Exploring SEO Techniques for

Localized and Global Startups

Optimize

For Higher

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Search Engine Ranking

Your Website

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Search is the key to

unlock almost any

door of information

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It’s closely connected

to our lives

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Even if we are hungry,

we click SEARCH for

restaurants or quick

recipes – right?

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We are the most

anxious beings

who SEARCH to

get our lives

closest to

perfection –

don’t we?

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But the real question that

concerns business owners is,

“Will customers find OUR

BUSINESS in the search results?”

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David Booth, Google Authorized

Consultant and Founding partner

at Cardinal Path tells the

techniques for ranking your

website higher in search results…

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1. Use Branded URL to

promote products

and services

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2. Aim for as much

relevant backlinks as

possible

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3. Intelligently use

keywords but don’t

over use them

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4. Explore the

variations of

keywords and use

them alternatively

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5. Stay updated

about algorithm

change

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This said, you need to

optimize your web

pages first for ranking

on search engine

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This optimization process is technically called,

Search Engine Optimization (SEO)

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SEO refers to natural and

organic ranking on

relevant keywords

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Which can only be

achieved with the help

of a SEO strategy

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Utility: Does your website design meets

the need of each person?

That strategy must answer these

3 main questions:

Navigation: Can it figure out where the

users are? And can users easily

navigate to where they want to be?

Focused: Does each page contain

one logical topic understandable to

visitors?

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1- Unique Title

Once you have nailed on

the strategy, optimize

pages by including the

following in every page:

2- Meta keyword

3- Meta description

4- Internal and external links

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Because your call-to-

actions on the

website directs users

to your conversion

goals. For instance …

Be sure of what

conversions really mean

for your business?

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1. Buy your product?

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2. Share your services?

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3. Try your product?

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4. Contact business

development Lead?

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5. Or Sign up?

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Pitfalls that you must

avoid at all cost:

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1. Avoid Fanciness

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2. Don’t ignore site

loading speed

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3. Buying links

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4. Participating in link

schemes

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5. Hiring a shady SEO

who guarantees

ranking

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Get advice on search engine

optimization from experts and improve

the ranking of your website NOW!