session 2 3 april 09 gen x & y annimac / anni macbeth futurist trend forecaster exec coach
TRANSCRIPT
Session 2 3 April 09
Gen X & Y
Annimac / Anni Macbeth
Futurist Trend Forecaster
Exec Coach
www.annimac.com.au
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Big Picture of Gen Diffs
Two key factors
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Two key factors : Gen Diffs
1. Speed
2. Relationships
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Speed
Younger means faster
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I’m never having kids. I hear they
take nine months to download.
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Speed
faster
linear
lateral
multiple
depth
immediacy
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Relationships
Two kinds
3 D world
Virtual world
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Relationships
Younger
Virtual world
3 D world
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Baby Boomers 1945 – 60 age 49 – 64
Generation X 1960 – 75 34 - 49
DotComs ( Y ) 1975 – 90 19 - 34
Ferals 1990 – now to 19
Wikipedia Generation X 1960 – 1980 29 - 49
Generation Y 1980 – 1990 19 - 29
The Generations
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Baby Boomer
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Baby Boomers
Empty nesters
Retired or part time work
Male identity from job
Questioning material status
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• Sense of community
• Seek new safe experiences
• Security & Health conscious
• Defer to authority • Love / hate change
Baby Boomers
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Need Want
• relationship continuity
• organising
• safe familiar experiences
• positive group identity
• status figure / authority expert
Baby Boomer Customers / Employees
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Gen X
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Brand X or Clones of BB
• BB values goals ideals
• Marriage Family
Suburbs
• Set relationships
or
Generation X Split Generation 50:50
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• Single Childless
• Net Dating
• Varied lifestyles
• Varied workstyles
• SOHO
Gen X Me Generation
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Gen X Dog
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• Risk takers • Personal journey = Me Gen • Fast decisions
• Materialism assumed
• Environmental values
• Defer to heroes
• Expect & accept change
Gen X
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Need Want
• choices flexibility
• short term results
• complete – stand alone projects
• skills oriented
• virtual presence
• demand quality of experience
Gen X Customers - Employees
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Gen Y
DotCom
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• Own path
• Temporary pairing
• Group socialising
• Internet relationships
• Wired Immediacy
• No home No single
careers
Gen Y DotComs
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• I.d. from activity
• Multi channeled Multi
actions
• Planetary group mission
• Temporary deference
• Need change
Gen Y DotComs
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• Passionate – value driven
• Team + personal
relationships
• Short term fast involvement
• Multi channel activities
• choices no spin
• very short term goals
• flexibility innovation
• real positive outcomes
Gen Y DotCom Customers / Employees
Need Want
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Need Want
• Go to their world
• Short fast specific
communications
• No Spin
• What why for whom when
• Actions In the Now
• Expect intuitive response
• Ask them to network
Gen Y DotCom Customers / Employees
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Parallel
Universes
Young
Live
Them
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Facing the future in Building Design :
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thank you www. annimac.com.au