service design challenges
TRANSCRIPT
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SERVICE DESIGN CHALLENGESYURIKO SAWATANI
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LOST BAGGAGE TRACKING SERVICE
1. EXPECTED SERVICE 2. PERCEIVED SERVICE 3. BETTER SERVICE SYSTEM
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EXPECTED SERVICE
LOST BAGGAGE WHY HAPPENS?
JL010 NARITA -> CHICAGO 0131JL823678
AA2198 CHICAGO -> ORLANDO
0131JL823678
UA639 CHICAGO -> ORLANDO ?
AA 282057 ?canceled
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SERVICE DESIGN EXAMPLES
LOST BAGGAGE TRACKING SERVICE: EXPECTED SERVICELOST
BAGGAGE REPORT
MY BAGGAGE@TAMPA
UA SERVICE CENTER
UA LOCAL
COUNTER
AMERICAN LOCAL
COUNTER
AMERICAN WEB
TRACKING
UA WEB TRACKIN
G
UA BAGGAGE SYSTEM
AMERICAN BAGGAGE SYSTEM
ME
AMERICAN LOCAL TAMPA
7/28
7/28
After reporting, I thought some how the baggage returns to me.
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PERCEIVED SERVICE
7/28 MID NIGHT STATUS
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PERCEIVED SERVICE
EVERY 6 HOURS REPORT
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SERVICE DESIGN EXAMPLES
LOST BAGGAGE TRACKING SERVICE: PERCEIVED SERVICELOST
BAGGAGE REPORT
MY BAGGAGE@TAMPA
UA SERVICE CENTER
UA LOCAL
COUNTER
AMERICAN LOCAL
COUNTER
AMERICAN WEB
TRACKING
UA WEB TRACKIN
G
UA BAGGAGE SYSTEM
AMERICAN BAGGAGE SYSTEM
ME
AMERICAN LOCAL TAMPA
7/28
7/28
After reporting, I thought some how the baggage returns to me.
But it looks like wrong.
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REALITY
START INVESTIGATING BY MYSELF
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REALITY
I FOUND MY BAGGAGE AT TAMPA
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SERVICE DESIGN EXAMPLES
LOST BAGGAGE TRACKING SERVICE: REALITYLOST
BAGGAGE REPORT
MY BAGGAGE@TAMPA
UA SERVICE CENTER
UA LOCAL
COUNTER
AMERICAN LOCAL
COUNTER
AMERICAN WEB
TRACKING
UA WEB TRACKIN
G
UA BAGGAGE SYSTEM
AMERICAN BAGGAGE SYSTEM
ME
AMERICAN LOCAL TAMPA
7/28 no progress
1. 7/30 found my baggage at tampa
AMERICAN SERVICE CENTER
2. 7/30 ask the pick up the baggage at tampa. 3. 7/30 Agent puts a request to AA to bring to Orlando.
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REALITY
7/31 AFTERNOON CALL UA SERVICE CENTER
▸ 1 hours to wait
▸ I ask the current progress.
▸ UA agent says “I do not know since I can not access to AA baggage tracking system”
▸ I say “Why not call AA to check the status?”
▸ UA agent tried 5 times, could not connect AA. gave up.
▸ I ask “Please try again”, but fail.
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REALITY
7/31 AFTERNOON CALL AMERICAN AIRLINE SERVICE CENTER
▸ 2 hours to wait
▸ I ask the current progress of “0131823678”.
▸ AA agent says “I can not find. It ended at tampa”.
▸ I tell AA agent “Try 282057, which AA Chicago agent gave me”.
▸ AA agent says “It arrives at Orlando. Please ask UA to pick up.”
▸ I ask “Please tell me the baggage tag number to tell UA.”
▸ AA agent says “UA people could not track, but I will tell you AA internal ID.”
▸ I received “2001507086”.
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REALITY
I’M LOST MY BAGGAGE FROM TRACKING SYSTEM
new assigned baggage tracking id
by AA
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REALITY
7/31 EVENING CALL UA SERVICE CENTER
▸ 1 hours to wait
▸ I ask UA to pick up “0131823678” at Orlando.
▸ UA agent says “I am not sure the baggage comes to Orlando since I can not access to AA system.”
▸ I say “I confirmed to call AA that the baggage arrived at Orlando.”
▸ UA agent says “Oh, you did that?”
▸ I ask “Why not call UA Orland local to pick up from AA center to UA counter?”
▸ UA agent says “It is not allowed to call the local. I will leave the message to them.”
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REALITY
OH SOME PROGRESS
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REALITY
NEXT CHALLENGES: NEW BAGGAGE ID?
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テキスト
FINALLY BAGGAGE ARRIVES!
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SERVICE DESIGN EXAMPLES
LOST BAGGAGE TRACKING SERVICE: REALITYLOST
BAGGAGE REPORT
MY BAGGAGE@TAMPA
UA SERVICE CENTER
UA LOCAL
COUNTER
AMERICAN LOCAL
COUNTER
AMERICAN WEB
TRACKING
UA WEB TRACKIN
G
UA BAGGAGE SYSTEM
AMERICAN BAGGAGE SYSTEM
ME
AMERICAN LOCAL TAMPA
7/28 no progress
1. 7/30 found my baggage at tampa
7/30
6. 8/1 back to me!
AMERICAN SERVICE CENTER
4. 7/31 confirm the baggage arrival
2. 7/30 ask the pick up the baggage at tampa. 3. 7/30 Agent puts a request to AA to bring to Orlando. 5. 7/31 UA local people to pick up at AA counter.
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SERVICE DESIGN EXAMPLES
LOST BAGGAGE TRACKING SERVICE: WHAT’S WRONG?LOST
BAGGAGE REPORT
MY BAGGAGE@TAMPA
UA SERVICE CENTER
UA LOCAL
COUNTER
AMERICAN LOCAL
COUNTER
AMERICAN WEB
TRACKING
UA WEB TRACKIN
G
UA BAGGAGE SYSTEM
AMERICAN BAGGAGE SYSTEM
ME
AMERICAN LOCAL TAMPA
AMERICAN SERVICE CENTER
No one cares about the report, except me.
So I need to track by myself.
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SERVICE DESIGN EXAMPLES
LOST BAGGAGE TRACKING SERVICE: BETTER SYSTEMLOST
BAGGAGE REPORT
MY BAGGAGE@TAMPA
UA SERVICE CENTER
UA LOCAL
COUNTER
AMERICAN LOCAL
COUNTER
AMERICAN WEB
TRACKING
UA WEB TRACKIN
G
UA BAGGAGE SYSTEM
AMERICAN BAGGAGE SYSTEM
ME
AMERICAN LOCAL TAMPA
AMERICAN SERVICE CENTER
TOTAL BAGGAGE REPORT
1. baggage issues are reported to one system. 2. baggage claim is assigned to an agent.
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