2018-05-10

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Seven Pathways to Building a

Profitable VA Business in 2018!

VAClassroom Presents…

Craig Cannings, Co-Founder of VAClassroom

Did you receive the 2018 VA Skills Report?

http://tinyurl.com/vareport2018

Meet the Team!

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20182004 2007 2014 2015

Started working virtually online

Trained many virtual staff for a software

company

2002

Launched VAClassroom and

very first class

Designed over 150+ courses for 10,000+ Students Worldwide

Launch of New-Look VAC University

VAClassroom Timeline

Workshop Agenda

1.

Three Important Shifts Happening in the

VA Industry

2.

7 Pathways to Your Virtual Assistant

Success in 2018

3 Preview of VAClassroom University for

2018

Hidden Figures

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IBM Computer

Adopting a “Dorothy Vaughan” State of Mind

• Committed to learning, growing &

developing new skills every day

• Proactive in identifying new

opportunities (before others do) and

staying on the cutting edge

• Motivated to overcome the

“challenges of the day” to achieve

her goals

Will Artificial Intelligence Replace Human VAs?

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Three Shifts Happening in the

VA Industry Right Now…

Lifelong LearningThe Shift from “Hobby” to

“Lifeline”

Shift #1

“Thank You for Being Late”

“When I graduated from college, I got to

find a job; my girls will have to invent theirs.

I attended college to learn skills for life, and

lifelong learning for me afterward was a

hobby. My girls went to college to learn the

skills that could garner them their first job,

and lifelong learning for them is a necessity

for every job thereafter.”

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Theresa Scholes

✓ Committed to learning new technology,

tools and apps:

• Set up shopping carts, ecommerce

systems

• Create membership sites

• Design WordPress sites

• Set up email marketing platforms

• The list goes on…

VA RoleThe Shift from Generalist to

Specialist to Versatil(ist)

(Versatile VA)`

Shift #2

Shift #2: The Versatile VA

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Shift #2: The Versatile VA

OBM

Internet Marketing

Infusionsoft

Social Media Management

Product Launches

Copywriting / Editing

Webinar / Live

Streaming Events

Sample Client Project

Versatile VA

The DivideThe Shift from the Digital

Divide to the “Motivational

Divide”

Shift #3

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The Motivational Divide

“When I walk into a subway and see

someone playing Candy Crush on their

phone, [I think] there’s a wasted five

minutes when they could be bettering

themselves.”

Zach Sims, the founder of

Codecademy (from “Thanks for Being

Late”)

Your unwavering commitment to

learning and developing new

skills will set you up for long-

term success in your VA

business!

Shift #3

What Skills Do You Need to

Develop to be Successful in 2018

and Beyond?

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57 Most Requested VA Services

7 Pathways to Your Virtual Assistant Success

https://tinyurl.com/VAPathways2018

Pathway #1: Social Media Management

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Pathway #1: Social Media Management

❑ Social Media profile set-up & design

❑ Online community management (groups, pages & blogs)

❑ Content planning & scheduling (Buffer, Hootsuite)

❑ Social Media image editing & design (Canva, Picmonkey,

Pablo)

❑ Social Media advertising (FB Ads, LinkedIn Ads, Promoted

Tweets)

❑ Social Media analytics (Platform Stats, Google Analytics)

Social Media Live Streaming

Meet Sabrina Espinal

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Pathway #2: Internet Marketing Support

❑ Set-up marketing strategy, funnels and pages

❑ Manage Content Marketing (blogs, videos, podcasts, SM posts)

❑ Manage and support online product launches

❑ Email marketing and list management

❑ Affiliate marketing & management

❑ Keyword research & search engine optimization

❑ Website Analytics & tracking

Meet Tiffany Patterson

20-Year Legal Assistant

turned Internet Marketing

Virtual Assistant!

Pathway #3: Content Development & Management

Content

Blogs

Articles

Videos

Presentations

Ebooks / PDFs

Newsletters

Courses

Podcasts

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Pathway #3: Content Development & Management

❑ Content strategy & planning

❑ Content creation, editing & transcription

❑ Managing editorial calendar and scheduling new content

❑ Publish and optimize content for the audience and search engines

❑ Repurpose old content for new mediums

❑ Track online content results

Meet Susan Weeks

Pathway #4: Virtual Events Management

Types of Events

Podcasts

Webinars

Live Streaming

Events

Teleseminars

Virtual Conferences

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Pathway #4: Virtual Events Management

❑ Online event strategy & planning

❑ Online event moderation & management

❑ Online event replay creation, repurposing

and distribution

❑ Creating & producing screencast videos

❑ Event marketing & promotion

❑ Event tracking

Meet Michelle Schoen

Pathway #5: Technology Support

Set-up & Manage

Technology

Social Media Management

Tools

WordPressDesign &

Management

Ecommerce Tools

Email Marketing Platforms Landing Page

Design Tools

Project Management

Tools

CRM & Support Tools

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Meet Theresa Scholes

Pathway #6: Online Business Management & Support

❑ Your client’s “point person” for all projects

❑ Set-up and manage client’s business systems

❑ Manage team of contractors

❑ Manage billing & finances

❑ Manage a variety of projects

❑ Manage email inbox and calendar

Meet Tammy Durden

• Multi-VA Team Owner specializing in

business & project management

• Diagnosis of Multiple Sclerosis led her to

pursuing VA business

• Currently runs an amazing team of

individuals with disabilities

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Pathway #7: Graphic Design

❑ Photo editing

❑ Image design and formatting

❑ Logo design

❑ Ebook design

❑ Forms and brochure design

❑ Infographic Design

Meet Lindsay Marsh

• 12-year Graphic Designer specializing in

Canva, Adobe Photoshop, Illustrator and

InDesign

• Amazing Graphic Design Instructor at

VAClassroom University!

What Pathway Best Fits You?

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Sample Client Project

Content Management

Technology Support

Internet Marketing

Content Dev

Social Media Management

Your Work & Life

Experience

Your Unique

Skills and Abilities

Your Personal Qualities

What’s the

Gap?In-Demand VA Specializations

VA Success

The Pathway to VA Success & Freedom

How do you keep your

skills sharp and current in

this rapidly changing

business landscape?

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2018 VA Skill Report

Introducing VAClassroom University

Four Purposes of VAClassroom University

Discover Learn Connect Grow

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VAClassroom University Features…

• 50+ relevant VA training certifications and courses

across the SEVEN tracks

• Monthly live workshops on topics important to your

business

• Interactive, private learning community supported by

talented VA Mentors

• Practical tutorials on the technology that is most

important to you

• A Professional VA Directory to showcase your

specialized skills and attract new clients

Semester Training Model

• New University offers THREE semesters

per year (September, January, May).

• Each semester will feature a new

certification, courses, workshops and live

monthly Q&A scheduled four months in

advance.

• 18 new courses will be added each

calendar year.

Industry Leading Certification Programs

• Access comprehensive, up-to-date

certification programs across Seven key

tracks:

✓ Social Media

✓ Internet Marketing

✓ Content Development

✓ Business Dev & Management

✓ Virtual Events

✓ Technology

✓ Graphic Design (NEW)

• All new certifications will be tracked in our

system and powered by Accredible.

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Industry Leading Certification Programs

Industry Leading Certification Programs

On-Demand Course Library

• Access a large library of skill-building

courses designed to improve and expand

your skills and service offerings.

• Features TWO key tracks:

✓ Skill-building courses designed to

meet your (and your client’s) current

needs in a variety of niches

✓ Business-building courses intended

to help you set up, market and

manage a successful online business

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Monthly Live Skill Workshops

• Join us each month for a 90-minute, live

interactive workshop on topics that matter

to you.

• Monthly Workshops are scheduled FOUR

months in advance.

Monthly Live Skill Workshops

Monthly Virtual Office Hours

• Access live monthly Q&A events with

myself and special guest experts.

• Bring the burning questions,

challenges and discussion topics that

are important to your business right

now!

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Tech Corner

• We all need to get our “geek on” every

once in a while!

• Tech Corner offers practical, step-by-step

tutorials on software and apps most

relevant to your business AND your clients.

• Topic areas include landing page tutorials,

analytics tools, social media management

tools, ecommerce tools, productivity tools,

etc.

Virtual Assistant Resource Centre

• The Resource Centre features over 70

practical guides and checklists to make it

easier to deliver your services and manage

your business!

• New resources will be added regularly.

Software Practice Area

• Access the VAC Sandbox and practice

using the software and apps your clients

need you to know!

• This sandbox includes Leadpages,

Infusionsoft, ConvertKit, OptimizePress

and many other relevant tools.

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ONE Private Facebook Learning Community

• Access ONE powerful learning

community moderated by myself our

community manager and five talented

mentors (with a combined 35 years of

VA experience).

• This will be the ONE place to go to

connect with others, ask questions and

get the support you need.

Meet Our VAC Mentors

Professional VA Directory

• Create a visually appealing

profile web page in our NEW

Professional VA Directory.

• Showcase your skills and

connect with a growing base of

small business clients!

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NEW Professional VA Directory

May 2018 Semester Schedule

CERTIFICATIONS

• Intermediate Graphic

Design Program

CORE COURSES

• Multimedia Editing &

Production

SKILL WORKSHOPS

• Personal Branding Mastery

(May 2018)

• Building a Powerful Client

Intake System (June 2018)

• Book Marketing Mastery (July

2018 )

• The Online Course Builder

(August 2018)

2018 Course Catalog

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www.vaclassroom.com

The BIG Question…

What will VAClassroom

University cost you?

Summary of New VAClassroom

Your Next Important Step

Registration for VAClassroom University is officially OPEN for just

a few days!

Enroll in one of our TWO affordable tuition plans today:

http://www.vaclassroom.com/university

Any questions?

Contact us at: support@vaclassroom.com