service science master thesis - simple search

107
Faculty of Economic Sciences, Communication and IT Submitted by TEGUH HIMAWAN RONGGOSUSANTO STUDY OF INTEGRATED TICKETING SYSTEM OF PUBLIC TRANSPORT IN JAKARTA VS VARMLAND, SWEDEN (A Case Study of TransJakarta Busway and Commuter Train Jabodetabek with Värmlandstrafik AB and Karlstad Buss) Service Science Master Thesis Date/Term: Spring 2012 Supervisor: Patrik Gottfridsson

Upload: others

Post on 16-Jan-2022

3 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Service Science Master Thesis - Simple search

Faculty of Economic Sciences, Communication and IT

Submitted by

TEGUH HIMAWAN RONGGOSUSANTO

STUDY OF INTEGRATED TICKETING SYSTEM OF PUBLIC

TRANSPORT IN JAKARTA VS VARMLAND, SWEDEN

(A Case Study of TransJakarta Busway and Commuter Train Jabodetabek

with Värmlandstrafik AB and Karlstad Buss)

Service Science

Master Thesis

Date/Term: Spring 2012

Supervisor: Patrik Gottfridsson

Page 2: Service Science Master Thesis - Simple search
Page 3: Service Science Master Thesis - Simple search

ii

DECLARATION

I hereby declare that the work described in this thesis, except where otherwise stated,

is entirely my original work and has not been submitted as an exercise of any degree

at this or any other university.

Karlstad, 07 June 2012

Name of Candidate

Teguh Himawan R.

Page 4: Service Science Master Thesis - Simple search

iii

ACKNOWLEDGMENTS

This thesis is written in order to fulfil the prerequisite of Master Programme

in Faculty of Economic Sciences, Communication and IT, Programme of Market

and Service Orientation of Public Transportation, Karlstad University and Master

Programme in Transportation System and Engineering, Department of

Engineering and Environment Department, Faculty of Engineering, Gadjah Mada

University. The author would like to express his gratitude to those who have

contributed to this thesis. Without their support and encouragement, the

completion of this thesis would not have happened.

First of all, I would like to give my biggest thank and honour to Allah SWT

for the grace, blessing, guidance, gift of love and talent in my life. Many thanks to

the coordinator of programme in Karlstad University, Prof. Lars Haglund,

programme director in Gadjah Mada University, Prof. Ir. Sigit Priyanto, M.Sc,

Ph.D., my supervisor Associate Professor Patrik Gottfridsson, Ph.D, and Prof. Dr.

Ir. Siti Malkhamah, M.Sc., also Dr. Eng. Imam Muthohar, ST., MT., and Dr. Ir.

Heru Sutomo, M.Sc. (Eng), from Gadjah Mada University for their guidance and

invaluable feedback in this research.

Thanks to the lecturers and staffs in postgraduate programme in Gadjah

Mada University and Karlstad University, Sweden. Not to forget my classmates in

batch XXII MSTT UGM and colleagues in Karlstad University, Sweden. I would

like to express my sincere thanks to my parents, my beloved wife Dinna Putri

Mekarsari, Rafie Putra Himawan and to my family. Thank you for support,

prayer, love and encouragement. And thanks to Deny, Febriani, Bagus, and Vika

for support in collecting and data process.

Researcher consider on this thesis still needs to be improved. Any

suggestion and critic from the reader is appreciated as an input to refine for further

study.

Karlstad, 07 June 2012

TEGUH HIMAWAN R.

Page 5: Service Science Master Thesis - Simple search

iv

TABLE OF CONTENTS

APPROVAL PAGE .................................................................................................. i

DECLARATION ...................................................................................................... ii

TABLE OF CONTENTS ........................................................................................ iv

LIST OF FIGURES ................................................................................................ vii

LIST OF TABLES .................................................................................................. ix

INTISARI………………………………………………………………………….x

ABSTRACT………….. .......................................................................................... xi

CHAPTER 1 INTRODUCTION ............................................................................ 1

A. Background ....................................................................................... 1

B. Research Problem ............................................................................. 2

C. Research Question ............................................................................ 3

D. Objective of Research....................................................................... 3

E. Scope of Work .................................................................................. 4

F. Limitation ......................................................................................... 4

G. Writing Structure ............................................................................. 4

H. Previous Research about an Integrated Public Transport ................ 5

CHAPTER 2 LITERATURE REVIEW AND THEORETICAL

BACKGROUND .............................................................................. 8

A. Theoretical Background ................................................................... 8

B. An Integrated Public Transport ........................................................ 8

C. Integrated Ticketing System ............................................................. 9

D. Customer‘s Satisfaction in Public Transport ................................. 10

E. New Service Development (NSD) ................................................. 10

1. Service Maintenance (Removing ―Things Gone Wrong‖) ..... 11

2. Improving service performance

(adding ―Things Gone Right‖) ................................................ 12

3. Service Innovation ................................................................... 13

F. Service Concept in Public Transportation ...................................... 14

G. An Overview of Public Transport Services in Singapore .............. 15

Page 6: Service Science Master Thesis - Simple search

v

CHAPTER 3 METHODOLOGY ......................................................................... 18

A. The Research Approach ................................................................ 18

B. Qualitative Research Approach ...................................................... 19

C. Method of Collecting Data ............................................................. 19

D. Method of Analysis Data ................................................................ 20

E. Thesis Framework .......................................................................... 21

CHAPTER 4 EMPIRICAL STUDY AND DATA .............................................. 22

A. Public Transport Policy in Indonesia ............................................. 22

B. JABODETABEK Region ............................................................... 22

1. Area and Population ................................................................ 23

2. Road and Railway Network in Jabodetabek Area .................. 26

3. Portraits of Public Transport in Jakarta.................................. 27

C. Technical Management Unit (BLU) TransJakarta Busway ........... 28

1. History and Organizational Structure ..................................... 28

2. Bus and Shelter Facility .......................................................... 31

3. Ticketing System ..................................................................... 32

4. Network of TransJakarta Busway ........................................... 34

5. Feeder Bus of TransJakarta Busway ....................................... 35

D. PT. KAI Commuter JABODETABEK (KCJ) ............................... 36

1. Ticketing System ..................................................................... 37

2. Commuter Train Facility ......................................................... 38

3. Train Stations Facility ............................................................. 38

4. Network of Commuter Train ................................................... 39

E. Public Transport in Värmland, Sweden ......................................... 39

F. Värmlandstrafik AB ....................................................................... 41

1. Ticketing System ..................................................................... 43

2. Bus and Railway Network ...................................................... 46

G. Karlstad Buss .................................................................................. 48

1. Ticketing System ..................................................................... 48

2. Network of Karlstad Buss ....................................................... 51

Page 7: Service Science Master Thesis - Simple search

vi

CHAPTER 5. EMPIRICAL DATA ...................................................................... 52

CHAPTER 6 RESULTS AND DISCUSSION .................................................... 59

A. Results............................................................................................. 59

1. Description of Passengers ....................................................... 59

2. Travel Behaviour ..................................................................... 61

3. Implementation of Ticketing System in Jakarta, Indonesia .... 62

4. Comparisons of Public Transports System in Jakarta and

Värmland, Sweden .................................................................. 64

B. Discussion ....................................................................................... 67

1. Formalizing the Innovation Process ........................................ 67

2. Organizational and Network of Relationship ......................... 68

3. Resources and Knowledge Integration ................................... 80

4. Involving Customer and Front-line Employees ...................... 81

CHAPTER 7 CONCLUSION AND CONTRIBUTION ..................................... 82

A. Conclusion ...................................................................................... 82

B. Contribution .................................................................................... 83

C. Future Research .............................................................................. 83

REFERENCES ....................................................................................................... 84

INTERVIEWS ........................................................................................................ 89

APPENDIX……………………………………………………………………….90

Page 8: Service Science Master Thesis - Simple search

vii

LIST OF FIGURES

Figure 1. 1. Process of Public Transport Planning (Institute for Transportation &

Development Policy (ITDP), 2005) ..................................................... 7

Figure 2. 1. Hierarchy of New Service Development (NSD) ................................ 11

Figure 2. 2. Process for Removing ―Things Gone Wrong‖ ................................... 11

Figure 2. 3. Process for Improving Service Performance ...................................... 12

Figure 2. 4. Managing Service Innovation Process (chilling & andreas, 2009) ... 14

Figure 2. 5. Model of the Service Concept (Edvardsson, 1997) ........................... 15

Figure 3. 1. Thesis Framework .............................................................................. 21

Figure 4. 1. Number of Population in Jabodetabek Area (Central Bureau of

Statistics Indonesia (BPS), 2012) ...................................................... 25

Figure 4. 2. Road and Railway Network in Jabodetabek (Directorate General of

Bina Marga, 2009) ............................................................................. 26

Figure 4. 3. Concept of the Development of Highway in Jabodetabek Area

(Directorate General of Bina Marga, 2009)....................................... 27

Figure 4. 4. Portraits of Public Transport in Jakarta .............................................. 28

Figure 4. 5. The History of TransJakarta Busway Organization (BLU TransJakarta

Busway, 2012) ................................................................................... 29

Figure 4. 6. The Organizational Structure of Transjakarta Busway (BLU

TransJakarta Busway, 2012) .............................................................. 30

Figure 4. 7. The Numbers of Passengers on average per day on 2004-2010 (BLU

TransJakarta Busway, 2012) .............................................................. 31

Figure 4. 8. TransJakarta Busway Tickets (http://anggriawan.web.id/2007/.html

& TransJakarta Busway, 2012) .......................................................... 33

Figure 4. 9. Route Map of TransJakarta Busway (BLU TransJakarta Busway,

2012) .................................................................................................. 35

Figure 4. 10. An Integrated e-ticketing System Plan (PT. Kereta Api Commuter

Jabodetabek (KCJ), 2012) .................................................................. 37

Figure 4. 11. The Loop line Route of Commuter Train in JABODETABEK (PT.

Kereta Api Commuter Jabodetabek (KCJ), 2012) ............................ 39

Page 9: Service Science Master Thesis - Simple search

viii

Figure 4. 12. Värmland County and Municipalities (http://vagabundo-

suecia.blogspot.se & Wikipedia, 2011) ............................................. 41

Figure 4. 13. Organizational Structure (Värmlandstrafik AB , 2012) ................... 43

Figure 4. 14. The type of Värmlandstrafik AB tickets (Varmlandstrafik AB,

2010; 2012) ........................................................................................ 44

Figure 4. 15. Bus and Railway Network (Varmlandstrafik AB, 2012) ................ 47

Figure 4. 16. Type of Karlstad Buss Tickets (Karlstad Buss, 2012) ..................... 48

Figure 5. 1. Passengers of Public Transport by Gender ........................................ 52

Figure 5. 2. Passengers of Public Transport by Age.............................................. 53

Figure 5. 3. The Passengers Based on the Occupation .......................................... 53

Figure 5. 4. The Passengers Based on the Purpose of Travelling ......................... 54

Figure 5. 5. The Passengers Based on the Type of Class Services ....................... 54

Figure 5. 6. Type of Tickets Used by Passengers .................................................. 55

Figure 5. 7. Commuter Train Passengers Queuing Time to Buy Tickets ............. 55

Figure 5. 8. TransJakarta Passengers Queuing Time to Buy Tickets .................... 56

Figure 5. 9. The Frequency of Public Transport Users ......................................... 56

Figure 5. 10. The Passengers Who Use Other Public Transport Modes ............... 57

Figure 5. 11. The Passengers Who Used Private Cars and Public

Transport Modes ............................................................................... 57

Figure 5. 12. Passengers Who Use Mobile Phone, ATM and Credit Cards ......... 58

Figure 6. 1. Organizations and Network Relationships ......................................... 69

Figure 6. 2. The Structure Organization of BIMS KB .......................................... 78

Page 10: Service Science Master Thesis - Simple search

ix

LIST OF TABLES

Tabel 1. 1. Actual and Perceived Waiting Time of Passenger in Athens, Greece .. 7

Table 4. 1. Number of Population Jabodetabek Area (BPS, 1990-2010) .............. 24

Table 4. 2. Area of Jabodetabek Region ................................................................ 25

Table 4. 3. The Number of TransJakarta Busway Passengers in 2011 ................. 31

Table 4. 4. Route of TransJakarta Busway ............................................................ 34

Table 4. 5. Direct Route of TransJakarta Busway ................................................. 34

Table 4. 6. The Number of Commuter Train Passengers ...................................... 36

Table 4. 7. Shareholders of Värmlandstrafik AB .................................................. 42

Table 4. 8. The Period Card Prices of Värmlandstrafik AB on 2011 .................... 45

Table 4. 9. The Prices of One Way Tickets of Värmlandstrafik AB on 2011....... 46

Table 4. 10. The Prices of Urban Transport of Värmlandstrafik AB .................... 46

Table 4. 11. Currency Ticket (Turkronor) of Karlstad Buss ................................. 49

Table 4. 12. Ticket Prices of Karlstad Bus ............................................................ 50

Table 6. 1. Comparison between Public Transport in Jakarta, Indonesia and

Värmland, Sweden .............................................................................. 64

Table 6. 2. Stage of Implementation Ticketing System of Public Transport in

Jakarta, Indonesia and Värmland, Sweden ......................................... 70

Page 11: Service Science Master Thesis - Simple search

x

INTISARI

Besarnya tingkat pergerakan orang di wilayah DKI Jakarta dan sekitarnya

memerlukan adanya keseimbangan pembangunan dan peningkatan pelayanan di

sektor transportasi publik. Salah satu atribut dari pelayanan jasa transportasi

umum adalah ticketing system, dimana saat ini sistem tersebut belum terintegrasi

dan masih memerlukan peningkatan layanan. Oleh karena itu, pengembangan

ticketing system menjadi integrated ticketing system sangat diperlukan untuk

menjadikan transportasi umum yang kompetitif dan memiliki daya tarik bagi

pengguna jasa transportasi. Dengan demikian, perusahaan dapat lebih leluasa

dalam menetapkan pricing system dan memberikan kemudahan terhadap

pengguna jasa dalam menggunakan layanan transportasi umum.

Dalam melakukan analisis terkait dengan pengembangan sistem tiket baru

yang terintegrasi, penyusunan tesis ini menggunakan pendekatan penelitian

kualitatif dan data yang bersumber dari dokumentasi, archival records, interview,

direct, dan participant observations. Selain itu, penyusunan tesis ini juga

menggunakan kasus dari Värmlandstrafik AB sebagai comparative study dan teori

New Services Development sebagai pendekatan untuk memberikan penilaian

tentang kemungkinan dalam menerapkan integrated ticketing system.

Dengan menganalisa data hasil survey pengguna jasa transportasi, tesis ini

memberikan description dan explanation tentang karakteristik dan travel

behaviour pengguna jasa transportasi, serta penilaian terhadap layanan ticketing

system yang mendasari perlunya pengembangan layanan menjadi integrated

ticketing system. Kemudian, dengan menggunakan comparative study akan

memberikan hasil analisis terkait dengan hal-hal yang diperlukan dalam

mengembangkan integrated ticketing system berdasarkan pada organizational

process.

Key word: An integrated ticketing system, TransJakarta Busway, Commuter Train

Jabodetabek, New Service Development (NSD)

Page 12: Service Science Master Thesis - Simple search

xi

ABSTRACT

The heightened mobility of people in the DKI Jakarta province and

surrounding area requires balance of the development public transport services.

One of service attributes in public transportation is ticketing system. Currently,

the ticketing system in Jakarta needs to be improved and still not integrated.

Therefore, the importance to develop and implement a new integrated ticketing

system to increase the competitiveness and attractiveness of public transports. It

also gives an opportunity to the operators in order to implement several of ticket

prices. There are some of barriers that faced by operators in development a new

integrated ticketing system such as; institutional issue, resources integration, and

financial problems.

In order to describe and analyse the development of a new integrated

ticketing system, this thesis uses a qualitative research approach and five sources

of evidence i.e. documentation, archival records, an interview, direct and

participant observations through a survey using the form of questionnaires that

distributed to the public transport users. Further, this study also uses the case of

Värmlandstrafik AB as the comparative study and the theoretical basis of the new

services development as an approach to assess the possibility of implement a new

integrated ticketing system. It aims to investigate the ticketing system phenomenon

using information and data observations as materials to analyse, explore, and

provide depth explanation.

By analysing data from a survey of passengers, this study gave a description

and explanation related the characteristic and the travel behaviour of passenger,

also an assessment of ticketing system that underlies the development a new

integrated ticketing system. Then, using the comparative case study of

Värmlandstrafik AB that already implement an integrated ticketing system and the

self-services in provision of public transport services gave an analysis what needs

to prepare for implement a new integrated ticketing system consider to the

organizational process.

Key word: An integrated ticketing system, TransJakarta Busway, Commuter Train

Jabodetabek, New Service Development (NSD)

Page 13: Service Science Master Thesis - Simple search

1

CHAPTER 1

INTRODUCTION

A. Background

The capital of the Republic of Indonesia, Jakarta is a metropolis city. In the

year of 2010 the number of populations approaches 9 million at night and 12

million people in the evening (BPS, 2012). This occurs with increasing of 3

million people as commuters during the day. People make their way working in

the city, especially for people who living in cities around Jakarta such as; Bogor,

Depok, Tangerang, and Bekasi. These areas are called ‗Jabodetabek‘. There are

two kinds of mass public transport in Jakarta, commuter train and TransJakarta

busway (BRT). The system of BRT has the flexibility being high performance,

operations and attributes of system into an integrated system (Levinson et al.,

2003). Further, functional integration is a policy that allows the different travel

modes to complement each other, so that multi-modal journey easier (Potter &

Skinner, 2000).

Nowadays, public transportation is not just moving people or goods from one

place to another, but a service business. Vargo & Lusch ( 2008) argue that

transport solutions need is Service Dominant Logic (SDL) to describe the

customer value created and a services business, which are customer-oriented and

relational. One strategy to increase the attractiveness of people to use public

transport is developing an integrated ticketing system of commuter trains

Jabodetabek and TransJakarta busway (Institute for Transportation &

Development Policy (ITDP), 2005). Based on Mezghani ( 2008), defines that

ticket system is a translation of the tariff for the concrete means of payment for

passengers and the collection of fees to operator. Further, the ticket prices are

depending on the type of tickets and media used in public transport networks.

These encourage companies to increase the value of the service, because when

people using public transport, they are paying for service, and the value in the

Page 14: Service Science Master Thesis - Simple search

2

destination, on time, convenience, and security. The companies have to develop a

service that create value for existing customers, attract new customers and the

company's value or benefit (e.g. Edvardsson et al., 2000; Gustafsson & Johnson,

2003).

There are three main elements in the transportation sector such as; passengers

or goods, transportation modes and infrastructure. Transportation sector is derive

demand and influence by other factors like; political issue, activities of the

tourism, economics, and industry. In Jakarta as a city with a high population

requires a public transportation system, it causes the area has a high mobilization

or transport of activity for studying, working, and shopping as part of their daily

activities. Public transport is one of major issues in Jakarta and makes the

government give notice to solve transportation problems. The number both cars

and motorcycles increasing every year and raise some issues such as; air pollution,

congestion, and high-cost economy. Based on (Dirgahayani et al., 2007), the

TransJakarta‘s system operating insufficiently, due to lack of intermodality

measures implementation in improving the accessibility of the system and the risk

of uncertainty of travel time caused by the transfer length and waiting time. This

becomes a consideration in development of services both commuter train

Jabodetabek and Transjakarta busway and provide better public transport services.

An integrated ticketing system lead to an easier accessibility, flexibility, and

reliability in public transport will increase the attractiveness of people to use

public transport and reduce some of the problems caused by transportation.

B. Research Problem

Commuter train Jabodetabek and TransJakarta busway as mass public

transportation giving benefits such as; the technology are environmental friendly,

high safety standards, high speed and decreases the traffic jam with attract the

user‘s private car or motorcycle using the public transport mode. These public

transport modes offer the solution for current issue in mobility people and

environmental problem in Jakarta and surrounding area. The number of

Page 15: Service Science Master Thesis - Simple search

3

passengers are increasing every year that shown heightened using public transport

mode, but the systems still need to improve. The ticketing system of Transjakarta

busway make passengers have to come first to the counter ticket either for Jak-

Card holder or passengers, which means twice time for queuing at the counter

ticket and waiting the bus. Further, PT. Kereta Api Commuter Jabodetabek (KCJ)

launched Comet Card on February 1, 2012, but most of passengers not interested

to use e-ticket and still using the paper tickets. The condition make people prefer

to use private cars than travelling by public transport will take more time for

queuing buy the ticket, degree of flexibility and accessibility. This case need to

develop the public transport services in Jakarta by improving the ticketing system

into an integrated ticketing system to attract people using public transport in

Jakarta.

C. Research Question

In accordance with the research purpose, this study will focus on three

fundamental questions as follows:

1. How can an integrated ticketing systems increase the attractiveness of

public transport users?

2. How the process of developing a new integrated ticketing system looking at

the organizational process?

3. What kind of services should be developed in Jakarta, Indonesia?

D. Objective of Research

The overall aims of this research are:

1. To undertake an assessment on the public transport system, especially about

an integrated ticketing system.

2. To describe and analyse of how an implementation new integrated ticketing

system can improve the experience of travelling public.

3. To analysis what needs to prepare for implement an integrated ticketing

system.

Page 16: Service Science Master Thesis - Simple search

4

E. Scope of Work

The research focuses on public transportation in Jakarta and describes the

possibility of developing a new integrated ticketing system between TransJakarta

busway and commuter train Jabodetabek refers to the experience of public

transport system in Värmland, Sweden.

F. Limitation

An integrated ticketing system to reach the implementation phase requires a

sequence of processes such as technology or technical aspects, operational

aspects, and aspects of management, due to time and distance limitation, there are

some inputs from the actors of public transport in Jakarta that could not be

reached. The researcher in this study will concern in the management aspects and

the process of how to develop a new integrated ticketing system between the

public transport operators in Jakarta, Indonesia.

G. Writing Structure

Chapter 1: Introduction

This chapter describes background of research, research problem,

purpose of research, research questions, Scope of work, and writing

structure.

Chapter 2: Methodological

This chapter describes the research approach, qualitative research

approach, method of collecting and analysing data, limitations, and

thesis outline.

Chapter 3: Theoretical and Empirical Framework

This chapter present a theoretical framework consists of theory and

literature review that will use to analyze the development a new

integrated ticketing system in Jakarta.

Page 17: Service Science Master Thesis - Simple search

5

Chapter 4: Empirical Study

This chapter describes the condition of public transport ticketing

system both in Jakarta, Indonesia and Värmland, Sweden.

Chapter 5: Empirical Data

This chapter present a result of survey as the material to give a

description related to the characteristic of users, travel behaviour, and

the implementation of ticketing system based on the users‘ experience.

Chapter 6: Analysis and Discussion

This chapter will analyse and discuss ticketing system using a

theoretical framework of new service development, observations,

customer‘s survey, and literature review.

Chapter 7: Conclusion and Contribution

This chapter presents the conclusions and contributions. Further,

describes and generate an interesting question for future research.

H. Previous Research about an Integrated Public Transport

There are several studies related to integrated transport system in

Jabodetabek, Indonesia. The first study, the 'Study an Integrated Transportation

Master Plan for Jabodetabek Phase 1 and 2' (SITRAMP). The study is cooperation

between the Government of the Republic of Indonesia and the Government of

Japan that conducted by the Japan International Cooperation Agencies (JICA) in

2002 and 2004 (BAPPENAS-JICA, 2002 and 2004). The result of this study

recommends the development of integrated public transport in Jabodetabek,

master plan of public transport in Jabodetabek, and a hierarchical road system.

Second study is the ‗Study an Integrated Transportation Master Plan for

Jabodetabek‘ that conducted by JICA and PUSWIKA-UI in 2000. The results of

this study suggest creating a comprehensive planning and detailed design of the

operation, traffic management in favour of public transport, improving

maintenance to reduce costs, effective control and collection of data, income

Page 18: Service Science Master Thesis - Simple search

6

protection for the crew bus as motivation, and competitive pricing system (JICA-

PUSWIKA UI , 2000).

Other research is about 'Macro Transportation Pattern' which contains about

strategic issues and transport planning in the province of Jakarta (Public Transport

Authority of DKI Jakarta Province, 2007). And reports grant from the U.S.

Agency for International Development conducted by the Institute for

Transportation and Development Policy (ITDP) entitled "Making TransJakarta a

World Class BRT System" in 2005. This report shows performance improvement

TransJakarta busway to develop as an integrated public transport, reliable, and

competitive price with better service (Institute for Transportation & Development

Policy (ITDP), 2005).

One of the points assessment that the current ticketing system on TransJakarta

Busway still need to be developed as a multi-journey tickets and an integrated

with other public transport modes. Today most of the passengers still use coupons

/ paper ticket and the customer paying with cash, which means revenue collected

from ticket sales at the bus stop and then deposited into the bank, and it is difficult

to collect data on services. ITDP in this report also suggests how to provide better

ticketing system, which is the TransJakarta Busway could make clearing centre

operator to control and manage the transaction all of the ticketing system

implemented. In order to develop the ticketing system the company should have;

the money manager usually a bank, the equipment provider, the ticket provider,

the ticketing system operator, and the transit authority.

According to (Dirgahayani et al., 2007), conclude that TransJakarta‘s system

is operating insufficiently, due to lack of intermodality measures implementation

in improving the accessibility of the system and the risk of uncertainty of travel

time caused by the transfer length and waiting time. To overcome some of the

problems faced by TransJakarta Busway, they suggest that reducing the physical

effort to develop parks and ride facilities, minimizing the transfer and waiting

time. Other obstacles are the availability of land and institutional issues. For more

detail the process of planning public transport in Jakarta can be described in the

Figure 1.1.

Page 19: Service Science Master Thesis - Simple search

7

Figure 1. 1. Process of Public Transport Planning (Institute for Transportation

& Development Policy (ITDP), 2005)

Further, based on (Psarros et al., 2011), waiting time is one of important attributes

for planning and development of public transit system. This research result is

different characteristics of waiting time perception that shown in the Table 1.1.

Tabel 1. 1. Actual and Perceived Waiting Time of Passenger in Athens, Greece

Group Average Perceived Waiting

Time (minute)

Average Actual Waiting

Time (minute)

Age Group

< 18 7.65 5.56

18- 30 5.76 4.06

31- 45 6.30 3.85

46-65 7.21 4.19

More Than 65 6.81 3.84 Gender

Men 6.22 3.87

Woman 6.53 4.30 Trip Purpose

Going home from work 6.60 4.72

Work 7.23 4.73

Education 8.80 7.73

Personal 8.08 5.49

Entertainment 6.58 5.17

Shopping 7.91 5.86

Other 9.29 4.57

Source: Report Paper on TRB Annual Meeting 2011 (Psarros et al., 2011)

Page 20: Service Science Master Thesis - Simple search

8

CHAPTER 2

LITERATURE REVIEW AND THEORETICAL

BACKGROUND

A. Theoretical Background

In general, this research uses the theoretical basis of new services

development to describe and analyse the implementation of a new integrated

ticketing system. Ticketing system is one of the services attributes that have an

importance degree to increase the competitiveness and attractiveness of public

transports compare to private cars. By developing an integrated ticketing system,

the companies try to enhance the flexibility, accessibility, and reliability of public

transport. Operators of public transport in Jakarta, Indonesia have already

implemented the e-ticketing system, but this system still need to improve.

Process development of new integrated ticketing system faced by the

complexity of actors involved in public transportation sector that have the

different role and resources. In practical and implementation phase development

an integrated ticketing system need sequences process and cooperation among

actors such as the integration of bus stops and trains station, and information

systems (Ibrahim, 2003). Therefore, need to learn organizational process and

services concept of public transports to develop and implement a new integrated

ticketing system.

B. An Integrated Public Transport

Functional or modal integration is a combination of using two or more modes

of public transport to create a better transport services easier to travel from origin

to destination (Potter & Skinner, 2000). It can combine different modes of public

transport such as bus, commuter train, boat, private cars and public transport

modes. They also argue that the functional integration is a ticketing system that

Page 21: Service Science Master Thesis - Simple search

9

was supposed to integrated public transport system as a smart card ticketing

system that allows for multiple trips.

The modal integration intended to transfer passengers from one to another

mode of public transportation such as bus–rail interchange points and rail-link bus

services. This policy must be supported by a travel demand management systems

such as park and ride, bike and ride, and electronic road pricing (ERP). In

situations they give more directed sense of integration of public transport modes

in sequence process that need to be supported with the transport policy. From the

definitions to create an integrated public transport are needed; location integration

between shelter bus and train stations, the integration of scheduling, ticketing and

information, integration of design services, namely; the legal and administration,

as well as trip generation integration by integrating transport and land use

planning (Potter & Skinner, 2000).

C. Integrated Ticketing System

Ticket is a tool for the implementation of pricing policy with consideration of

operational, commercial and social objectives. Ticketing system is a translation of

the tariff to a concrete means of payment for passengers and the collection of fees

to operator (Mezghani, 2008). The ticket prices depending on the type of tickets

used in public transport network as a single ticket from origin to destination or a

single ticket with limited time for multiple trips, such as; 1 hour, single-mode

tickets, integrated tickets, multi-trip tickets, season tickets (day, week, month, and

year), off-peak tickets, and the combined ticket with park & ride. There are

differences of ticket media in several countries, but has the same function as the

ticket, namely: cash, tokens, paper tickets, magnetic strip tickets, contact based

smartcard, contactless cards, and mobile ticketing (Mezghani, 2008).

Page 22: Service Science Master Thesis - Simple search

10

D. Customer’s Satisfaction in Public Transport

The companies have to consider the customer perceived attracting customers

using public transport services. However, there are differences between the

customer perceived and objective quality of public transport services (Friman &

Fellesson, 2009). Frequency, reliability, travel time, and ticket prices (Hensher et

al., 2003), cleanliness and comfort (Swanson et al., 1997), as well as security

(Smith & Clarke, 2000) are the main attributes to evaluate the quality of public

transport services (Friman & Garling, 2001), which emphasizes the importance of

clear and simple information. Based on the (Association of Regional Transport

Authority (SLTF), 1996) determine some attributes in public transport services to

build customer perspective and quality of public transport are corporate image,

company responding to customer complaints, ticket prices, train stations or bus

stops facility, convenience, the staff, and traffic such as time tables, schedules,

and routes.

E. New Service Development (NSD)

Since its founding, the company continues to improve their services steps by

steps to make the better services in railway transportation and bus rapid transit for

the customers. By providing an easy way and the opportunity for customers to

extend their desire, the company found customer response to increased customer

satisfaction. Based on (Edvardsson et al., 2005, p.118) suggest that service was

indeed more generally considered to be a perspective than merely an activity;

―Service is a perspective on value creation rather than a category of market

offerings‖. (Gustafsson & Johnson, 2003) argue that NSD consist of three process

service development activities; (1) service maintenance, (2) improving service

performance, and (3) service innovations. Hierarchy of service development can

be illustrated in the figure below:

Page 23: Service Science Master Thesis - Simple search

11

Figure 2. 1. Hierarchy of New Service Development (NSD)

1. Service Maintenance (Removing “Things Gone Wrong”)

Service defines as a perspective with involves customer in the service and the

common quick fix involved more people at the trouble. The problem relying on

quick fixes is comparable to stomp weeds in your garden or removing only the

visible part of the plant. The problem is that the weed continues to keep growing

(Gustafsson & Johnson, 2003). Service maintenance process can be illustrated in

the Figure 2.2.

Figure 2. 2. Process for Removing ―Things Gone Wrong‖

Based on (Gustafsson & Johnson, 2003), the process started with deliberate

decision to challenge the status quo and fix the underlying service system. The

first step decides to remove ―Things Gone Wrong‖. Companies use data from

customer complaints make a decision and the list to determine the types of

services should be improved and removed in order to achieve the certain goals.

This list consist of attributes of service such as; ticketing systems, information and

Page 24: Service Science Master Thesis - Simple search

12

customer services, and staff, which aims to classify data into several groups on the

list to determine a priority of services could be improved. Example: ticketing

system, the defect: not flexible, long time for queuing, and waiting room is

uncomfortable, the solution is developing the ticketing system. After find the

solution tried to implemented, if the result is positive means that decisions taken

appropriate, otherwise that the response is negative re-examined the selection

process and make a new defect priority list for find a new solution.

2. Improving service performance (adding “Things Gone Right”)

Based on (Gustafsson & Johnson, 2003), service maintenance is an on-going

process to eliminate things that are wrong and thus does not give customers a

reason to go. Improve service performance is all about adding things go right and

thus giving customers more reasons to stay. This step is trying to maintain

customer loyalty. The process of improving the performance of services can be

illustrated in the Figure 2.3.

Figure 2. 3. Process for Improving Service Performance

Based on (Gustafsson & Johnson, 2003), the process started by building the

lens of customer. Conduct requires that viewed from the perspective of the

customer. The second step is using the lens to determine the service attributes and

benefits that drive customer‘s satisfaction, build a strong image, and close

customer relationships. After that, the third step is to set priorities for

improvement and innovation. The most important is to get ideas directly from the

Page 25: Service Science Master Thesis - Simple search

13

customer. As co-producer in the service process, they will come up with ideas that

competitors don‘t have (Gustafsson & Johnson, 2003).

KCJ provides a wagon for women in each commuter train, increase travel

time by applying the loop line route and develop e-ticketing system. This also

followed by TransJakarta busway with increasing the number of bus and provides

an articulated bus. The companies also need to set the travel time by increasing

the frequency of trains and buses so that the departure and arrival time can be

tailored to the needs of passengers. For supporting this program need to provide

commuter rail and bus schedules as far as possible to the customer. The company

can improve the competitiveness and give an easier way to customer buying

tickets and efficiency in time by developing an integrated ticketing system. It aims

to enhance customer satisfaction and create new markets.

3. Service Innovation

Service innovation can be based on new technologies and the integration of

multiple services to implement a new way, which aim providing benefits to both

customer and company or organization. This advantage could be a profit for the

company and increase customer loyalty or create a new business. The companies

by developing the service try to create value for existing customers, attracting new

customers and the company's value or benefit (Edvardsson et al., 2000;

Gustafsson & Johnson , 2003). According to (Lusch, et al., 2008), Service is an

interactive process of "doing something for people" and the process being value.

Otherwise, value for customers is created in a somewhat different if the focus is

on services or products such as transportation solutions than the cars (Lusch, et

al., 2008).

Service innovation is an important part of the process of service development

not only to find out what the customer needs, but a clear process for deciding

where to allocate resources, to immerse themselves in the lives of customers, and

work with customers to produce, design, and test new ideas (Gustafsson &

Johnson, 2003). Based on (Dabholkar, 1990), argues that customer participation is

the level of consumer involvement in producing and providing services.

Page 26: Service Science Master Thesis - Simple search

14

Based on (Gallouj & Weinstein, 1997), introduces six different models of

innovation such as; radical, improvement, incremental as an innovation by

substitution or addition of characteristics, ad hoc, re-combinative, and

formalisation innovation. Further, there are ten elements for consideration in

managing the innovation process of services such as; knowledge management,

managing the network of relationships, formalize the process of innovation, cross-

functional involvement, involves the customer and the front-line employees,

create a climate of innovation, communication and framing of innovation, Human

Resource Management, and internal politics and inertia (chilling & andreas,

2009). The conceptual framework of managing service innovation process can be

illustrated in the Figure 2.4.

Figure 2. 4. Managing Service Innovation Process (chilling & andreas, 2009)

F. Service Concept in Public Transportation

Service concept refers to the design service that consists of variety service

themes, and process of how to provide and offers services to passengers

(Edvardsson, 1997). It can be seen in figure4. Commuter train stakeholders are the

Directorate General of Railways (DGR) as a regulator (PTA), PT. KCJ as an

operator, and the customer. PT. KCJ gets a Public Service Obligation (PSO) from

the DGR to provide railway services. In this case the PT. KCJ has a contract with

the government to provide public transportation for citizens, and the DGR has a

Page 27: Service Science Master Thesis - Simple search

15

control function for the systems. While stakeholders in TransJakarta busway are

the provincial government of DKI Jakarta, DKI Jakarta provincial transportation

agency (PTA), Technical Management Unit (BLU) TransJakarta Busway,

company that won the procurement process, and the customer. This means that

development of public transport needs support from relevant stakeholders and

politicians (Enquist, B. et al., 2005). Furthermore, the term of service system

associated with value network and resources integration across the stakeholders

will create value creation (Vargo & Lusch, R.F., 2008; Edvardsson, B. et al.,

2011).

Figure 2. 5. Model of the Service Concept (Edvardsson, 1997)

G. An Overview of Public Transport Services in Singapore

Singapore is a country in Southeast Asia that has developed public transport

services. Several public transport services in Singapore, i.e. taxis, buses, Mass

Rapid Transit (MRT) and Light Rail Transit (LRT). In providing public transport

services the Singapore government to implement travel demand management

policies related to managing road use, such as; electronic road pricing (ERP), park

and ride system that integrated with public transport modes, intelligent

transportation systems, and the Vehicle Quota System (VQS) since May 1990.

These systems regulate the citizens who want to use and have their own vehicle

during the ten years requires to be a first bid for Certificate of Entitlement (COE).

Secondary needs

Primary

Needs

Supporting

Services

Core Services

A. Customer needs B. Design of the offer

Page 28: Service Science Master Thesis - Simple search

16

Institutions of VQS will release quotas twice a month and a citizen can follow the

bidding process of the COE through an electronic on-line auction system

(Singapore Ministry of Transportation (MOT) , 2012). The Singapore government

recognizes that the population has increased every year which is the cause of the

high mobility or transport activity, and in the long term can cause congestion and

some transportation problems such as; pollution, traffic jam, and high cost

economy, so that the necessary public transport services are integrated, efficient,

and affordable (Ibrahim, 2003). According to data from (Singapore Department of

Statistics, 2011), the population includes; 4,897,600 people in 2009, 2010

(population Census) as 5,076,700 people, and 5,183,700 people in 2011.

Since 2002, the public transport in Singapore implementing the technology of

smart card called EZ-link card for changing the previous system as Transit Link

Fare Card that used on MRT, LRT, and Bus. At the previous system passengers

need to insert the card into ticket machine, but currently the process is easier just

held the ticket near to the card reader and automatically the machine will deduct

the fare. In order to increase the level of service in public transport, the

government also enhance the level of taxi service with make some program such

as; training courses for taxi drivers, cashless payment, built Taxi terminal, easier

taxi booking via SMS and internet. And since 1996, LTA controlled the service

with implemented the standard of service performance that consist of 5 indicator:

average mileage of taxi per day, average utilization of taxi, degree of radiophone

response to the customers, number of accident and complaint (Land Transport

Authority (LTA), 2000/2001).

The new innovation of the integrated ticketing system is part of the program

as an implementation of the integration of public transport fares, which is possible

for passengers using different transport modes with a single card e.g. MRT and

bus. According to (Ibrahim, 2003), in order to support an integrated public

transport program in Singapore, the Land Transport Authority (LTA) is working

with bus companies providing real time information of public transport in the

MRT station and several bus stops. Then create the physical integration by

creating a link or bridge between MRT stations and bus stops, as well as an

Page 29: Service Science Master Thesis - Simple search

17

integrated the network due to reduce the double link and optimize the resources of

public transport.

The government objective toward is providing the land transport services as a

―World Class Land Transport System‖ (Land Transport Authority (LTA), 2

January 1996). This objective is achieved by building new public transport

organization called the Land Transport Authority (LTA) in 1995, with

responsibility for land transport issues, which means the LTA is to merge the two

function of government organizations, namely the road and public transport

system (May, A.D., 2004). There are four main strategies that underlying

planning of LTA to develop public transport services such as; integrating land use

and planning of public transport, road network development and capacity

building, managing road usage, and increased levels of public transport services

(Land Transport Authority (LTA), 1996-2001).

Furthermore, in assessing the public transport services and make public

transport policy, LTA conducted the Household Interview Travel Survey (HITS)

to find out about the travel behaviour of the population every four to five years.

This survey showed an increase in the number of passengers of public transport,

as well as the number of users of private car is increasing from year to year. The

survey will use to determine the destination of passengers travelling and

according to (Raymond TOH. & Cheong C.C. , 2010), the most purpose of

passengers travelling are going to the home, office or work place, business

personnel, and schools with total 80 percent of all daily trips.

Page 30: Service Science Master Thesis - Simple search

18

CHAPTER 3

METHODOLOGY

A. The Research Approach

In general, this study using a qualitative research approach with a quantitative

data and based on the previous research, literature review related to the integrated

public transport system, observations, customer surveys, and comparative studies

about an integrated ticketing system to attract car users and enhance customer

satisfaction. One of the research processes is collecting primary data and

secondary data. Primary data obtained from observations and surveys of

passengers by distributed the form of questionnaires to the passengers consists of

500 respondents from both TransJakarta Busway and the commuter train

Jabodetabek within three weeks on 17th of April until May 5, 2012. The results of

this survey used to describe and analyse the possibility developing a new

integrated ticketing system in Jakarta, which based on the theoretical basis of new

service development (NSD).

Secondary data obtained from literature studies as the material to make

comparisons between public transport system in Värmland, Sweden and Jakarta,

Indonesia. Research subject consist of how public transport operators implement

an integrated ticketing system, and what can learn from the system. The results of

this study analyse and assess the possibility developing a new integrated ticketing

system in Jakarta, Indonesia, which intend to description and exploration of the

ticket system. Further, this research leads to conclusion, managerial implication,

and interesting question for future research.

Page 31: Service Science Master Thesis - Simple search

19

B. Qualitative Research Approach

Qualitative research tends to use words or pictures as materials analysis,

derived from observations, previous reports, and literature studies (Denscombe,

2007). This approach allows researchers to explore the phenomenon, identify and

describe its components, which can be a practical guide for future research.

Qualitative research is also appropriate to answer questions like, what ... and how

to ..., or describe the experience. Differences between qualitative and quantitative

research are qualitative research aims to explain the phenomenon, the subjective

views of participants, small sample aimed to encourage their experiences, data

could be information or documents as the written word, interviews, and pictures to

be used for the analyses or interpretation of data.

Otherwise, the purpose of quantitative research is to explore the cause or

make a prediction with an objective perspective, the number of samples must be

valid to ensure that the data came from questionnaires or other objective

measurements, and analyzing data using statistical methods (Thompson &

Walker, 1998). This research uses a qualitative approach to explore the

phenomenon of public transport ticketing system in Jakarta. Then used as an

analysis to assess possibility of a new integrated ticketing system in order to

increase the attractiveness of public transport, especially for people who use

private cars or motorcycles.

C. Method of Collecting Data

Case study method can use the six sources of evidence as research data such

as; documentation, archival records, interviews, direct or field observations,

participant observation, and physical artefacts (Yin, 2003). This thesis using five

sources of evidence is documentation, archival records, interviews, direct

observations, and participant observations. Researcher collected data related

documentation from the official website of related organization, literature review

from previous research, and news from reliable sources. In the archival record,

Page 32: Service Science Master Thesis - Simple search

20

researcher collected data from organization record such as; survey data, maps of

route network, and chart. In the interview, researcher interviewed the

representative of related organization. In direct observation, researcher collecting

data from observation related to the subject in ticketing system. Furthermore, the

researcher also collected data related participant observations from the survey of

passengers in order to describe into depth the passengers‘ experience regarding

the ticketing system of public transport in Jakarta, Indonesia.

Survey of passengers using the form of questionnaires that distributed to the

public transport user consists of 500 respondents from both TransJakarta Busway

and commuter train. This survey conducted by four surveyors and distributed

directly to public transports users to fill out the questionnaires. Its purpose to

collect valuable information about the current ticketing system services based on

the users‘ experience. Base on (Bell & Bryman, 2003), defines that closed-ended

questionnaire is a series of written questions with the list of suitable responses

provides by the researcher and an open-ended questionnaire allows for

respondents to answer in their own words. This study uses a closed-ended

questionnaire to give an easier way for customers to fill out questions and time

efficiency due to the large number of respondents.

D. Method of Analysis Data

On analysis part is a case study about public transport systems in Jakarta,

Indonesia refer to experiences of Värmland, Sweden. Based on (Yin, 2003), a case

study is an empirical inquiry that investigated a contemporary phenomenon in the

context of real life, which aims to explore in depth and explanation of the

complexity of the situation. A case study of this typology is distinguished from

history only by the fact that it focuses on contemporary events, and have access to

several additional sources of data (Yin, 2003a: 5).

This research investigates the ticketing system phenomenon using

information from the literature studies and observations to analyse, explore, and

provide depth explanation. According to (Yin, 2003), case studies can use for

Page 33: Service Science Master Thesis - Simple search

21

exploratory, descriptive, and explanatory. By analysing data from a survey of

passengers, the researcher gave a description and explanation related the

phenomenon of public transport ticketing system in Jakarta, Indonesia. In order to

make it‘s easier, and then used the word table which displays the data on the same

pattern, and the conclusion can be made (Yin, 2003). Further, the discussion part

will use the word table to make a comparison between public transport ticketing

system in Jakarta, Indonesia and Värmland, Sweden.

E. Thesis Framework

Figure 3. 1. Thesis Framework

Research Problems

Theoretical and

Empirical Framework

Empirical Study and Data

Case Study I : Ticketing System Of Public Transport In Jakarta, Indonesia

Case Study II : Ticketing System Of Public Transport In

Varmland, Sweden

Analyisis and Discussion

Conclusions And

Further Research

Introduction

Page 34: Service Science Master Thesis - Simple search

22

CHAPTER 4

EMPIRICAL STUDY AND DATA

In order to give an understanding about the process of development a new

integrated ticketing system on this chapter will describe an empirical study related

the public transport policy in Indonesia, overview of Jabodetabek area and public

transport in Jakarta, Indonesia as well as the figure of transportation in Värmland,

Sweden and the empirical data that can be explained as follows:

A. Public Transport Policy in Indonesia

In land transportation public transport policy is set by the state itself, unlike

the case of maritime transport should be based on some rules of international law

that governed by the International Maritime Organization (IMO), while the air

transportation arranged by the International Civil Aviation Organization (ICAO).

Public Transport Authority in Indonesia is the Directorate General of Land

Transportation Land for land transportation and the Directorate General of

Railways for railways transportation, which is the regulations refer to Act No. 22

of 2009 on Traffic and Transportation, and Law Number 23 Year 2007 on

Railways. As a basic guideline for officers in carrying out the task, so the rule is

supported by government regulations or ministerial decree governing the details

of each chapter in the regulation. Furthermore, the development of public

transport infrastructure, namely rail and road network, bus and train stations

should refer to other relevant environmental regulations and land use.

B. JABODETABEK Region

Jabodetabek region is large metropolis area in Indonesia and became a

strategic area in the nation consisting of Jakarta, Bogor, Depok, Bekasi, and

Tangerang, while some cities in this region consists of three different province

such as the Province of DKI Jakarta, West Java, and Banten. This region has a

Page 35: Service Science Master Thesis - Simple search

23

high socio-economic activity than other regions in Indonesia. Currently, the

region connected with commuter rail service provided by PT. KAI Commuter

Jabodetabek (KCJ) in 2000. The populations in this area increase every year and

causes high mobility of people using private cars or motorcycles in daily

activities. This condition is a transportation problem to be solved jointly by the

Government, public transport operators, and the people themselves in this region.

1. Area and Population

Jabodetabek area consists of several municipalities around the DKI Jakarta

province. This area has strategic location as the socio-economic activity. The

provincial of DKI Jakarta became the central of government and business.

Otherwise, the suburban area such as Bogor, Bekasi, Depok, and Tangerang

became the area of industry and residence area. The number of population in

Jabodetabek area can be shown in the Table 4.1.

Page 36: Service Science Master Thesis - Simple search

24

Name of the

Regency/

Municipality

1990 2000 2010 Name of the Regency/

Municipality

2010

Population

Share

(%) Population

Share

(%) Population

Share

(%) Population/Share

Depok

Municipality - -

1,143,403 4.92% 1,738,570 6.22% Depok Municipality 1,738,570

(6.22%)

Bekasi

Municipality - -

1,663,802 7.16% 2,334,871 8.35% Bekasi Municipality 4,965,272

(17.76%)

Bekasi Regency

2,104,459 12.28%

1,668,494 7.18% 2,630,401 9.41% Bekasi Regency

Bogor Municipality

271,711 1.59%

750,819 3.23% 950,334 3.40% Bogor Municipality 5,722,266

(20.47%) Bogor regency

3,736,897 21.80%

5,508,826 23.71% 4,771,932 17.07% Bogor regency

Tangerang

Municipality

921,848 5.38%

1,325,854 5.71% 1,798,601 6.43%

Tangerang

Municipality

5,923,299

(21.19%)

Tangerang Selatan

(Municipality) - - - - 1,290,322 4.62%

Tangerang Selatan

(Mun)

Tangerang

Regency

1,843,755 10.76%

2,781,428 11.97% 2,834,376 10.14% Tangerang Regency

North Jakarta

8,259,266 48.19%

8,389,443 36.11%

1,645,659 5.89% North Jakarta

9,604,329

(34.36%)

West Jakarta 2,281,945 8.16% West Jakarta

Central Jakarta 899,515 3.22% Central Jakarta

East Jakarta 2,693,896 9.64% East Jakarta

South Jakarta 2,062,232 7.38% South Jakarta

Seribu Island 21,082 0.08% Seribu Island

Total of

Bodetabek

8,878,670 51.81%

14,842,626 63.89% 18,349,407 65.64% Total of Bodetabek 18,349,407

Total of

Jabodetabek

17,137,936 100.00%

23,232,069 100.00% 27,953,736 100.00%

Total of

Jabodetabek 27,953,736

Table 4. 1. Number of Population Jabodetabek Area (BPS, 1990-2010)

Page 37: Service Science Master Thesis - Simple search

25

-

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

1990 2000 2010

Jakarta 8,259,266 8,389,443 9,604,329

Bodetabek 8,878,670 14,842,626 18,349,407

Jabodetabek area 17,137,936 23,232,069 27,953,736

Nu

mbe

r of

Pop

ula

tion

Figure 4. 1. Number of Population in Jabodetabek Area (Central Bureau of

Statistics Indonesia (BPS), 2012)

The table above had shown the number of residents in the Jabodetabek area

increasing each year with a population of 27,953,736 people in 2010. This increases

the amount of 4,721,667 people or 20% of the population in 2000. Based on data

from the Ministry of Home Affairs Indonesia shown that the total area of Jabodetabek

region approximately 6,437.89 km2 that can be described in the Table 4.2.

Table 4. 2. Area of Jabodetabek Region

Name of Municipality Area (m2)

DKI Jakarta province 664.01

Bogor municipality 118.50

Bogor regency 2,710.62

Depok municipality 200.29

Tangerang municipality 153.93

Tangerang regency 1,011.86

Tangerang Selatan municipality 147.19

Bekasi municipality 206.61

Bekasi regency 1,224.88

Total of Jabodetabek Area 6,437.89

Source: (Ministry of Home Affairs, 2012)

Page 38: Service Science Master Thesis - Simple search

26

2. Road and Railway Network in Jabodetabek Area

Based on data from the Department of Public Works, DKI Jakarta (2010), the

length of roads in Jakarta is 7,208,537 M2, which consists of national roads,

provincial roads, city roads, and highways. Compared with the number of vehicles

increasing every year, no significant road capacity can accommodate the traffic of

vehicles in DKI Jakarta province. The road maintenance should be done regularly and

at great expense is a consideration for the government to increase attention to the

development of public transport services. Based on data from the Jakarta Police

(Metropolitan Police), Directorate of Traffic (2008), the number of vehicles in Jakarta

is 11,362,396 units, consisting of 8,244,346 units of motorcycle and 3,118,050 units

of car. Amount of traffic in Jakarta will increase the mobility of people from around

the Jakarta area and vice versa. Roads and railways in Jabodetabek area can be

described in the Figure 4.2.

Figure 4. 2. Road and Railway Network in Jabodetabek (Directorate General of

Bina Marga, 2009)

Page 39: Service Science Master Thesis - Simple search

27

In order to reduce the congestion in Jakarta, government and state own

enterprises or operator of toll road have the general concept for the development of

highway in Jabodetabek area as follows:

Figure 4. 3. Concept of the Development of Highway in Jabodetabek Area

(Directorate General of Bina Marga, 2009)

3. Portraits of Public Transport in Jakarta

Mass public transportation in Jakarta and surrounding areas consists of buses,

Para transit, taxis and shuttle buses. The size of vehicles for public transport in

Jakarta can be classified into three categories; large bus with 50 seats, medium bus is

a 25 seat, and small public vehicles called ‗angkutan kota or mikrolet‘. The operator

of public transport in Jakarta consists of both government and private companies.

Para transits or small vehicles are owned by individuals who obtain permission from

the Provincial Public Transport Authority (PTA). This condition can be described in

the Figure 4.4.

Page 40: Service Science Master Thesis - Simple search

28

Small vehicles as Para

transits

Medium buses Taxi

Large buses TransJakarta Busway Commuter Train

Jabodetabek

Figure 4. 4. Portraits of Public Transport in Jakarta

One of public transport operator in Jakarta is PT. Damri providing public

transport services by bus to the Soekarno-Hatta Airport from Bekasi, Bogor, and

some bus stations in Jakarta, and Gambir train station. And several taxi companies

that operate not only in Jakarta but also in Bekasi, Tangerang and Depok.

C. Technical Management Unit (BLU) TransJakarta Busway

1. History and Organizational Structure

On January 2004, the provincial government of DKI Jakarta based on the

experience of Bogota TransMilenio BRT system in Colombia formed the Technical

Management Unit (BLU) Transjakarta Busway to solve the transportation problems.

At first time as a non-structural board of the city administration called Management

Page 41: Service Science Master Thesis - Simple search

29

Board (BP) Transjakarta Busway that set in DKI Jakarta Governor Decree No. 110 of

2003.

BP. Transjakarta Busway became the structural organization of technical

management unit (UPT) under Provincial Public Transport Authority (PTA) to accept

the authority for financial management based on the Pattern of Financial Management

Regional Public Service Agency (PPK-BLUD) in accordance with the Governor of

Jakarta Regulation No. 48 of 2006. The institute is proposed to manage public

transport in Jakarta using the Bus Rapid Transit (BRT), whose main activities are

providing services to the community using TransJakarta busway. And as part of the

government of DKI Jakarta, BLU TransJakarta work under Provincial Public

Transport Authority (PTA) of DKI Jakarta. History of Technical Management Unit

(BLU) TransJakarta Busway organization can be described in the figure 4.5.

Figure 4. 5. The History of TransJakarta Busway Organization (BLU TransJakarta

Busway, 2012)

Currently, the hierarchical organizational structure of Technical Management

Unit (BLU) Transjakarta Busway can be seen in Figure 4.6.

Provincial Government of

DKI Jakarta

Public Transport Authority (PTA)

DKI Jakarta Province

Provincial Government of DKI Jakarta

Public Transport Authority (PTA) DKI

Jakarta Province

Public Agency (Badan Pengelola/BP)

TransJakarta Busway

Provincial Government of DKI

Jakarta

Public Transport Authority (PTA) DKI

Jakarta Province

Technical Management Unit (BLU) TransJakarta

BuswayBased on DKI Jakarta Governor

Decree No. 110 of 2003

Based on DKI Jakarta Governor

Regulation No. 48 of 2006

In Years of 2004 -2006

2006 - Present

Page 42: Service Science Master Thesis - Simple search

30

Figure 4. 6. The Organizational Structure of Transjakarta Busway (BLU

TransJakarta Busway, 2012)

TransJakarta Busway commenced operations on January 15, 2004, with the

opening of a corridor of Blok M - Kota. Based on data from the official site

TransJakarta Busway at the first operation in 2004, passenger numbers around 40,000

passengers per day and increased to 60,000 passengers per day on average in 2005.

On January 15, 2006 the company opened corridor two and three. The number of

passengers increased to 70,000 passengers per day on average. On January 27, 2007,

the companies provides corridor 4, 5, 6, and 7 which amount of passengers reached to

180,000 passengers on average per day in 2007.

Governor of Jakarta Province inaugurated a corridor 8 with route Lebak Bulus -

Harmony on February 21, 2009, and the number of passenger increased to 250,000

passengers per day on average. Then the Governor inaugurated of corridor 9 and 10

on December 31, 2010. Amount of passengers increased to 360,000 on average per

day in 2010. The provincial government of DKI Jakarta launched corridor 11 with

route Pulogebang – Kp. Melayu on February 28, 2012 which means TransJakarta

busway has operated 11 corridors. It can be seen in the Table 4.3.

Page 43: Service Science Master Thesis - Simple search

31

Table 4. 3. The Number of TransJakarta Busway Passengers in 2011

TransJakarta Busway Passengers in 2011 Total of

Passengers Corridor Corridor 1 Corridor 2 Corridor 3 Corridor 4 Corridor 5

Passengers 18,934,666

7,505,717 9,310,306 5,992,360 8,886,194 84,571,480

Corridor Corridor 6 Corridor 7 Corridor 8 Corridor 9 Corridor 10

Passengers 7,371,334 7,698,854 6,273,133 9,817,177 2,781,739

Sources: (BLU TransJakarta Busway, 2012)

Further, the number of TransJakarta busway passengers per day on average from

2004 to 2010 can be illustrated in the Figure 4.7.

Figure 4. 7. The Numbers of Passengers on average per day on 2004-2010 (BLU

TransJakarta Busway, 2012)

Several attributes of services and facilities the Technical Management Unit

(BLU) TransJakarta busway that offers to the customers can be described as follows:

2. Bus and Shelter Facility

TransJakarta Busway equipped with several pieces of glass-breaking hammer

mounted on a window frame, air conditioner, auto air fresheners, perfume spraying

regularly, chairs for the disabled and old people, handrails for standing passengers,

electronic information boards and loudspeakers that provide information to the

passengers about the bus stop or shelter will soon pass. This information provided in

two languages, namely; the Indonesian language (Bahasa Indonesia) and English.

2004 2005 20062007 & 2008

20092010

40000 60000 70000

180000250000

360000

Average Passengers per day

Page 44: Service Science Master Thesis - Simple search

32

Other equipment in the bus such as; trash, route maps, and communications devices

that allow the driver to deliver and get updated information about traffic jams,

accidents, etc.

Based on the concept of bus rapid transit (BRT), shelter design made different

from the regular bus stop located in the middle of the road. In a shelter in front of UN

office and Mal Sarinah equipped with elevators. For facilitate the passengers to the

shelter built a pedestrian bridge that connects between the sidewalk and shelter. In the

Gajah Mada Street, Central Jakarta has built a Harmoni central busway shelter. This

shelter can accommodate 500 passengers, connects the corridor 1, 2, 3, and 8,

equipped with six automatic doors, and larger than the other shelters. The company

provide camera inside of shelters such as; Harmoni Central Busway, Bank Indonesia,

Sarinah Mall, Polda Metro Jaya, Tosari, Dukuh Atas 1, Setiabudi, Karet, Bendungan

Hilir, and Gelora Bung Karno on May 28, 2009. Situations in these shelters can

accesses through the official website of TransJakarta busway. In several shelters

reserved of free daily bulletin called 'Trans City'. Nowadays, Technical Management

Unit (BLU) Transjakarta busway has 192 shelters along the 8 corridor of

TransJakarta Busway.

3. Ticketing System

TransJakarta Busway has implements the single ticket and price for a single trip,

the passengers pay for tickets fare at 3,500 IDR per trip to use the service while not

out of the shelter. The ticket price gets subsidy from the provincial government of

DKI Jakarta. Passengers buying tickets at the shelter and waiting before enter the

TransJakarta Busway. The passengers have to queue twice as long to use the busway

TransJakarta, the first time to buy a ticket and a second time before entering the bus,

passengers must enter the ticket into the ticket machine called a barrier, which

automatically three bar doors can be spun and passed by the passenger. The company

provides special fares for passengers who buy tickets at 5-7 o'clock in the morning

with a ticket price of 2,000 IDR to attract passengers using TransJakarta Busway.

Page 45: Service Science Master Thesis - Simple search

33

PT. Bank DKI launched JakCard as a prepaid card on 2006. JakCard utilized the

chip technology or smartcard used as a means of payment. At the first time only

operated in corridor 1, 2 and 3. Currently, the card operated in the 8 corridors and will

expand to 11 corridors. These card provided in some merchants ‗Indomaret‘ have

logo ‗JakCard Sale & Top Up‘, shelters along the 8 corridors, and 18 branches of

Bank DKI throughout DKI Jakarta province. Tickets of TransJakarta busway can be

described in figure below:

Figure 4. 8. TransJakarta Busway Tickets (http://anggriawan.web.id/2007/.html &

TransJakarta Busway, 2012)

Based on information from Bank DKI (2012), customers can top up the card to a

maximum of one million IDR in Bank DKI in accordance with the regulations of

Bank Indonesia. At the shelter with a denomination of subscribers can charge in IDR

20,000; 50,000; 100,000; 200,000, and 500,000; while in the merchant Indomaret

'Top up 50,000 IDR denominations and multiplication. Customers can check the card

balance in the Bank DKI and merchant Indomaret. Passengers can extend the

suggestions and complaints using the text message to number 9250, the official

website of TransJakarta busway, the passenger‘s forum, and come to the office. The

JakCard holders ask information through contact to the Bank DKI in number (021)

2314567, send a fax at number (021) 351 7660, and the official website of Bank DKI.

Page 46: Service Science Master Thesis - Simple search

34

4. Network of TransJakarta Busway

Transjakarta Busway has served 10 corridors with a total length of 123.35 km

and the world's longest BRT system. The Governor of DKI Jakarta inaugurated

corridor 11 with route Pulogebang – Kp. Melayu on February 28, 2012. It can be

described in the Table 4.4.

Table 4. 4. Route of TransJakarta Busway

Corridor Origin - Destination Started Operation

Corridor 1 Blok M - Station Kota January 15, 2004

Corridor 2 Pulogadung - Harmoni January 15, 2006

Corridor 3 Kalideres - Harmoni January 15, 2006

Corridor 4 Pulogadung - Dukuh Atas January 27, 2007

Corridor 5 Kampung Melayu - Ancol January 27, 2007

Corridor 6 Ragunan - Latuharhary - Dukuh Atas January 27, 2007

Corridor 7 Kampung Rambutan - Kampung Melayu January 27, 2007

Corridor 8 Lebak Bulus - Harmoni February 21, 2009

Corridor 9 Pinang Ranti - Pluit December 31, 2010

Corridor 10 Cililitan - Tanjung Priok December 31, 2010

Corridor 11 Kampung Melayu - Pulo Gebang February 28, 2012

Source: (BLU TransJakarta Busway, 2012)

Some of direct route from origin to destination that operated by TransJakarta

Busway can be described in the Table 4.5.

Table 4. 5. Direct Route of TransJakarta Busway

Route

Operating Time

Number of Buses that

operate Valid for

Origin Destination Working

Day

Holiday

Pulogadung Kalideres 05.00 – 22.00 34 30 Working day and Holiday

TU Gas Dukuh Atas 05.00 – 22.00 16 12 Working day and Holiday

PGC Ancol 05.00 – 22.00 15 15 Working day and Holiday

PGC Senen 05.00 – 22.00 10 15 Working day and Holiday

PGC Harmoni 05.00 – 22.00 15 10 Working day and Holiday

Grogol Harmoni 05.00 – 22.00 5 - Working day and Holiday

Ragunan Harmoni 06.15 – 07.00 12 - Working day and Holiday

Kota Ragunan 18.30 – 20.00 12 - Working day Pulogadung Ragunan 06.30 – 08.30 6 3 Working day 16.30 – 19.30 Working day 09.00 – 10.00 Holiday 16.00 – 17.00 Holiday

Source: (BLU TransJakarta Busway, 2012)

Page 47: Service Science Master Thesis - Simple search

35

Figure 4. 9. Route Map of TransJakarta Busway (BLU TransJakarta Busway, 2012)

5. Feeder Bus of TransJakarta Busway

Based on information from (KOMPAS, 2011), the company provide the feeder

bus to improve the services in 3 routes line as follows:

a. Sentra Primer Barat (West Primary Centre) – Daan Mogot: Puri Indah Hospital –

West Jakarta Mayoralty office – northern side of Puri Market – southern side of

Puri Market – eastern side of Mutiara Kedoya – western side of Kedoya Raya –

southern side of Kembangan – eastern side of Pesangrahan – Corridor 8 –

Corridor 3 transfer point.

b. Tanah Abang – City Hall: Jatibaru – western side of Abdul Muis – southern side

of IRTI Jl Fahrudin – Corridor 2 transfer point – Corridor 1 transfer point.

Corridor 1

Corridor 3

Corridor 6

Corridor 8

Corridor 9 Corridor 5

Corridor 10

Corridor 2

Corridor 4

Corridor 11

Corridor 7

(Green Line)

Route of

Feeder Busway

Page 48: Service Science Master Thesis - Simple search

36

c. SCBD – Senayan: Jakarta Stock Exchange – Komdak – Gelora Bung Karno –

Plaza Senayan – Senayan Trade Centre – Busway Corridor 1 transfer point – Ratu

Plaza – Corridor 9 transfer point.

The ticket price of feeder bus is 3,000 IDR and customer buying the tickets in

ticket counter or an officer wearing special vest at the feeder bus stop, and

TransJakarta busway shelter. Passenger can buy a 6,500 IDR ticket to use a

TransJakarta and feeder bus.

D. PT. KAI Commuter JABODETABEK (KCJ)

One of the public transport modes in Jakarta is commuter train. The system

started in 2000, when the Indonesian government receives grants 72 units of

commuter train, and 50 units can be used directly and operated. Based on data from

(PT. Kereta Api Commuter Jabodetabek (KCJ), 2012), the company operated 192

units of commuter train. The company provide two categories of commuter train

services as commuter AC and economy non AC. The heightened people to use the

services cause the company enhance the number of commuter trains and facility. It

can be seen from denseness of passengers at mornings and evenings. Based on data

from the Directorate General of Railway the number of commuter train passengers

can be shown in the Table 4.6.

Table 4. 6. The Number of Commuter Train Passengers

Year Number of Passengers

2005 100,969,398

2006 104,425,921

2007 118,095,697

2008 126,699,811

2009 130,632,400

Sources: Directorate General of Railway, Ministry of Transportation

Page 49: Service Science Master Thesis - Simple search

37

1. Ticketing System

Most of the passenger buy ticket at counter sales in every train stations or buy

monthly card. The tickets price is affordable for the community and subsidies by

central governments, in this case Directorate General of Railway, Indonesian

Ministry of Transportation. Commuter train ticket fares are 2.000 IDR per trip for

commuter non-AC, 6.000 IDR per trip for AC and economy Commuter, and 9.000

IDR per trip for express commuter. Nowadays, the ticket prices are almost same for

commuter train AC as 6,000 IDR per trip. In 2011, the company has a project

developing e-ticketing system that can be illustrated in the Figure 4.10.

Figure 4. 10. An Integrated e-ticketing System Plan (PT. Kereta Api Commuter

Jabodetabek (KCJ), 2012)

This project purposes to provide better ticketing system and increase customers‘

satisfaction. The system enable for customers to buy ticket in some store and

commuter train operator easy to control the tickets sales and fast in available data

related the services. On February 1, 2012, the company launched Comet card as

Commuter Electronic Ticketing with implementation divided into 3 steps, the first

step on February 1, to March 31, 2012, started by replace for Monthly Card such as

Kartu Trayek Bulanan (KTB) and Kartu Langganan Sekolah (KLS). At the first step

e-ticketing system implement in 35 stations.

Ticket Counter selling

paper tickets

Page 50: Service Science Master Thesis - Simple search

38

The second step on April 1, to June 30, 2012, the system implement in 51

stations in Jabodetabek region and the Comet Card will sale for public or passengers.

Further, the third steps on July 2012, by implement the system in whole station at

Jabodetabek area as 63 stations. Comet Card price is 50,000 IDR including balance

of 30,000 IDR that can be used by card holder. The card validity period is unlimited,

but the card can be used by at least balance 13,500 IDR. The users can top up cards

with denominations of minimum as 20,000 IDR and maximum as 1,000,000 IDR.

2. Commuter Train Facility

In term of increasing security and safety, the company provides two special

wagons for woman in every commuter trains, security guards inside the commuter

trains and train stations, and some pieces of glass-breaking hammer mounted on a

window frame. Company cooperation with Taman Impian Jaya Ancol (Ancol dream

land) provides tourist train called ‗Kereta Wisata Ancol‘ on weekends. The commuter

train has range speed from 55 to 110km per hour and travelling distance between of

25–60 km. Some of the commuter trains are equipped with air conditioning and the

cabin with a capacity of 80 - 110 passengers of each unit.

3. Train Stations Facility

Facilities located either in major or small train stations essentially similar. Some

of the facilities in train station such as parking area for motorcycle or private cars, the

counter of ticket, money changer, taxi and hotel reservation provides in major train

station, restroom, waiting room, food court, information centre, porter to help the

passengers bring luggage, and security guard. Further, the company provides

information service related the services, tourist places and other necessary

information through an information centre, send message to 9559, call centre at

number (021) 380 7777, LCD/screen information, and the official website.

Page 51: Service Science Master Thesis - Simple search

39

4. Network of Commuter Train

Since, December 5, 2011, the company implement the new route line with loop

line system. There are several route lines that operate in Jabodetabek area such as

Bogor / Depok – Manggarai – Jakarta Kota; Bogor / Depok – Tanah Abang – Pasar

Senen – Jatinegara; Bekasi – Jatinegara – Manggarai – Jakarta Kota; Parung Panjang

/ Serpong – Tanah Abang; Tangerang – Duri; and Tanjung Priok – Jakarta Kota. The

loop route of commuter train can be illustrated in the Figure 4.11.

Figure 4. 11. The Loop line Route of Commuter Train in JABODETABEK (PT.

Kereta Api Commuter Jabodetabek (KCJ), 2012)

E. Public Transport in Värmland, Sweden

Since 1990, public transport operators implement an integrated ticketing system

between railway and bus system. It started when the Värmlandstrafik AB deliver the

regional railway services that before provided by SJ‘s trains. The most important to

support an integrated ticketing system to connect between train stations and bus

stops. The company build a park and ride facilities in the train stations to attract

private car user .Värmlandstrafik AB is an organizer of public transport companies to

Page 52: Service Science Master Thesis - Simple search

40

provide the services in entire of Värmland County, and urban transport in Arvika,

Hammarö-Karlstad, Kristinehamn, and Saffle.

The company also develops ticketing system and build cooperation with Karlstad

Buss to make an integrated ticketing system. Nowadays, Värmlandstrafik AB and

Karlstad Buss develop the ticketing system together with the same system as the new

smart card system from the Germany companies ‗ATRON‘ and the system will

manage by Sweden companies ‗BIMS‘. Passengers can use public transport modes by

a period card that valid for Värmlandstrafik AB and Karlstad Buss. The new system

will make an integrated ticketing system between eight public transport companies in

the middle of Sweden i.e. Dalatrafik, Karlstadsbuss, Länstrafiken Örebro,

Västmanlands länstrafik, Tåg i bergslagen, Upplands Lokaltrafik, Värmlandstrafik,

and X-trafik. These public transport companies operate in six regions such as Dalarna

County, Värmland County, Örebro County, Västmanland County, Uppland County,

and Södermanland County.

The Sweden area divided into 21 counties which one of this county is Värmland.

This is also influence to the number of Public Transport Authority in Sweden. The

Värmland County consist of several municipalities such as Arvika, Eda, Filipstad,

Forshaga, Grums, Hagfors, Hammaro, Karlstad, Kil, Kristinehamn, Munkfors,

Storfors, Sunne, Säffle, Torsby, and Årjäng. The area of Värmland County described

in the Figure19. Train and Bus are public transportation mode connecting the

municipalities in Värmland County providing by Värmlandtrafik AB. Otherwise, the

urban public transport in the municipality such as Karlstad is provided by Karlstad

Buss under the control of Karlstad Kommun. The public transport services in

Värmland County are integrated within the network and ticketing system. These

systems attract the number resident to use the public transport with the easier

accessibility, punctual time, comfort, and competitive price system.

Page 53: Service Science Master Thesis - Simple search

41

Figure 4. 12. Värmland County and Municipalities (http://vagabundo-

suecia.blogspot.se & Wikipedia, 2011)

F. Värmlandstrafik AB

Värmlandstrafik AB is a provider of transportation services that serve the entire

area of Värmland County that established in early 1980. At the first established the

company serving the bus transportation. Since 2004, Värmlandstrafik AB is serving

the railway transportation in the county of Värmland which previously performed by

the state rail company, SJ. Today the company also provides transport for patients,

people with disabilities, and urban transportation in several municipalities such as

Arvika, Kristinehamn, and Saffle. Värmlandstrafik AB as an organizer of public

transport in the county of Värmland, along with about 40 different partners, the

companies organize for passenger trains, buses and special vehicles in regular service,

call public transport and special transport. The buses that operate aren‘t owned by

companies, but with services procurement from the contractors. In procurement

process, the company requires about comfort and the environment. Värmlandstrafik

AB is the first county company in the country that introduced alcohol interlocks in

buses, and this system implemented gradually. In order to provide railway

transportation the company own or rent the trains.

Page 54: Service Science Master Thesis - Simple search

42

The shareholders are the county's 16 municipalities and the county who owns

Värmlandstrafik AB. Half of the shares owned by the County Council while the other

half is distributed to municipalities by the population which existed on 1 January

2007. And since January 1, 2012 transferred all shares to Region Värmland which

means the company owned by the Region of Värmland. For more detail the capital of

each shareholders of Värmlandstrafik AB can be seen in figure. Under the consortium

agreement, paragraph 6, between Värmlandstrafik AB and shareholders, the deficit

covered by the county council to 50 percent and the 50% remaining divided between

municipalities in proportion to the number of scheduled kilometres (50 percent)

scheduled hours (25 percent) and population (25 percent).

Table 4. 7. Shareholders of Värmlandstrafik AB

No. Kommun Capital (SEK) Percentage (%)

1. Arvika 459,000 4.8

2. Eda 152,000 1.6

3. Filipstad 192,000 2.0

4. Forshaga 202,000 2.1

5. Grums 164,000 1.7

6. Hagfors 230,000 2.4

7. Hammarö 254,000 2.7

8. Karlstad 1,455, 000 15.2

9. Kil 207,000 2.2

10. Kristinehamn 418,000 4.4

11. Munkfors 69,000 0.7

12. Storfors 79,000 0.8

13. Sunne 239,000 2.5

14. Säffle 281,000 2.9

15. Torsby 226,000 2.4

16. Årjäng 173,000 1.8

17. County 4,800,000 50

Total 9,600,000 100

Source: (Värmlandstrafik AB, 2011)

Page 55: Service Science Master Thesis - Simple search

43

The other stakeholders are inhabitant and a customer who has the important role

on public transport. All citizens pay approximately 978 SEK/year by tax for the

public transport services that provided by Värmlandstrafik AB and approximately

1,260 SEK/year by tax for the public transport services in County of Värmland and

Karlstad Municipality. The organizational structure of Värmlandstrafik AB is

described in figure below:

Figure 4. 13. Organizational Structure (Värmlandstrafik AB , 2012)

1. Ticketing System

The current ticketing system that implemented by Värmlandstrafik AB has

applied for about 20 years. Värmlandstrafik AB has two types of subscription ticket; a

Smart card and the Visa card (with photo and month mark). That's because the

different ticket machines on the trains and buses. The ticket machines are on the

trains can‘t read or terrace. The type of Värmlandstrafik AB tickets can be seen in

Figure 4.14.

CEO / Director

Economy & Administration

Marketing & Information

Development

Technique

Bus

Schedules/Traffic

Train

Scheduled/Traffi

c

Traffic

School

Travel

Service

Page 56: Service Science Master Thesis - Simple search

44

Smart Card - Karlstad Buss Visa Card Mobile Ticketing

Single Ticket Smart Card, has been implemented in Kristinehamn

Figure 4. 14. The type of Värmlandstrafik AB tickets (Varmlandstrafik AB, 2010;

2012)

The companies also develop and upgraded the service schedule in the mobile

(Mobi Time) with new features that make customers can check departures, pay as

ticket for travel throughout the county of Värmland, and pay as ticket to travel in

urban areas i.e. Arvika, Hammarö-Karlstad, Kristinehamn, and Saffle. The SMS or

mobile ticket is also covering all of bus and train links. This system required

customers have a cell phone that is connected to the Internet. This works for iPhone,

Android and phones that can run JAVA. If customer have problems with service can

FAQ or contact on 0771-32 32 00.

The company distinguish about how to buy the single or one way ticket for bus

and train. Since January 1, 2010, the passengers can‘t pay cash on the bus, but with

using debit card or SMS ticket. And it will be cheaper to pay the travel using smart

card (res pass) with offers 33 percent discount on tickets. Otherwise, on the train

passenger can‘t using the res pass, but passengers can show the card with the receipt

Page 57: Service Science Master Thesis - Simple search

45

to get the 33 percent discount from the normal tariff. The smart card (res pass) is not

valid on SJ‘s trains. Customer can pay by cash, debit card, or SMS ticket for

travelling with Värmlandstrafik AB trains. The company on January 1, 2011 has

raised the ticket prices for period card as 5 percent and single ticket as 3.5 percent,

also change the discount card amount 33 percent, if the customers paid one way ticket

using smart card (res pass). For more detail the ticket prices of Värmlandstrafik AB

can be seen in Table 4.8.

Table 4. 8. The Period Card Prices of Värmlandstrafik AB on 2011

Period card/subscription Ticket Price on

2011 (SEK)

For the bus services, 14 days, adult 625

For the bus services, 30 days, adult 965

For the bus services, 365 days, adult 9,650

For the bus and train services, adult, monthly 965

For the bus and train services, youth 20-25 years old, monthly 770

For the bus and train services, school children 7-19 years old, monthly 385

For the bus and train services, adult, annually 9,650

Balance card plus, for bus, train, and taxi services, monthly 1,445

For short distance Karlstad-Hammarö bus, 14 days 480

For short distance Karlstad -Hammarö bus, 30 days 735

For short distance Karlstad- Hammarö bus, 365 days 7,350

For short distance Karlstad- Hammarö bus and train, monthly 735

For Karlstad-Orebro bus, monthly 1,655

Source: (Annual Report of Värmlandstrafik AB, 2011, 2011)

Furthermore, the ticket prices seen that the prices are distinguish based on the

zone and age of customers, and the prices of one way ticket and urban transport

services of Värmlandstrafik AB on 2011 can be seen in Table 4.9.

Page 58: Service Science Master Thesis - Simple search

46

Table 4. 9. The Prices of One Way Tickets of Värmlandstrafik AB on 2011

Zone

Adult Youth 20-25 Years Old School Children 7-19

Years Old

Full Prices

(SEK)

Discount

Prices

(33%)

Full Prices

(SEK)

Discount

Prices

(33%)

Full Prices

(SEK)

Discount

Prices

(33%)

1 24 16 22 14.66 14 9.60

2 37 25 34 22.66 22 15

3 56 37.33 51 34 34 22.60

4 75 50 67 44.66 45 30

5 94 63.66 84 56 56 37.33

6 106 70.67 95 63.33 64 42.66

7 119 79.33 107 71.33 71 47.33

8 or

more

125 83.33 112 74.67 75 50

Source: (Annual Report of Värmlandstrafik AB, 2011, 2011)

Table 4. 10. The Prices of Urban Transport of Värmlandstrafik AB

Urban Transport Adult (SEK)

Youth 20-25

years (SEK)

School Children

7-19 years

(SEK)

Single tickets and valid for travel in two hours

Arvika, Kristinehamn, and

Säffle

16 (24

SEK*)

14.66 (22

SEK*)

9.60 (14 SEK*)

Torsby 16 (24

SEK*)

14.66 (22

SEK*)

9.60 (14 SEK*)

Period card, monthly card (30 days)

Arvika 530 SEK

Kristinehamn for all bus lines, except line 69 530 SEK

Säffle 530 SEK

Source: Värmlandstrafik AB (http://www.varmlandstrafik.se, 2012)

2. Bus and Railway Network

The company provides eight regional bus lines such as; Karlstad – Kristinehamn

– Karlskoga; (2) Karlstad – Molkom – Filipstad; (3) Karlstad – Molkom – Hagfors;

(4) Karlstad – Forshaga – Deje – Munkfors – Ekshärad – Stöllet/Värnäs; (5) Karlstad

– Sunne – Torsby; (6) Karlstad – Arvika (- Charlottenberg); (7) Karlstad – Årjäng;

Page 59: Service Science Master Thesis - Simple search

47

and (8) Karlstad – Säffle – Åmål. The company also provides local public transport in

Arvika (8 lines), Kristinehamn (10 lines), Säffle (9 lines) and Torsby (6 lines) which

changed on June 2009. The regional train lines consist of four lines such as; (1)

Charlottenberg– Arvika – Karlstad – Kristinehamn – Degerfors; (2) Karlstad – Säffle

– Åmål; and (3) Karlstad – Sunne – Torsby; and (4) Kristinehamn – Ludvika.

Currently, the regional railway traffic decrease with relieve the line Kristinehamn –

Hallefors.

Figure 4. 15. Bus and Railway Network (Varmlandstrafik AB, 2012)

Since June 2011, the company serve the new route from Karlstad – Hammarö.

Nowadays, the route divides into 5 traffics such as; (1) west traffic serve with bus

lines 100-113 and lines 700-709; (2) east traffic using lines 300, 400-408, (343), 460,

500-505, and line 560; (3) south traffic serve with bus line 100, 200-201, 260, 300,

400-401, 460, 500-501, 560, 600-602, 660, 700, 800-809, 811-812, and 860; (4) north

traffic provide by bus lines 200, 202, 204-216, 300-308, 310, 600; (5) and Hammarö

served by bus lines 900-903, and line 911-914.

Page 60: Service Science Master Thesis - Simple search

48

G. Karlstad Buss

The company offers special discount for student called ‗Student Discount‘ with

rate at least 75% to increase the attractiveness of public transport. The services

provide at 06.00 am to 03.00 am on Monday to Saturday, and Sunday at 06.00 am to

12.00 am. Karlstad buss organizes an urban public transport in Karlstad municipality,

with procurement process the organization govern the companies to serve the traffic

that determine by Karlstad Buss. This means the buses that operate owned by Nobina

and the Karlstad Buss provides an information system, ticketing system, route and the

tickets price, and the bus stops.

1. Ticketing System

The current ticketing system have implemented for about 20 years which the

customer can‘t paid cash for travel using Karlstad Buss and paid with debit or credit

card, currency model that make by Karlstad Buss as ticket called ‗Turkronor‘ , and

smart card (res pass). The type of Karlstad Buss tickets is shown in Figure 4.16.

Figure 4. 16. Type of Karlstad Buss Tickets (Karlstad Buss, 2012)

And Mobile ticket or SMS ticket to 72054, with the same price as a regular one-way

ticket. Adult and youth costs SEK 22, and schoolchildren ticket costs 13 SEK.

Page 61: Service Science Master Thesis - Simple search

49

Table 4. 11. Currency Ticket (Turkronor) of Karlstad Buss

Price Description Price Description

14

SEK

As single tickets for youth (20-

25 years) 209

SEK

Customer can purchase a 14 day

period for school children (7-19

years), youth (20-25 years),

student or senior (65 - years). 22

SEK

As single tickets for youth (20-

25 years) 279

SEK

Customer can purchase a 14 day

adult (26 - years). 23

SEK As single tickets for adults

369

SEK

Customer can purchase a 14 day

adult

100

SEK

Customer can upgrade the value

of smart card (res pass) onboard

or at retail outlets (Pressbyrån).

489

SEK

Customer can purchase a 30-day

adult (26 - years).

Source: Karlstad Buss (http://www.karlstad.se, 2012)

In order to facilitate customers and to reduce cash handling on board conduct by

Karlstad with provide five ticket machines. In these machines customer can buy

single tickets, and recharge the period card (res pass). The five machines can be

found on the main square (two), Queen Street (two) and at the University, then

customer paid using debit card (Visa or Mastercard) or coins. Single tickets are valid

for 1 hour from when you bought it. The prices in the vending machines are the same

as on ticket retail and on board at Karlstad buses.

The tickets price is subsidized by the local ‗Kommun‘ from taxation, it pays

approx 50% of costs of public transport and this is covered by fare revenues

(Revenue = Price * Quantity). Quantity is the means by which the 50% of cost is

covered by passenger‘s fee, for example in Karlstad the local public transport system

is provides by ―Karlstad Buss‖. The tickets fare has classified in 3 categories such as

adult (26years+), youth (20 to 25 years), and school children (7 to 19 years).

As single tickets for school

children, 7-19 years

Page 62: Service Science Master Thesis - Simple search

50

Table 4. 12. Ticket Prices of Karlstad Bus

Price of travel passes (include 6%

VAT)

Adult

( 26 – years)

Youth

(20-25 years)

School

Children

(7-19 years)

Value, one-way ticket (27% off) 16 SEK 16 SEK 9.60 SEK

Period of the agglomeration, 30

days

477 SEK 359 SEK 359 SEK

Period of the agglomeration, 14

days

259 SEK 194 SEK 194 SEK

2-Municipality, 14 days, Karlstad

urban transport and Hammarö

municipality

480 SEK 480 SEK 480 SEK

2-Municipality, 30 days, Karlstad

urban transport and Hammarö

municipality

735 SEK 735 SEK 735 SEK

School / semester - - 863 SEK

Summer - - 462 SEK

Biannual Youth/school children - 1,760 SEK 1,760 SEK

Full-year urban 4,680 SEK 4,680 SEK 4,680 SEK

Source: Karlstad Buss (http://www.karlstad.se, 2012)

To attract the customers, company have special price for old people as Senior

Short (from 65 years); the agglomeration period of 14 days: 194 SEK and per the

agglomeration period of 30 days: 359 SEK. During the day operation, the peak hour

can be define in the morning and evening maybe load factor approximately 70%, but

in the night there is only little passengers so its makeup load factor in the night is

approximately less than 40%. The price of ticket, monthly card, and year card have

covered optimal pricing and social pricing, this enable the company to provides

better services in public transport as well and the tickets price are affordable, attract,

and give benefits both for passengers and companies with makeup classification in

tickets price. In this case willingness to pay (WTP) of customers will influence the

demand of passengers to use public transport.

Page 63: Service Science Master Thesis - Simple search

51

2. Network of Karlstad Buss

Karlstad Buss offers 17 routes of urban transport in Karlstad municipality that

described as follows; line 1 (Campus-University-Centrum - Bergvik Shopping Centre

– IKEA), line 2 (Mjölnartorpet / Välsviken - Kronoparken – Centrum – Skåre), line 3

(Stockfallet/University - Lorensberg – Centrum - Sjukhuset - Sommarro/Jakobsberg),

line 4 (Norra Kroppkärr - Centrum- Gruvlyckan - Bergvik Shopping Centre), line 5

(Henstad - Hultsberg - Centrum- Hultsberg – Henstad), line 6 (Färjestad - Centrum-

Våxnäs – Gruvlyckan), line 7 (Orrholmen - Centrum – Zakrisdal), line 8 (Grava -

Skåre - Centrum - Herrhagen - Sjöstad), line 11 (Herrhagen - Centrum - Herrhagen),

line 12(Mariebergsskogen - Centrum - Mariebergsskogen), line 13 (Norrstrand -

Centrum - Norrstrand), line 51 (Örsholmen - Lamberget - Kanikenäset - Centrum -

Kanikenäset - Lamberget - Örsholmen), line 52 (Sommarro - Norrstrand -

University), line 56 (Bomstad - Ikea - Centrum - Ikea - Bomstad), line 57

(Kronoparken - Sundsta - Centrum - Kasernhöjden), line 58 (Nobelgymnasiet -

Centrum - Nobelgymnasiet), and line 59 (Gruvlyckan - Centrum - Gruvlyckan).

Page 64: Service Science Master Thesis - Simple search

52

CHAPTER 5.

EMPIRICAL DATA

This section consists of the data as a result of passenger surveys that involve of

500 respondents from both TransJakarta busway and commuter train passengers.

Survey conducted by using the questionnaire forms consist of 13 questions. Its

purpose gives a description of passengers and travel behaviour as the material to

describe and analyze implementation of ticketing system in Jakarta, Indonesia. The

survey results can be described as follows:

1. Question 1; the number of passengers by Gender.

Figure 5. 1. Passengers of Public Transport by Gender

Male Female

Gender

Busway TransJakarta 144 106

Commuter Train 141 109

0

20

40

60

80

100

120

140

160

Nu

mb

er o

f P

ass

eng

ers

Page 65: Service Science Master Thesis - Simple search

53

2. Question 2; the number of passengers by Age.

Figure 5. 2. Passengers of Public Transport by Age

3. Question 3; the number of passengers based on the Occupations.

Figure 5. 3. The Passengers Based on the Occupation

0102030405060708090

100

Stu

den

t

Civ

il S

ervan

t

Pri

vat

e E

mp

loyee

s

En

trep

ren

eur

Oth

er

Un

emplo

ym

ent

Occupation

5258

95

12

29

4

5364

87

2717

8

Busway TransJakarta Commuter Train

12%

49%18%

16%5%

TransJakarta Busway

15-20 Years 21-30 Years

31-40 Years 41-50 Years

More than 50 Years

15%

43%24%

12%6%

Commuter Train Jabodetabek

15-20 Years 21-30 Years

31-40 Years 41-50 Years

More than 50 Years

Page 66: Service Science Master Thesis - Simple search

54

4. Question 4; the number of passengers based on the purpose of travelling.

Figure 5. 4. The Passengers Based on the Purpose of Travelling

5. Question 5; the number of commuter train passengers based on the type of class

services.

Figure 5. 5. The Passengers Based on the Type of Class Services

Go to

Home

Shopping/

PleasureOffices Study Other

Purposed of Travelling

Busway TransJakarta 72 44 138 29 3

Commuter Train 92 42 146 37 6

020406080

100120140160

Nu

mb

er o

f p

ass

eng

ers

38%62%

Survey of Commuter Train Passengers

Type of Class Services

Commuter Non-AC

Type of Class Services

Commuter-AC

Page 67: Service Science Master Thesis - Simple search

55

6. Question 6; type of tickets used by passengers.

Figure 5. 6. Type of Tickets Used by Passengers

7. Question 7; commuter train passengers queuing time to buy tickets.

Figure 5. 7. Commuter Train Passengers Queuing Time to Buy Tickets

JackCard/Commet

Card-

MonthlyCard

One Trip Tickets

Type of Tickets Used by Passengers

TransJakarta Busway 33 217

Commuter Train 81 169

0

50

100

150

200

250

Nu

mb

er o

f P

ass

eng

ers

0

100

200

Less than 5

Minute5 - 10

Minute11-15

Minute 16-20

Minute More than

20 Minute

Passengers Queuing Time to Buy Ticket

74 103

3822

13

Commuter Train

Page 68: Service Science Master Thesis - Simple search

56

8. Question 6 and 7; transjakarta busway passengers queuing time to buy tickets.

Figure 5. 8. TransJakarta Passengers Queuing Time to Buy Tickets

9. Question 8; frequency of passengers who used public transport modes.

Figure 5. 9. The Frequency of Public Transport Users

2%

35%

22%

18%

23%

Queuing Time to Enter the Bus

Less than 5 Minute5 - 10 Minute11-15 Minute16-20 MinuteMore than 20 Minute

15%

44%26%

9%6%

Queuing Time to Buy Tickets

Less than 5 Minute5 - 10 Minute11-15 Minute16-20 MinuteMore than 20 Minute

54%35%

10%1%

TransJakarta Busway

>4 times 5-8 times 9-12 times 12 times<

20%

26%50%

4%

Commuter Train

>4 times 5-8 times 9-12 times 12 times<

Page 69: Service Science Master Thesis - Simple search

57

10. Question 9; the number of passengers who use other public transport modes.

Figure 5. 10. The Passengers Who Use Other Public Transport Modes

11. Question 10; the number of passengers who used private cars and public

transport modes.

Figure 5. 11. The Passengers Who Used Private Cars and Public Transport Modes

43%

33%

14%

4% 6%

TransJakarta Busway

Commuter Train (KRL)

Para Transits

City Bus

Kopaja/ Metro Mini

Other

26%

42%

13%

11%8%

Commuter Train

TransJakarta Busway

Para Transits

City Bus

Kopaja/ Metro Mini

Other

21%

50%

29%

Commuter Train

Private Cars

Motorcyles

Only Commuter Train

13%

52%

35%

Busway TransJakarta

Private Cars

Motorcyles

Only TransJakarta Busway

Page 70: Service Science Master Thesis - Simple search

58

12. Question 11 and 12; the number of passengers who use mobile phone, ATM

and credit cards.

Figure 5. 12. Passengers Who Use Mobile Phone, ATM and Credit Cards

0

50

100

150

200

250

Use Mobile

Phone

Not Use

239

11

231

19

TransJakarta Busway

Commuter Train

0

50

100

150

200

250

ATM

Card

Credit

Card

Other

Type of Cards

217

39 33

219

6131

Busway TransJakarta

Commuter Train

Page 71: Service Science Master Thesis - Simple search

59

CHAPTER 6

RESULTS AND DISCUSSION

A. Results

Based on explanation in the previous chapter about public transport ticketing

system in Jakarta, Indonesia needs to improve and create into an integrated ticketing

system. Services development process of an integrated ticketing system needs

sequence of process such as; a ticket provider, the customer perspective, and

infrastructure in public transport (Mezghani, 2008). Further, on this research

conducted a survey with respondents from the passengers of TransJakarta Busway

and commuter train Jabodetabek to determine the customer's perspective about

implementation of ticketing system in Jakarta, the characteristics of customer and the

travel behaviour.

Based on (ALCO, 2012), defines the benefits of an integrated ticketing system

for customer such as; create a multimode transportation across the operators,

flexibility by reduce the cash payment and single ticketing system, possibility to

offers the affordable price as well as discount opportunity, and enhance attractiveness

using public transports. Moreover, the benefits for operators are; increasing the

number of passenger, reduce operation cost and cash management, flexibility of

pricing systems, speed up the dwelling time, and availability of data to analyze the

services.

1. Description of Passengers

In this section will describe and analyze the characteristic of passengers based on

gender, age, and occupation as well as the commuter train passengers based on the

class of services. The survey result shown that the number of male passenger higher

than the female passenger. However, differences in either male or female passengers

Page 72: Service Science Master Thesis - Simple search

60

of TransJakarta busway as 15, 2 percent and commuter trains as 12, 8 percent. This

means that the numbers of passenger have the same tendency and almost equally

between male and female passenger, and the attractiveness users to use public

transport is not influenced by gender, but the customer needs. The customer needs in

public transport is intent to the Services Dominant Logic, which means customers use

a public transport as solution of their need on daily activities and the passengers‘

value will be different depending the purpose of the trips.

The result of survey also shown that the most of passengers TransJakarta busway

dominated by young people with the age of 21-40 years as 67 percent, which means

most of the passengers were economically active. Based on information from

(Central Bureau of Statistics Indonesia (BPS), 2012) , labour force is persons with the

age of 15 years old and over who worked, temporarily absent from work but have a

job, which categorized as employed, and those who are unemployed and looking for

work. Moreover, the number of passengers‘ commuter train dominated by young

people with the age of 21-40 years as 67 percent, the passenger with the age of

between 21-30 years old as 43 percent and the age of 31-40 years as 24 percent. This

means that the most of passengers also categorized as economically active or

dominated by labour force.

Public transport passengers comprised of private sector employees as 35, 96

percent, civil servants as 24, 11 percent, and the student as 20, 75 percent of the total

number of 80.8 percent. Differences a passenger occupying lead to various ability for

pay the services. Companies have a possibility to implement competitive prices

systems and services. Currently, single trip fares of public transport in Jakarta using a

flat rate even for students and elderly. This makes customers feel ordinary about the

services offered by the company. The differences of passengers‘ occupation will

generate options for using the class of service. Based on data survey (2012),

commuter train passenger consist of 62 percent of commuters AC and the economy

non AC as 38 percent. Company improve services and focus on their customers by

changing the concept of service, which previously had three categories such as

Page 73: Service Science Master Thesis - Simple search

61

commuter train express, economy AC and non AC became commuter AC and

Economy non-AC.

2. Travel Behaviour

In this section the researcher will describe and analyze the travel behaviour based

on the survey result. The researcher determine some component regarding the travel

behaviour such as; the passengers‘ travel purpose, the frequency to use public

transports, the type of public transport, and combine both public transport and private

cars or motorcycles. Passengers using public transport services as the solution needs

in their daily activities and the value of passengers are different depend on their

travelling purposed. Based on data survey (2012), the most of passengers travelling to

go home and offices with a total of 73, 56 percent of daily trips. This means that

some of the passengers are labour force and travelling purpose for working. It

illustrates the situation of DKI Jakarta Province as the centre of government and

business activities and the heightened mobility of employees who come from cities

around Jakarta.

Moreover, the frequency of passengers to use public transport comprised of

TransJakarta busway users who use the services in a week for 4 times as 54 percent,

5-8 times as 35 percent, 9-12 times as 10 percent, more than 12 times as 1 percent,

and the commuter train users dominated by passengers who use the services in a

week for 9-12 times as 50 percent, 5-8 times as 26 percent, 4 times as 20 percent, and

more than 12 times as 4 percent. This means that the company need to improve the

competitiveness and attractiveness of public transport to increase the frequency of

passengers using public transports.

Based on data survey (2012), there are 51 percent of passengers who use both

motorcycles and public transports, and private cars users only 17 percent on average.

This means that the public transports services ineffective to attract the private cars

users. Therefore, needs to increase the accessibility of public transports, competitive

prices, and develop park and ride facilities. The number of TransJakarta passengers

Page 74: Service Science Master Thesis - Simple search

62

who use the commuter train and Para transits called ‗Angkot or Mikrolet‘ as 76

percent of the passengers and the commuter train passengers who use Para transits

and TransJakarta busway with a total of 68 percent. This means that some of

passengers also use other modes of public transport in daily activities to reach their

destinations. So it needs to improve both the accessibility and flexibility of public

transport system. The process of development an integrated ticketing system should

also be supported by the implementation of policies on public transport such as; park

and ride facilities and an Electronic Road Pricing (Ibrahim, 2003).

3. Implementation of Ticketing System in Jakarta, Indonesia

Commonly the passenger of public transport in Jakarta still using the one way

tickets or paper tickets although the companies has develop e-ticketing system. Based

on data survey (2012), the number of passengers who use paper tickets as the amount

of 77, 2 percent on average that consists of the passengers of TransJakarta busway as

86, 6 percent and commuter train as 67, 6 percent. Otherwise, the passengers who

used e-ticketing system as the amount of 22, 8 percent on average both public

transports i.e. TransJakarta busway and commuter train. This means that the

attractiveness of passengers to use e-ticketing system is lower than paper tickets. The

companies could increase the benefits of using e-ticketing system to attract the

customers and offers the competitive pricing system as the implementation of

ticketing systems.

The companies possible to develop a new integrated ticketing system with make

cooperation that purposed to increase the competitiveness of public transport services

and reduce the private car users. One of the reasons people choices the private cars

than public transport, because lack of accessibility and need more time to use public

transport mode. Some of the public transport infrastructure in Jakarta still not

integrated each other. The companies need to develop together the route network and

create an access connecting the shelter bus and train stations, especially at central

business activities. Currently, passengers need to walk far to go to the shelter bus and

Page 75: Service Science Master Thesis - Simple search

63

train stations, and need time for queuing to buy the tickets. Its causes take more time

to use public transport for travelling along the area at city and increase the

attractiveness of people to use private cars and motorcycle. Based on data survey

(2012), the most of passenger has to queue between 5-10 minutes and 11-15 minutes

for buying the tickets with total of 62, 8 percent passengers on average.

The passengers queuing time of commuter train is less than the TransJakarta

busway, and according to the data survey (2012), the most of passengers‘ commuter

train has queuing time for buying tickets between of 5 to 10 minutes and less than 5

minutes with total of 70, 8 percent. TransJakarta busway passengers has twice for

queuing time to use the services, which first to buy the tickets and wait to enter the

bus at the shelters and sometimes the bus only carry part of total passengers in the

shelter. This make the passengers must be patient to wait the next bus with the same

destinations. Based on (Mishalani et al., 2006), there is a linier relationship between

the passengers perceives of waiting times and the actual time at the bus stop, whereas

the customer perceived was range of 3 to 15 minutes, and 94 percent of respondents

waiting time is range between 3 and 9 minutes. And most of them willing to wait at

the bus stop as long as 5 minutes.

According to the data survey (2012), the most of passengers‘ TransJakarta has

queuing time for buying tickets between of 5 to 10 minutes and the waiting time to

enter the bus as long as 5-10 minutes. These causes take more time to use the public

transport and the condition of several shelters that crowded with a lot of passengers

queuing became one of the reasons to use private cars and motorcycle. Consider to

the area of Jakarta as the centre of government and business activities make people

determine the travel choice mode based on the accessibility and travel time. This also

influenced the travel behaviour of public transport users as explained in the previous

section.

Page 76: Service Science Master Thesis - Simple search

64

4. Comparisons of Public Transports System in Jakarta and Värmland, Sweden

Based on data and information in the previous chapter can be analyzed and discussed about public transport system

with make a comparison between public transport in Jakarta, Indonesia and Värmland, Sweden that described in the

Table 6.1.

Table 6. 1. Comparison between Public Transport in Jakarta, Indonesia and Värmland, Sweden

No. Items Public Transports Systems

Jakarta, Indonesia Värmland, Sweden

1. Organizations

TransJakarta Busway and Commuter

Train are managing by the different of

companies, and the Public Transport

Authority (PTA) i.e. PTA of provincial

DKI Jakarta for TransJakarta busway

and the Directorate General of Railways

for commuter train Jabodetabek. The

companies develop the ticketing system

without cooperation both public

transport operator, and the pricing

system using flat tariff.

Public transport services both bus and train in the

regional area of Värmland county is managing by

Värmlandstrafik AB. The company build

cooperation with Karlstad Buss to provide the urban

transportation in Karlstad municipality to increase

the accessibility, flexibility by an integrated

ticketing system, and competitive pricing system.

The companies make cooperation with Sweden

company ‗BIMS‘ as third party to manage and

provide the ticketing systems.

Page 77: Service Science Master Thesis - Simple search

65

Table 6.1. Cont‘d.

No. Items Public Transports Systems

Jakarta, Indonesia Värmland, Sweden

2.

Hardware;

Interchange

Physical Design

Public transport operator trying to make a

close enough both TransJakarta busway and

commuter train systems. The companies

providing park and ride facilities in Ragunan

and Kalideres shelter to connect private cars

or motorcycle with TransJakarta busway and

parking facilities in train stations. In several

locations, the distance between the shelter

busway and train stations too far away and

unconnected.

Already connects both bus and train by placing

bus stop near the train stations. It can be seen

from the network of Värmlandstrafik AB. The

company also providing park and ride facilities

in some of the train station.

3.

Software;

Logical

integration of

information

system

Signage, maps, and schedules information

are still few and provides in TransJakarta

busway, shelters, commuter train and train

station in a traditional way.

The companies providing information about

schedules, time table, and route, etc. in several

ways such as; handbooks for customers,

electronic board and live time in several shelters

of Karlstad Buss, mobile phone apps that can be

download by passengers, and official website.

Page 78: Service Science Master Thesis - Simple search

66

Table 6.1. Cont‘d.

No. Items Public Transports Systems

Jakarta, Indonesia Värmland, Sweden

4.

Finware;

Combine

ticketing and

common fare

system that

consist of three

components

such as; fare

collection

process,

payment media

as tickets, and

fare structure.

Already implement the e-ticketing system

that can be used for inter-modality both

TransJakarta busway and commuter train

Jabodetabek. Most of the passengers using

the paper tickets and fare collection in the

shelter and train station, then deposit to the

bank by cash. The tariff structure of

TransJakarta busway using the flat tariff

system, although the e-ticketing only deduct

the tariff based on the frequency of using the

services and the fare same with one trips

tickets. For one trip tickets of commuter train

using the flat tariff and monthly ticket

divided into common passengers and student.

Already implement an integrated ticketing

system both bus and train services in regional of

Värmland, Sweden and urban transportation in

Karlstad municipality cooperation with Karlstad

Buss. The companies will develop an integrated

ticketing system between eight public transport

companies that operate in six counties in the

middle of Sweden. Currently, there is no cash

payment to use public transport in Sweden and

the ticket media using a smart card, mobile or

SMS ticketing, Turkronor and vending machine

of ticket for Karlstad Buss.

Page 79: Service Science Master Thesis - Simple search

67

B. Discussion

In this part will discuss the process of developing an integrated ticketing

system to assess the possibility of implement a new integrated ticketing system as

well as an explanation of how to develop a new integrated ticketing system and

what kind of services could be implemented in Jakarta. Based on data survey can

be described the number of passengers who use mobile phones with a total of 94

percent, ATM cards as 72, 66 percent and credit cards as 16, 66 percent of the

average passengers of TransJakarta busway and commuter train. This means that

most of the passengers have basic knowledge and familiar with the applications

on mobile phone and banking transactions. In fact, the passengers can adapt and

learning the technology in banking and telecommunications.

Based on the experiences of public transport in Värmland, Sweden that

already implement an integrated ticketing system and developing the self-services

in provision of public transports can be learned and adapted to improve the public

transport services in Jakarta, Indonesia. The operator both TransJakarta busway

and commuter train have possibility developing the self-services by provide

vending machine of tickets, especially at main shelters of TransJakarta busway

and make an integrated ticketing system. The service development process of a

new integrated ticketing system can be described as follows:

1. Formalizing the Innovation Process

There is a need to formalize the process of innovation to encourage both

companies and employees in behave of innovative and keep a services

development process continuously. Companies may create a new board of the

development department in the organizational structure. This department has a

function to determine which services should be developed to improve customer

satisfaction, manage relationships and build joint ventures, business opportunity

by creating new services and markets, and keep up to date availability of data

related the services. In public transport companies the development department

Page 80: Service Science Master Thesis - Simple search

68

important to enhance competitiveness and attractiveness of public transport

services, and encourage passengers to use the services.

2. Organizational and Network of Relationship

There are several actors who involve in the provision of public transport

services in Jakarta such as; the Directorate General of Railways and provincial of

Transportation Department as Public Transport Authority (PTA), public transport

operators, and companies who won the procurement process. In the provision of

public transport services in Jakarta, PTA governs the services to the operators

through the contract of public transport subsidies. This activity also involves some

actors as companies who stand the procurement process and public transport

operators. Therefore, needs the role of organization with responsibility to provide

and manage the ticketing system. Based on (Håkansson, H. & Snehota, I., 1995),

A network is built up by three, to each other, related variables; actors, activities

and resources. (Gottfridsson, 2012) defines that actors are those who perform

activities and control resources. Further, The service development process in the

public sector involving at least five actors are policy makers, driving actors,

supporting actors, providers, and users of public transport (Gottfridsson, 2012).

According to this point of view, the process development of ticketing system

requires a relationship between the actors that lead to the integration of resources,

knowledge and experience. Companies can gain access to vital resources and

improve the ability by controlling the resources and activities to achieve the goals.

One of actors involve in the service development process is the policy makers

consisting the element of government i.e. Directorate General of Railways and

Provincial Government of DKI Jakarta who make a policy and sets the financial

frame by granting fund as the public services obligations (PSO) and the

infrastructure facilities of public transportation. Driving actors may be a person

who has ideas that generate for the implementation of a new service, for example;

the ideas of development BRT system come from Mr. Sutiyoso, the governor of

DKI Jakarta province. Then the driving actors require acceptance of the

supporting actors as politician or members of House of Representative. The

Page 81: Service Science Master Thesis - Simple search

69

followed actors are public transport operators as a service providers, as well as

public transport users.

The process of development a new integrated ticketing system needs an

organization that have functions to provide the ticketing systems, managing the

system with integrate the pricing system and media as tickets, and collection of

fee and distribution of revenue. This is can be achieved by developing an

organization as clearing centre and standardized tickets media, fare collection and

system of ticketing to create an integrated ticketing system. This explanation can

be illustrated in the Figure 6.2.

Figure 6. 1. Organizations and Network Relationships

By creating a single organization with purpose to develop a ticketing system will

integrate the ticketing system of different public transport operator. Further, the

companies develop an integrated ticketing system together through this

organization. But we realize that creating a single organization for ticketing

system as implemented in Värmland, Sweden need a sequences process consider

to the condition of public transport system in Jakarta, Indonesia that described in

the table below:

Organization (Ticketing

Provider, Managing the System, and Clearing Centre)

Technical Management Unit (BLU)

TransJakarta Busway

Commuter Train

Jabodetabek (KCJ)

BIMS KB, Sweden

Supplier ATRON, Germany

Värmlandstrafik AB

Karlstad Buss and other

companies in Six County in the

Middle of Sweden

Ticketing System of Public Transport in

Värmland, Sweden

Propose for Developing an Integrated

Ticketing System in Jakarta

Page 82: Service Science Master Thesis - Simple search

70

Table 6. 2. Stage of Implementation Ticketing System of Public Transport in Jakarta, Indonesia and Värmland, Sweden

STAGE OF IMPLEMENTATION TICKETING SYSTEM OF PUBLIC TRANSPORT IN JAKARTA, INDONESIA TICKETING SYSTEM TIME PERIOD DESCRIPTION PROPOSED

TransJakarta Busway :

- Paper Ticket

- Paper ticket and e-ticketing

system called JakCard

Years of 2004 - 2006

Years of 2006 - 2012

- Actors of public transport are

Provincial Government of DKI

Jakarta, PTA, and TransJakarta

Busway.

- E-ticketing system was launched

on 2006 by PT. Bank DKI with

first implemented in corridor 1, 2,

and 3. Currently, the system

operated in corridor 1 – 8 and will

expand to corridor 11.

Several stage to implement an integrated

ticketing system between TransJakarta

Busway and Commuter Train Jabodetabek are:

1) Agreement between two companies that

supporting by Directorate General of

Railway, Ministry of Transportation, and

Public Transport Authority of DKI Jakarta

Province.

2) In general agreement to develop an

integrated ticketing system consist of; data

and information of parties in contract, the

obligations and duties, type and

specification of services i.e. technology of

ticketing system, how to perform and

evaluate the services, and time period.

3) Developing e-ticketing system together

through a procurement process to determine

the company to manage ticketing system i.e.

technology, share the revenue, etc. both

TransJakarta Busway and Commuter Train

Jabodetabek.

4) By creating a single company in developing

a ticketing system is purpose to implement

the same system of ticketing that lead to the

specification of technology, and easier to

evaluate the services.

5) Further, the companies (TransJakarta

Busway and Commuter Train) elaborate to

make an integration facility and

information.

Commuter Train Jabodetabek

- Paper ticket and monthly

card

- Paper ticket and e-ticketing

system called Comet Card

Years of 2000 – January 2012

Since February 2012

- Actors of public transport are

Directorate General of Railway,

Ministry of Transportation and

Commuter Train Jabodetabek.

- Since February 2012, the company

launched Comet Card with

implementation divided into 3

steps; the first step (February-

March 2012) started by replacing

monthly card and implemented in

35 train stations, the second step

(April-June 2012) implemented in

51 train stations, and the third step

started on July 2012 implemented

in whole stations at Jabodetabek

area.

Page 83: Service Science Master Thesis - Simple search

71

Table 6.2. Cont‘d. STAGE OF IMPLEMENTATION TICKETING SYSTEM OF PUBLIC TRANSPORT IN JAKARTA, INDONESIA

TICKETING SYSTEM TIME PERIOD DESCRIPTION PROPOSED

TransJakarta Busway and

Commuter Train Jabodetabek

2012 -

- Each public transport operator has

implemented e-ticketing system

i.e. Comet Card and Jak Card, but

still not integrated.

- Build cooperation between public transport

operator in Jakarta through an agreement to

provide card reader or ticketing machine in

every shelter of TransJakarta Busway and

Commuter Train Jabodetabek.

- This is supposed to increase flexibility of

public transport, whereas the Jak Card

Holder enables to use commuter train and

vice versa. The tariff is according to the

ticket price that implemented by each

public transport operator.

- Further, the public transport operator can

improve to be one card for both public

transport operator i.e. TransJakarta Busway

and Commuter Train Jabodetabek. If

customers use transJakarta busway then

machine or card reader will deduct the

transjakarta tariff as well as Commuter

Train Jabodetabek.

- By a new integrated ticketing system the

public transport operator have possibility to

implement several type of ticket prices as

example in Sweden.

- This is supposed to increase attractiveness

of passengers to use public transport

services.

Page 84: Service Science Master Thesis - Simple search

72

Table 6.2. Cont‘d.

SEVERAL STAGES OF CREATING AN INTEGRATED TICKETING SYSTEM IN JAKARTA, INDONESIA

Government (Central and provincial government) have been consider to make an integrated public transport system in Jakarta, Indonesia. This is can be shown

from the development of public transport facility in Jakarta that started to connected between train station and shelter of TransJakarta Busway, although some of

facility are not yet connected. Further, the system of information need to be developed into an electronically way and easier for passengers to get an information

related the services.

( For the First steps)

* Agreement to provide thedevice with function of card readerin train station and shelter ofTransJakarta Busway.

* The smart card is possible tocharge with subcription/abonemen and cash money forusing the other public transportservices.

The smart card can be

used for TransJakarta Busway and Commuter

Train

Share the Revenue?

Each machine/card reader willdeduct the tariff according to theservices that use by passengersand directly sent to the account ofpublic transport operator throughon their clearing centre.

The machine will deduct the tariffof TransJakarta Busway as IDR3,500 for all zone and IDR 8,000for Commuter Train depend on theroute. The ticket price ofTransJakarta Busway andCommuter Train is still use theflat tariff as explained in Chapter4 page 32 and 37.

Page 85: Service Science Master Thesis - Simple search

73

Table 6.2. Cont‘d.

( Future Planning Public Transport System in Jakarta Based on the Experience of Public Transport in Värmland, Sweden)

( Illustration of Share Revenue Scheme)

Partnerships betweenTransJakarta Buswayand Commuter TrainJabodetabek (KCJ) todevelop the ticketingsystem together.Supporting by Centraland Provincialgovernment.

One Company to provide and

manage ticketing system

* One system of ticketing;

* Single company tomanage the ticketingsystem as well as became aclearing centre;

* This company also haveresponsibility to guaranteethe integrity and technicalstandards of technologyand smart card.

Share the Revenue?

Each machine/cardreader will deduct thetariff according to theservices that use bypassengers and therevenue directly sent tothe account of publictransport operator.

Passenger will charge IDR.

8,500 depend on the route

commuter AC

Passenger will charge IDR.

3,500 For single trip.

At the first implementation phase of an

integrated ticketing system, it‘s only

integrated payment and ticketing

system.

PROPOSED

- Further, the companies can develop

into combined or integrated fare

system.

- Offers the attractive tariff that

described in Chapter 4 related the

ticket price of public transport in

Värmland, Sweden.

Save in Data Base

and then share to

the company

account

Page 86: Service Science Master Thesis - Simple search

74

Table 6.2. Cont‘d.

STAGE OF IMPLEMENTATION TICKETING SYSTEM OF PUBLIC TRANSPORT IN VÄRMLAND, SWEDEN

Public Transport in Värmland,

Sweden i.e. Värmlandstrafik

AB and Karlstad Buss

Years of 1990 - 2010

Since 1990 – 2010 ( Implemented e-ticketing system for Karlstad Buss and Visa Card for Varmlandstrafik AB and at this

time still enable for cash money)

On 2010 – April 2012

Started on 2010 the passengers not allowed to pay using the cash money, and the passengers paid using the smart card and

Turkronor (Karlstad Buss), visa card (Värmlandstrafik AB), and ATM or credit card.

May 2012

Started on May 2012, the public transport operator in Värmland, Sweden i.e. Värmlandstrafik AB and Karlstad Buss have

been developed the ticketing system together, and as the result is implement to use magnetic card. They make a procurement

process together to determine the company who have responsibility to manage the e-ticketing system, and BIMS KB is a

company who stand the procurement process to provide and manage the ticketing system.

Future planning of development an integrated ticketing system: The new system will make an integrated ticketing system

between eight public transport companies in the middle of Sweden i.e. Dalatrafik, Värmlandstrafik, Karlstadsbuss,

Länstrafiken Örebro, Västmanlands länstrafik, Tåg i bergslagen, Upplands Lokaltrafik, and X-trafik. These public transport

companies operate in six regions such as Dalarna County, Värmland County, Örebro County, Västmanland County,

Uppland County, and Södermanland County.

Page 87: Service Science Master Thesis - Simple search

75

Table 6.2. Cont‘d.

PREVIOUS SYSTEM (SHARE THE REVENUE)

Karlstad Buss

In this card passengers canhave:

* Monthly or period cardfor Karlstad Buss.

* Charge with cash moneyfor Värmlandstrafik AB.

How to share the revenue?

-When using KarlstadBuss automatically themachine will deduct thetariff for Monthly orperiod card.

- The single ticket price isconsist of three categoryfor children, young, andadult. Then the singleticket enable for 2 hours.

- The other ticket prices issubcription tickets asexplained in Chapter 4page 45, 46, and 48-50.

Further, when usingVärmlandstrafik AB, themachine will deduct the tarifffrom the cash money. Whichmeans the customer need tocharge again for use theservices, although they have asubscription/period tickets forKarlstad Buss.

Page 88: Service Science Master Thesis - Simple search

76

By using this cardpassengers can be used asmonthly or period card forVärmlandstrafik AB andKarlstad Buss thatexplained in Chapter 4page 45-46. Futher, thesingle trip prices forVärmlandstrafik ABclassified base on the Zoneof services.

How to share the revenue?

When using VärmlandstrafikAB, passengers just shownthe card to the driver as wellas the Karlstad Bussdriver, then the driver willcount manually with pushthe button.

Further, the companywill paid for theircustomers who useKarlstad Buss. And itwas fixed through anagreement betweencompanies.

Page 89: Service Science Master Thesis - Simple search

77

Table 6.2. Cont‘d.

NEW SYSTEM IMPLEMENTED ON MAY 2012 (SHARE THE REVENUE)

The ticketing system of

Värmlandstrafik AB and Karlstad Buss manage by

BIMS KB

How to share therevenue?

* When using KarlstadBuss automatically themachine will deduct thetariff as well as inVärmlandstrafik AB.

* Then the passengerstrips will receives andsave in the data base.

Using data in the database, BIMS KB has aresponsibility to share therevenue to the publictransport operator and stepsby steps this system willdevelop into make anintegrated ticketing systembetween eight publictransport companies in themiddle of Sweden.

Page 90: Service Science Master Thesis - Simple search

78

The system of ticketing in Värmland, Sweden will deduct the tariff depending

on the public transport and passengers‘ trip for urban transportation provided by

Karlstad Buss and regional public transport services by Värmlandstrafik AB.

Further, the SMART CARD can be charged with the deposit or money value and

period card, and then the system will deduct the tariff according to the passengers‘

trip. By using the information from data base make easier for the public transport

operator to calculate how many their customers using the urban and regional

public transport services that can be used as a material to share the revenue. This

situation shown the public transport operator has been worked together to develop

the services as well as the structure organization of BIMS KB mainly from the

participating companies (Local Project Manager) that shown in Figure 5.2.

Figure 6. 2. The Structure Organization of BIMS KB

Based on the experiences of public transport system in Värmland, Sweden

can be learned that is importance to work together in order to provide public

transport services. Each actor in public transports as explain above has a different

role and need to work properly as their functions. In developing a new integrated

ticketing system can be started with make cooperation between public transport

operators, public transport authority, and provider of ticketing system that require

an agreement or contract.

BIMS KB BOARD

TestInformation, sales,

and marketingEducation Installation

Local Project Manager

Config Management

Project Management

Page 91: Service Science Master Thesis - Simple search

79

Based on (Blomqvist, R. et al., 2005) some functions of the contract are to

bind the parties together; to specify the content of the transaction; to provide

evidence of the nature of the agreement and its enforcement; used for

interpretations of aspects that are not obvious. From this definition means that the

contract involves the duties among party and the content of services should be

provided for fulfilled the customer need. This means that contract is not only for

business to business relationship but also to make a relationship with the

customer, although the customer indirectly involves in the contract as the public

transport users. Further, based on (Laing, A.W. & Lian, P.C.S. , 2005), the

characteristics of contract partner partnerships (CPRs) can identified as trust,

closeness and socialization, communication, coordination and customization,

nature of boundaries, nature of secondary relationships, organizational policy,

expertise, formality of selection, and evaluation.

In Sweden the public transport provider selected by a procurement process

that means the public transport authority (PTA) governs the services to the public

transport operators. In the implementation of an integrated ticketing system the

provider of ticketing system also selected by procurement process i.e. BIMS KB

as the companies who won the tendering process of ticketing system for Karlstad

Buss and Värmlandstrafik AB. This process not only consider to the price and

standard of services as well as the experience and expertise of companies.

According to the (Camen, 2011), the contract in public transport services consists

of some information as follows:

a. Data and information of parties in the contract;

b. The obligations and duties between the parties;

c. Type of services will be offered;

d. Specification of public transport services;

e. How to perform and evaluate the services;

f. Environmental issue;

g. The capability and performance of services provider; and

h. Time period of contract.

Page 92: Service Science Master Thesis - Simple search

80

Further, based on the result of interviews with the representative from

Karlstad Buss and Värmlandstrafik AB (2012), related an integrated ticketing

system the first think is important to determine specification of services in the

contract in order to make the system working properly and avoiding the technical

problems at the implementation phase, how to share the revenue, who has the

responsibility to the systems, and penalties if the provider held the services didn‘t

appropriate with the contract.

3. Resources and Knowledge Integration

Some of the barriers faced by the operator to create an integrated ticketing

system are the lack of knowledge and infrastructure facilities, financial and

institutional problems of the complexity of the actors in public transport

(Dirgahayani et al., 2007). Development of an integrated ticketing system needs

high technology that requires specialized knowledge both practical and

implementation phases. This system also requires integration of information and

physical design.

According to Patrik Gottfridsson (2012), the integration of knowledge occurs

with all actors work together and to jointly create a knowledge base to develop the

system. Based on this point-of-view, integration of resources and knowledge may

develop through close cooperation and mutual relations into formal and informal

meetings to generate fresh ideas and the same perspectives. Furthermore,

companies are working together for the integration of information systems and

networks to connect both bus stops and train stations. These companies establish

joint ventures across public transport operators and cell phones providers for

developing mobile ticketing and application information, as well as the

government support to develop a Public-Private Partnership (PPP) to solve the

financial constraints.

Page 93: Service Science Master Thesis - Simple search

81

4. Involving Customer and Front-line Employees

The company develops services based on the customers perceived and

consider to the customers complaints by providing an easier way to extend their

desire and service experiences by using the customer satisfaction survey as a

valuable source of information and basis for developing the services. In order to

develop customer self-service, in house training on the program shall disseminate

to employees first, then to the customer.

This is important because the front-line employees may support to socialize

the program to customer, and representing the image of organizations on day-to-

day operations (Gustafsson & Johnson, 2003). This also needs the human

resources management concept to increase the employees‘ contribution by giving

the certain motivation, carrier development program, and training. Then the

company can develop and deliver services to users by providing a ticket vending

machine at the main shelter and trains stations, mobile ticketing, and information

applications for mobile phone.

Page 94: Service Science Master Thesis - Simple search

82

CHAPTER 7

CONCLUSION AND CONTRIBUTION

A. Conclusion

The development process of a new integrated ticketing system purposes to

increase the public transport passengers and reduce the motorcycles and private

cars users as well as improve the competitiveness and attractiveness of public

transports. This study uses the survey data (2012), deliver a description related the

characteristics and travel behaviour of passenger, also an assessment of ticketing

system that implemented by public transport operator in Jakarta, Indonesia.

Although, on this research focuses on the development process of ticketing system

based on the organizational process, by using a comparative study gave an

assessment to the public transport operator that through an integrated ticketing

system the company has a flexibility to implement the pricing systems, which

means that the ticketing system shown as the way of the public transport operator

to offer the pricing system and the services. An integrated public transport that

shown in Värmland, Sweden described a success story of the company to increase

the competitiveness of public transport services that enable to create a multimode

journey across the operators, flexibility by reducing the cash payment, and

enhance attractiveness using public transports.

By using the case of Värmlandstrafik AB also can be learned and adapted to

improve the public transport system in Jakarta, Indonesia with developing the

self-services and ticketing system to reduce queuing time. In order to develop an

integrated ticketing system, the public transport operator in Jakarta can be started

with make an agreement between TransJakarta Busway and PT. Kereta Api

Commuter Jabodetabek (KCJ) related the ticketing system. This purposed to

determine the ticketing system shall be provided and the organizations as a

ticketing provider and clearing centre.

Page 95: Service Science Master Thesis - Simple search

83

B. Contribution

Some of the contributions of this research are:

1. This study tries to contribute for developing an integrated ticketing system by

providing a description and explanation related the characteristic of

passenger, travel behaviour, and assessment of ticketing system in Jakarta,

Indonesia.

2. To give an illustration process of development and implement a new

integrated ticketing system regarding aspects of management and

organizational process use the case study of public transport system in

Värmland, Sweden as a comparison.

C. Future Research

Realize and consider that this research conducted in limited time and human

resources. Further, the implementation a new integrated ticketing system facing

by several of barrier i.e. complexity of actors in public transport, resources

integration, and financial problem that might be need conducted future research

with consider to the technical aspect related an integrated of physical design and

network between train station and shelter of TransJakarta busway, also an

integrated of information systems i.e. schedules and time table, and other

programs that support to develop a new integrated ticketing system for both

practical and implementation phase.

Page 96: Service Science Master Thesis - Simple search

84

REFERENCES

ALCO, 2012. http://www.alco.eu.com/Twenty-First_Century_Integrated_Ticketing.PDF.

[Online] [Accessed 20 May 2012].

Annual Report of Värmlandstrafik AB, 2011, 2011. Annual Report of

Värmlandstrafik AB, 2011. Karlstad, Sweden.

Association of Regional Transport Authority (SLTF), 1996.

BAPPENAS-JICA, 2002 and 2004. An Integrated Transportation Master Plan

For Jabodetabek Phase 1 and 2. Study. Jakarta.

Bell , E. & Bryman, A., 2003. Business research methods. Hampshire: Oxford

University Press.

Blomqvist, R., Hurmelinna, P. & Seppänen, R., 2005. Playing the collaboration

game right—balancing trust and contracting. Technovation, 25(3), pp.497-

504.

BLU TransJakarta Busway, 2012. www.transjakarta.co.id. [Online] TransJakarta

Busway [Accessed 5 November 2012].

BPS, 2012. Annual Report of Jakarta Province. DKI Jakarta: Provincial of

Statistic Bureau.

Camen, C., 2011. Using Contract to Manage Services, A Study of Contract in

Public Transport, p.46-47. Dissertation. Karlstad, Sweden: Karlstad

University.

Central Bureau of Statistics Indonesia (BPS), 2012. Population of Jabodetabek

Area. Statistics. Jakarta: BPS BPS.

Chilling, A. & Andreas, 2009. managing and organizing. Stockholm: VINNOVA

Stockholm School of Economic.

Dabholkar, P., 1990. How to Improve Perceived Service Quality by Improving

Customer Participation. In B.J. Dunlap, ed. Developments in Marketing

Science. Cullowhee, NC: Academy of Marketing Science. pp.483-87.

Denscombe, 2007. The Good Research Guide. 3rd ed. London: GBR: McGraw-

Hill Open University Press.

Page 97: Service Science Master Thesis - Simple search

85

Directorate General of Bina Marga, 2009. Road and Railway Network in

Jabodetabek. Jakarta: Ministry of Public Work Ministry of Public Work.

Directorate General of Railway, 2007. PSO Contract. Agreement. Jakarta:

Ministry of Transportation, Indonesia.

Dirgahayani, Harata & Ohmori, 2007. Barriers towards Intermodality for Persuing

To-Work Commuters Modal shift to Bus Rapid Transit System in Jakarta,

Indonesia. In International Conference Series on Competition and

Ownership in Land Passengers Transport., 2007.

Edvardsson, B., Tronvoll, B. & Gruber, T. , 2011. ―Expanding understanding of

service exchange andvalue co-creation: a social construction approach‖.

Journal of the Academy of Marketing Science, 39(2), pp.327-39.

Edvardsson, B., 1997. ―Quality in service development: Key concept and frame of

reference‖. Journal Production Economics, 52, pp.31-46.

Edvardsson, B., Gustafsson, A., Johnson, M. & Sanden, B., 2000. New Service

Development and Innovation in the New Economy. Lund, Sweden:

Studentlitteratur.

Edvardsson, B., Gustafsson, A. & Roos, I., 2005. ―Service portraits in service

research : a critical review". International Journal of Service Industry

Management, 16(1), pp.107-21.

Enquist, B., Johnson, M. & Camén, C., 2005. Contractual governance for

sustainable service. Qualitative Research in Accounting & Managemen,

2(1), pp.29-53.

Friman, M. & Fellesson, M., 2009. Service supply and customer satisfaction in

public transportation: The quality paradox. Journal of Public

Transportation, 12, pp.57-69.

Friman, & Garling, T., 2001. Frequency of negative critical incidents and

satisfaction with public transport services. Journal of Retailing and

Consumer Services, II(8), pp.105-14.

Gallouj, F. & Weinstein, O., 1997. Innovation in services. Research Policy, 26,

pp.537-56.

Gottfridsson, P., 2012. "Joint service development – the creations of the

prerequisite for the service development". Managing Service Quality,

22(1), pp.21-37.

Page 98: Service Science Master Thesis - Simple search

86

Gottfridsson, P., 2012. ACTOR ROLES IN SERVICE DEVELOPMENT-An

analysis conducted from a Network Perspective. Karlstad University,

Sweden, pp.1-11.

Gustafsson , A. & Johnson , M.D., 2003. Competing through Services. San

Francisco. CA: Jossey Bass.

Gustafsson, A. & Johnson, M., 2003. Competing in a Service Economy. San

Francisco: Jossey-Bass.

Håkansson, H. & Snehota, I., 1995. Developing Relationships in Business

Networks. International Thomson Business Press, London.

Hensher, D., Stopher, P. & Bullock, P., 2003. Service quality – Developing a

service quality index in the provision of commercial bus contracts.

Transportation Research, A37(6), pp.499-517.

http://anggriawan.web.id/2007/.html & TransJakarta Busway, 2012.

http://anggriawan.web.id/2007/.html. [Online] [Accessed 6 November

2012].

http://vagabundo-suecia.blogspot.se & Wikipedia, 2011. http://vagabundo-

suecia.blogspot.se. [Online] [Accessed 5 November 2011].

http://www.skyscrapercity.com, 2012. http://www.skyscrapercity.com. [Online]

[Accessed 28 September 2012].

Ibrahim, F.M., 2003. Improvement and Integration of a Public Transport System:

the case of Singapore. Elsevier Science Ltd., 20(3), pp.205-16.

Institute for Transportation & Development Policy (ITDP), 2005. Making

TransJakarta a World Class BRT System. Final Recommendation of

ITDP. Jakarta: ITDP.

JICA-PUSWIKA UI , 2000. The Study on Integrated Transportation Master Plan

for Jabodetabek. Study. Jakarta.

Karlstad Buss, 2012. http://www.karlstad.se. [Online] [Accessed 5 November

2012].

KOMPAS, 2011. Feeder TransJakayrta Buswa. daily.

Laing, A.W. & Lian, P.C.S. , 2005. Inter-organisational relationships in

professional services: towards a typology of service relationships. Journal

of Services Marketing, 19(2), pp.114-27.

Page 99: Service Science Master Thesis - Simple search

87

Land Transport Authority (LTA), 2 January 1996. ‘A world class land transport

system’. White Paper presented to Parliament. Singapore.

Land Transport Authority (LTA), 1996-2001. Annual Report LTA, Singapore.

Annual Report. Singapore.

Land Transport Authority (LTA), 2000/2001. Land Transport-Directory of

Singapore. Singapore: LTA-Singapore.

Levinson et al., 2003. Bus Rapid Transit Volume 1: Case Studies in BRT TCRP

Report 90. Transit Cooperation Research Program. Washington DC:

Transportation Research Board.

Lusch, , R.F., Vargo, S.L. & Wessels, G., 2008. Toward a conceptual foundation

for service science: contributions from service-dominant logic. IBM

Systems Journal, 47(1), pp.5-13.

May, A.D., 2004. Singapore: The Development of a World Class Transport

System. Transport Reviews, 24(1), pp.79-101.

Mezghani, 2008. Study on Electronic Ticketing in Public Transport. European

Metropolitan Transport Authorities (EMTA).

Ministry of Home Affairs, 2012. Population of Jabodetabek Area. DKI Jakarta,

Indonesia.

Mishalani, R.G. et al., 2006. Passenger Wait Time Perceptions. Journal of Public

Transportation, 9(2), pp.89-106.

Potter, S. & Skinner, M.J., 2000. On transport integration: a contribution to better

understanding. Futures (Energy and Environment Research Unit, Open

University, Milton Keynes MK7 6AA, UK), 32(3-4), pp.275-87.

Psarros, I., Kepaptsoglou, K.P.D., Karlaftis, M.G.P.D. & Efstathiadis, S., 2011.

Wait Time at Bus Stop : An Empirical Investigation of Passenger

Perception. TRB Annual Meeting 2011. Athens, Greece: National

Technical University of Athens.

PT. Kereta Api Commuter Jabodetabek (KCJ), 2012. www.krl.co.id. [Online]

[Accessed 5 February 2012].

Public Transport Authority of DKI Jakarta Province, 2007. Study of

Implementation Pattern of Transportation Macro Provincial DKI Jakarta.

Research Project. Public Transport Authority of DKI Jakarta Province.

Page 100: Service Science Master Thesis - Simple search

88

Raymond TOH. & Cheong C.C. , 2010. Household Travel Interview Survey from

1997 to 2008, A Decade of Changing Travel Behaviour. Singapore:

Journey, 4, 52-61 LTA Singapore.

Singapore Department of Statistics, 2011. Singapore Population. Statistics.

Singapore.

Singapore Ministry of Transportation (MOT) , 2012.

http://app.mot.gov.sg/Land_Transport/Managing_Road_Use/Vehicle_Ow

nership.aspx. [Online] [Accessed 11 April 2012].

Smith, M. & Clarke, R., 2000. Crime and public transport. In: Tonry M. (ed.),

Crime and justice: A review of research. Chicago: University of Chicago

Press, p.27.

Swanson, J., Ampt, L. & Jones, P., 1997. Measuring bus passenger preferences.

Traffic Engineering and Control, 38, pp.330-36.

Thompson & Walker, L., 1998. Thompson C.B. and Lee Walker B. (1998). Basic

of Research: Qualitative Research. Air Medical Journal Associates, 17(2),

pp.65-70.

Vargo, S.L. & Lusch, R.F., 2008. Service-dominant logic: continuing the

evolution. Journal of the Academy of Marketing Science, 36 (1), pp.1-10.

Värmlandstrafik AB , 2012. Värmlandstrafik AB Future Plan Report, 2012-2014.

Karlstad, Sweden: Värmlandstrafik AB Värmlandstrafik AB.

Varmlandstrafik AB, 2010. Varmlandstrafik AB Annual Report 2010. Karlstad,

Sweden: Varmlandstrafik AB Varmlandstrafik AB.

Värmlandstrafik AB, 2011. Annual Report of Värmlandstrafik AB, 2011. Karlstad,

Sweden: Värmlandstrafik AB Värmlandstrafik AB.

Varmlandstrafik AB, 2012. http://www.varmlandstrafik.se. [Online] [Accessed 6

November 2012].

Yin, R.K., 2003. Case Study Research: Design and Methods. 3rd ed. California,

USA: Sage Publications.

Page 101: Service Science Master Thesis - Simple search

89

INTERVIEWS

Mr. Johny Albenius, the representative of Värmlandstrafik AB and BIMS KB,

Sweden.

Mrs. Eva Lotte Fermings, the representative of Karlstad Buss, Sweden.

Mr. Anders Dyberg, the representative of Karlstad Buss, Sweden.

Page 102: Service Science Master Thesis - Simple search

90

APPENDIX

Page 103: Service Science Master Thesis - Simple search

91

Questionnaire - Commuter Train JABODETABEK Survey

Universitas Gadjah Mada Karlstad University

1. Gender:

□ Male □ Female

2. What is your age: ……………years old

3. What is your occupation?

□ Student

□ Civil Servant

□ Private Employees

□ Other:_______________

□ Entrepreneur

4. What type of class that you use?

□ Commuter Economy Non AC □ Commuter - AC

5. What is your purpose for travelling?

□ Go to home

□ Business personal

□ Workplace

□ Other:_______________

□ School

6. What is type of tickets which you use?

□ One trip ticket

(paper ticket)

□ Monthly ticket

(e-ticketing)

□ Other:_____________

7. How long you are waiting for buy ticket normally or last time? Maybe exact

time………………minute.

8. How often you are using commuter train in a week? Maybe exact.....................times.

9. What others public transport mode which you use?

□ TransJakarta

Busway

□ Paratransit transport

□ City Bus

□ Other:_____________

10. Do you use private car and commuter train on your daily travel normally or how often?

□ Commuter train and

motorcycle

□ Commuter train and car

□ Other:_____________

□ No, I didn‘t use private car

11. Do you have mobile phone?

□ Yes □ No □ Type:_____________

12. Please, check list what card types which do you have?

□ Credit Card □ ATM Card □ Other:_____________

Thank you for your valuable time and input! ☺ Name Surveyor:

Date/Time of Survey:

Survey Location:

APPENDIX 1 – QUESTIONNAIRE FORM

Page 104: Service Science Master Thesis - Simple search

92

Questionnaire – TransJakarta Busway Survey

Universitas Gadjah Mada Karlstad University

1. Gender:

□ Male □ Female

2. What is your age:……………years old

3. What is your occupation?

□ Student

□ Civil Servant

□ Private Employees

□ Other:_______________

□ Entrepreneur

4. What is your purpose for travelling?

□ Go to home

□ Business personal

□ Workplace

□ Other:_______________

□ School

5. What is type of tickets which you use?

□ One trip ticket □ e-ticketing ticket □ Other:_____________

6. How long you are waiting for buy ticket normally or last time? Maybe exact

time………………minute.

7. How long you are waiting before enters the bus normally or last time? Maybe exact

time………………minute.

8. How often you are using TransJakarta busway in a week? Maybe exact....................times.

9. What others public transport mode which you use?

□ Commuter Train

□ Paratransit transport

□ City Bus

□ Other:_____________

10. Do you use private car and TransJakarta busway on your daily travel normally or how

often?

□ Motorcycle and

TransJakarta

busway

□ Car and TransJakarta

busway

□ Other:_____________

□ No, I didn‘t use private car

11. Do you have mobile phone?

□ Yes □ No □ Type:_____________

12. Please, check list what card types which do you have?

□ Credit Card □ ATM Card □ Other:_____________

Thank you for your valuable time and input! ☺ Name Surveyor:

Date/Time of Survey:

Survey Location:

APPENDIX 1 – QUESTIONNAIRE FORM

Page 105: Service Science Master Thesis - Simple search

93

Questionnaire - Commuter Train JABODETABEK Survey

Universitas Gadjah Mada Karlstad University

1. Nama : ……………………………………..(boleh tidak diisi)

2. Usia saat ini : …………..… tahun

3. Jenis Kelamin : □ Laki-laki □ Perempuan

4. Apa pekerjaan anda saat ini?

□ Pelajar/Mahasiswa

□ PNS

□ Pegawai Swasta

□ Lainnya : ………………

□ Wiraswasta

□ Tidak bekerja

5. Apa jenis layanan kereta api yang anda gunakan?

□ KRL Ekonomi - Non AC □ KRL/Commuter Line - AC

6. Apa tujuan perjalanan anda?

□ Pulang ke rumah

□ Belanja/Wisata

□ Tempat bekerja

□ Lainnya : ……………...

□ Sekolah/Universitas

7. Jenis tiket apakah yang anda gunakan?

□ Tiket sekali

perjalanan

□ Tiket bulanan

(Kartu Commet)

□ Lainnya : ……………...

8. Berapa lama waktu anda mengantri pada saat terakhir kali atau biasanya membeli tiket?

Kemungkinan ………………menit.

9. Berapa kali dalam seminggu anda menggunakan layanan jasa kereta api KRL: ……..kali.

10. Apakah jenis angkutan umum lainnya yang anda gunakan setiap harinya?

□ TransJakarta

Busway

□ Angkutan kota/Mikrolet

□ Bus kota

□ Kopaja/Metro Mini

□ Lainnya : ……………...

11. Apakah anda biasanya atau terkadang menggunakan kereta api KRL dan kendaraan

pribadi ke tempat tujuan anda?

□ Sepeda motor dan

kereta api KRL

□ Mobil dan kereta api

KRL

□ Saya hanya mengunakan

kereta api KRL

12. Apakah anda memiliki hand phone?

□ Ya □ Tidak □ Jenis/Type:____________

13. Silahkan beri tanda atau centang jenis kartu yang anda miliki?

□ Kartu Kredit □ Kartu ATM □ Lainnya : ……………...

Terima kasih atas waktu dan masukan Anda! ☺ Nama Surveyor:

Tanggal/Waktu Survei:

Lokasi Survei:

APPENDIX 1 – QUESTIONNAIRE FORM

Page 106: Service Science Master Thesis - Simple search

94

Questionnaire – TransJakarta Busway Survey

Universitas Gadjah Mada Karlstad University

1. Nama : ……………………………………..(boleh tidak diisi)

2. Usia saat ini : …………..… tahun

3. Jenis Kelamin : □ Laki-laki □ Perempuan

4. Apa pekerjaan anda saat ini?

□ Pelajar/Mahasiswa

□ Pegawai Negeri

□ Pegawai Swasta

□ Lainnya : ………………

□ Wiraswasta

□ Tidak bekerja

5. Apa tujuan perjalanan anda?

□ Pulang ke rumah

□ Belanja/Wisata

□ Tempat bekerja

□ Lainnya : ……………...

□ Sekolah/Universitas

6. Jenis tiket apakah yang anda gunakan?

□ Tiket sekali

perjalanan

□ Jak-Card

(e-ticketing)

□ Lainnya : ……………...

7. Berapa lama waktu anda mengantri pada saat terakhir kali atau biasanya membeli tiket?

Kemungkinan ………………menit.

8. Berapa lama waktu anda mengantri pada saat terakhir kali atau biasanya sebelum masuk

ke busway setelah anda membeli tiket? Kemungkinan ………………menit.

9. Berapa kali dalam seminggu anda menggunakan TransJakarta busway : ………….kali.

10. Apakah jenis angkutan umum lainnya yang anda gunakan setiap harinya?

□ Kereta Api KRL

Jabodetabek

□ Angkutan kota/Mikrolet

□ Bus kota

□ Kopaja/Metro Mini

□ Lainnya : ……………...

11. Apakah anda biasanya atau terkadang menggunakan TransJakarta busway dan kendaraan

pribadi ke tempat tujuan anda?

□ Sepeda motor dan

TransJakarta busway

□ Mobil dan TransJakarta

busway

□ Saya hanya mengunakan

TransJakarta busway

12. Apakah anda memiliki hand phone?

□ Ya □ Tidak □ Jenis/Type:____________

13. Silahkan beri tanda atau centang jenis kartu yang anda miliki?

□ Kartu Kredit □ Kartu ATM □ Lainnya : ……………...

Terima kasih atas waktu dan masukan Anda! ☺

Nama Surveyor:

Tanggal/Waktu Survei:

Lokasi Survei:

APPENDIX 1 – QUESTIONNAIRE FORM

Page 107: Service Science Master Thesis - Simple search

95

APPENDIX 2 – MAP OF ROUTE TRANSJAKARTA BUSWAY, COMMUTER TRAIN, AND PLANNING OF MRT

Sources: (http://www.skyscrapercity.com, 2012)