sevenatoms - inbound marketing agency tasks that get results

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A top Inbound Marketing Agency’s goal is to create

a consistent pipeline of leads for its clients. An Inbound Marketing

Agency undertakes 6 key tasks to achieve that goal.

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Inbound Marketing Agency

Tasks That Get Results6

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Inbound Marketing Strategies

“Inbound” is the new buzz word in the marketing world, and for good reason.

Though traditional advertising still has its place for bringing in new leads,

inbound marketing tactics have proven to be effective for attracting and

engaging customers. What is the secret to Inbound Marketing success? A

premium Inbound Marketing Agency uses 6 basic tasks to help their clients

bring in new customers.



1. Developing a Marketing Strategy and Detailed Plan

Creating a strategic plan is the first step to successful Inbound Marketing. A

winning inbound marketing agency will develop a plan that includes detailed

customer personas so that your company can get a better picture of who the

target customer is and what they find important. These personas will help drive all

of the content that your company creates.

2. Creating an Inbound Website

Websites are often the customer’s first impression of a company. Great inbound

marketing agencies create websites that capture the viewer’s attention with a

clean and attractive design, while adequately communicating your brand message

and looking great from any device. This website makes it simple for customers to

find what they need no matter what stage in the buyer’s cycle they are in.




3. Blogging to Get Leads

Blogging is essential to effective Inbound Marketing. Blogs establish a company’s

industry knowledge, while also drawing prospective customers in with valuable

information. Successful inbound marketing agencies develop targeted blog

content that is optimized for search engines, while still being written with the

viewer in mind.

4. Optimizing Conversions

Optimizing conversions is another essential part of successful inbound marketing.

An inbound marketing agency will run tests and analyze data in real time to figure

out what is working and what isn’t.




5. Creating Compelling Content

Compelling content goes beyond just blogs. Inbound marketing agencies also

create valuable content through e-books, whitepapers, infographics, videos, and

much more to help companies expand their reach and bring in more qualified

leads.

6. Nurturing Leads

An inbound marketing agency does not just bring leads in, but also nurtures them

throughout the buyer’s lifecycle. Through action-specific lead nurturing

campaigns, inbound marketing agencies can help make sure that customers have

all that they need when they’re finally ready to buy.




Using these tasks, an inbound marketing agency can help you attract, engage, and

delight your target market. Not only will these strategies help you get new leads,

they will also save your company money. In fact, HubSpot’s research shows that

Inbound Marketing Strategy deliver a lower average cost per lead than some

outbound methods and have saved companies an average of $20,000 a year. With

these proven, cost-effective strategies, the only question that remains is, why

haven’t you gone inbound?



http://www.sevenatoms.com/inbound-marketing-services/


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www.sevenatoms.com

Has your business been using Inbound Marketing?

Contact us at [email protected] or call 415.

513.0435 for a free consultation

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