pt3 organic seo workshop for wedding pros

Download Pt3 Organic SEO Workshop for Wedding Pros

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  • Quick and Easy SEOHow to Make Google {heart} You, + Get Brides to Find You

  • How Search Engines WorkComplex algorithm that takes into account over 200 factors, including

    Authority (read: inbound links)

    Load Time

    Content

  • How Search Engines Used

    to WorkKeywords (density)

    Meta descriptions and tagsIn-bound links

  • Tenacious Myth Thats Like, So 1995!

    200 factors that go into the algorithm

    It is not enough focus on meta tags, keywords + descriptions

    Its doesnt improve your rankings, but it can improve your click through

    Google is highly interested in your relationship with others

    Its all about Meta Tags, Keywords + descriptions

    Its all about Meta Tags, Keywords + Descriptions

  • Black Hat/White Hat: A Brief Word

    Black Hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background.

    BLACK HAT HAS QUICK BUT OFTEN SHORT LIVED RESULTS

  • Black Hat/White Hat: A Brief Word

    Black Hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background.

    BLACK HAT HAS QUICK BUT OFTEN SHORT LIVED RESULTS

    White Hat SEO is merely effective marketing, making efforts to deliver quality content to an audience that has requested the quality content..

    WHITE HAT TAKES TIME BUT IS SUSTAINABLE

  • First, Focus on Content

    Good, valuable content that will encourage people to link to you or at the very least Tweet/FB/Stumble/Bookmark you

    Keyword rich content Google can read

    Regularly updated content ~ Google is a voracious reader:

  • Google Is Multi-LingualIn addition to reading the content you write, Google can read html code

    Google Does not understand pictures

  • Google Is Multi-LingualIn addition to reading the content you write, Google can read html code

    Google Does not understand pictures

    Style Me Pretty - The Ultimate Wedding Blog

    ! //chartbeat p1! var _sf_startpt=(new Date()).getTime();! var ajaxurl = "/wp-admin/admin-ajax.php";

  • Google Is Multi-LingualIn addition to reading the content you write, Google can read html code

    Google Does not understand pictures

  • Google Is Multi-LingualIn addition to reading the content you write, Google can read html code

    Google Does not understand pictures

  • Code: Super Scary?Not if you know what youre looking for...

  • Code: Super Scary?Not if you know what youre looking for...

  • Code: Super Scary?Not if you know what youre looking for...

    Las Vegas Wedding by Meredith Carlson Photography | Style Me Pretty : The Ultimate Wedding Blog

  • Code: Super Scary?Not if you know what youre looking for...

  • Code: Super Scary?Not if you know what youre looking for...

    My husband and I had a long engagement; although we were immediately ready to be husband and wife, we werent sure if we wanted to be bride and groom. After law school, we were led to Charlee, who became not only our wedding planner, but our surrogate mother, and rallied us into the wedding spirit. On board and with a game plan, Javier and I wanted to incorporate the Arizona landscape, and blend our Mexican and Jewish backgrounds. We decided to have the ceremony and reception at the Phoenix Art Museum, and collaborated with a local artist, Teresa Villegas, to incorporate her Loteria images throughout the wedding, including imagery in the wedding invitations, the escort cards, and table cards. We used only local succulents for the bouquet, boutonnieres, centerpieces, favors, aisle, and chuppah decoration. In lieu of a wedding party, we had the mariachi in the processional of our Jewish ceremony, who performed siman tov and hava nagila for the occasion. We decorated the reception with papel picados, served our guests Mexican street-style food, and danced the hora.Above all, Javier and I wanted the wedding to be relaxed, have a sense of humor, and feel like we were celebrating those attending just as much as we were celebrating our marriage. We tried to make each element of the wedding a gift for our guests; we turned the escort cards into fridge magnets, collected antique milk glass vases as centerpieces which guests could keep, had succulent favors, and provided customized yarmulkes. I surprised Javier in the middle of our first dance with a performance by the Epik Dancers of BeyoncesSingle Ladies, just to keep him and our guests on their toes. Simply put, our wedding was a fantastic party with a lot of love. We get it now; it really is one of the best days of your life.

  • Code: Super Scary?Not if you know what youre looking for... Filed Under: Do-It-Yourself Inspired Tags: Cake Stand Do-It-Yourself Inspired Gilcrease Orchards jam Joann's Las Vegas LDS Mormon temple Meredith Carlson Photography Nevada Outdoor Reception Outdoor Wedding RSVP Party Rentals Rustic Target

  • The Mighty FirefoxFire Bug (http://getfirebug.com/firstrun#Firebug%201.7.3)

    DT Who Is (http://www.beysim.net/dtwhois/)

    Rank Checker (http://tools.seobook.com/firefox/rank-checker/)

    Web Developer (http://chrispederick.com/work/web-developer/)

  • How Do I know What Google Wants?

    Google Webmaster Tools

  • How Do I know What Google Wants?

    Google Webmaster Tools

  • How Do I know What Google Wants?

    Google Webmaster Tools

  • On Page SEOKeywords

    Tags

    Title

    Headings

    Load Time

    Images optimized

    Alt text

    Size

    URL Structure

    Regularly Updated Content

  • On Page SEO: Keyword Research

    Google Insights

    Google Ad Words

    Microsoft Ad Center adcenter.microsoft.com

    WordTracker (free trail)

  • Keywords: Compiling Examine Competitors sites:

    View => Source

    Look for

    Brainstorm with Colleagues

    Variations + Plurals

    Geo-specific terms

  • On Page SEO: ResearchWedding Gown or Wedding Dress

  • On Page SEO: ResearchWedding Gown or Wedding Dress

  • On Page SEO: ResearchKeywords for Titles

  • On Page SEO: ResearchKeywords for Titles

  • On Page SEO: ResearchKeywords for Titles

  • Have Specific Pages Optimized for Keywords

    Make sure your keyword/phrase is:

    At beginning of the

    At the beginning of the

    In tags scattered through out the page

    Sprinkled throughout your site (blogging)

  • Have Specific Pages Optimized for Keywords

    Make sure your keyword/phrase is:

    At beginning of the

    At the beginning of the

    In tags scattered through out the page

    Sprinkled throughout your site (blogging)

  • Have Specific Pages Optimized for Keywords

    Make sure your keyword/phrase is:

    At beginning of the

    At the beginning of the

    In tags scattered through out the page

    Sprinkled throughout your site (blogging)

  • Have Specific Pages Optimized for Keywords

    Make sure your keyword/phrase is:

    At beginning of the

    At the beginning of the

    In tags scattered through out the page

    Sprinkled throughout your site (blogging)

    Elegant Park City Wedding from Leo Patrone |

    Inspirations & Creations - Elizabeth Anne Designs: The

    Wedding Blog

  • Have Specific Pages Optimized for Keywords

  • Have Specific Pages Optimized for Keywords

    Make sure your keyword/phrase is:

    At beginning of the

    At the beginning of the

    In tags scattered through out the page

    Sprinkled throughout your site (blogging)

  • On Page SEO: Welcome or Welcome to ABC Photography

    Untitled

    Style Me Pretty - The Ultimate Wedding Blog

    Landlocked Bride | Midwest and Mountain Wedding Inspirations

  • On Page SEO:

    REMEMBER:

    1. tags go below the

    2. 40-60 characters MAX!

  • On Page SEO: Meta Tags

  • On Page SEO: Directory Structure

    Make sure your URLs have keywords in them.

    www.domainname.com/wedding-portfolio.php or

    http://hindsightbride.com/2011/04/21/mammoth-lakes-wedding-meadow-hindsight-bride-podcast/

    A N D N O T

    www.domainname.com/dir1/dir2/dir3/457387638.php

    http://www.wcu.edu/404.asp

  • Other Factors within Your Control

    Load time:

    Hosting

    Plug-ins and add-ons

    Flash and Java Script

  • On Page SEO: ImagesNaming Files

    key-word rich names

    no underscores

    Load Time

    72 ppi

    < 900 px

    Alt Text

  • On Page SEO: ImagesNaming Files

    key-word rich names

    no underscores

    Load Time

    72 ppi

    < 900 px

    Alt Text

  • Pitfalls

    Acronyms: STDs and

    Ambiguous Terms: Confection Boutique

    Very Broad Terms: Wedding

  • Off Page SEO

    Engagement marketing

    Content Marketing

    Comments

    Participation in Social Media

    Email connections

  • Link BuildingOffer something valuable and different: Guest post idea, how-to tutorial, you-tube video, podcast

    Try to get links from a variety of sources (directories, forums, blogs, social media ~ think outside the box: Amazon Reviews, YouTube and Flickr

    Ask for specific anchor text

  • Submit, submit, submitRegister: G