session 7 - digital marketing
TRANSCRIPT
DIGITAL MARKETINGMOVING BEYOND THE HYPE
POLL: 5
Which of the following will make the biggest impact on insurers digital marketing initiatives?
1. Access to a broader range of data sources
2. Alliances with digitally connected consumer brands
3. Agile analytics allowing real-time micro -targeted
offers
SESSION CHAIRANDREW DE KOCKHEAD OF AFRICA
THE DIGITAL INSURER
ANDREW DE KOCKHEAD OF AFRICATHE DIGITAL INSURER
VAASU GAVARASANARICHARD BRADY DR JING LINHEAD OF DIGITAL
IAG ASIA
LEAD DATA SCIENTIST CUSTOMER ANALYTICS AND BEHAVIOURAL INSIGHTS
AEGON INSIGHTS
DIGITAL MARKETING
CO-FOUNDER AND REGIONAL DIRECTOR ASIA PACIFICMAGPIE TECHNOLOGIES LIMITED
DIGITAL MARKETING Q&A
MOVING BEYOND THE HYPE