SEOIN AN HOUR30 MINUTES

The fundamentals of Optimising your Website

Who Is Andy Henderson anyway?

Web Developer/Designer (18 yrs)

SEO Consultant (9 yrs)

WordPress Developer (6 Yrs)

Trainer (25 Yrs)

In a Day Hands On Training Workshops Website In a Day (based on WordPress) WordPress Training / Consulting SEO for WordPress

SEO in 30 Minutes - Overview

What is SEO ? Keywords Search Engine Fundamentals SEO Tactics & Strategies SEO and WordPress SEO Fundamentals

What is SEO anyway ?

Search Engine Optimisation : a variety of tactics, techniques, strategies and activities, designed to improve your websites Rankings, Traffic and (most importantly) Conversions

Conversion : Whatever it is you want your website visitors to do

Keywords are CRITICAL !!!

Step #1 – KEYWORD ANALYSIS DON’T Just Guess !!! Create a List (and keep it handy) Review at least annually

Where to use Keywords? Domain Name Site Structure Categories Page Titles Post Titles

Tags Headings (H1, H2, H3….) Captions Image names Image Alt Tags

Search Engines Fundamentals

Google Bing Yahoo and many more….

Search Engine Process Crawl Index Rank

Search Engines Fundamentals

Google’s Job ? Google Updates

PANDA – Feb 2011 + Poor Quality Content On-site Site wide penalty Impact Widespread (12%)

PENGUIN – 24th April 2012 + Backlink Profiles Impact Limited (but more dramatic)

SEO Tactics & Strategies

Link Building ? “Content is King”

Unique Keyword Focused

Useful Interesting Educational Informative Controversial Funny Shocking

WORDPRESS and SEO

“Out of the Box” – WP is Pretty Good Search Engine Friendly Crawlability Ease of Use --> Dynamic Content User Generated Content

But it can be improved….

SEO Fundamentals

Content Unique Keyword Rich “Useful” Linkable

Links Natural, Relevant Quality vs Quantity

Do it for your Users – NOT for Search Engines

… That’s All Folks …

andy@in-a-day.com.au