session flash cards for: meaningful surveys that drive engagement before, during & after events
DESCRIPTION
Are you sick of receiving event evaluations that only give you feedback on the temperature of the room and food quality? Join this session to talk about using surveys to aid with crowdsourcing content, identifying key “event ambassadors” and getting back insightful data from which you can build event programs that engage long after your last attendee has departed. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNFTRANSCRIPT
SHORTCUTSKeys to Pre, At & Post-Event Surveys
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Key Takeaways
• Surveys only taken once a year are a deprecated practice
• Get into a cycle of continuous surveying of prospective & actual attendees to increase the probability of true engagement & development/delivery of valuable event programs
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Modern Surveys
• Use straight-forward language that is intimate & speaks directly to the individual, e.g. “what do you want us to do?”• Infuse your survey with humor as
appropriate• Explain why you are asking the
question & what the answer will allow you to assess, do, change• Be transparent in your reporting• Tie new program initiatives to findings
revealed through surveys
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Event Surveys: Pre-Event• Survey pre-event to
understand:– Content needs/hot topics– Intentions/motivations of
attendees– Social characterstics (who
wants to have groups, who wants to compete, etc)
– Learning modalities of attendees
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Event Surveys: At Event
• Consider using:– Mobile apps for audience response,
polling or voting– Low-tech interactive benchmarking
techniques (vote by show of hand, hold up vote of yes/no, etc)
– Ad hoc interviews of attendees (video to use for later use)
– Daily eSurveys that cover the entire event as well as session-by-session
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Event Surveys:Post-Event
• Get users to put all of their complaints about the environment (temp & food) in one section
• Consider using the Net Promoter Score as a way of understanding your attendees’ experience
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Net Promoter Score: ResourcesNet Promoter Score Website & Community
Wikipedia Definition of NPS
Measuring Your Net Promoter ScoreUsing NPS to Measure Customer Satisfaction from Adobe
Using NPS to Measure Member Satisfaction from the Business Marketing Association of Colorado
VISIT THE FOLLOWING FOR MORE GREAT INFO:
HighRoad Solution’s Slideshare PageHighRoad Solution’s YouTube Channel
www.highroadsolution.com