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Automated Driving: Promises and Challenges Reiner Höger ITC, Innovations for Sustainable Transport and Mobility, Geneva, Feb 25 th , 2014 www.continental-corporation.com Automotive Systems and Technology

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Automated Driving: Promises and Challenges

Reiner Höger

ITC, Innovations for Sustainable Transport and Mobility, Geneva, Feb 25th, 2014

www.continental-corporation.com Automotive Systems and Technology

Public

ITC, innovations for sustainable transport and mobility, Geneva, Feb 25th, 2014 Feb 25th, 2014

2 Höger© Continental Automotive GmbH

Challenges in Automated Driving

Why do we Strive for Automation? 1 From Assistance to Automation what is the Difference? 2 Challenges in Automated Driving 3 Summary 4

Public

ITC, innovations for sustainable transport and mobility, Geneva, Feb 25th, 2014

Automated Driving: Why do we Strive for Automation? A Solution to Demanding Needs

Feb 25th, 2014 3 Höger© Continental Automotive GmbH

Safety Ecology, Economy

Comfort

Public

ITC, innovations for sustainable transport and mobility, Geneva, Feb 25th, 2014 Feb 25th, 2014

4 Höger© Continental Automotive GmbH

Automated Driving: From Assistance to Automation what is the Difference?

Auto

mat

ion

Leve

l

Assisted Simple scenarios

PRORETA 3 HAVEit DARPA

Urban Challenge

Research Activities Discontinuity

Assisted Complex scenarios

Partially Automated

Lower speed, simple scenarios

Highly Automated

Lower speed in simple scenarios

Fully Automated Higher speed in

complex scenarios

//

Public

ITC, innovations for sustainable transport and mobility, Geneva, Feb 25th, 2014

Automated Driving: Challenges Dialog and Cooperation between Human and Vehicle

5

Driver Vehicle

Environment

Cognition Cognition Intention

According to Flemisch et al. 2006, Kelsch et al. 2006

Feb 25th, 2014 Höger© Continental Automotive GmbH

HMI & Driver Monitoring

Cooperation Cooperation

Sensors

Perception

Backend Services Senses Perception

Action

Intention

Pedestrian

Public

ITC, innovations for sustainable transport and mobility, Geneva, Feb 25th, 2014

6 Höger© Continental Automotive GmbH

Challenge The new Infra-Structure Element Backend

Feb 25th, 2014

Public

ITC, innovations for sustainable transport and mobility, Geneva, Feb 25th, 2014

Challenge: New Partnerships to Harvest the Fruits

Feb 25th, 2014 7 Höger© Continental Automotive GmbH

Mutual benefit

Customer

Legislation and rule making bodies insurances

Society

Public

ITC, innovations for sustainable transport and mobility, Geneva, Feb 25th, 2014

Challenges in Automated Driving Summary

Feb 25th, 2014 8 Höger© Continental Automotive GmbH

› Automated driving is in reach and will deliver benefits in terms of safety, efficiency and comfort 1

It will come fast but in steps 2

Some challenges require cooperation 3

There is ample room for customer value and differentiation/competition 4

We will see new business models 5

Automated Driving: Promises and Challenges

Thank You

Automotive Systems and Technology