The Future of NFP ?

Trends impacting the

Cancer Council WA

Cancer Council WA

Futures Workshop

Perth W Australia

26th June 2007

Annimac Futurist Trend Forecaster

www.annimac.com.au

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 22

The Future & CC WA :

Some issues of change :

future of service NFP orgs

future of : fund raising

: corporate relationships

: volunteering

how demographics R changing

how generations hugely differ

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 33

Rate of change

Exponential

Change we have in 1 day

Grandmother had in 1 year

Younger means faster

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 44

I’m never having kids. I hear they take nine months to download.

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 55

By 2020

70 % of job types

do not exist now

Speed of change

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 66

Because

80 % of technology of

2020 is not imagined

yet

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 77

Likely jobs in next 15 years : Director of Virtual Events

Chief Zookeeper - of people

Cross Generational Interpreter

Home Mood Enhancement Coach

Nano Technology Info Officer

Chief Imagination Advisor

Online Client Life Consultant

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 88

Japanese Robanoid 2006

Future Receptionist ? Event Guide ?

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 99

re changing :

generational attitudes

generational needs

where these are going

what it all means for CC

Looking at people now

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 1010

Generational differences

Always had Generation gap

but

Gap is

fast

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 1111

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 1212

Generations

Baby Boomers 1945 – 60 45 – 60

Generation X 1960 – 75 30 - 45

DotComs 1975 – 90 15 - 30

Ferals 1990 – now to 15

annimac

Generation X 1960 – 80 25 – 45

Generation Y 1980 – now to 25 wikipedia

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 1313

Baby Boomers

$100 for speeding

$250 for misleading the public

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 1414

Baby Boomers 45 - 60

Downsizing lives

Empty nesters - boomerang kids

Retired or part time work

Status from work

Questioning material status

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 1515

Baby Boomers 45 - 60 :

Sense of community

Volunteer values

Pair off

Group socialisers

Identity from group

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 1616

Boomers Care

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 1717

Baby Boomers 45 - 60 :

Structured experiences

Secure with sameness

Defer to authority Love / hate change

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 1818

Generation X

30-45

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 1919

Generation Xers 30 - 45

statistically divided

half = clones of Baby Boomers

family suburbs single career

half = leading next gen DotComs

single mobile no career path

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 2020

Generation Xers 30 – 45 Non BBers

Single

Childless

Net Dating

Personal journey - “Me Gen”

Global awareness

Varied lifestyles & workstyles

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 2121

Gen X

Lifestyle Dog

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 2222

Materialism assumed

Environmental values

Fast decisions

Risk takers

Defer to heroes

Expect & accept change

Gen Xers 30 - 45

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 2323

DotComs 15 - 30

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 2424

DotComs 15 – 30 ( Gen Y)

Wired

Own path Immediacy

Temporary pairing

Group socialising preferred

Internet relationships

No home - Boomerangs to

parents’

No single careers

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 2525

Young DotComs Virtual World

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 2626

DotComs 15 - 30

I.d. from activity

Multi channeled Multi actions

Planetary group mission

Temporary deference - as

useful

Need change Cluetrain Manifesto

www.cluetrainmanifesto.com

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 2727

Facing the future in NFP :

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 2828

thank you www.annimac.com.au

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 2929

Ferals to 15

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 3030

Ferals - 15 ( accesssing technology )

Wild Child Planetists

no limits no boundaries

wired

parallel universes

speed communicators

intuitive telepathic

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 3131

Parallel

Universes

Kids

live

them.

. 26 Junel 2007. 26 Junel 2007 Annimac www.annimac.com.auAnnimac www.annimac.com.au 3232

Ferals - 15 ( accesssing technology )

will create jobs

lifestyle values priorities

no deference

respect as useful

live change

driving much change today