Designed with the professional players the Triple highlighted by its Triple and Double Climate Outerwear is made with ThermaBase insulation and is water resistant said Dana Parker VP merchandising Majestic The item can be worn with just its polyfil-quilted inner shell with fleece lining or just the lightweight ventilated outershell Combined the inner and outer shell make for ldquoa warm water resistant jacket for really cold daysrdquo said Parker
Majestic Athletic Triple and Double Climate Jacket and Batting Practice (BP) Jersey On Field
For Spring 2014 Majestic will introduce a Batting Practice (BP) Jersey On Field that incorporates many of the performance attributes players (and fans) asked for
ldquoPerformance and comfort were the key attributes considered when de-signing this garmentrdquo pointed out Parker ldquoOur new BP is made mixing two performance fabrics our Vivid Knit on the front and Radiant (breathable)
14 SGBWeeklycom | DECEMBER 9 2013
Mesh under the sleeves and on the back areas that require the most cooling The team and player name and number decoration also have performance attributes Our new tackle twill is lightweight and flexiblerdquo
T-shirts are also becoming a bigger part of Ma-jesticrsquos portfolio in men and womens With all its licenses MLB NFL NHL NCAA and NBA Majestic is seeing a shift in cotton tees to lighter weight softer hand and blended fabrics Said Parker ldquoSynthetic tees are becoming more main-stream rather than a tee that was to be worn by athletes only Were seeing fans gravitating to 100 percent polyester tees as another graphic tee optionrdquo
division For the first time a version is available for women noted Michelle Yesse G-III director of design and merchandising
For men the well-worn tee trend - achieved by different dyes washes and distressing techniques - seen with the basic go-to short sleeve tee or a col-or-blocked version has become a staple in many fanrsquos wardrobe said Yesse
The color grey has been all the rage lately and adding gray to its commemorative Kneel Down Jacket also from Carl Banks coupled with its bond-ed-fleece fabrication adds a level of sophistication to the look
For women ldquoanything shinyrdquo whether sequins beads foil prints studs or crystals is standing out at Touch by Alyssa Milano also part of G-III The brand is seeing strong demand for mesh and open-hole knits For example the front panel of the Hadley Tee features solid polyester while the back pleated panel is polyester mesh ndash providing a femi-nine take on a football jersey Said Yesse ldquoStyling is widerboxier reflecting the contemporary trend of looser-cut stylesrdquo
47 Brand Gameday Debut Tee
47 Brand Cross-Over
Track
47 Brand 47 Franchise
G-III Apparel Starter Jacket
G-III Apparel Touch by Alyssa Milano Hadley Tee
Antigua Jackets the Ice and Victor Quarter-Zip
At 47 Brand the new 47 Franchise which has been rede-signed with a darker fabric and a larger logo is doing very well in both menrsquos and womenrsquos according to
Ty Taiste apparel designerIn apparel a highlight at 47 Brand is the Cross-
Over Track a lightweight french terry jacket with an appliqueacuted satin sleeve stripes and satin appli-queacuted logo Made from a slug jersey the Gameday Debut Tee features a color-blocked body appli-queacuted sleeve stripes and a vintage screen-printed logo Said Taiste ldquocolor blocking is working really well for usrdquo
Other looks working for 47 Brand are washed neons and ombre which is similar to a tie-die
At G-III Apparel the big comeback story over the last year was the return of the classic satin Starter Jacket from its G-lll Sports by Carl Banks
The ldquoRockerrdquo look has been trending for more than a year with full-on jackets to dresses embracing leatherPU patch-work From G-III 4HER Womens Pass Rush Hoody features a body of charcoal heather across fleece sleeves and full-team name applique
Touch by Alyssa Milano is also tak-ing an innovative look at the long-standing burnout trend Yesse said the front panel on the Aubrey Tee is solid while the back has an intricate pattern burned into it Said Yesse ldquoItrsquos generating a lot of interest Itrsquos like lsquoBusiness up front party in the backrsquordquo
At Antigua a standout for women is the zip-front Ice Jacket a 100 percent micro polyester polar fleece jacket featur-ing a stand-up collar cover stitch detail at
cut and sew seams zipper hip pockets binding at cuffs and collar and a bungee toggle bottom hem
For men highlights include the Delta and Victor Quarter-Zip Jackets Antiguarsquos collection continues to play up its proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology that keeps fans cool and dry
ldquoThe line has vivid color sophisticated styling and luxurious fabricshelliptruly a winning combina-tionrdquo said Ron McPherson president and CEO of Antigua
At Junk Food Andrei Najjar VP marketing amp business development said the brand sees a greater diversity of silhouettes than it has in past seasons
ldquoFor mens NBA we had some good success with jersey-inspired tank tops for spring and
DECEMBER 9 2013 | SGBWeeklycom 15
have been seeing an upswing in bold color People arent scared of itand this is especially true in our fan ap-parel businessesrdquo
At College Concepts the sleep-wear specialist plaids continue to trend upward with a strong presence of mid-size plaids and basic plaid de-signs as seen in the Menrsquos Acclaim ac-cording to Denise Pierce the brandrsquos director of product development All-over prints incorporating a tonal logo into the team color design - as seen on the Menrsquos Insider - are also a fan favorite
For women flannel plaids are in demand although styles such as the Ladiesrsquo Reign adds just the right amount of white for a feminine touch
Pierce said its College Concepts Sleepwear Tops feature a ribslub combination to address the mechanical stretch and texture that is essential for
summerrdquo said Najjar ldquoFor womenrsquos we are disrupting the marketplace with fash-ion bodies including oversized silhou-ettes and boyfriend-inspired styles in our signature-soft vintage-inspired fabricsrdquo
In September Junk Food debuted its first runway collection for the NFL which was inspired by elements of the sport including exaggerated shoulder details plays on proportion and metallic shine in a variety of silhouettes including maxi and sweatshirt dresses The collec-tion is available exclusively at Blooming-dales with a limited edition fashion col-lection to launch in January for the Super Bowl
In design Junk Food is seeing plays on proportion working well for both genders Said Najjar ldquoFor men we have played with the graphicsrsquo scale and introduced a col-lection for NBA that had bold large block letters highlighting the team city They are fresh and have sold really well For wom-en its a lot of oversized and exaggerated silhouettes like oversized tees and maxi dressesrdquo
Overall Najjar said fans were getting more adventurous in expressing their team spirit She added ldquoWhile we do sell a lot of logos on our heather grey tees we
Junk Food debuted its first runway collection for the NFL
College Concepts Womens Reign and Menrsquos Acclaim
ldquoStripes are hot and adding an oatmeal heather twist to the team color stripe brings texture and cutting edge appeal to a simple stripe patternrdquo said Pierce ldquoDrop-to-ground graphics and vertical looks make the tank graphics right on trendrdquo
At Colosseum Nicole Dryer product development and brand manager womens and childrens sees a strong trend toward denim across both genders whether with jackets button-up shirts or accessories Dryer said itrsquos a mainstream trend from the past that has come back to life in a new light
Colosseum Stage Jacket
ldquoYou will see a lot of items embroidered or embellished with college colors and logosrdquo noted Dryer ldquoThe colored denim pant trend will be even stronger next year as collegiate retailers are recognizing the strength it showed in popular fashion retailersrdquo
For allover prints the louder the bet-ter she believes especially if it ad-dresses the fanrsquos team colors
ldquoYou will see conversational prints which may consist of school logos or
objects of significance to a teamrdquo said Dryer ldquoGeometric prints are most popular and consist of designs such as polka dots chevron stripes checkered or honeycomb Abstract prints will make a strong appearance next year too Abstract prints can be described as a splatter paint effect tie-dye or galaxy printsrdquo
Finally Dryer said women are leaning toward fashionable fan items that are versatile for every day wear similar to ongoing shifts in yoga and active wear looks
womenrsquos knits She added ldquoEmbellishments have a metallic flair with foil and team color graphic combination which is right where the market is headed The scoop and V-neck are a winning choice for necklines moving forwardrdquo
The trend for fashion leggings is being addressed with plaid stretch fabrics as seen in the Ladiesrsquo Reign Stretch Plaid But stretch fabrics and body hugging silhouettes to meet demand for both a feminine and athletic feel can be seen in the Womenrsquos Yard Line Union Suit and Tank and Boyshort set The Tank and Boyshort are a dynamic combination with gathers at the front placket and an extreme racer back The short has button details and a flat waist
16 SGBWeeklycom | DECEMBER 9 2013
ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo
Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym
But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly
In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit
Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo
This outfit can be spotted on every college girl any day of the
week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed
For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns
Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course
Top of the World
NIKErsquoS ldquoGET DRENCHEDrdquo
NFL JERSEYS
Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue
Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones
The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations
Champion Womenrsquos Vapor Quarter Zip
DECEMBER 9 2013 | SGBWeeklycom 17
Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo
The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo
For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo
In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-
mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed
well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo
Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection
Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo
Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection
Zephyr Rave
For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo
Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added
THE INTERSECTION OF CAREER AND
LIFESTYLE
Contact Jeremy Freed at 3039977302 or email
SportsJobssportsonesourcecom
FREE ACCESS TO
THE LATEST JOB
LISTINGS
REACHING THE MOST
CONNECTED BEST INFORMED
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CALENDARFor full year calendar go to sportsonesourcecomevents
TR
AD
E A
SS
OC
IAT
ION
S |
BU
YIN
G G
RO
UP
S
DECEMBER
10-11 EORA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal Early Preview TBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 ATA Show Nashville TN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver CO
7-9 WWSRA Northwest Preview Portland OR
9-11 Surf Expo Orlando FL13-14 WWSRA Intermountain Preview Salt Lake City UT
13-15 WWSRA NorCal Early Preview Reno NV
14-17 SHOT Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth TX
16-18 Sports Licensing amp Tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 ORWM Demo Day TBA
22-25 Outdoor Retailer Winter Market Salt Lake City UT
30-2 SIA Snow Show Denver CO
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
FEBRUARY
3-4 SIA On-Snow Demo Copper Mountain CO
3-4 SIA Nordic Demo Copper Mountain CO
5-7 FFANY New York NY
5-8 Sports Inc Outdoor Show Phoenix AZ
6-10 NBS Semi-Annual Market Fort Worth TX
9-11 EORA SE February Show Greenville SC
10-13 Worldwide Spring Show Reno NV
11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN
MARCH
4-5 SFIA National Health Through Fitness Day Washington DC
14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ
APRIL
4-6 Imprinted Sportswear Show (ISS) Orlando FL
7-8 SFIA Litigation amp Risk Management Summit Phoenix AZ
27-30 NSGA Management Conference and Team Dealer Summit Indian Wells CA
18 SGBWeeklycom | DECEMBER 9 2013
DECEMBER 9 2013 | SGBWeeklycom 19
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State Farm Lloyds Dallas TX
Yoursquove built this business from the ground up A State Farmreg agent can tailor your business insurance to help protect your unique needs Select the right coverage from a local business owner who
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MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
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Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
What do you think about the womenrsquos opportunity People often think that licensed sports merchandise only caters to men but we believe there is a huge appetite from women More and more of the vendors are now pro-ducing womenrsquos lines of sports gear as well as accessories and no one has a larger assortment than Fanatics to cater to the female fan
Is the sports licensing category more fan or fashion driven We are fortu-nate that the line between ldquofan-drivenrdquo and ldquofashionrdquo in the licensed sports industry has blurred The key vendors of licensed sports merchandise such as Nike Adidas VF 47 Brand etc are doing a fantastic job of mak-ing great looking fashionable sports gear that fans can wear seven days a week not just to the games and we are excited to be selling all of it
Anything yoursquod like to see more from your vendors We have a great relation-ship with all of our vendor partners and for most of them we represent their largest online customer We encourage them to keep up the great work in innovating and creating new designs and products so we can con-tinue to quickly make them available to our enormous fan base
Fanatics Appoints Raphael Peck as President Apparel
Fanatics Inc hired Raphael Peck as president Fanatics Apparel Peck comes to Fanatics after spending nearly four years at Oakley most re-cently as chief merchandising officer Prior to Oakley Raphael spent over seven years with Un-der Armour where he held various positions cul-minating as SVP footwear amp licensing
Reporting directly to Fanatics CEO Alan Trager Peck will be responsible for all aspects of product creation including the customization of apparel and jerseys providing fans apparel choices not
currently available in the market and expanding the broadest assortment in the industry
Said Trager ldquoRaphael brings winning experience from Adidas Un-der Armour and most recently Oakley We look forward to tapping into his passion and drive for sports in order to elevate the fan experiencerdquo
As a competitive person and a fan the majority of my life has been about sports Fanatics gives me a new challenge in my careerrdquo said Peck ldquoOnce again I get to be intimate with sports join a high growth environ-ment and become part of a team that is committed to elevating the fan experiencerdquo added Peck ldquoPartnering with Alan and Michael Rubin gives me the rare opportunity to be around two of the most respected execs in sport I intend to hit the ground running fast and look forward to building something special
Raphael is the latest senior executive to join Fanatics in the last 18 months following President Jamie Davis (ComcastNBCU) President of Merchandising Jack Boyle (Kohlrsquos) SVP amp GM of Mobile David Katz (Groupon) and EVP of Business Affairs Gary Gertzog who recently came to Fanatics from the NFL
Raphael Peck president Fanatics Apparel
PULSE OF THE OUTDOOR CONSUMER
STUDY
2013
A Market Insight Study from The SportsOneSource Group
For more information or to reserve your copy of the Pulse Of The Outdoor Consumer study contact Neil Schwartz 5616923722 or email
SOSResearchSportsOneSourcecom
Custom Reports and Analysis Available by Request
SOS Research takes an in-depth look at the key shopping behaviors
influences and motivators for Americarsquos active outdoor consumer
10 SGBWeeklycom | DECEMBER 9 2013
When it comes to Licensed Product sales T-shirtsTanks AuthenticReplica Jerseys and Headware are the big categories in total dollar volume when it comes to consumer preference for all Licensed Products (as shown in the pie chart below) There is a slight pattern variation on a league-by-league basis but for the most part these trends hold fast
According to Jim Pisani President of VFs Majestic Brand ldquoan Authentic or Replica Jersey is the ultimate way that a fan can express their affinity with their favorite teams A jersey is one of those items that fans never throw away so that means that fans are making a special commitment when they decide to buy an authentic or replica jerseyrdquo This yearrsquos World Series presented other interesting challenges for Majestic According to Pisani ldquoYou never know what teams are
going to end up in the World Series in any given year and that means you also never know what backstories might occur around it This year the Cardinals came to us early in the day before the game that Michael Wacha was scheduled to pitch with an idea for a special T-shirt By 500 pm the day of the game the T-shirt was in the Cardinalrsquos Stadium store and fans were able to purchase that one of a kind special item In our minds thatrsquos how you take advantage of a unique and special situation for fanshellip It is a special event and we try to make it special with the right licensed merchandise supportrdquo
For the NHL life in the second season past last yearrsquos strike has been very good for their Li-censed Product sales According to data from SportScanInfo sales of NHL Licensed Products are up more than 40 percent during the previous 13-weeks after being down in year-over-year sales for the calendar year to date As the NHL got closer to opening day sales had risen steadily According to Brian Jennings NHL chief marketing officer ldquoWe ended last season with incredible momentum and this is a continuation of that Consumer-centric products aligned with our fan segments presented in visually compelling ways have resonated with our fan baserdquo
Licensed Product sales are driven by two main factors one is winning and the second is special events This January the NHL plans to play their annual Winter Classic at the lsquoBig Houserdquo in Michigan Jennings added ldquoThe NHL Winter Classic is the embodiment of our big scale event strategy that touches every aspect of our business This event has captured the imagination of sports fans across the globe and is culturally and socially relevant This years event - the 2014 Bridgestone NHL Winter Classic at The Big House in Michigan - will be our biggest yetrdquo
ANALYSIS
Looking forward to the holiday shopping sea-son American sports fans have more choices than ever before when it comes to showing al-legiance to their favorite professional and col-lege sports teams This is the time of the year when there are three professional leagues with schedules in full motion ndash the NFL NBA and NHL and with college athletics also having both football and basketball games going on at the same time that means consumers have more decisions to make when deciding to buy Licensed Products this holiday season Tradi-tionally Licensed Apparel and merchandise make great holiday gifts
According to data from the Sports amp Fitness Industry Associationrsquos Annual Participation Study The NFL remains the fandom leader The Fandom ranking for all professional and college sports domestically (as shown in the chart top right) The NFL is the fan leader with almost 172 million fans 6 years and older
According to SportScanInfo when it comes to Licensed Product sales The National Foot-ball League garners almost 37 percent of the total licensed dollars spent by consumers over the trailing 52-week period (as shown in the pie chart below) This again puts the NFL in the number one position for all Licensed Apparel and merchandise sales
By Neil Schwartz
LICENSED MERCHANDISE SCORECARD
AGES 6 YEARS AND OLDER
FANS BY THE THOUSANDS
NFL 171716
College Football 149816
MLB 146695
College Basketball 122009
NBA 119739
NHL 98742
FANDOM RANKING FOR ALL PROFESSIONAL AND COLLEGE SPORTS
DOMESTICALLY
PERCENTAGE RANKING FOR US PROFESSIONAL AND COLLEGE SPORTS
NHL 33
MLB 232
NBA 187
NFL 376
College 172
SHARE OF REVENUE FOR APPAREL LICENSED PRODUCT CATEGORIES
Other 21 T-shirtsTanks 227
AuithenticReplica Jerseys
22
Headwear2331
SweatshirtsPullovers 1053
DECEMBER 9 2013 | SGBWeeklycom 11
NBA TEAMSYTD 2013 SHARE
IN DOLLARS
LABEL (TOP 50) NET CHANGE 20122013
New York Knicks -233
Miami Heat 381
Los Angeles Lakers -2194
Chicago Bulls -402
Oklahoma City Thunder 8563
Los Angeles Clippers -278
Boston Celtics -677
Brooklyn Nets 10654
Golden State Warriors 10862
Washington Wizards -3324
On the NBA hardcourt the Brooklyn Nets are beginning to be more of a factor when it comes to product sales for the NBA While only two years in existence the Nets are start-ing to garner a strong fan base for those liv-ing in Brooklyn and those that claim Brook-lyn as their home city Their share of the total licensed NBA jersey market has more than doubled for the current calendar year That being said there is still no substitute for winning championships when it comes to licensed Authentic and Replica Jersey sales and that is no more evident than the Miami Heat realizing a 38 percent increase in their share of all NBA jersey sales (as shown in the chart below)
Other teams like the Oklahoma Thunder are seeing big gains in licensed merchandise sales as a result of their playoff exposure over the last two years
Many have been hoping for Major League Soccer to break out and become a fan favorite as the league continues to grow and add new teams If the sales of Licensed Products are any indicator then it looks as though it is working for Major League Soccer For the current calendar year sales of all Licensed Apparel for the MLS are up a total of 210 percent with Licensed Jersey sales having doubled in total dollars
ACHIEVE YOUR GOALS
As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom
BREADTH OF DATA DEPTH OF DATA TIMELINESS OF DATA
SportScanInfocomA Service of The SportsOneSource Group
12 SGBWeeklycom | DECEMBER 9 2013
By Thomas J Ryan
FAN APPAREL EXPANDS ITS CHOICES
Performance and Fashion Influences Continue to Offer Fans More Ways to Show Their Support
Zephyr Menace
Licensed apparel is no longer the fashion statement it was in the early 1990s when names like Pro Player Starter Logo 7 and Apex-One ruled the roost
It doesnrsquot even have the buzz it held in the early 2000s when the retro-craze - marked by the quick ascent of Mitchell amp Ness - erupted the vintage-inspired sports apparel industry Now the buying is said to be more fan-driven rather than the urban trendsetter
However albeit in a quieter way those trends are still per-colating in the marketplace with even the classic Starter Satin Jacket making a smart comeback in the last year and retro still
in demand Moreover the number of ways fans can show their fan support has spread well beyond jerseys caps and jackets
Performance fabrics are working their way into the licensed cat-egory with fans expecting the same lightweight moisture-wicking stretch and durability properties as on their athletic garments Fash-ionrsquos influence has driven a strong trend toward creative T-shirts that let fans express themselves But itrsquos especially noticeable in womenrsquos product Much like activewear the licensed industry went through its ldquoPink it and shrink itrdquo learning phase But with NFL noting that 45 percent of its fans are women a wide array of on-trend apparel and feminine cuts can be found in the marketplace
DECEMBER 9 2013 | SGBWeeklycom 13
Mitchell amp Ness which was acquired by Adidas in 2007 has found that fit is much more important for women and the distinguishing difference between its menrsquos and womenrsquos collections comes down to cut
ldquoWe have seen that the way an item fits for women is far more important than how the team logo or logo colors are represented which is why we have had a lot of success in our tees hoodies and henleysrdquo said Adam Herstig Mitchel amp Nessrsquo marketing manager ldquoAlthough the desire to show team pride is important we are typically less loud and more subtle in womens apparel versus menrdquo
Herstig noted however that some team colors by nature work better than others for playing up a style influence
ldquoIt seems that everyone became a Brooklyn Nets fan for a while because the blackblack and blackwhite were such wearable colorsrdquo remarked Herstig ldquoThis theory proves true across all leagues and teams which seem to do better as a fashion piece than others Conscious of this we try to make every team wearablerdquo
Russell Athletic has also been putting more focus on expanding its womens options by adding new silhouettes to its line according to Alex Caudill merchandise manager for college stores coaches and sideline ap-parel for the brand One emerging trend Russell sees is sublimation as seen on the Womens Sublimated Short
ldquoSublimation gives the con-sumer complete customiza-tionrdquo said Caudill ldquoSublimation printing is ideal for customizing designs with changing elements such as names numbers etc You can also incorporate many colors into your design very easily
Mitchell amp Ness Full Zip Hoody and V-neck Tee
Russell Athletic Long Sleeve Performance Shirt and Sublimated Short for Women
Another Russell highlight for 2014 is the Long and Short Sleeve Womens Performance made from 100 percent polyester microstripe with the microstripe construction giving off an appearance with much softer and lighter hues Said Caudill ldquoWe consider these tees to also be fashionable garments that easily transition from active to casual wear but still hold their performance-based benefitsrdquo
Other trends Caudill sees
raquo Yogarunning inspired performance apparel that incorporates hidden media pockets and other technical features that add visibility such as re-flective trims
raquo Fabrics that are performance-driven with topical and yarn treatments softness of hand andor pattern repeat
raquo Fashionable garments that easily transition from active to casual wear but still hold their performance-based benefits
raquo Layered garment pieces such as skorts jackets with removable sleeves or hoods or hoodies incorporated into a jacket lining that can be worn all year round
raquo Space dyed garment techniques used to emulate a distinct look that add dimension and depth to solid colored basics
raquo Vintage sportswear brands such as Russell Athletic and Champion that are adopting performance-driven silhouettes
raquo Geometric patterns and shapes being incorporated into more design lines and
raquo Color palettes with softer hues complementing minimal design line aes-thetics
Majestic Athletic is seeing an ongoing strong trend toward functional licensed apparel highlighted by its Triple and Double Climate Outerwear introduced in the MLB post season Designed with the professional players the Triple highlighted by its Triple and Double Climate Outerwear is made with ThermaBase insulation and is water resistant said Dana Parker VP merchandising Majestic The item can be worn with just its polyfil-quilted inner shell with fleece lining or just the lightweight ventilated outershell Combined the inner and outer shell make for ldquoa warm water resistant jacket for really cold daysrdquo said Parker
Majestic Athletic Triple and Double Climate Jacket and Batting Practice (BP) Jersey On Field
For Spring 2014 Majestic will introduce a Batting Practice (BP) Jersey On Field that incorporates many of the performance attributes players (and fans) asked for
ldquoPerformance and comfort were the key attributes considered when de-signing this garmentrdquo pointed out Parker ldquoOur new BP is made mixing two performance fabrics our Vivid Knit on the front and Radiant (breathable)
14 SGBWeeklycom | DECEMBER 9 2013
Mesh under the sleeves and on the back areas that require the most cooling The team and player name and number decoration also have performance attributes Our new tackle twill is lightweight and flexiblerdquo
T-shirts are also becoming a bigger part of Ma-jesticrsquos portfolio in men and womens With all its licenses MLB NFL NHL NCAA and NBA Majestic is seeing a shift in cotton tees to lighter weight softer hand and blended fabrics Said Parker ldquoSynthetic tees are becoming more main-stream rather than a tee that was to be worn by athletes only Were seeing fans gravitating to 100 percent polyester tees as another graphic tee optionrdquo
division For the first time a version is available for women noted Michelle Yesse G-III director of design and merchandising
For men the well-worn tee trend - achieved by different dyes washes and distressing techniques - seen with the basic go-to short sleeve tee or a col-or-blocked version has become a staple in many fanrsquos wardrobe said Yesse
The color grey has been all the rage lately and adding gray to its commemorative Kneel Down Jacket also from Carl Banks coupled with its bond-ed-fleece fabrication adds a level of sophistication to the look
For women ldquoanything shinyrdquo whether sequins beads foil prints studs or crystals is standing out at Touch by Alyssa Milano also part of G-III The brand is seeing strong demand for mesh and open-hole knits For example the front panel of the Hadley Tee features solid polyester while the back pleated panel is polyester mesh ndash providing a femi-nine take on a football jersey Said Yesse ldquoStyling is widerboxier reflecting the contemporary trend of looser-cut stylesrdquo
47 Brand Gameday Debut Tee
47 Brand Cross-Over
Track
47 Brand 47 Franchise
G-III Apparel Starter Jacket
G-III Apparel Touch by Alyssa Milano Hadley Tee
Antigua Jackets the Ice and Victor Quarter-Zip
At 47 Brand the new 47 Franchise which has been rede-signed with a darker fabric and a larger logo is doing very well in both menrsquos and womenrsquos according to
Ty Taiste apparel designerIn apparel a highlight at 47 Brand is the Cross-
Over Track a lightweight french terry jacket with an appliqueacuted satin sleeve stripes and satin appli-queacuted logo Made from a slug jersey the Gameday Debut Tee features a color-blocked body appli-queacuted sleeve stripes and a vintage screen-printed logo Said Taiste ldquocolor blocking is working really well for usrdquo
Other looks working for 47 Brand are washed neons and ombre which is similar to a tie-die
At G-III Apparel the big comeback story over the last year was the return of the classic satin Starter Jacket from its G-lll Sports by Carl Banks
The ldquoRockerrdquo look has been trending for more than a year with full-on jackets to dresses embracing leatherPU patch-work From G-III 4HER Womens Pass Rush Hoody features a body of charcoal heather across fleece sleeves and full-team name applique
Touch by Alyssa Milano is also tak-ing an innovative look at the long-standing burnout trend Yesse said the front panel on the Aubrey Tee is solid while the back has an intricate pattern burned into it Said Yesse ldquoItrsquos generating a lot of interest Itrsquos like lsquoBusiness up front party in the backrsquordquo
At Antigua a standout for women is the zip-front Ice Jacket a 100 percent micro polyester polar fleece jacket featur-ing a stand-up collar cover stitch detail at
cut and sew seams zipper hip pockets binding at cuffs and collar and a bungee toggle bottom hem
For men highlights include the Delta and Victor Quarter-Zip Jackets Antiguarsquos collection continues to play up its proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology that keeps fans cool and dry
ldquoThe line has vivid color sophisticated styling and luxurious fabricshelliptruly a winning combina-tionrdquo said Ron McPherson president and CEO of Antigua
At Junk Food Andrei Najjar VP marketing amp business development said the brand sees a greater diversity of silhouettes than it has in past seasons
ldquoFor mens NBA we had some good success with jersey-inspired tank tops for spring and
DECEMBER 9 2013 | SGBWeeklycom 15
have been seeing an upswing in bold color People arent scared of itand this is especially true in our fan ap-parel businessesrdquo
At College Concepts the sleep-wear specialist plaids continue to trend upward with a strong presence of mid-size plaids and basic plaid de-signs as seen in the Menrsquos Acclaim ac-cording to Denise Pierce the brandrsquos director of product development All-over prints incorporating a tonal logo into the team color design - as seen on the Menrsquos Insider - are also a fan favorite
For women flannel plaids are in demand although styles such as the Ladiesrsquo Reign adds just the right amount of white for a feminine touch
Pierce said its College Concepts Sleepwear Tops feature a ribslub combination to address the mechanical stretch and texture that is essential for
summerrdquo said Najjar ldquoFor womenrsquos we are disrupting the marketplace with fash-ion bodies including oversized silhou-ettes and boyfriend-inspired styles in our signature-soft vintage-inspired fabricsrdquo
In September Junk Food debuted its first runway collection for the NFL which was inspired by elements of the sport including exaggerated shoulder details plays on proportion and metallic shine in a variety of silhouettes including maxi and sweatshirt dresses The collec-tion is available exclusively at Blooming-dales with a limited edition fashion col-lection to launch in January for the Super Bowl
In design Junk Food is seeing plays on proportion working well for both genders Said Najjar ldquoFor men we have played with the graphicsrsquo scale and introduced a col-lection for NBA that had bold large block letters highlighting the team city They are fresh and have sold really well For wom-en its a lot of oversized and exaggerated silhouettes like oversized tees and maxi dressesrdquo
Overall Najjar said fans were getting more adventurous in expressing their team spirit She added ldquoWhile we do sell a lot of logos on our heather grey tees we
Junk Food debuted its first runway collection for the NFL
College Concepts Womens Reign and Menrsquos Acclaim
ldquoStripes are hot and adding an oatmeal heather twist to the team color stripe brings texture and cutting edge appeal to a simple stripe patternrdquo said Pierce ldquoDrop-to-ground graphics and vertical looks make the tank graphics right on trendrdquo
At Colosseum Nicole Dryer product development and brand manager womens and childrens sees a strong trend toward denim across both genders whether with jackets button-up shirts or accessories Dryer said itrsquos a mainstream trend from the past that has come back to life in a new light
Colosseum Stage Jacket
ldquoYou will see a lot of items embroidered or embellished with college colors and logosrdquo noted Dryer ldquoThe colored denim pant trend will be even stronger next year as collegiate retailers are recognizing the strength it showed in popular fashion retailersrdquo
For allover prints the louder the bet-ter she believes especially if it ad-dresses the fanrsquos team colors
ldquoYou will see conversational prints which may consist of school logos or
objects of significance to a teamrdquo said Dryer ldquoGeometric prints are most popular and consist of designs such as polka dots chevron stripes checkered or honeycomb Abstract prints will make a strong appearance next year too Abstract prints can be described as a splatter paint effect tie-dye or galaxy printsrdquo
Finally Dryer said women are leaning toward fashionable fan items that are versatile for every day wear similar to ongoing shifts in yoga and active wear looks
womenrsquos knits She added ldquoEmbellishments have a metallic flair with foil and team color graphic combination which is right where the market is headed The scoop and V-neck are a winning choice for necklines moving forwardrdquo
The trend for fashion leggings is being addressed with plaid stretch fabrics as seen in the Ladiesrsquo Reign Stretch Plaid But stretch fabrics and body hugging silhouettes to meet demand for both a feminine and athletic feel can be seen in the Womenrsquos Yard Line Union Suit and Tank and Boyshort set The Tank and Boyshort are a dynamic combination with gathers at the front placket and an extreme racer back The short has button details and a flat waist
16 SGBWeeklycom | DECEMBER 9 2013
ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo
Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym
But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly
In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit
Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo
This outfit can be spotted on every college girl any day of the
week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed
For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns
Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course
Top of the World
NIKErsquoS ldquoGET DRENCHEDrdquo
NFL JERSEYS
Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue
Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones
The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations
Champion Womenrsquos Vapor Quarter Zip
DECEMBER 9 2013 | SGBWeeklycom 17
Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo
The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo
For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo
In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-
mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed
well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo
Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection
Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo
Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection
Zephyr Rave
For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo
Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added
THE INTERSECTION OF CAREER AND
LIFESTYLE
Contact Jeremy Freed at 3039977302 or email
SportsJobssportsonesourcecom
FREE ACCESS TO
THE LATEST JOB
LISTINGS
REACHING THE MOST
CONNECTED BEST INFORMED
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LIFESTYLE MARKET
CALENDARFor full year calendar go to sportsonesourcecomevents
TR
AD
E A
SS
OC
IAT
ION
S |
BU
YIN
G G
RO
UP
S
DECEMBER
10-11 EORA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal Early Preview TBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 ATA Show Nashville TN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver CO
7-9 WWSRA Northwest Preview Portland OR
9-11 Surf Expo Orlando FL13-14 WWSRA Intermountain Preview Salt Lake City UT
13-15 WWSRA NorCal Early Preview Reno NV
14-17 SHOT Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth TX
16-18 Sports Licensing amp Tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 ORWM Demo Day TBA
22-25 Outdoor Retailer Winter Market Salt Lake City UT
30-2 SIA Snow Show Denver CO
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
FEBRUARY
3-4 SIA On-Snow Demo Copper Mountain CO
3-4 SIA Nordic Demo Copper Mountain CO
5-7 FFANY New York NY
5-8 Sports Inc Outdoor Show Phoenix AZ
6-10 NBS Semi-Annual Market Fort Worth TX
9-11 EORA SE February Show Greenville SC
10-13 Worldwide Spring Show Reno NV
11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN
MARCH
4-5 SFIA National Health Through Fitness Day Washington DC
14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ
APRIL
4-6 Imprinted Sportswear Show (ISS) Orlando FL
7-8 SFIA Litigation amp Risk Management Summit Phoenix AZ
27-30 NSGA Management Conference and Team Dealer Summit Indian Wells CA
18 SGBWeeklycom | DECEMBER 9 2013
DECEMBER 9 2013 | SGBWeeklycom 19
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Yoursquove built this business from the ground up A State Farmreg agent can tailor your business insurance to help protect your unique needs Select the right coverage from a local business owner who
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MARK YOURCALENDARS
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Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
10 SGBWeeklycom | DECEMBER 9 2013
When it comes to Licensed Product sales T-shirtsTanks AuthenticReplica Jerseys and Headware are the big categories in total dollar volume when it comes to consumer preference for all Licensed Products (as shown in the pie chart below) There is a slight pattern variation on a league-by-league basis but for the most part these trends hold fast
According to Jim Pisani President of VFs Majestic Brand ldquoan Authentic or Replica Jersey is the ultimate way that a fan can express their affinity with their favorite teams A jersey is one of those items that fans never throw away so that means that fans are making a special commitment when they decide to buy an authentic or replica jerseyrdquo This yearrsquos World Series presented other interesting challenges for Majestic According to Pisani ldquoYou never know what teams are
going to end up in the World Series in any given year and that means you also never know what backstories might occur around it This year the Cardinals came to us early in the day before the game that Michael Wacha was scheduled to pitch with an idea for a special T-shirt By 500 pm the day of the game the T-shirt was in the Cardinalrsquos Stadium store and fans were able to purchase that one of a kind special item In our minds thatrsquos how you take advantage of a unique and special situation for fanshellip It is a special event and we try to make it special with the right licensed merchandise supportrdquo
For the NHL life in the second season past last yearrsquos strike has been very good for their Li-censed Product sales According to data from SportScanInfo sales of NHL Licensed Products are up more than 40 percent during the previous 13-weeks after being down in year-over-year sales for the calendar year to date As the NHL got closer to opening day sales had risen steadily According to Brian Jennings NHL chief marketing officer ldquoWe ended last season with incredible momentum and this is a continuation of that Consumer-centric products aligned with our fan segments presented in visually compelling ways have resonated with our fan baserdquo
Licensed Product sales are driven by two main factors one is winning and the second is special events This January the NHL plans to play their annual Winter Classic at the lsquoBig Houserdquo in Michigan Jennings added ldquoThe NHL Winter Classic is the embodiment of our big scale event strategy that touches every aspect of our business This event has captured the imagination of sports fans across the globe and is culturally and socially relevant This years event - the 2014 Bridgestone NHL Winter Classic at The Big House in Michigan - will be our biggest yetrdquo
ANALYSIS
Looking forward to the holiday shopping sea-son American sports fans have more choices than ever before when it comes to showing al-legiance to their favorite professional and col-lege sports teams This is the time of the year when there are three professional leagues with schedules in full motion ndash the NFL NBA and NHL and with college athletics also having both football and basketball games going on at the same time that means consumers have more decisions to make when deciding to buy Licensed Products this holiday season Tradi-tionally Licensed Apparel and merchandise make great holiday gifts
According to data from the Sports amp Fitness Industry Associationrsquos Annual Participation Study The NFL remains the fandom leader The Fandom ranking for all professional and college sports domestically (as shown in the chart top right) The NFL is the fan leader with almost 172 million fans 6 years and older
According to SportScanInfo when it comes to Licensed Product sales The National Foot-ball League garners almost 37 percent of the total licensed dollars spent by consumers over the trailing 52-week period (as shown in the pie chart below) This again puts the NFL in the number one position for all Licensed Apparel and merchandise sales
By Neil Schwartz
LICENSED MERCHANDISE SCORECARD
AGES 6 YEARS AND OLDER
FANS BY THE THOUSANDS
NFL 171716
College Football 149816
MLB 146695
College Basketball 122009
NBA 119739
NHL 98742
FANDOM RANKING FOR ALL PROFESSIONAL AND COLLEGE SPORTS
DOMESTICALLY
PERCENTAGE RANKING FOR US PROFESSIONAL AND COLLEGE SPORTS
NHL 33
MLB 232
NBA 187
NFL 376
College 172
SHARE OF REVENUE FOR APPAREL LICENSED PRODUCT CATEGORIES
Other 21 T-shirtsTanks 227
AuithenticReplica Jerseys
22
Headwear2331
SweatshirtsPullovers 1053
DECEMBER 9 2013 | SGBWeeklycom 11
NBA TEAMSYTD 2013 SHARE
IN DOLLARS
LABEL (TOP 50) NET CHANGE 20122013
New York Knicks -233
Miami Heat 381
Los Angeles Lakers -2194
Chicago Bulls -402
Oklahoma City Thunder 8563
Los Angeles Clippers -278
Boston Celtics -677
Brooklyn Nets 10654
Golden State Warriors 10862
Washington Wizards -3324
On the NBA hardcourt the Brooklyn Nets are beginning to be more of a factor when it comes to product sales for the NBA While only two years in existence the Nets are start-ing to garner a strong fan base for those liv-ing in Brooklyn and those that claim Brook-lyn as their home city Their share of the total licensed NBA jersey market has more than doubled for the current calendar year That being said there is still no substitute for winning championships when it comes to licensed Authentic and Replica Jersey sales and that is no more evident than the Miami Heat realizing a 38 percent increase in their share of all NBA jersey sales (as shown in the chart below)
Other teams like the Oklahoma Thunder are seeing big gains in licensed merchandise sales as a result of their playoff exposure over the last two years
Many have been hoping for Major League Soccer to break out and become a fan favorite as the league continues to grow and add new teams If the sales of Licensed Products are any indicator then it looks as though it is working for Major League Soccer For the current calendar year sales of all Licensed Apparel for the MLS are up a total of 210 percent with Licensed Jersey sales having doubled in total dollars
ACHIEVE YOUR GOALS
As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom
BREADTH OF DATA DEPTH OF DATA TIMELINESS OF DATA
SportScanInfocomA Service of The SportsOneSource Group
12 SGBWeeklycom | DECEMBER 9 2013
By Thomas J Ryan
FAN APPAREL EXPANDS ITS CHOICES
Performance and Fashion Influences Continue to Offer Fans More Ways to Show Their Support
Zephyr Menace
Licensed apparel is no longer the fashion statement it was in the early 1990s when names like Pro Player Starter Logo 7 and Apex-One ruled the roost
It doesnrsquot even have the buzz it held in the early 2000s when the retro-craze - marked by the quick ascent of Mitchell amp Ness - erupted the vintage-inspired sports apparel industry Now the buying is said to be more fan-driven rather than the urban trendsetter
However albeit in a quieter way those trends are still per-colating in the marketplace with even the classic Starter Satin Jacket making a smart comeback in the last year and retro still
in demand Moreover the number of ways fans can show their fan support has spread well beyond jerseys caps and jackets
Performance fabrics are working their way into the licensed cat-egory with fans expecting the same lightweight moisture-wicking stretch and durability properties as on their athletic garments Fash-ionrsquos influence has driven a strong trend toward creative T-shirts that let fans express themselves But itrsquos especially noticeable in womenrsquos product Much like activewear the licensed industry went through its ldquoPink it and shrink itrdquo learning phase But with NFL noting that 45 percent of its fans are women a wide array of on-trend apparel and feminine cuts can be found in the marketplace
DECEMBER 9 2013 | SGBWeeklycom 13
Mitchell amp Ness which was acquired by Adidas in 2007 has found that fit is much more important for women and the distinguishing difference between its menrsquos and womenrsquos collections comes down to cut
ldquoWe have seen that the way an item fits for women is far more important than how the team logo or logo colors are represented which is why we have had a lot of success in our tees hoodies and henleysrdquo said Adam Herstig Mitchel amp Nessrsquo marketing manager ldquoAlthough the desire to show team pride is important we are typically less loud and more subtle in womens apparel versus menrdquo
Herstig noted however that some team colors by nature work better than others for playing up a style influence
ldquoIt seems that everyone became a Brooklyn Nets fan for a while because the blackblack and blackwhite were such wearable colorsrdquo remarked Herstig ldquoThis theory proves true across all leagues and teams which seem to do better as a fashion piece than others Conscious of this we try to make every team wearablerdquo
Russell Athletic has also been putting more focus on expanding its womens options by adding new silhouettes to its line according to Alex Caudill merchandise manager for college stores coaches and sideline ap-parel for the brand One emerging trend Russell sees is sublimation as seen on the Womens Sublimated Short
ldquoSublimation gives the con-sumer complete customiza-tionrdquo said Caudill ldquoSublimation printing is ideal for customizing designs with changing elements such as names numbers etc You can also incorporate many colors into your design very easily
Mitchell amp Ness Full Zip Hoody and V-neck Tee
Russell Athletic Long Sleeve Performance Shirt and Sublimated Short for Women
Another Russell highlight for 2014 is the Long and Short Sleeve Womens Performance made from 100 percent polyester microstripe with the microstripe construction giving off an appearance with much softer and lighter hues Said Caudill ldquoWe consider these tees to also be fashionable garments that easily transition from active to casual wear but still hold their performance-based benefitsrdquo
Other trends Caudill sees
raquo Yogarunning inspired performance apparel that incorporates hidden media pockets and other technical features that add visibility such as re-flective trims
raquo Fabrics that are performance-driven with topical and yarn treatments softness of hand andor pattern repeat
raquo Fashionable garments that easily transition from active to casual wear but still hold their performance-based benefits
raquo Layered garment pieces such as skorts jackets with removable sleeves or hoods or hoodies incorporated into a jacket lining that can be worn all year round
raquo Space dyed garment techniques used to emulate a distinct look that add dimension and depth to solid colored basics
raquo Vintage sportswear brands such as Russell Athletic and Champion that are adopting performance-driven silhouettes
raquo Geometric patterns and shapes being incorporated into more design lines and
raquo Color palettes with softer hues complementing minimal design line aes-thetics
Majestic Athletic is seeing an ongoing strong trend toward functional licensed apparel highlighted by its Triple and Double Climate Outerwear introduced in the MLB post season Designed with the professional players the Triple highlighted by its Triple and Double Climate Outerwear is made with ThermaBase insulation and is water resistant said Dana Parker VP merchandising Majestic The item can be worn with just its polyfil-quilted inner shell with fleece lining or just the lightweight ventilated outershell Combined the inner and outer shell make for ldquoa warm water resistant jacket for really cold daysrdquo said Parker
Majestic Athletic Triple and Double Climate Jacket and Batting Practice (BP) Jersey On Field
For Spring 2014 Majestic will introduce a Batting Practice (BP) Jersey On Field that incorporates many of the performance attributes players (and fans) asked for
ldquoPerformance and comfort were the key attributes considered when de-signing this garmentrdquo pointed out Parker ldquoOur new BP is made mixing two performance fabrics our Vivid Knit on the front and Radiant (breathable)
14 SGBWeeklycom | DECEMBER 9 2013
Mesh under the sleeves and on the back areas that require the most cooling The team and player name and number decoration also have performance attributes Our new tackle twill is lightweight and flexiblerdquo
T-shirts are also becoming a bigger part of Ma-jesticrsquos portfolio in men and womens With all its licenses MLB NFL NHL NCAA and NBA Majestic is seeing a shift in cotton tees to lighter weight softer hand and blended fabrics Said Parker ldquoSynthetic tees are becoming more main-stream rather than a tee that was to be worn by athletes only Were seeing fans gravitating to 100 percent polyester tees as another graphic tee optionrdquo
division For the first time a version is available for women noted Michelle Yesse G-III director of design and merchandising
For men the well-worn tee trend - achieved by different dyes washes and distressing techniques - seen with the basic go-to short sleeve tee or a col-or-blocked version has become a staple in many fanrsquos wardrobe said Yesse
The color grey has been all the rage lately and adding gray to its commemorative Kneel Down Jacket also from Carl Banks coupled with its bond-ed-fleece fabrication adds a level of sophistication to the look
For women ldquoanything shinyrdquo whether sequins beads foil prints studs or crystals is standing out at Touch by Alyssa Milano also part of G-III The brand is seeing strong demand for mesh and open-hole knits For example the front panel of the Hadley Tee features solid polyester while the back pleated panel is polyester mesh ndash providing a femi-nine take on a football jersey Said Yesse ldquoStyling is widerboxier reflecting the contemporary trend of looser-cut stylesrdquo
47 Brand Gameday Debut Tee
47 Brand Cross-Over
Track
47 Brand 47 Franchise
G-III Apparel Starter Jacket
G-III Apparel Touch by Alyssa Milano Hadley Tee
Antigua Jackets the Ice and Victor Quarter-Zip
At 47 Brand the new 47 Franchise which has been rede-signed with a darker fabric and a larger logo is doing very well in both menrsquos and womenrsquos according to
Ty Taiste apparel designerIn apparel a highlight at 47 Brand is the Cross-
Over Track a lightweight french terry jacket with an appliqueacuted satin sleeve stripes and satin appli-queacuted logo Made from a slug jersey the Gameday Debut Tee features a color-blocked body appli-queacuted sleeve stripes and a vintage screen-printed logo Said Taiste ldquocolor blocking is working really well for usrdquo
Other looks working for 47 Brand are washed neons and ombre which is similar to a tie-die
At G-III Apparel the big comeback story over the last year was the return of the classic satin Starter Jacket from its G-lll Sports by Carl Banks
The ldquoRockerrdquo look has been trending for more than a year with full-on jackets to dresses embracing leatherPU patch-work From G-III 4HER Womens Pass Rush Hoody features a body of charcoal heather across fleece sleeves and full-team name applique
Touch by Alyssa Milano is also tak-ing an innovative look at the long-standing burnout trend Yesse said the front panel on the Aubrey Tee is solid while the back has an intricate pattern burned into it Said Yesse ldquoItrsquos generating a lot of interest Itrsquos like lsquoBusiness up front party in the backrsquordquo
At Antigua a standout for women is the zip-front Ice Jacket a 100 percent micro polyester polar fleece jacket featur-ing a stand-up collar cover stitch detail at
cut and sew seams zipper hip pockets binding at cuffs and collar and a bungee toggle bottom hem
For men highlights include the Delta and Victor Quarter-Zip Jackets Antiguarsquos collection continues to play up its proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology that keeps fans cool and dry
ldquoThe line has vivid color sophisticated styling and luxurious fabricshelliptruly a winning combina-tionrdquo said Ron McPherson president and CEO of Antigua
At Junk Food Andrei Najjar VP marketing amp business development said the brand sees a greater diversity of silhouettes than it has in past seasons
ldquoFor mens NBA we had some good success with jersey-inspired tank tops for spring and
DECEMBER 9 2013 | SGBWeeklycom 15
have been seeing an upswing in bold color People arent scared of itand this is especially true in our fan ap-parel businessesrdquo
At College Concepts the sleep-wear specialist plaids continue to trend upward with a strong presence of mid-size plaids and basic plaid de-signs as seen in the Menrsquos Acclaim ac-cording to Denise Pierce the brandrsquos director of product development All-over prints incorporating a tonal logo into the team color design - as seen on the Menrsquos Insider - are also a fan favorite
For women flannel plaids are in demand although styles such as the Ladiesrsquo Reign adds just the right amount of white for a feminine touch
Pierce said its College Concepts Sleepwear Tops feature a ribslub combination to address the mechanical stretch and texture that is essential for
summerrdquo said Najjar ldquoFor womenrsquos we are disrupting the marketplace with fash-ion bodies including oversized silhou-ettes and boyfriend-inspired styles in our signature-soft vintage-inspired fabricsrdquo
In September Junk Food debuted its first runway collection for the NFL which was inspired by elements of the sport including exaggerated shoulder details plays on proportion and metallic shine in a variety of silhouettes including maxi and sweatshirt dresses The collec-tion is available exclusively at Blooming-dales with a limited edition fashion col-lection to launch in January for the Super Bowl
In design Junk Food is seeing plays on proportion working well for both genders Said Najjar ldquoFor men we have played with the graphicsrsquo scale and introduced a col-lection for NBA that had bold large block letters highlighting the team city They are fresh and have sold really well For wom-en its a lot of oversized and exaggerated silhouettes like oversized tees and maxi dressesrdquo
Overall Najjar said fans were getting more adventurous in expressing their team spirit She added ldquoWhile we do sell a lot of logos on our heather grey tees we
Junk Food debuted its first runway collection for the NFL
College Concepts Womens Reign and Menrsquos Acclaim
ldquoStripes are hot and adding an oatmeal heather twist to the team color stripe brings texture and cutting edge appeal to a simple stripe patternrdquo said Pierce ldquoDrop-to-ground graphics and vertical looks make the tank graphics right on trendrdquo
At Colosseum Nicole Dryer product development and brand manager womens and childrens sees a strong trend toward denim across both genders whether with jackets button-up shirts or accessories Dryer said itrsquos a mainstream trend from the past that has come back to life in a new light
Colosseum Stage Jacket
ldquoYou will see a lot of items embroidered or embellished with college colors and logosrdquo noted Dryer ldquoThe colored denim pant trend will be even stronger next year as collegiate retailers are recognizing the strength it showed in popular fashion retailersrdquo
For allover prints the louder the bet-ter she believes especially if it ad-dresses the fanrsquos team colors
ldquoYou will see conversational prints which may consist of school logos or
objects of significance to a teamrdquo said Dryer ldquoGeometric prints are most popular and consist of designs such as polka dots chevron stripes checkered or honeycomb Abstract prints will make a strong appearance next year too Abstract prints can be described as a splatter paint effect tie-dye or galaxy printsrdquo
Finally Dryer said women are leaning toward fashionable fan items that are versatile for every day wear similar to ongoing shifts in yoga and active wear looks
womenrsquos knits She added ldquoEmbellishments have a metallic flair with foil and team color graphic combination which is right where the market is headed The scoop and V-neck are a winning choice for necklines moving forwardrdquo
The trend for fashion leggings is being addressed with plaid stretch fabrics as seen in the Ladiesrsquo Reign Stretch Plaid But stretch fabrics and body hugging silhouettes to meet demand for both a feminine and athletic feel can be seen in the Womenrsquos Yard Line Union Suit and Tank and Boyshort set The Tank and Boyshort are a dynamic combination with gathers at the front placket and an extreme racer back The short has button details and a flat waist
16 SGBWeeklycom | DECEMBER 9 2013
ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo
Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym
But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly
In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit
Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo
This outfit can be spotted on every college girl any day of the
week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed
For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns
Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course
Top of the World
NIKErsquoS ldquoGET DRENCHEDrdquo
NFL JERSEYS
Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue
Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones
The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations
Champion Womenrsquos Vapor Quarter Zip
DECEMBER 9 2013 | SGBWeeklycom 17
Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo
The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo
For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo
In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-
mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed
well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo
Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection
Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo
Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection
Zephyr Rave
For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo
Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added
THE INTERSECTION OF CAREER AND
LIFESTYLE
Contact Jeremy Freed at 3039977302 or email
SportsJobssportsonesourcecom
FREE ACCESS TO
THE LATEST JOB
LISTINGS
REACHING THE MOST
CONNECTED BEST INFORMED
AND HIGHEST CALIBER
PROFESSIONALS IN THE ACTIVE
LIFESTYLE MARKET
CALENDARFor full year calendar go to sportsonesourcecomevents
TR
AD
E A
SS
OC
IAT
ION
S |
BU
YIN
G G
RO
UP
S
DECEMBER
10-11 EORA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal Early Preview TBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 ATA Show Nashville TN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver CO
7-9 WWSRA Northwest Preview Portland OR
9-11 Surf Expo Orlando FL13-14 WWSRA Intermountain Preview Salt Lake City UT
13-15 WWSRA NorCal Early Preview Reno NV
14-17 SHOT Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth TX
16-18 Sports Licensing amp Tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 ORWM Demo Day TBA
22-25 Outdoor Retailer Winter Market Salt Lake City UT
30-2 SIA Snow Show Denver CO
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
FEBRUARY
3-4 SIA On-Snow Demo Copper Mountain CO
3-4 SIA Nordic Demo Copper Mountain CO
5-7 FFANY New York NY
5-8 Sports Inc Outdoor Show Phoenix AZ
6-10 NBS Semi-Annual Market Fort Worth TX
9-11 EORA SE February Show Greenville SC
10-13 Worldwide Spring Show Reno NV
11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN
MARCH
4-5 SFIA National Health Through Fitness Day Washington DC
14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ
APRIL
4-6 Imprinted Sportswear Show (ISS) Orlando FL
7-8 SFIA Litigation amp Risk Management Summit Phoenix AZ
27-30 NSGA Management Conference and Team Dealer Summit Indian Wells CA
18 SGBWeeklycom | DECEMBER 9 2013
DECEMBER 9 2013 | SGBWeeklycom 19
good state
better state
State Farm Fire and Casualty Company State Farm General Insurance Company Bloomington IL State Farm Florida Insurance Company Winter Haven FL
State Farm Lloyds Dallas TX
Yoursquove built this business from the ground up A State Farmreg agent can tailor your business insurance to help protect your unique needs Select the right coverage from a local business owner who
understands what it takes to grow Visit st8fmbizinsurance or contact a State Farm agent today Get to a better Statereg Get State Farm
StateFarm_SPORTINGGOODS_DOLLAR_1211113indd 1 21113 1231 PM
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
DECEMBER 9 2013 | SGBWeeklycom 11
NBA TEAMSYTD 2013 SHARE
IN DOLLARS
LABEL (TOP 50) NET CHANGE 20122013
New York Knicks -233
Miami Heat 381
Los Angeles Lakers -2194
Chicago Bulls -402
Oklahoma City Thunder 8563
Los Angeles Clippers -278
Boston Celtics -677
Brooklyn Nets 10654
Golden State Warriors 10862
Washington Wizards -3324
On the NBA hardcourt the Brooklyn Nets are beginning to be more of a factor when it comes to product sales for the NBA While only two years in existence the Nets are start-ing to garner a strong fan base for those liv-ing in Brooklyn and those that claim Brook-lyn as their home city Their share of the total licensed NBA jersey market has more than doubled for the current calendar year That being said there is still no substitute for winning championships when it comes to licensed Authentic and Replica Jersey sales and that is no more evident than the Miami Heat realizing a 38 percent increase in their share of all NBA jersey sales (as shown in the chart below)
Other teams like the Oklahoma Thunder are seeing big gains in licensed merchandise sales as a result of their playoff exposure over the last two years
Many have been hoping for Major League Soccer to break out and become a fan favorite as the league continues to grow and add new teams If the sales of Licensed Products are any indicator then it looks as though it is working for Major League Soccer For the current calendar year sales of all Licensed Apparel for the MLS are up a total of 210 percent with Licensed Jersey sales having doubled in total dollars
ACHIEVE YOUR GOALS
As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom
BREADTH OF DATA DEPTH OF DATA TIMELINESS OF DATA
SportScanInfocomA Service of The SportsOneSource Group
12 SGBWeeklycom | DECEMBER 9 2013
By Thomas J Ryan
FAN APPAREL EXPANDS ITS CHOICES
Performance and Fashion Influences Continue to Offer Fans More Ways to Show Their Support
Zephyr Menace
Licensed apparel is no longer the fashion statement it was in the early 1990s when names like Pro Player Starter Logo 7 and Apex-One ruled the roost
It doesnrsquot even have the buzz it held in the early 2000s when the retro-craze - marked by the quick ascent of Mitchell amp Ness - erupted the vintage-inspired sports apparel industry Now the buying is said to be more fan-driven rather than the urban trendsetter
However albeit in a quieter way those trends are still per-colating in the marketplace with even the classic Starter Satin Jacket making a smart comeback in the last year and retro still
in demand Moreover the number of ways fans can show their fan support has spread well beyond jerseys caps and jackets
Performance fabrics are working their way into the licensed cat-egory with fans expecting the same lightweight moisture-wicking stretch and durability properties as on their athletic garments Fash-ionrsquos influence has driven a strong trend toward creative T-shirts that let fans express themselves But itrsquos especially noticeable in womenrsquos product Much like activewear the licensed industry went through its ldquoPink it and shrink itrdquo learning phase But with NFL noting that 45 percent of its fans are women a wide array of on-trend apparel and feminine cuts can be found in the marketplace
DECEMBER 9 2013 | SGBWeeklycom 13
Mitchell amp Ness which was acquired by Adidas in 2007 has found that fit is much more important for women and the distinguishing difference between its menrsquos and womenrsquos collections comes down to cut
ldquoWe have seen that the way an item fits for women is far more important than how the team logo or logo colors are represented which is why we have had a lot of success in our tees hoodies and henleysrdquo said Adam Herstig Mitchel amp Nessrsquo marketing manager ldquoAlthough the desire to show team pride is important we are typically less loud and more subtle in womens apparel versus menrdquo
Herstig noted however that some team colors by nature work better than others for playing up a style influence
ldquoIt seems that everyone became a Brooklyn Nets fan for a while because the blackblack and blackwhite were such wearable colorsrdquo remarked Herstig ldquoThis theory proves true across all leagues and teams which seem to do better as a fashion piece than others Conscious of this we try to make every team wearablerdquo
Russell Athletic has also been putting more focus on expanding its womens options by adding new silhouettes to its line according to Alex Caudill merchandise manager for college stores coaches and sideline ap-parel for the brand One emerging trend Russell sees is sublimation as seen on the Womens Sublimated Short
ldquoSublimation gives the con-sumer complete customiza-tionrdquo said Caudill ldquoSublimation printing is ideal for customizing designs with changing elements such as names numbers etc You can also incorporate many colors into your design very easily
Mitchell amp Ness Full Zip Hoody and V-neck Tee
Russell Athletic Long Sleeve Performance Shirt and Sublimated Short for Women
Another Russell highlight for 2014 is the Long and Short Sleeve Womens Performance made from 100 percent polyester microstripe with the microstripe construction giving off an appearance with much softer and lighter hues Said Caudill ldquoWe consider these tees to also be fashionable garments that easily transition from active to casual wear but still hold their performance-based benefitsrdquo
Other trends Caudill sees
raquo Yogarunning inspired performance apparel that incorporates hidden media pockets and other technical features that add visibility such as re-flective trims
raquo Fabrics that are performance-driven with topical and yarn treatments softness of hand andor pattern repeat
raquo Fashionable garments that easily transition from active to casual wear but still hold their performance-based benefits
raquo Layered garment pieces such as skorts jackets with removable sleeves or hoods or hoodies incorporated into a jacket lining that can be worn all year round
raquo Space dyed garment techniques used to emulate a distinct look that add dimension and depth to solid colored basics
raquo Vintage sportswear brands such as Russell Athletic and Champion that are adopting performance-driven silhouettes
raquo Geometric patterns and shapes being incorporated into more design lines and
raquo Color palettes with softer hues complementing minimal design line aes-thetics
Majestic Athletic is seeing an ongoing strong trend toward functional licensed apparel highlighted by its Triple and Double Climate Outerwear introduced in the MLB post season Designed with the professional players the Triple highlighted by its Triple and Double Climate Outerwear is made with ThermaBase insulation and is water resistant said Dana Parker VP merchandising Majestic The item can be worn with just its polyfil-quilted inner shell with fleece lining or just the lightweight ventilated outershell Combined the inner and outer shell make for ldquoa warm water resistant jacket for really cold daysrdquo said Parker
Majestic Athletic Triple and Double Climate Jacket and Batting Practice (BP) Jersey On Field
For Spring 2014 Majestic will introduce a Batting Practice (BP) Jersey On Field that incorporates many of the performance attributes players (and fans) asked for
ldquoPerformance and comfort were the key attributes considered when de-signing this garmentrdquo pointed out Parker ldquoOur new BP is made mixing two performance fabrics our Vivid Knit on the front and Radiant (breathable)
14 SGBWeeklycom | DECEMBER 9 2013
Mesh under the sleeves and on the back areas that require the most cooling The team and player name and number decoration also have performance attributes Our new tackle twill is lightweight and flexiblerdquo
T-shirts are also becoming a bigger part of Ma-jesticrsquos portfolio in men and womens With all its licenses MLB NFL NHL NCAA and NBA Majestic is seeing a shift in cotton tees to lighter weight softer hand and blended fabrics Said Parker ldquoSynthetic tees are becoming more main-stream rather than a tee that was to be worn by athletes only Were seeing fans gravitating to 100 percent polyester tees as another graphic tee optionrdquo
division For the first time a version is available for women noted Michelle Yesse G-III director of design and merchandising
For men the well-worn tee trend - achieved by different dyes washes and distressing techniques - seen with the basic go-to short sleeve tee or a col-or-blocked version has become a staple in many fanrsquos wardrobe said Yesse
The color grey has been all the rage lately and adding gray to its commemorative Kneel Down Jacket also from Carl Banks coupled with its bond-ed-fleece fabrication adds a level of sophistication to the look
For women ldquoanything shinyrdquo whether sequins beads foil prints studs or crystals is standing out at Touch by Alyssa Milano also part of G-III The brand is seeing strong demand for mesh and open-hole knits For example the front panel of the Hadley Tee features solid polyester while the back pleated panel is polyester mesh ndash providing a femi-nine take on a football jersey Said Yesse ldquoStyling is widerboxier reflecting the contemporary trend of looser-cut stylesrdquo
47 Brand Gameday Debut Tee
47 Brand Cross-Over
Track
47 Brand 47 Franchise
G-III Apparel Starter Jacket
G-III Apparel Touch by Alyssa Milano Hadley Tee
Antigua Jackets the Ice and Victor Quarter-Zip
At 47 Brand the new 47 Franchise which has been rede-signed with a darker fabric and a larger logo is doing very well in both menrsquos and womenrsquos according to
Ty Taiste apparel designerIn apparel a highlight at 47 Brand is the Cross-
Over Track a lightweight french terry jacket with an appliqueacuted satin sleeve stripes and satin appli-queacuted logo Made from a slug jersey the Gameday Debut Tee features a color-blocked body appli-queacuted sleeve stripes and a vintage screen-printed logo Said Taiste ldquocolor blocking is working really well for usrdquo
Other looks working for 47 Brand are washed neons and ombre which is similar to a tie-die
At G-III Apparel the big comeback story over the last year was the return of the classic satin Starter Jacket from its G-lll Sports by Carl Banks
The ldquoRockerrdquo look has been trending for more than a year with full-on jackets to dresses embracing leatherPU patch-work From G-III 4HER Womens Pass Rush Hoody features a body of charcoal heather across fleece sleeves and full-team name applique
Touch by Alyssa Milano is also tak-ing an innovative look at the long-standing burnout trend Yesse said the front panel on the Aubrey Tee is solid while the back has an intricate pattern burned into it Said Yesse ldquoItrsquos generating a lot of interest Itrsquos like lsquoBusiness up front party in the backrsquordquo
At Antigua a standout for women is the zip-front Ice Jacket a 100 percent micro polyester polar fleece jacket featur-ing a stand-up collar cover stitch detail at
cut and sew seams zipper hip pockets binding at cuffs and collar and a bungee toggle bottom hem
For men highlights include the Delta and Victor Quarter-Zip Jackets Antiguarsquos collection continues to play up its proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology that keeps fans cool and dry
ldquoThe line has vivid color sophisticated styling and luxurious fabricshelliptruly a winning combina-tionrdquo said Ron McPherson president and CEO of Antigua
At Junk Food Andrei Najjar VP marketing amp business development said the brand sees a greater diversity of silhouettes than it has in past seasons
ldquoFor mens NBA we had some good success with jersey-inspired tank tops for spring and
DECEMBER 9 2013 | SGBWeeklycom 15
have been seeing an upswing in bold color People arent scared of itand this is especially true in our fan ap-parel businessesrdquo
At College Concepts the sleep-wear specialist plaids continue to trend upward with a strong presence of mid-size plaids and basic plaid de-signs as seen in the Menrsquos Acclaim ac-cording to Denise Pierce the brandrsquos director of product development All-over prints incorporating a tonal logo into the team color design - as seen on the Menrsquos Insider - are also a fan favorite
For women flannel plaids are in demand although styles such as the Ladiesrsquo Reign adds just the right amount of white for a feminine touch
Pierce said its College Concepts Sleepwear Tops feature a ribslub combination to address the mechanical stretch and texture that is essential for
summerrdquo said Najjar ldquoFor womenrsquos we are disrupting the marketplace with fash-ion bodies including oversized silhou-ettes and boyfriend-inspired styles in our signature-soft vintage-inspired fabricsrdquo
In September Junk Food debuted its first runway collection for the NFL which was inspired by elements of the sport including exaggerated shoulder details plays on proportion and metallic shine in a variety of silhouettes including maxi and sweatshirt dresses The collec-tion is available exclusively at Blooming-dales with a limited edition fashion col-lection to launch in January for the Super Bowl
In design Junk Food is seeing plays on proportion working well for both genders Said Najjar ldquoFor men we have played with the graphicsrsquo scale and introduced a col-lection for NBA that had bold large block letters highlighting the team city They are fresh and have sold really well For wom-en its a lot of oversized and exaggerated silhouettes like oversized tees and maxi dressesrdquo
Overall Najjar said fans were getting more adventurous in expressing their team spirit She added ldquoWhile we do sell a lot of logos on our heather grey tees we
Junk Food debuted its first runway collection for the NFL
College Concepts Womens Reign and Menrsquos Acclaim
ldquoStripes are hot and adding an oatmeal heather twist to the team color stripe brings texture and cutting edge appeal to a simple stripe patternrdquo said Pierce ldquoDrop-to-ground graphics and vertical looks make the tank graphics right on trendrdquo
At Colosseum Nicole Dryer product development and brand manager womens and childrens sees a strong trend toward denim across both genders whether with jackets button-up shirts or accessories Dryer said itrsquos a mainstream trend from the past that has come back to life in a new light
Colosseum Stage Jacket
ldquoYou will see a lot of items embroidered or embellished with college colors and logosrdquo noted Dryer ldquoThe colored denim pant trend will be even stronger next year as collegiate retailers are recognizing the strength it showed in popular fashion retailersrdquo
For allover prints the louder the bet-ter she believes especially if it ad-dresses the fanrsquos team colors
ldquoYou will see conversational prints which may consist of school logos or
objects of significance to a teamrdquo said Dryer ldquoGeometric prints are most popular and consist of designs such as polka dots chevron stripes checkered or honeycomb Abstract prints will make a strong appearance next year too Abstract prints can be described as a splatter paint effect tie-dye or galaxy printsrdquo
Finally Dryer said women are leaning toward fashionable fan items that are versatile for every day wear similar to ongoing shifts in yoga and active wear looks
womenrsquos knits She added ldquoEmbellishments have a metallic flair with foil and team color graphic combination which is right where the market is headed The scoop and V-neck are a winning choice for necklines moving forwardrdquo
The trend for fashion leggings is being addressed with plaid stretch fabrics as seen in the Ladiesrsquo Reign Stretch Plaid But stretch fabrics and body hugging silhouettes to meet demand for both a feminine and athletic feel can be seen in the Womenrsquos Yard Line Union Suit and Tank and Boyshort set The Tank and Boyshort are a dynamic combination with gathers at the front placket and an extreme racer back The short has button details and a flat waist
16 SGBWeeklycom | DECEMBER 9 2013
ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo
Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym
But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly
In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit
Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo
This outfit can be spotted on every college girl any day of the
week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed
For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns
Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course
Top of the World
NIKErsquoS ldquoGET DRENCHEDrdquo
NFL JERSEYS
Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue
Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones
The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations
Champion Womenrsquos Vapor Quarter Zip
DECEMBER 9 2013 | SGBWeeklycom 17
Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo
The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo
For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo
In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-
mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed
well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo
Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection
Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo
Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection
Zephyr Rave
For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo
Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added
THE INTERSECTION OF CAREER AND
LIFESTYLE
Contact Jeremy Freed at 3039977302 or email
SportsJobssportsonesourcecom
FREE ACCESS TO
THE LATEST JOB
LISTINGS
REACHING THE MOST
CONNECTED BEST INFORMED
AND HIGHEST CALIBER
PROFESSIONALS IN THE ACTIVE
LIFESTYLE MARKET
CALENDARFor full year calendar go to sportsonesourcecomevents
TR
AD
E A
SS
OC
IAT
ION
S |
BU
YIN
G G
RO
UP
S
DECEMBER
10-11 EORA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal Early Preview TBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 ATA Show Nashville TN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver CO
7-9 WWSRA Northwest Preview Portland OR
9-11 Surf Expo Orlando FL13-14 WWSRA Intermountain Preview Salt Lake City UT
13-15 WWSRA NorCal Early Preview Reno NV
14-17 SHOT Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth TX
16-18 Sports Licensing amp Tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 ORWM Demo Day TBA
22-25 Outdoor Retailer Winter Market Salt Lake City UT
30-2 SIA Snow Show Denver CO
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
FEBRUARY
3-4 SIA On-Snow Demo Copper Mountain CO
3-4 SIA Nordic Demo Copper Mountain CO
5-7 FFANY New York NY
5-8 Sports Inc Outdoor Show Phoenix AZ
6-10 NBS Semi-Annual Market Fort Worth TX
9-11 EORA SE February Show Greenville SC
10-13 Worldwide Spring Show Reno NV
11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN
MARCH
4-5 SFIA National Health Through Fitness Day Washington DC
14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ
APRIL
4-6 Imprinted Sportswear Show (ISS) Orlando FL
7-8 SFIA Litigation amp Risk Management Summit Phoenix AZ
27-30 NSGA Management Conference and Team Dealer Summit Indian Wells CA
18 SGBWeeklycom | DECEMBER 9 2013
DECEMBER 9 2013 | SGBWeeklycom 19
good state
better state
State Farm Fire and Casualty Company State Farm General Insurance Company Bloomington IL State Farm Florida Insurance Company Winter Haven FL
State Farm Lloyds Dallas TX
Yoursquove built this business from the ground up A State Farmreg agent can tailor your business insurance to help protect your unique needs Select the right coverage from a local business owner who
understands what it takes to grow Visit st8fmbizinsurance or contact a State Farm agent today Get to a better Statereg Get State Farm
StateFarm_SPORTINGGOODS_DOLLAR_1211113indd 1 21113 1231 PM
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
12 SGBWeeklycom | DECEMBER 9 2013
By Thomas J Ryan
FAN APPAREL EXPANDS ITS CHOICES
Performance and Fashion Influences Continue to Offer Fans More Ways to Show Their Support
Zephyr Menace
Licensed apparel is no longer the fashion statement it was in the early 1990s when names like Pro Player Starter Logo 7 and Apex-One ruled the roost
It doesnrsquot even have the buzz it held in the early 2000s when the retro-craze - marked by the quick ascent of Mitchell amp Ness - erupted the vintage-inspired sports apparel industry Now the buying is said to be more fan-driven rather than the urban trendsetter
However albeit in a quieter way those trends are still per-colating in the marketplace with even the classic Starter Satin Jacket making a smart comeback in the last year and retro still
in demand Moreover the number of ways fans can show their fan support has spread well beyond jerseys caps and jackets
Performance fabrics are working their way into the licensed cat-egory with fans expecting the same lightweight moisture-wicking stretch and durability properties as on their athletic garments Fash-ionrsquos influence has driven a strong trend toward creative T-shirts that let fans express themselves But itrsquos especially noticeable in womenrsquos product Much like activewear the licensed industry went through its ldquoPink it and shrink itrdquo learning phase But with NFL noting that 45 percent of its fans are women a wide array of on-trend apparel and feminine cuts can be found in the marketplace
DECEMBER 9 2013 | SGBWeeklycom 13
Mitchell amp Ness which was acquired by Adidas in 2007 has found that fit is much more important for women and the distinguishing difference between its menrsquos and womenrsquos collections comes down to cut
ldquoWe have seen that the way an item fits for women is far more important than how the team logo or logo colors are represented which is why we have had a lot of success in our tees hoodies and henleysrdquo said Adam Herstig Mitchel amp Nessrsquo marketing manager ldquoAlthough the desire to show team pride is important we are typically less loud and more subtle in womens apparel versus menrdquo
Herstig noted however that some team colors by nature work better than others for playing up a style influence
ldquoIt seems that everyone became a Brooklyn Nets fan for a while because the blackblack and blackwhite were such wearable colorsrdquo remarked Herstig ldquoThis theory proves true across all leagues and teams which seem to do better as a fashion piece than others Conscious of this we try to make every team wearablerdquo
Russell Athletic has also been putting more focus on expanding its womens options by adding new silhouettes to its line according to Alex Caudill merchandise manager for college stores coaches and sideline ap-parel for the brand One emerging trend Russell sees is sublimation as seen on the Womens Sublimated Short
ldquoSublimation gives the con-sumer complete customiza-tionrdquo said Caudill ldquoSublimation printing is ideal for customizing designs with changing elements such as names numbers etc You can also incorporate many colors into your design very easily
Mitchell amp Ness Full Zip Hoody and V-neck Tee
Russell Athletic Long Sleeve Performance Shirt and Sublimated Short for Women
Another Russell highlight for 2014 is the Long and Short Sleeve Womens Performance made from 100 percent polyester microstripe with the microstripe construction giving off an appearance with much softer and lighter hues Said Caudill ldquoWe consider these tees to also be fashionable garments that easily transition from active to casual wear but still hold their performance-based benefitsrdquo
Other trends Caudill sees
raquo Yogarunning inspired performance apparel that incorporates hidden media pockets and other technical features that add visibility such as re-flective trims
raquo Fabrics that are performance-driven with topical and yarn treatments softness of hand andor pattern repeat
raquo Fashionable garments that easily transition from active to casual wear but still hold their performance-based benefits
raquo Layered garment pieces such as skorts jackets with removable sleeves or hoods or hoodies incorporated into a jacket lining that can be worn all year round
raquo Space dyed garment techniques used to emulate a distinct look that add dimension and depth to solid colored basics
raquo Vintage sportswear brands such as Russell Athletic and Champion that are adopting performance-driven silhouettes
raquo Geometric patterns and shapes being incorporated into more design lines and
raquo Color palettes with softer hues complementing minimal design line aes-thetics
Majestic Athletic is seeing an ongoing strong trend toward functional licensed apparel highlighted by its Triple and Double Climate Outerwear introduced in the MLB post season Designed with the professional players the Triple highlighted by its Triple and Double Climate Outerwear is made with ThermaBase insulation and is water resistant said Dana Parker VP merchandising Majestic The item can be worn with just its polyfil-quilted inner shell with fleece lining or just the lightweight ventilated outershell Combined the inner and outer shell make for ldquoa warm water resistant jacket for really cold daysrdquo said Parker
Majestic Athletic Triple and Double Climate Jacket and Batting Practice (BP) Jersey On Field
For Spring 2014 Majestic will introduce a Batting Practice (BP) Jersey On Field that incorporates many of the performance attributes players (and fans) asked for
ldquoPerformance and comfort were the key attributes considered when de-signing this garmentrdquo pointed out Parker ldquoOur new BP is made mixing two performance fabrics our Vivid Knit on the front and Radiant (breathable)
14 SGBWeeklycom | DECEMBER 9 2013
Mesh under the sleeves and on the back areas that require the most cooling The team and player name and number decoration also have performance attributes Our new tackle twill is lightweight and flexiblerdquo
T-shirts are also becoming a bigger part of Ma-jesticrsquos portfolio in men and womens With all its licenses MLB NFL NHL NCAA and NBA Majestic is seeing a shift in cotton tees to lighter weight softer hand and blended fabrics Said Parker ldquoSynthetic tees are becoming more main-stream rather than a tee that was to be worn by athletes only Were seeing fans gravitating to 100 percent polyester tees as another graphic tee optionrdquo
division For the first time a version is available for women noted Michelle Yesse G-III director of design and merchandising
For men the well-worn tee trend - achieved by different dyes washes and distressing techniques - seen with the basic go-to short sleeve tee or a col-or-blocked version has become a staple in many fanrsquos wardrobe said Yesse
The color grey has been all the rage lately and adding gray to its commemorative Kneel Down Jacket also from Carl Banks coupled with its bond-ed-fleece fabrication adds a level of sophistication to the look
For women ldquoanything shinyrdquo whether sequins beads foil prints studs or crystals is standing out at Touch by Alyssa Milano also part of G-III The brand is seeing strong demand for mesh and open-hole knits For example the front panel of the Hadley Tee features solid polyester while the back pleated panel is polyester mesh ndash providing a femi-nine take on a football jersey Said Yesse ldquoStyling is widerboxier reflecting the contemporary trend of looser-cut stylesrdquo
47 Brand Gameday Debut Tee
47 Brand Cross-Over
Track
47 Brand 47 Franchise
G-III Apparel Starter Jacket
G-III Apparel Touch by Alyssa Milano Hadley Tee
Antigua Jackets the Ice and Victor Quarter-Zip
At 47 Brand the new 47 Franchise which has been rede-signed with a darker fabric and a larger logo is doing very well in both menrsquos and womenrsquos according to
Ty Taiste apparel designerIn apparel a highlight at 47 Brand is the Cross-
Over Track a lightweight french terry jacket with an appliqueacuted satin sleeve stripes and satin appli-queacuted logo Made from a slug jersey the Gameday Debut Tee features a color-blocked body appli-queacuted sleeve stripes and a vintage screen-printed logo Said Taiste ldquocolor blocking is working really well for usrdquo
Other looks working for 47 Brand are washed neons and ombre which is similar to a tie-die
At G-III Apparel the big comeback story over the last year was the return of the classic satin Starter Jacket from its G-lll Sports by Carl Banks
The ldquoRockerrdquo look has been trending for more than a year with full-on jackets to dresses embracing leatherPU patch-work From G-III 4HER Womens Pass Rush Hoody features a body of charcoal heather across fleece sleeves and full-team name applique
Touch by Alyssa Milano is also tak-ing an innovative look at the long-standing burnout trend Yesse said the front panel on the Aubrey Tee is solid while the back has an intricate pattern burned into it Said Yesse ldquoItrsquos generating a lot of interest Itrsquos like lsquoBusiness up front party in the backrsquordquo
At Antigua a standout for women is the zip-front Ice Jacket a 100 percent micro polyester polar fleece jacket featur-ing a stand-up collar cover stitch detail at
cut and sew seams zipper hip pockets binding at cuffs and collar and a bungee toggle bottom hem
For men highlights include the Delta and Victor Quarter-Zip Jackets Antiguarsquos collection continues to play up its proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology that keeps fans cool and dry
ldquoThe line has vivid color sophisticated styling and luxurious fabricshelliptruly a winning combina-tionrdquo said Ron McPherson president and CEO of Antigua
At Junk Food Andrei Najjar VP marketing amp business development said the brand sees a greater diversity of silhouettes than it has in past seasons
ldquoFor mens NBA we had some good success with jersey-inspired tank tops for spring and
DECEMBER 9 2013 | SGBWeeklycom 15
have been seeing an upswing in bold color People arent scared of itand this is especially true in our fan ap-parel businessesrdquo
At College Concepts the sleep-wear specialist plaids continue to trend upward with a strong presence of mid-size plaids and basic plaid de-signs as seen in the Menrsquos Acclaim ac-cording to Denise Pierce the brandrsquos director of product development All-over prints incorporating a tonal logo into the team color design - as seen on the Menrsquos Insider - are also a fan favorite
For women flannel plaids are in demand although styles such as the Ladiesrsquo Reign adds just the right amount of white for a feminine touch
Pierce said its College Concepts Sleepwear Tops feature a ribslub combination to address the mechanical stretch and texture that is essential for
summerrdquo said Najjar ldquoFor womenrsquos we are disrupting the marketplace with fash-ion bodies including oversized silhou-ettes and boyfriend-inspired styles in our signature-soft vintage-inspired fabricsrdquo
In September Junk Food debuted its first runway collection for the NFL which was inspired by elements of the sport including exaggerated shoulder details plays on proportion and metallic shine in a variety of silhouettes including maxi and sweatshirt dresses The collec-tion is available exclusively at Blooming-dales with a limited edition fashion col-lection to launch in January for the Super Bowl
In design Junk Food is seeing plays on proportion working well for both genders Said Najjar ldquoFor men we have played with the graphicsrsquo scale and introduced a col-lection for NBA that had bold large block letters highlighting the team city They are fresh and have sold really well For wom-en its a lot of oversized and exaggerated silhouettes like oversized tees and maxi dressesrdquo
Overall Najjar said fans were getting more adventurous in expressing their team spirit She added ldquoWhile we do sell a lot of logos on our heather grey tees we
Junk Food debuted its first runway collection for the NFL
College Concepts Womens Reign and Menrsquos Acclaim
ldquoStripes are hot and adding an oatmeal heather twist to the team color stripe brings texture and cutting edge appeal to a simple stripe patternrdquo said Pierce ldquoDrop-to-ground graphics and vertical looks make the tank graphics right on trendrdquo
At Colosseum Nicole Dryer product development and brand manager womens and childrens sees a strong trend toward denim across both genders whether with jackets button-up shirts or accessories Dryer said itrsquos a mainstream trend from the past that has come back to life in a new light
Colosseum Stage Jacket
ldquoYou will see a lot of items embroidered or embellished with college colors and logosrdquo noted Dryer ldquoThe colored denim pant trend will be even stronger next year as collegiate retailers are recognizing the strength it showed in popular fashion retailersrdquo
For allover prints the louder the bet-ter she believes especially if it ad-dresses the fanrsquos team colors
ldquoYou will see conversational prints which may consist of school logos or
objects of significance to a teamrdquo said Dryer ldquoGeometric prints are most popular and consist of designs such as polka dots chevron stripes checkered or honeycomb Abstract prints will make a strong appearance next year too Abstract prints can be described as a splatter paint effect tie-dye or galaxy printsrdquo
Finally Dryer said women are leaning toward fashionable fan items that are versatile for every day wear similar to ongoing shifts in yoga and active wear looks
womenrsquos knits She added ldquoEmbellishments have a metallic flair with foil and team color graphic combination which is right where the market is headed The scoop and V-neck are a winning choice for necklines moving forwardrdquo
The trend for fashion leggings is being addressed with plaid stretch fabrics as seen in the Ladiesrsquo Reign Stretch Plaid But stretch fabrics and body hugging silhouettes to meet demand for both a feminine and athletic feel can be seen in the Womenrsquos Yard Line Union Suit and Tank and Boyshort set The Tank and Boyshort are a dynamic combination with gathers at the front placket and an extreme racer back The short has button details and a flat waist
16 SGBWeeklycom | DECEMBER 9 2013
ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo
Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym
But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly
In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit
Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo
This outfit can be spotted on every college girl any day of the
week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed
For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns
Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course
Top of the World
NIKErsquoS ldquoGET DRENCHEDrdquo
NFL JERSEYS
Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue
Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones
The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations
Champion Womenrsquos Vapor Quarter Zip
DECEMBER 9 2013 | SGBWeeklycom 17
Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo
The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo
For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo
In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-
mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed
well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo
Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection
Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo
Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection
Zephyr Rave
For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo
Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added
THE INTERSECTION OF CAREER AND
LIFESTYLE
Contact Jeremy Freed at 3039977302 or email
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TR
AD
E A
SS
OC
IAT
ION
S |
BU
YIN
G G
RO
UP
S
DECEMBER
10-11 EORA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal Early Preview TBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 ATA Show Nashville TN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver CO
7-9 WWSRA Northwest Preview Portland OR
9-11 Surf Expo Orlando FL13-14 WWSRA Intermountain Preview Salt Lake City UT
13-15 WWSRA NorCal Early Preview Reno NV
14-17 SHOT Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth TX
16-18 Sports Licensing amp Tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 ORWM Demo Day TBA
22-25 Outdoor Retailer Winter Market Salt Lake City UT
30-2 SIA Snow Show Denver CO
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
FEBRUARY
3-4 SIA On-Snow Demo Copper Mountain CO
3-4 SIA Nordic Demo Copper Mountain CO
5-7 FFANY New York NY
5-8 Sports Inc Outdoor Show Phoenix AZ
6-10 NBS Semi-Annual Market Fort Worth TX
9-11 EORA SE February Show Greenville SC
10-13 Worldwide Spring Show Reno NV
11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN
MARCH
4-5 SFIA National Health Through Fitness Day Washington DC
14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ
APRIL
4-6 Imprinted Sportswear Show (ISS) Orlando FL
7-8 SFIA Litigation amp Risk Management Summit Phoenix AZ
27-30 NSGA Management Conference and Team Dealer Summit Indian Wells CA
18 SGBWeeklycom | DECEMBER 9 2013
DECEMBER 9 2013 | SGBWeeklycom 19
good state
better state
State Farm Fire and Casualty Company State Farm General Insurance Company Bloomington IL State Farm Florida Insurance Company Winter Haven FL
State Farm Lloyds Dallas TX
Yoursquove built this business from the ground up A State Farmreg agent can tailor your business insurance to help protect your unique needs Select the right coverage from a local business owner who
understands what it takes to grow Visit st8fmbizinsurance or contact a State Farm agent today Get to a better Statereg Get State Farm
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MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
DECEMBER 9 2013 | SGBWeeklycom 13
Mitchell amp Ness which was acquired by Adidas in 2007 has found that fit is much more important for women and the distinguishing difference between its menrsquos and womenrsquos collections comes down to cut
ldquoWe have seen that the way an item fits for women is far more important than how the team logo or logo colors are represented which is why we have had a lot of success in our tees hoodies and henleysrdquo said Adam Herstig Mitchel amp Nessrsquo marketing manager ldquoAlthough the desire to show team pride is important we are typically less loud and more subtle in womens apparel versus menrdquo
Herstig noted however that some team colors by nature work better than others for playing up a style influence
ldquoIt seems that everyone became a Brooklyn Nets fan for a while because the blackblack and blackwhite were such wearable colorsrdquo remarked Herstig ldquoThis theory proves true across all leagues and teams which seem to do better as a fashion piece than others Conscious of this we try to make every team wearablerdquo
Russell Athletic has also been putting more focus on expanding its womens options by adding new silhouettes to its line according to Alex Caudill merchandise manager for college stores coaches and sideline ap-parel for the brand One emerging trend Russell sees is sublimation as seen on the Womens Sublimated Short
ldquoSublimation gives the con-sumer complete customiza-tionrdquo said Caudill ldquoSublimation printing is ideal for customizing designs with changing elements such as names numbers etc You can also incorporate many colors into your design very easily
Mitchell amp Ness Full Zip Hoody and V-neck Tee
Russell Athletic Long Sleeve Performance Shirt and Sublimated Short for Women
Another Russell highlight for 2014 is the Long and Short Sleeve Womens Performance made from 100 percent polyester microstripe with the microstripe construction giving off an appearance with much softer and lighter hues Said Caudill ldquoWe consider these tees to also be fashionable garments that easily transition from active to casual wear but still hold their performance-based benefitsrdquo
Other trends Caudill sees
raquo Yogarunning inspired performance apparel that incorporates hidden media pockets and other technical features that add visibility such as re-flective trims
raquo Fabrics that are performance-driven with topical and yarn treatments softness of hand andor pattern repeat
raquo Fashionable garments that easily transition from active to casual wear but still hold their performance-based benefits
raquo Layered garment pieces such as skorts jackets with removable sleeves or hoods or hoodies incorporated into a jacket lining that can be worn all year round
raquo Space dyed garment techniques used to emulate a distinct look that add dimension and depth to solid colored basics
raquo Vintage sportswear brands such as Russell Athletic and Champion that are adopting performance-driven silhouettes
raquo Geometric patterns and shapes being incorporated into more design lines and
raquo Color palettes with softer hues complementing minimal design line aes-thetics
Majestic Athletic is seeing an ongoing strong trend toward functional licensed apparel highlighted by its Triple and Double Climate Outerwear introduced in the MLB post season Designed with the professional players the Triple highlighted by its Triple and Double Climate Outerwear is made with ThermaBase insulation and is water resistant said Dana Parker VP merchandising Majestic The item can be worn with just its polyfil-quilted inner shell with fleece lining or just the lightweight ventilated outershell Combined the inner and outer shell make for ldquoa warm water resistant jacket for really cold daysrdquo said Parker
Majestic Athletic Triple and Double Climate Jacket and Batting Practice (BP) Jersey On Field
For Spring 2014 Majestic will introduce a Batting Practice (BP) Jersey On Field that incorporates many of the performance attributes players (and fans) asked for
ldquoPerformance and comfort were the key attributes considered when de-signing this garmentrdquo pointed out Parker ldquoOur new BP is made mixing two performance fabrics our Vivid Knit on the front and Radiant (breathable)
14 SGBWeeklycom | DECEMBER 9 2013
Mesh under the sleeves and on the back areas that require the most cooling The team and player name and number decoration also have performance attributes Our new tackle twill is lightweight and flexiblerdquo
T-shirts are also becoming a bigger part of Ma-jesticrsquos portfolio in men and womens With all its licenses MLB NFL NHL NCAA and NBA Majestic is seeing a shift in cotton tees to lighter weight softer hand and blended fabrics Said Parker ldquoSynthetic tees are becoming more main-stream rather than a tee that was to be worn by athletes only Were seeing fans gravitating to 100 percent polyester tees as another graphic tee optionrdquo
division For the first time a version is available for women noted Michelle Yesse G-III director of design and merchandising
For men the well-worn tee trend - achieved by different dyes washes and distressing techniques - seen with the basic go-to short sleeve tee or a col-or-blocked version has become a staple in many fanrsquos wardrobe said Yesse
The color grey has been all the rage lately and adding gray to its commemorative Kneel Down Jacket also from Carl Banks coupled with its bond-ed-fleece fabrication adds a level of sophistication to the look
For women ldquoanything shinyrdquo whether sequins beads foil prints studs or crystals is standing out at Touch by Alyssa Milano also part of G-III The brand is seeing strong demand for mesh and open-hole knits For example the front panel of the Hadley Tee features solid polyester while the back pleated panel is polyester mesh ndash providing a femi-nine take on a football jersey Said Yesse ldquoStyling is widerboxier reflecting the contemporary trend of looser-cut stylesrdquo
47 Brand Gameday Debut Tee
47 Brand Cross-Over
Track
47 Brand 47 Franchise
G-III Apparel Starter Jacket
G-III Apparel Touch by Alyssa Milano Hadley Tee
Antigua Jackets the Ice and Victor Quarter-Zip
At 47 Brand the new 47 Franchise which has been rede-signed with a darker fabric and a larger logo is doing very well in both menrsquos and womenrsquos according to
Ty Taiste apparel designerIn apparel a highlight at 47 Brand is the Cross-
Over Track a lightweight french terry jacket with an appliqueacuted satin sleeve stripes and satin appli-queacuted logo Made from a slug jersey the Gameday Debut Tee features a color-blocked body appli-queacuted sleeve stripes and a vintage screen-printed logo Said Taiste ldquocolor blocking is working really well for usrdquo
Other looks working for 47 Brand are washed neons and ombre which is similar to a tie-die
At G-III Apparel the big comeback story over the last year was the return of the classic satin Starter Jacket from its G-lll Sports by Carl Banks
The ldquoRockerrdquo look has been trending for more than a year with full-on jackets to dresses embracing leatherPU patch-work From G-III 4HER Womens Pass Rush Hoody features a body of charcoal heather across fleece sleeves and full-team name applique
Touch by Alyssa Milano is also tak-ing an innovative look at the long-standing burnout trend Yesse said the front panel on the Aubrey Tee is solid while the back has an intricate pattern burned into it Said Yesse ldquoItrsquos generating a lot of interest Itrsquos like lsquoBusiness up front party in the backrsquordquo
At Antigua a standout for women is the zip-front Ice Jacket a 100 percent micro polyester polar fleece jacket featur-ing a stand-up collar cover stitch detail at
cut and sew seams zipper hip pockets binding at cuffs and collar and a bungee toggle bottom hem
For men highlights include the Delta and Victor Quarter-Zip Jackets Antiguarsquos collection continues to play up its proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology that keeps fans cool and dry
ldquoThe line has vivid color sophisticated styling and luxurious fabricshelliptruly a winning combina-tionrdquo said Ron McPherson president and CEO of Antigua
At Junk Food Andrei Najjar VP marketing amp business development said the brand sees a greater diversity of silhouettes than it has in past seasons
ldquoFor mens NBA we had some good success with jersey-inspired tank tops for spring and
DECEMBER 9 2013 | SGBWeeklycom 15
have been seeing an upswing in bold color People arent scared of itand this is especially true in our fan ap-parel businessesrdquo
At College Concepts the sleep-wear specialist plaids continue to trend upward with a strong presence of mid-size plaids and basic plaid de-signs as seen in the Menrsquos Acclaim ac-cording to Denise Pierce the brandrsquos director of product development All-over prints incorporating a tonal logo into the team color design - as seen on the Menrsquos Insider - are also a fan favorite
For women flannel plaids are in demand although styles such as the Ladiesrsquo Reign adds just the right amount of white for a feminine touch
Pierce said its College Concepts Sleepwear Tops feature a ribslub combination to address the mechanical stretch and texture that is essential for
summerrdquo said Najjar ldquoFor womenrsquos we are disrupting the marketplace with fash-ion bodies including oversized silhou-ettes and boyfriend-inspired styles in our signature-soft vintage-inspired fabricsrdquo
In September Junk Food debuted its first runway collection for the NFL which was inspired by elements of the sport including exaggerated shoulder details plays on proportion and metallic shine in a variety of silhouettes including maxi and sweatshirt dresses The collec-tion is available exclusively at Blooming-dales with a limited edition fashion col-lection to launch in January for the Super Bowl
In design Junk Food is seeing plays on proportion working well for both genders Said Najjar ldquoFor men we have played with the graphicsrsquo scale and introduced a col-lection for NBA that had bold large block letters highlighting the team city They are fresh and have sold really well For wom-en its a lot of oversized and exaggerated silhouettes like oversized tees and maxi dressesrdquo
Overall Najjar said fans were getting more adventurous in expressing their team spirit She added ldquoWhile we do sell a lot of logos on our heather grey tees we
Junk Food debuted its first runway collection for the NFL
College Concepts Womens Reign and Menrsquos Acclaim
ldquoStripes are hot and adding an oatmeal heather twist to the team color stripe brings texture and cutting edge appeal to a simple stripe patternrdquo said Pierce ldquoDrop-to-ground graphics and vertical looks make the tank graphics right on trendrdquo
At Colosseum Nicole Dryer product development and brand manager womens and childrens sees a strong trend toward denim across both genders whether with jackets button-up shirts or accessories Dryer said itrsquos a mainstream trend from the past that has come back to life in a new light
Colosseum Stage Jacket
ldquoYou will see a lot of items embroidered or embellished with college colors and logosrdquo noted Dryer ldquoThe colored denim pant trend will be even stronger next year as collegiate retailers are recognizing the strength it showed in popular fashion retailersrdquo
For allover prints the louder the bet-ter she believes especially if it ad-dresses the fanrsquos team colors
ldquoYou will see conversational prints which may consist of school logos or
objects of significance to a teamrdquo said Dryer ldquoGeometric prints are most popular and consist of designs such as polka dots chevron stripes checkered or honeycomb Abstract prints will make a strong appearance next year too Abstract prints can be described as a splatter paint effect tie-dye or galaxy printsrdquo
Finally Dryer said women are leaning toward fashionable fan items that are versatile for every day wear similar to ongoing shifts in yoga and active wear looks
womenrsquos knits She added ldquoEmbellishments have a metallic flair with foil and team color graphic combination which is right where the market is headed The scoop and V-neck are a winning choice for necklines moving forwardrdquo
The trend for fashion leggings is being addressed with plaid stretch fabrics as seen in the Ladiesrsquo Reign Stretch Plaid But stretch fabrics and body hugging silhouettes to meet demand for both a feminine and athletic feel can be seen in the Womenrsquos Yard Line Union Suit and Tank and Boyshort set The Tank and Boyshort are a dynamic combination with gathers at the front placket and an extreme racer back The short has button details and a flat waist
16 SGBWeeklycom | DECEMBER 9 2013
ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo
Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym
But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly
In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit
Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo
This outfit can be spotted on every college girl any day of the
week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed
For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns
Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course
Top of the World
NIKErsquoS ldquoGET DRENCHEDrdquo
NFL JERSEYS
Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue
Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones
The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations
Champion Womenrsquos Vapor Quarter Zip
DECEMBER 9 2013 | SGBWeeklycom 17
Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo
The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo
For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo
In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-
mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed
well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo
Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection
Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo
Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection
Zephyr Rave
For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo
Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added
THE INTERSECTION OF CAREER AND
LIFESTYLE
Contact Jeremy Freed at 3039977302 or email
SportsJobssportsonesourcecom
FREE ACCESS TO
THE LATEST JOB
LISTINGS
REACHING THE MOST
CONNECTED BEST INFORMED
AND HIGHEST CALIBER
PROFESSIONALS IN THE ACTIVE
LIFESTYLE MARKET
CALENDARFor full year calendar go to sportsonesourcecomevents
TR
AD
E A
SS
OC
IAT
ION
S |
BU
YIN
G G
RO
UP
S
DECEMBER
10-11 EORA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal Early Preview TBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 ATA Show Nashville TN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver CO
7-9 WWSRA Northwest Preview Portland OR
9-11 Surf Expo Orlando FL13-14 WWSRA Intermountain Preview Salt Lake City UT
13-15 WWSRA NorCal Early Preview Reno NV
14-17 SHOT Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth TX
16-18 Sports Licensing amp Tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 ORWM Demo Day TBA
22-25 Outdoor Retailer Winter Market Salt Lake City UT
30-2 SIA Snow Show Denver CO
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
FEBRUARY
3-4 SIA On-Snow Demo Copper Mountain CO
3-4 SIA Nordic Demo Copper Mountain CO
5-7 FFANY New York NY
5-8 Sports Inc Outdoor Show Phoenix AZ
6-10 NBS Semi-Annual Market Fort Worth TX
9-11 EORA SE February Show Greenville SC
10-13 Worldwide Spring Show Reno NV
11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN
MARCH
4-5 SFIA National Health Through Fitness Day Washington DC
14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ
APRIL
4-6 Imprinted Sportswear Show (ISS) Orlando FL
7-8 SFIA Litigation amp Risk Management Summit Phoenix AZ
27-30 NSGA Management Conference and Team Dealer Summit Indian Wells CA
18 SGBWeeklycom | DECEMBER 9 2013
DECEMBER 9 2013 | SGBWeeklycom 19
good state
better state
State Farm Fire and Casualty Company State Farm General Insurance Company Bloomington IL State Farm Florida Insurance Company Winter Haven FL
State Farm Lloyds Dallas TX
Yoursquove built this business from the ground up A State Farmreg agent can tailor your business insurance to help protect your unique needs Select the right coverage from a local business owner who
understands what it takes to grow Visit st8fmbizinsurance or contact a State Farm agent today Get to a better Statereg Get State Farm
StateFarm_SPORTINGGOODS_DOLLAR_1211113indd 1 21113 1231 PM
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
14 SGBWeeklycom | DECEMBER 9 2013
Mesh under the sleeves and on the back areas that require the most cooling The team and player name and number decoration also have performance attributes Our new tackle twill is lightweight and flexiblerdquo
T-shirts are also becoming a bigger part of Ma-jesticrsquos portfolio in men and womens With all its licenses MLB NFL NHL NCAA and NBA Majestic is seeing a shift in cotton tees to lighter weight softer hand and blended fabrics Said Parker ldquoSynthetic tees are becoming more main-stream rather than a tee that was to be worn by athletes only Were seeing fans gravitating to 100 percent polyester tees as another graphic tee optionrdquo
division For the first time a version is available for women noted Michelle Yesse G-III director of design and merchandising
For men the well-worn tee trend - achieved by different dyes washes and distressing techniques - seen with the basic go-to short sleeve tee or a col-or-blocked version has become a staple in many fanrsquos wardrobe said Yesse
The color grey has been all the rage lately and adding gray to its commemorative Kneel Down Jacket also from Carl Banks coupled with its bond-ed-fleece fabrication adds a level of sophistication to the look
For women ldquoanything shinyrdquo whether sequins beads foil prints studs or crystals is standing out at Touch by Alyssa Milano also part of G-III The brand is seeing strong demand for mesh and open-hole knits For example the front panel of the Hadley Tee features solid polyester while the back pleated panel is polyester mesh ndash providing a femi-nine take on a football jersey Said Yesse ldquoStyling is widerboxier reflecting the contemporary trend of looser-cut stylesrdquo
47 Brand Gameday Debut Tee
47 Brand Cross-Over
Track
47 Brand 47 Franchise
G-III Apparel Starter Jacket
G-III Apparel Touch by Alyssa Milano Hadley Tee
Antigua Jackets the Ice and Victor Quarter-Zip
At 47 Brand the new 47 Franchise which has been rede-signed with a darker fabric and a larger logo is doing very well in both menrsquos and womenrsquos according to
Ty Taiste apparel designerIn apparel a highlight at 47 Brand is the Cross-
Over Track a lightweight french terry jacket with an appliqueacuted satin sleeve stripes and satin appli-queacuted logo Made from a slug jersey the Gameday Debut Tee features a color-blocked body appli-queacuted sleeve stripes and a vintage screen-printed logo Said Taiste ldquocolor blocking is working really well for usrdquo
Other looks working for 47 Brand are washed neons and ombre which is similar to a tie-die
At G-III Apparel the big comeback story over the last year was the return of the classic satin Starter Jacket from its G-lll Sports by Carl Banks
The ldquoRockerrdquo look has been trending for more than a year with full-on jackets to dresses embracing leatherPU patch-work From G-III 4HER Womens Pass Rush Hoody features a body of charcoal heather across fleece sleeves and full-team name applique
Touch by Alyssa Milano is also tak-ing an innovative look at the long-standing burnout trend Yesse said the front panel on the Aubrey Tee is solid while the back has an intricate pattern burned into it Said Yesse ldquoItrsquos generating a lot of interest Itrsquos like lsquoBusiness up front party in the backrsquordquo
At Antigua a standout for women is the zip-front Ice Jacket a 100 percent micro polyester polar fleece jacket featur-ing a stand-up collar cover stitch detail at
cut and sew seams zipper hip pockets binding at cuffs and collar and a bungee toggle bottom hem
For men highlights include the Delta and Victor Quarter-Zip Jackets Antiguarsquos collection continues to play up its proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology that keeps fans cool and dry
ldquoThe line has vivid color sophisticated styling and luxurious fabricshelliptruly a winning combina-tionrdquo said Ron McPherson president and CEO of Antigua
At Junk Food Andrei Najjar VP marketing amp business development said the brand sees a greater diversity of silhouettes than it has in past seasons
ldquoFor mens NBA we had some good success with jersey-inspired tank tops for spring and
DECEMBER 9 2013 | SGBWeeklycom 15
have been seeing an upswing in bold color People arent scared of itand this is especially true in our fan ap-parel businessesrdquo
At College Concepts the sleep-wear specialist plaids continue to trend upward with a strong presence of mid-size plaids and basic plaid de-signs as seen in the Menrsquos Acclaim ac-cording to Denise Pierce the brandrsquos director of product development All-over prints incorporating a tonal logo into the team color design - as seen on the Menrsquos Insider - are also a fan favorite
For women flannel plaids are in demand although styles such as the Ladiesrsquo Reign adds just the right amount of white for a feminine touch
Pierce said its College Concepts Sleepwear Tops feature a ribslub combination to address the mechanical stretch and texture that is essential for
summerrdquo said Najjar ldquoFor womenrsquos we are disrupting the marketplace with fash-ion bodies including oversized silhou-ettes and boyfriend-inspired styles in our signature-soft vintage-inspired fabricsrdquo
In September Junk Food debuted its first runway collection for the NFL which was inspired by elements of the sport including exaggerated shoulder details plays on proportion and metallic shine in a variety of silhouettes including maxi and sweatshirt dresses The collec-tion is available exclusively at Blooming-dales with a limited edition fashion col-lection to launch in January for the Super Bowl
In design Junk Food is seeing plays on proportion working well for both genders Said Najjar ldquoFor men we have played with the graphicsrsquo scale and introduced a col-lection for NBA that had bold large block letters highlighting the team city They are fresh and have sold really well For wom-en its a lot of oversized and exaggerated silhouettes like oversized tees and maxi dressesrdquo
Overall Najjar said fans were getting more adventurous in expressing their team spirit She added ldquoWhile we do sell a lot of logos on our heather grey tees we
Junk Food debuted its first runway collection for the NFL
College Concepts Womens Reign and Menrsquos Acclaim
ldquoStripes are hot and adding an oatmeal heather twist to the team color stripe brings texture and cutting edge appeal to a simple stripe patternrdquo said Pierce ldquoDrop-to-ground graphics and vertical looks make the tank graphics right on trendrdquo
At Colosseum Nicole Dryer product development and brand manager womens and childrens sees a strong trend toward denim across both genders whether with jackets button-up shirts or accessories Dryer said itrsquos a mainstream trend from the past that has come back to life in a new light
Colosseum Stage Jacket
ldquoYou will see a lot of items embroidered or embellished with college colors and logosrdquo noted Dryer ldquoThe colored denim pant trend will be even stronger next year as collegiate retailers are recognizing the strength it showed in popular fashion retailersrdquo
For allover prints the louder the bet-ter she believes especially if it ad-dresses the fanrsquos team colors
ldquoYou will see conversational prints which may consist of school logos or
objects of significance to a teamrdquo said Dryer ldquoGeometric prints are most popular and consist of designs such as polka dots chevron stripes checkered or honeycomb Abstract prints will make a strong appearance next year too Abstract prints can be described as a splatter paint effect tie-dye or galaxy printsrdquo
Finally Dryer said women are leaning toward fashionable fan items that are versatile for every day wear similar to ongoing shifts in yoga and active wear looks
womenrsquos knits She added ldquoEmbellishments have a metallic flair with foil and team color graphic combination which is right where the market is headed The scoop and V-neck are a winning choice for necklines moving forwardrdquo
The trend for fashion leggings is being addressed with plaid stretch fabrics as seen in the Ladiesrsquo Reign Stretch Plaid But stretch fabrics and body hugging silhouettes to meet demand for both a feminine and athletic feel can be seen in the Womenrsquos Yard Line Union Suit and Tank and Boyshort set The Tank and Boyshort are a dynamic combination with gathers at the front placket and an extreme racer back The short has button details and a flat waist
16 SGBWeeklycom | DECEMBER 9 2013
ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo
Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym
But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly
In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit
Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo
This outfit can be spotted on every college girl any day of the
week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed
For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns
Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course
Top of the World
NIKErsquoS ldquoGET DRENCHEDrdquo
NFL JERSEYS
Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue
Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones
The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations
Champion Womenrsquos Vapor Quarter Zip
DECEMBER 9 2013 | SGBWeeklycom 17
Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo
The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo
For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo
In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-
mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed
well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo
Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection
Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo
Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection
Zephyr Rave
For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo
Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added
THE INTERSECTION OF CAREER AND
LIFESTYLE
Contact Jeremy Freed at 3039977302 or email
SportsJobssportsonesourcecom
FREE ACCESS TO
THE LATEST JOB
LISTINGS
REACHING THE MOST
CONNECTED BEST INFORMED
AND HIGHEST CALIBER
PROFESSIONALS IN THE ACTIVE
LIFESTYLE MARKET
CALENDARFor full year calendar go to sportsonesourcecomevents
TR
AD
E A
SS
OC
IAT
ION
S |
BU
YIN
G G
RO
UP
S
DECEMBER
10-11 EORA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal Early Preview TBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 ATA Show Nashville TN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver CO
7-9 WWSRA Northwest Preview Portland OR
9-11 Surf Expo Orlando FL13-14 WWSRA Intermountain Preview Salt Lake City UT
13-15 WWSRA NorCal Early Preview Reno NV
14-17 SHOT Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth TX
16-18 Sports Licensing amp Tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 ORWM Demo Day TBA
22-25 Outdoor Retailer Winter Market Salt Lake City UT
30-2 SIA Snow Show Denver CO
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
FEBRUARY
3-4 SIA On-Snow Demo Copper Mountain CO
3-4 SIA Nordic Demo Copper Mountain CO
5-7 FFANY New York NY
5-8 Sports Inc Outdoor Show Phoenix AZ
6-10 NBS Semi-Annual Market Fort Worth TX
9-11 EORA SE February Show Greenville SC
10-13 Worldwide Spring Show Reno NV
11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN
MARCH
4-5 SFIA National Health Through Fitness Day Washington DC
14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ
APRIL
4-6 Imprinted Sportswear Show (ISS) Orlando FL
7-8 SFIA Litigation amp Risk Management Summit Phoenix AZ
27-30 NSGA Management Conference and Team Dealer Summit Indian Wells CA
18 SGBWeeklycom | DECEMBER 9 2013
DECEMBER 9 2013 | SGBWeeklycom 19
good state
better state
State Farm Fire and Casualty Company State Farm General Insurance Company Bloomington IL State Farm Florida Insurance Company Winter Haven FL
State Farm Lloyds Dallas TX
Yoursquove built this business from the ground up A State Farmreg agent can tailor your business insurance to help protect your unique needs Select the right coverage from a local business owner who
understands what it takes to grow Visit st8fmbizinsurance or contact a State Farm agent today Get to a better Statereg Get State Farm
StateFarm_SPORTINGGOODS_DOLLAR_1211113indd 1 21113 1231 PM
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
DECEMBER 9 2013 | SGBWeeklycom 15
have been seeing an upswing in bold color People arent scared of itand this is especially true in our fan ap-parel businessesrdquo
At College Concepts the sleep-wear specialist plaids continue to trend upward with a strong presence of mid-size plaids and basic plaid de-signs as seen in the Menrsquos Acclaim ac-cording to Denise Pierce the brandrsquos director of product development All-over prints incorporating a tonal logo into the team color design - as seen on the Menrsquos Insider - are also a fan favorite
For women flannel plaids are in demand although styles such as the Ladiesrsquo Reign adds just the right amount of white for a feminine touch
Pierce said its College Concepts Sleepwear Tops feature a ribslub combination to address the mechanical stretch and texture that is essential for
summerrdquo said Najjar ldquoFor womenrsquos we are disrupting the marketplace with fash-ion bodies including oversized silhou-ettes and boyfriend-inspired styles in our signature-soft vintage-inspired fabricsrdquo
In September Junk Food debuted its first runway collection for the NFL which was inspired by elements of the sport including exaggerated shoulder details plays on proportion and metallic shine in a variety of silhouettes including maxi and sweatshirt dresses The collec-tion is available exclusively at Blooming-dales with a limited edition fashion col-lection to launch in January for the Super Bowl
In design Junk Food is seeing plays on proportion working well for both genders Said Najjar ldquoFor men we have played with the graphicsrsquo scale and introduced a col-lection for NBA that had bold large block letters highlighting the team city They are fresh and have sold really well For wom-en its a lot of oversized and exaggerated silhouettes like oversized tees and maxi dressesrdquo
Overall Najjar said fans were getting more adventurous in expressing their team spirit She added ldquoWhile we do sell a lot of logos on our heather grey tees we
Junk Food debuted its first runway collection for the NFL
College Concepts Womens Reign and Menrsquos Acclaim
ldquoStripes are hot and adding an oatmeal heather twist to the team color stripe brings texture and cutting edge appeal to a simple stripe patternrdquo said Pierce ldquoDrop-to-ground graphics and vertical looks make the tank graphics right on trendrdquo
At Colosseum Nicole Dryer product development and brand manager womens and childrens sees a strong trend toward denim across both genders whether with jackets button-up shirts or accessories Dryer said itrsquos a mainstream trend from the past that has come back to life in a new light
Colosseum Stage Jacket
ldquoYou will see a lot of items embroidered or embellished with college colors and logosrdquo noted Dryer ldquoThe colored denim pant trend will be even stronger next year as collegiate retailers are recognizing the strength it showed in popular fashion retailersrdquo
For allover prints the louder the bet-ter she believes especially if it ad-dresses the fanrsquos team colors
ldquoYou will see conversational prints which may consist of school logos or
objects of significance to a teamrdquo said Dryer ldquoGeometric prints are most popular and consist of designs such as polka dots chevron stripes checkered or honeycomb Abstract prints will make a strong appearance next year too Abstract prints can be described as a splatter paint effect tie-dye or galaxy printsrdquo
Finally Dryer said women are leaning toward fashionable fan items that are versatile for every day wear similar to ongoing shifts in yoga and active wear looks
womenrsquos knits She added ldquoEmbellishments have a metallic flair with foil and team color graphic combination which is right where the market is headed The scoop and V-neck are a winning choice for necklines moving forwardrdquo
The trend for fashion leggings is being addressed with plaid stretch fabrics as seen in the Ladiesrsquo Reign Stretch Plaid But stretch fabrics and body hugging silhouettes to meet demand for both a feminine and athletic feel can be seen in the Womenrsquos Yard Line Union Suit and Tank and Boyshort set The Tank and Boyshort are a dynamic combination with gathers at the front placket and an extreme racer back The short has button details and a flat waist
16 SGBWeeklycom | DECEMBER 9 2013
ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo
Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym
But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly
In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit
Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo
This outfit can be spotted on every college girl any day of the
week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed
For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns
Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course
Top of the World
NIKErsquoS ldquoGET DRENCHEDrdquo
NFL JERSEYS
Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue
Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones
The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations
Champion Womenrsquos Vapor Quarter Zip
DECEMBER 9 2013 | SGBWeeklycom 17
Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo
The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo
For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo
In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-
mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed
well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo
Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection
Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo
Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection
Zephyr Rave
For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo
Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added
THE INTERSECTION OF CAREER AND
LIFESTYLE
Contact Jeremy Freed at 3039977302 or email
SportsJobssportsonesourcecom
FREE ACCESS TO
THE LATEST JOB
LISTINGS
REACHING THE MOST
CONNECTED BEST INFORMED
AND HIGHEST CALIBER
PROFESSIONALS IN THE ACTIVE
LIFESTYLE MARKET
CALENDARFor full year calendar go to sportsonesourcecomevents
TR
AD
E A
SS
OC
IAT
ION
S |
BU
YIN
G G
RO
UP
S
DECEMBER
10-11 EORA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal Early Preview TBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 ATA Show Nashville TN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver CO
7-9 WWSRA Northwest Preview Portland OR
9-11 Surf Expo Orlando FL13-14 WWSRA Intermountain Preview Salt Lake City UT
13-15 WWSRA NorCal Early Preview Reno NV
14-17 SHOT Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth TX
16-18 Sports Licensing amp Tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 ORWM Demo Day TBA
22-25 Outdoor Retailer Winter Market Salt Lake City UT
30-2 SIA Snow Show Denver CO
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
FEBRUARY
3-4 SIA On-Snow Demo Copper Mountain CO
3-4 SIA Nordic Demo Copper Mountain CO
5-7 FFANY New York NY
5-8 Sports Inc Outdoor Show Phoenix AZ
6-10 NBS Semi-Annual Market Fort Worth TX
9-11 EORA SE February Show Greenville SC
10-13 Worldwide Spring Show Reno NV
11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN
MARCH
4-5 SFIA National Health Through Fitness Day Washington DC
14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ
APRIL
4-6 Imprinted Sportswear Show (ISS) Orlando FL
7-8 SFIA Litigation amp Risk Management Summit Phoenix AZ
27-30 NSGA Management Conference and Team Dealer Summit Indian Wells CA
18 SGBWeeklycom | DECEMBER 9 2013
DECEMBER 9 2013 | SGBWeeklycom 19
good state
better state
State Farm Fire and Casualty Company State Farm General Insurance Company Bloomington IL State Farm Florida Insurance Company Winter Haven FL
State Farm Lloyds Dallas TX
Yoursquove built this business from the ground up A State Farmreg agent can tailor your business insurance to help protect your unique needs Select the right coverage from a local business owner who
understands what it takes to grow Visit st8fmbizinsurance or contact a State Farm agent today Get to a better Statereg Get State Farm
StateFarm_SPORTINGGOODS_DOLLAR_1211113indd 1 21113 1231 PM
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
16 SGBWeeklycom | DECEMBER 9 2013
ldquoWomen are also paying more attention to details as they compare what they buy to more popular non-collegiate brandsrdquo said Dryer ldquoFunctionality is key in this category and you will start to see more lsquobells and whistlesrsquo with a greater as-sortment in the coming yearrdquo
Champion is seeing the active lifestyle trend influencing both college-age men and women looking for function and style in their fan wear as seen on its Menrsquos Double Dry Quarter Zip or Womenrsquos Vapor Quarter Zip Said Sara Lilly bookstore merchandise and marketing analyst for Gear for Sports which pro-duces Championrsquos college line through a license These styles keep you cool dry and comfortable in and out of the gym
But more style-conscious op-tions are being introduced for women The mixed media trends where mesh and jersey may be combined are creating an updated look to the classic tee as seen on its Game On Tee or Game On Tank Fan tees for women also incorporate a wide variety of on-trend hemlines including curved high-low and cropped observers Lilly
In the summer months the tank - from racerbacks to muscle tees - have become a staple for the college girl fan whether layered or worn alone In the fall the sweatshirt blazer trend has become ubiquitous on campuses especially when paired with a tee skinny jeans and boots Featuring french terry Champions Debate Blazer preppy silhouette comes complete with a rolled cuff and complementing graphics to highlight school spirit
Addressing both comfort and versatility the fleece and legging trend inspired the body-length Scholar Crew which features french terry paired with a print-ed striped rib and school logo
This outfit can be spotted on every college girl any day of the
week said Lilly From class to Saturday game day this outfit is the perfect en-semble for the busy college coed
For headwear Top of the World is see-ing a strong trend toward camo fueled by the popular reality TV shows and the hunt-ing community said Scott Shuler president With an exclusive partnership with Mossy Oak to supply numerous mid-tier suppliers with college sports caps Top of the World is bringing out a variety of camo styles featur-ing several popular Mossy Oak patterns
Golf caps continue to be popular for the fan that wants to take their fandom to the green while also enjoying a performance mesh and breathable fabric designed to keep them cool on the course
Top of the World
NIKErsquoS ldquoGET DRENCHEDrdquo
NFL JERSEYS
Re-defining the hook-up Nike Inc recently launched a col-lection of monochromatic color-drenched ldquoGet Drenchedrdquo Limited Edition Jerseys saturated in every team hue
Aimed at the National Football Leaguersquos most passion-ate supporters the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey features a streamlined design including a refined tailored fit for better range of motion Built from the inside out the limited edition jersey mimics the teamrsquos on-field jerseys through the application of embroidery as well as tackle-twill numbering and lettering Nike Flywire technology is featured in the neckline and strategic mesh ventilation has been placed over major heat zones
The NFL Nike ldquoGet Drenchedrdquo pack includes the NFL Nike ldquoGet Drenchedrdquo Limited Edition Jersey the Nike Turf Jet Training Shoe and additional apparel It is available na-tionwide at Champs Sports and Nike Yardline at Champs Sports locations
Champion Womenrsquos Vapor Quarter Zip
DECEMBER 9 2013 | SGBWeeklycom 17
Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo
The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo
For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo
In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-
mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed
well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo
Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection
Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo
Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection
Zephyr Rave
For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo
Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added
THE INTERSECTION OF CAREER AND
LIFESTYLE
Contact Jeremy Freed at 3039977302 or email
SportsJobssportsonesourcecom
FREE ACCESS TO
THE LATEST JOB
LISTINGS
REACHING THE MOST
CONNECTED BEST INFORMED
AND HIGHEST CALIBER
PROFESSIONALS IN THE ACTIVE
LIFESTYLE MARKET
CALENDARFor full year calendar go to sportsonesourcecomevents
TR
AD
E A
SS
OC
IAT
ION
S |
BU
YIN
G G
RO
UP
S
DECEMBER
10-11 EORA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal Early Preview TBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 ATA Show Nashville TN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver CO
7-9 WWSRA Northwest Preview Portland OR
9-11 Surf Expo Orlando FL13-14 WWSRA Intermountain Preview Salt Lake City UT
13-15 WWSRA NorCal Early Preview Reno NV
14-17 SHOT Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth TX
16-18 Sports Licensing amp Tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 ORWM Demo Day TBA
22-25 Outdoor Retailer Winter Market Salt Lake City UT
30-2 SIA Snow Show Denver CO
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
FEBRUARY
3-4 SIA On-Snow Demo Copper Mountain CO
3-4 SIA Nordic Demo Copper Mountain CO
5-7 FFANY New York NY
5-8 Sports Inc Outdoor Show Phoenix AZ
6-10 NBS Semi-Annual Market Fort Worth TX
9-11 EORA SE February Show Greenville SC
10-13 Worldwide Spring Show Reno NV
11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN
MARCH
4-5 SFIA National Health Through Fitness Day Washington DC
14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ
APRIL
4-6 Imprinted Sportswear Show (ISS) Orlando FL
7-8 SFIA Litigation amp Risk Management Summit Phoenix AZ
27-30 NSGA Management Conference and Team Dealer Summit Indian Wells CA
18 SGBWeeklycom | DECEMBER 9 2013
DECEMBER 9 2013 | SGBWeeklycom 19
good state
better state
State Farm Fire and Casualty Company State Farm General Insurance Company Bloomington IL State Farm Florida Insurance Company Winter Haven FL
State Farm Lloyds Dallas TX
Yoursquove built this business from the ground up A State Farmreg agent can tailor your business insurance to help protect your unique needs Select the right coverage from a local business owner who
understands what it takes to grow Visit st8fmbizinsurance or contact a State Farm agent today Get to a better Statereg Get State Farm
StateFarm_SPORTINGGOODS_DOLLAR_1211113indd 1 21113 1231 PM
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
DECEMBER 9 2013 | SGBWeeklycom 17
Riding the animal trend Zephyr has made over 200 teams in its Menace model across the globe and the style continues to have momentum Remarked Sloan ldquoIt is a show stopper and foot traffic cannot pass by the window see the Menace and not come inrdquo
The Rave in a new take on the Navajo trend features neon colors with a ldquonativerdquo print on the visor and an exclusive x-ray logo on the front Said Sloan ldquoThis is a loud hat and one that will draw interest from everyonerdquo
For women the Tomboy has a womenrsquos fit and visor highlighted with metallic team color embroidery Said Sloan ldquoOur Tomboy allows a woman to wear a team focused hat without having to wear pink or light blue each dayrdquo
In performance the Major Tom features Action Grid a lightweight durable form-fitting breathable material that is adept at showing off team colors Overall Sloan said Zepyy continues to do well in the marketplace because team supporters are looking to express their pride and differentiate themselves through unique product Said Sloan ldquoThe most important trend wersquore seeing is that people donrsquot want the same old thing that everyone else hasrdquo Keith Leach director NHL merchandise at Reebok said perfor-
mance and lifestyle categories continue to be driving the trends in the licensed apparel industry He added ldquoOur Reebok Center Ice Authentic Apparel and CCM lifestyle collections have performed
well in the last couple of seasons and continue to be in demand with retailers and consumers Bolder and larger graphics are directions that we anticipate will be prominent in the current seasonrdquo
Reebokrsquos new Center Ice Authentic apparel ldquoTnT collectionrdquo is highlighted by more active sports inspired graphics and bolder secondary team colors highlight the collection
Style and fashion are definitely working in the womenrsquos category Said Leach ldquoThe female consumer is always proud to be supporting her team but also is conscious to be wearing the latest in fabric application and overall design styling Supporting the more fashion oriented designs our CCM lifestyle line has been resonating very well with the NHL womenrsquos consumerrdquo
Reebok CCM Knit Rib Crew and the Full Zip Performance Hoodie from the TnT collection
Zephyr Rave
For women several styles feature rhinestone embellishments around team logos in tune with fash-ion glitter trends A new item is gaining momentum for Top of the World the SportzBanz which is capitalizing on the growing trend of headbands in womenrsquos fashion Said Shuler ldquoTop of the World offers several styles for each collegiate team It also features added silicon drops that line the inside so the band stays in placerdquo
Kevin Sloan director of sales at Zephyr said the floral animal and Navajo trends have been strong in various parts of the country The space theme ldquois out there in spots and will continue to grow for the next six monthsrdquo while Egyptian and Baroque trends are heading to the marketplace within the next six to 12 months he added
THE INTERSECTION OF CAREER AND
LIFESTYLE
Contact Jeremy Freed at 3039977302 or email
SportsJobssportsonesourcecom
FREE ACCESS TO
THE LATEST JOB
LISTINGS
REACHING THE MOST
CONNECTED BEST INFORMED
AND HIGHEST CALIBER
PROFESSIONALS IN THE ACTIVE
LIFESTYLE MARKET
CALENDARFor full year calendar go to sportsonesourcecomevents
TR
AD
E A
SS
OC
IAT
ION
S |
BU
YIN
G G
RO
UP
S
DECEMBER
10-11 EORA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal Early Preview TBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 ATA Show Nashville TN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver CO
7-9 WWSRA Northwest Preview Portland OR
9-11 Surf Expo Orlando FL13-14 WWSRA Intermountain Preview Salt Lake City UT
13-15 WWSRA NorCal Early Preview Reno NV
14-17 SHOT Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth TX
16-18 Sports Licensing amp Tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 ORWM Demo Day TBA
22-25 Outdoor Retailer Winter Market Salt Lake City UT
30-2 SIA Snow Show Denver CO
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
FEBRUARY
3-4 SIA On-Snow Demo Copper Mountain CO
3-4 SIA Nordic Demo Copper Mountain CO
5-7 FFANY New York NY
5-8 Sports Inc Outdoor Show Phoenix AZ
6-10 NBS Semi-Annual Market Fort Worth TX
9-11 EORA SE February Show Greenville SC
10-13 Worldwide Spring Show Reno NV
11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN
MARCH
4-5 SFIA National Health Through Fitness Day Washington DC
14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ
APRIL
4-6 Imprinted Sportswear Show (ISS) Orlando FL
7-8 SFIA Litigation amp Risk Management Summit Phoenix AZ
27-30 NSGA Management Conference and Team Dealer Summit Indian Wells CA
18 SGBWeeklycom | DECEMBER 9 2013
DECEMBER 9 2013 | SGBWeeklycom 19
good state
better state
State Farm Fire and Casualty Company State Farm General Insurance Company Bloomington IL State Farm Florida Insurance Company Winter Haven FL
State Farm Lloyds Dallas TX
Yoursquove built this business from the ground up A State Farmreg agent can tailor your business insurance to help protect your unique needs Select the right coverage from a local business owner who
understands what it takes to grow Visit st8fmbizinsurance or contact a State Farm agent today Get to a better Statereg Get State Farm
StateFarm_SPORTINGGOODS_DOLLAR_1211113indd 1 21113 1231 PM
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
CALENDARFor full year calendar go to sportsonesourcecomevents
TR
AD
E A
SS
OC
IAT
ION
S |
BU
YIN
G G
RO
UP
S
DECEMBER
10-11 EORA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal Early Preview TBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 ATA Show Nashville TN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver CO
7-9 WWSRA Northwest Preview Portland OR
9-11 Surf Expo Orlando FL13-14 WWSRA Intermountain Preview Salt Lake City UT
13-15 WWSRA NorCal Early Preview Reno NV
14-17 SHOT Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth TX
16-18 Sports Licensing amp Tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 ORWM Demo Day TBA
22-25 Outdoor Retailer Winter Market Salt Lake City UT
30-2 SIA Snow Show Denver CO
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
FEBRUARY
3-4 SIA On-Snow Demo Copper Mountain CO
3-4 SIA Nordic Demo Copper Mountain CO
5-7 FFANY New York NY
5-8 Sports Inc Outdoor Show Phoenix AZ
6-10 NBS Semi-Annual Market Fort Worth TX
9-11 EORA SE February Show Greenville SC
10-13 Worldwide Spring Show Reno NV
11-13 MWSRA February Show Madison WI 18-19 MWSRA New Model Demo Hastings MN
MARCH
4-5 SFIA National Health Through Fitness Day Washington DC
14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ
APRIL
4-6 Imprinted Sportswear Show (ISS) Orlando FL
7-8 SFIA Litigation amp Risk Management Summit Phoenix AZ
27-30 NSGA Management Conference and Team Dealer Summit Indian Wells CA
18 SGBWeeklycom | DECEMBER 9 2013
DECEMBER 9 2013 | SGBWeeklycom 19
good state
better state
State Farm Fire and Casualty Company State Farm General Insurance Company Bloomington IL State Farm Florida Insurance Company Winter Haven FL
State Farm Lloyds Dallas TX
Yoursquove built this business from the ground up A State Farmreg agent can tailor your business insurance to help protect your unique needs Select the right coverage from a local business owner who
understands what it takes to grow Visit st8fmbizinsurance or contact a State Farm agent today Get to a better Statereg Get State Farm
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MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
DECEMBER 9 2013 | SGBWeeklycom 19
good state
better state
State Farm Fire and Casualty Company State Farm General Insurance Company Bloomington IL State Farm Florida Insurance Company Winter Haven FL
State Farm Lloyds Dallas TX
Yoursquove built this business from the ground up A State Farmreg agent can tailor your business insurance to help protect your unique needs Select the right coverage from a local business owner who
understands what it takes to grow Visit st8fmbizinsurance or contact a State Farm agent today Get to a better Statereg Get State Farm
StateFarm_SPORTINGGOODS_DOLLAR_1211113indd 1 21113 1231 PM
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014