seo for pr pros
DESCRIPTION
Few media releases are optimised for search engines. Applying basic SEO principles gives more value to clients. Presented at KickStart 2010, Gold Coast, Australia to a group of IT Public Relations professionals.TRANSCRIPT
![Page 2: SEO for PR pros](https://reader035.vdocuments.site/reader035/viewer/2022070315/555166b6b4c905a8768b550e/html5/thumbnails/2.jpg)
2
SEO consulting via www.sem911.com Moderator, Local Search –
www.webmasterworld.com Conference speaker – www.pubcon.com Blog – www.netmagellan.com Twitter – http://twitter.com/ashnallawalla Freelance monthly column: SEO & Online
Marketing series, APC Magazine Consumer product reviewer, PC Update Contributor, BenefIT (India), IT (India)
About Me
SEO for PR Professionals
![Page 3: SEO for PR pros](https://reader035.vdocuments.site/reader035/viewer/2022070315/555166b6b4c905a8768b550e/html5/thumbnails/3.jpg)
3
It’s all about traffic – get links to your website
In general, websites are not search friendly:◦ Need lots of text, 300 – 500 words◦ Position key messages high◦ Use headings◦ Tag images and video clips◦ Don’t use Flash or PDF
Most of this is out of scope for this audience, so today we’ll focus on Press Releases
SEO for PR Professionals
SEO Basic Principles
![Page 4: SEO for PR pros](https://reader035.vdocuments.site/reader035/viewer/2022070315/555166b6b4c905a8768b550e/html5/thumbnails/4.jpg)
4
1. Use the language of searchers:◦ Ask if the target audience will search for a specific
phrase you want to use prominently, e.g. In a headline
SEO for PR Professionals
Media Release Writing Tips
“cloud computing”
![Page 5: SEO for PR pros](https://reader035.vdocuments.site/reader035/viewer/2022070315/555166b6b4c905a8768b550e/html5/thumbnails/5.jpg)
5
Free Google Keyword Tool:◦ https://adwords.google.com/select/KeywordToolEx
ternal
SEO for PR Professionals
Keyword Research
![Page 6: SEO for PR pros](https://reader035.vdocuments.site/reader035/viewer/2022070315/555166b6b4c905a8768b550e/html5/thumbnails/6.jpg)
6
Avoid overused words
SEO for PR Professionals
Plain English
![Page 7: SEO for PR pros](https://reader035.vdocuments.site/reader035/viewer/2022070315/555166b6b4c905a8768b550e/html5/thumbnails/7.jpg)
7
Avoid puffery
SEO for PR Professionals
Avoid marketese
![Page 8: SEO for PR pros](https://reader035.vdocuments.site/reader035/viewer/2022070315/555166b6b4c905a8768b550e/html5/thumbnails/8.jpg)
8
On your own website you have more control over formatting.
Only 1 heading level 1 (H1) – use for Title of the release
Can use multiple H2, H3 etc Valuable keywords at the beginning of H1 if
possible, i.e. Still needs to be catchy
SEO for PR Professionals
Headings
![Page 9: SEO for PR pros](https://reader035.vdocuments.site/reader035/viewer/2022070315/555166b6b4c905a8768b550e/html5/thumbnails/9.jpg)
9
A link to the client’s website helps them greatly.◦ Link to the home page is fine.◦ But a deep link to an inner page is better.
SEO for PR Professionals
Insert Links
![Page 10: SEO for PR pros](https://reader035.vdocuments.site/reader035/viewer/2022070315/555166b6b4c905a8768b550e/html5/thumbnails/10.jpg)
10
PRWire - http://prwire.com.au (free) PRWeb - http://www.prweb.com/ (paid) Over 20 others, mostly free – email me for
list.
SEO for PR Professionals
Use PR Distribution Services
![Page 11: SEO for PR pros](https://reader035.vdocuments.site/reader035/viewer/2022070315/555166b6b4c905a8768b550e/html5/thumbnails/11.jpg)
11SEO for PR Professionals
Media Release – PRWire example
![Page 12: SEO for PR pros](https://reader035.vdocuments.site/reader035/viewer/2022070315/555166b6b4c905a8768b550e/html5/thumbnails/12.jpg)
12SEO for PR Professionals
Media Release – PRWeb example
![Page 13: SEO for PR pros](https://reader035.vdocuments.site/reader035/viewer/2022070315/555166b6b4c905a8768b550e/html5/thumbnails/13.jpg)
13SEO for PR Professionals
2006 example – PRWeb $80
![Page 14: SEO for PR pros](https://reader035.vdocuments.site/reader035/viewer/2022070315/555166b6b4c905a8768b550e/html5/thumbnails/14.jpg)
14SEO for PR Professionals
In Google
![Page 15: SEO for PR pros](https://reader035.vdocuments.site/reader035/viewer/2022070315/555166b6b4c905a8768b550e/html5/thumbnails/15.jpg)
15SEO for PR Professionals
Bing
![Page 16: SEO for PR pros](https://reader035.vdocuments.site/reader035/viewer/2022070315/555166b6b4c905a8768b550e/html5/thumbnails/16.jpg)
16
Any questions?
SEO for PR Professionals
Q&A