generative design — promises & challenges
DESCRIPTION
The applications of generative design in the fields of product and identity design, digital object development and user interfaces are countless. Promising the re-personalization of experiences, that can become surprising and unique, the potential for innovation is immense. Yet it is less developed than it could. Nicolas, creative programmer with studio discretise!, will present the most emblematic examples of generative design in various fields and address the practical and theoretical questions raised by this exciting domain. — http://www.discretise.net [ also shared by Laptop: http://www.slideshare.net/paulinealapage/promises-and-challenges-of-generative-design-by-nicolas-enjalbert ]TRANSCRIPT
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Generative design:promises and challenges
!Nicolas Enjalbert
!FrenchTech Safari @ Laptop — April 19, 2014
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c r e a t i v e p r o g r a m m i n g
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Worms — Team 17, 1995
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Manfred Mohr, 1971
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Diana Lange, 2005
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EZCT, 2004 — © Centre Georges Pompidou
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Taiwan Port Terminal — Jose Sanchez, 2011
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studiofeed.ca
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Idea
Crafting
Output
if the designeris unsatisfied
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Idea
Output
Rule / Algorithm
Generationif the designeris unsatisfied
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rule-basedproceduralparametricgenerativedynamicflexiblefluid
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nature is generative
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John Goatstream — http://vimeo.com/79098420
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Nordkyn kommun — Neue Design Studio
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Nordkyn kommun — Neue Design Studio
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Nordkyn kommun — Neue Design Studio
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manyfew
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towards the multitude
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vimeo.com
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meshu.io
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Sonority Wallpaper — BOID
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designing open objects
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INPUT OUTPUT
✔
PARAMETERS
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INPUT OUTPUT
designer’s choices user’s access
✔
PARAMETERS
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INPUT OUTPUT
designer’s choices user’s access
✔
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USER INPUT CUSTOMIZED
OUTPUTUSERPARAMETERS
designer’s choices
✔
user’s access
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Seed Media Group — S. Sagmeister
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Seed Media Group — S. Sagmeister
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OCAD University — Bruce Mau Design
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Coca-Cola Company
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“Brand”
. .
.. .
.
.
.
. ...
.
.
.
. ..
.
.
. ..
. .
.
.
. .
...
.
. ..
.. .
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. .
.. .
.
.
.
. ...
.
.
.
. ..
.
.
. ..
. .
.
.
. .
...
.
. ..
.. .
“Brand”
“Brand” “Brand”
“Brand”
“Brand”
“Brand”“Brand”
“Brand”
“Brand”
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(standarddesign)
openautonomous
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(standarddesign)
ENGAGEMENTAPPROPRIATION
openautonomous
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(standarddesign)
ENGAGEMENTAPPROPRIATION
openautonomous
(cost,commitment)
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manyfew
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simple + few simple + many
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simple + few simple + many
complex + few
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Popular Science Magazine 1870-2010
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NYT threads, US presidents — blprnt.com
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enchantment
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Andy Gilmore ©
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© Andreas Nicolas Fischer
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© Andreas Nicolas Fischer
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(standarddesign)
openautonomous
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(standarddesign)
simple
complex
openautonomous
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GF Smith — FIELD
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Absolut Vodka, 2012
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Absolut Vodka, 2012
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(standarddesign)
simple
complex
openautonomous
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(standarddesign)
ENGAGEMENTAPPROPRIATION
openautonomous
simple
complex
SURPRISEFASCINATION
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Actelion Imagery Wizard — onformative — http://vimeo.com/27327134
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!Nicolas Enjalbert
@nenj_ !
http://discretise.net
c r e a t i v e p r o g r a m m i n g