clodagh higgins - the secrets to a profitable inbound agency retainer model
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The Secrets to a Profitable Inbound Agency Retainer Model
Clodagh S.Higgins
Senior Channel Consultant APAC - HubSpot
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Clodagh Higgins
• Senior Channel Consultant
• Joined HubSpot Dublin in 2013.
• Asia Pacific Partner Channel
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Sound familiar?Established Agencies Low Quality LeadsTiredLots of meetingsDoing Free Speaking Always PitchingMany proposalsNot enough sales
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1Why do we need this?
2Who is it for?
3What could it look like?
4Watch out for ?
5 Questions
What Will We Cover?
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Why?
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0 0 30000 - 100k+
Current Model
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Great StartSigned Contract
High Energy
Agree to timeliness
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• Client delays
• Content delays
• Discontent
Some Clients
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New Model Solves Two Problems
1. More Profitable Work2. Less Bad Clients
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Free
• Ebook• Assessment
Hire us
• 6/12 Month Contract
Current Inbound Agency Retainer Model
0 30k - 100k+
Free
•Ebookor Video
•FAQ’s
•Blog
•Assessment
Try us
•Thought Leadership
•Paid Assessment
•Strategy Session
Work with us
•Group Work
•Onsite Workshop
Engage Us
•6 Week Strategy
•Pilot Campaign
Hire us
•6 Month Implementation
•12 Month Implementation
Inbound Agency Retainer Model
0 50 - 1200 1200 - 2500 2500 - 15000 30k - 100k+
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Free.(Audit Your Current Assets.)
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Ebooks 0
• Current Visuals• Use Video
Ebook
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€0
• How to Videos• Lots of detail• Step by Step
Videos
Jamie McKeanwww.automatingyou.com
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€0
• Your Processes• How you work• Answer Questions
FAQs
Especially basic ones !
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€0
• Expand on FAQ’s• Tell Stories• Share Tools
Blog
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€0
• Content Marketing • Email Marketing • Marketing Automation• Lead Generation
Use terminology on your website that your customers understand.
Assessment
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Assessment
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Try Us.
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Thought Leadership50 - 1200
• Book 15 minutes• Your Expertise• Shows Interest Level• Qualify the lead• Establish your worth
Thought Leadership
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Paid Assessment50 - 1200
• Blueprint Ready to go• Rebrand • Low Cost• Not Time Consuming• Recommendations
http://www.contentmarketingblueprint.com/
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Virtual Strategy Session50 - 1200
• Video Conference• Discuss Goals• Create Strategy• What next?
Work with us.
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1200 - 2500
• Weekly Call• One Topic per Call• Record / Repurpose• Hear other issues• No travel time
Mastermind Group
James Schramkowww.silvercircle.com
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1200 - 2500
• Buyer Persona • Content Creation• Blogging• Social Media• Email Marketing• Lead Nurturing• Offers
Onsite Workshop
Chris Fellwww.g2msolutions.com.au
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1200 - 2500
• Linkedin Workshop• Solves their need• Builds relationship• Uncovers opportunities
Onsite Workshop
Casey Lightbodywww.cloudmarketingservices.com.au
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http://www.thesaleslion.com/workshop-training-for-agencies/
Want Help?
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Engage Us.
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6 Week Strategy2500 - 15000
• 1 Face to Face Meeting• 1 Workshop• Content from client• Deliver or Implement
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3 Month Pilot Program 2500 - 15000
• Show ROI• Showcase HubSpot• Assess Client
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Hire Us.
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Ebooks 30 - 100k+
• Customised Proposal (Template)
• Understand Client Needs• LTV of their customers
(Retainer Quoting Tool)• Ensure your success
6 Or 12 Month Implementation
Don’t confuse the customer One offer at a time Step by Step
What do clients want?
Free
•Ebookor Video
•FAQ’s
•Blog
•Assessment
Try us
•Thought Leadership
•Paid Assessment
•Strategy Session
Work with us
•Group Work
•Onsite Workshop
Engage Us
•6 Week Strategy
•Pilot Campaign
Hire us
•6 Month Implementation
•12 Month Implementation
Inbound Agency Retainer Model
0 50 - 1200 1200 - 2500 2500 - 15000 30k - 100k+
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Questions.