seo for startups
DESCRIPTION
Startups usually have tonnes of things on the go besides worrying about details of SEO. They also are very unlikely to spend on a professional SEO firm or consultant. This presentation lists key things to keep in mind and free tools to use to get started with SEO.TRANSCRIPT
![Page 1: SEO for Startups](https://reader033.vdocuments.site/reader033/viewer/2022061104/5403203c8d7f72ed558b4945/html5/thumbnails/1.jpg)
20 MINUTES OF VALUEAlexander Zagoumenov on SEO
![Page 2: SEO for Startups](https://reader033.vdocuments.site/reader033/viewer/2022061104/5403203c8d7f72ed558b4945/html5/thumbnails/2.jpg)
FREE IS IMPORTANT
![Page 3: SEO for Startups](https://reader033.vdocuments.site/reader033/viewer/2022061104/5403203c8d7f72ed558b4945/html5/thumbnails/3.jpg)
ON SEO CONSULTANTS & FIRMS
+ Good ones are expensive+ Honestly is the most important+ Their main goal is to keep up to date
![Page 4: SEO for Startups](https://reader033.vdocuments.site/reader033/viewer/2022061104/5403203c8d7f72ed558b4945/html5/thumbnails/4.jpg)
PROBLEM SOLVING INTERFACE
![Page 5: SEO for Startups](https://reader033.vdocuments.site/reader033/viewer/2022061104/5403203c8d7f72ed558b4945/html5/thumbnails/5.jpg)
SEARCH: ORGANIC VS. PAID
PaidPaid
Organic
![Page 6: SEO for Startups](https://reader033.vdocuments.site/reader033/viewer/2022061104/5403203c8d7f72ed558b4945/html5/thumbnails/6.jpg)
SETUP & MAINTENANCESEO is about both…
![Page 7: SEO for Startups](https://reader033.vdocuments.site/reader033/viewer/2022061104/5403203c8d7f72ed558b4945/html5/thumbnails/7.jpg)
EVALUATE YOUR SITE
WooRank: http://www.woorank.com/Website Grader: http://websitegrader.com/
![Page 8: SEO for Startups](https://reader033.vdocuments.site/reader033/viewer/2022061104/5403203c8d7f72ed558b4945/html5/thumbnails/8.jpg)
ON KEYWORD RESEARCHGoogle AdWords ToolWordtracker FREE Keyword Tool
Quantitative vs. qualitative
![Page 9: SEO for Startups](https://reader033.vdocuments.site/reader033/viewer/2022061104/5403203c8d7f72ed558b4945/html5/thumbnails/9.jpg)
ON CONSISTENCYSites don’t rank, pages do.
![Page 10: SEO for Startups](https://reader033.vdocuments.site/reader033/viewer/2022061104/5403203c8d7f72ed558b4945/html5/thumbnails/10.jpg)
Keyword in:1. URL2. Meta Title3. Meta Description4. Link Anchors5. Headings6. Image Alts
![Page 11: SEO for Startups](https://reader033.vdocuments.site/reader033/viewer/2022061104/5403203c8d7f72ed558b4945/html5/thumbnails/11.jpg)
ON SUBMITTINGSubmit to Google, Bing & Yahoo!
![Page 12: SEO for Startups](https://reader033.vdocuments.site/reader033/viewer/2022061104/5403203c8d7f72ed558b4945/html5/thumbnails/12.jpg)
ON LINK BUILDING
+ Quality & Quantity (both matter)+ If more references = more authority,+ Then the goal is to become the authority on a subject
Free link analytis toolshttp://www.linkdiagnosis.com/ (need Firefox, need to install a FF plugin)http://www.opensiteexplorer.org/ (need basic (free) SEOmoz registration)
![Page 13: SEO for Startups](https://reader033.vdocuments.site/reader033/viewer/2022061104/5403203c8d7f72ed558b4945/html5/thumbnails/13.jpg)
ON MEASURING
+ Trend is important+ Check regularly (bi-weekly, monthly)+ Track: rankings, organic traffic, conversions
![Page 14: SEO for Startups](https://reader033.vdocuments.site/reader033/viewer/2022061104/5403203c8d7f72ed558b4945/html5/thumbnails/14.jpg)
CHECK RANKINGS (FREE)
http://www.seomoz.org/rank-trackerhttp://www.seomoz.org/blog/how-to-make-awesome-ranking-chartshttp://www.facesaerch.com/depersonalizer/
![Page 15: SEO for Startups](https://reader033.vdocuments.site/reader033/viewer/2022061104/5403203c8d7f72ed558b4945/html5/thumbnails/15.jpg)
TRACK RANKINGS (PAID)
http://raventools.com/http://www.seomoz.org/http://www.webceo.com/
![Page 16: SEO for Startups](https://reader033.vdocuments.site/reader033/viewer/2022061104/5403203c8d7f72ed558b4945/html5/thumbnails/16.jpg)
ON THE MATTER OF FEAR
+ On de-listing+ On single ranking factors
![Page 17: SEO for Startups](https://reader033.vdocuments.site/reader033/viewer/2022061104/5403203c8d7f72ed558b4945/html5/thumbnails/17.jpg)
ON SOCIAL MEDIA & SEO
+ Blogs (regular content)+ YouTube (link value, volume of search)+ Facebook Page & Twitter (social value)
![Page 18: SEO for Startups](https://reader033.vdocuments.site/reader033/viewer/2022061104/5403203c8d7f72ed558b4945/html5/thumbnails/18.jpg)
VALUABLE RESOURCES
+ Follow my SEO list on Twitter: @zagoumenov/seo+ Check my 7-step SEO Process: zagoumenov.com/seo-process/+ Learning Resources @SEOmoz: seomoz.org/learn-seo+ Beginners SEO Guide @SEOmoz: guides.seomoz.org/beginners-guide-to-search-engine-optimization+ SEO Guide by Google: google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf