how to pitch for pr pros

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KCSA Strategic Communication's best practices for pitching the media.

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Page 1: How to Pitch for PR Pros
Page 2: How to Pitch for PR Pros
Page 3: How to Pitch for PR Pros
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Front Page

• Global Recession Risk Rises • Outbreak Spurs Calls for New Controls • Goldman Turns Tables on Obama Campaign • The Equestrians Fly Over Jumps, Mounts Aren't Along for the Ride

WSJ• New Super PACs Alter Landscape for House Races• Ireland Plans Bold Measures to Lift Housing • Attention Disorder or Not, Pills to Help in School• With New Vigor, Romney Resets Ohio Campaign

NYT

• Protestants Lose Majority Status in U.S.• E-Cyclers Talk Cash for Phones• Supreme Court Returns to Race USA Today• Refineries get OK on Cheaper Gas• ADHD Drugs for Lagging Students• Fed Reject Calls to Limit Logging in Aspen Project • Obama, Romney Differ Sharply in Fixing Medicare

Sac Bee

Page 10: How to Pitch for PR Pros
Page 11: How to Pitch for PR Pros

Business Section

•Huawei Fires Back at U.S.•Companies Feast on Cheap Money •Art of the Deal: Leon Black Dabbles in Works on Paper •Inquiry into Dewey Collapse Intensifies

WSJ (Market Place)

•IMF Lowers Its Forecast for Global Growth •Welcoming Higher Taxes, But Not that High•U.S. Panel Cites Risks in Chinese Equipment •Wal-Mart and Amex in Prepaid Card Deal

NYT (Business Day)

•Marketers Try Wacky Election PR Stunts •California Dreaming of Lower Prices•Home Prices Build to New Peaks in Dozens of US Markets

USA Today(Money Section)

•West Sac City Council Race Shapes Up•Mars Rover Talk s to its Fans •Consultants want to Find Niche market for California Agriculture

Sac Bee(Our Region)

Page 12: How to Pitch for PR Pros
Page 13: How to Pitch for PR Pros

Health Section

•What Your Breath Reveals •Tomato Helps Cut the Risk of Stroke, Study Shows •Taming a Widespread Disease: New Push to Tailor Treatment •Blood Pressure Myths and Facts

WSJ (Personal Journal)

•The Digital Doctor •Redefining Medicine with Apps and iPads

NYT (Science Times)

•3D Mammograms Add Another Dimension to Screening Debate USA Today

(Life)

•No Health News Sac Bee

(Life)

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