pt3 organic seo workshop for wedding pros
TRANSCRIPT
How Search Engines Work
Complex algorithm that takes into account over 200 factors, including
Authority (read: inbound links)
Load Time
Content
Tenacious Myth That’s Like, So 1995!
200 factors that go into the algorithm
It is not enough focus on meta tags, keywords + descriptions
It’s doesn’t improve your rankings, but it can improve your click through
Google is highly interested in your relationship with others
It’s all about Meta Tags, Keywords + descriptions
It’s all about Meta Tags, Keywords + Descriptions
Black Hat/White Hat: A Brief Word
Black Hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background.
BLACK HAT HAS QUICK BUT OFTEN SHORT LIVED RESULTS
Black Hat/White Hat: A Brief Word
Black Hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background.
BLACK HAT HAS QUICK BUT OFTEN SHORT LIVED RESULTS
White Hat SEO is merely effective marketing, making efforts to deliver quality content to an audience that has requested the quality content..
WHITE HAT TAKES TIME BUT IS SUSTAINABLE
First, Focus on Content
Good, valuable content that will encourage people to link to you or at the very least Tweet/FB/Stumble/Bookmark you
Keyword rich content Google can read
Regularly updated content ~ Google is a voracious reader:
Google Is Multi-LingualIn addition to reading the content you write, Google can read html code
Google Does not understand pictures
Google Is Multi-LingualIn addition to reading the content you write, Google can read html code
Google Does not understand pictures
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"><html xmlns="http://www.w3.org/1999/xhtml" dir="ltr" lang="en-US"><head profile="http://gmpg.org/xfn/11"><meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /><meta name="verify-v1" content="RqHQxbnUISATTvky5u8zaYNICo2OBcllyDF13yQ3zbk=" /><meta name="y_key" content="602bd6d3c70452d0"/><title>Style Me Pretty - The Ultimate Wedding Blog</title><script type="text/javascript" charset="utf-8">! //chartbeat p1! var _sf_startpt=(new Date()).getTime();! var ajaxurl = "/wp-admin/admin-ajax.php";
<!-- All in One SEO Pack 1.6.13.2 by Michael Torbert of Semper Fi Web Design[486,538] --><meta name="description" content="A wedding blog for the style obsessed bride." /><meta name="keywords" content="wedding blogs, wedding blog, wedding planning, wedding photography, wedding invitations, wedding dresses, wedding cakes, inspiration boards, color palettes, wedding style, DIY weddings, stationery, bride, wedding trends, wedding planning, wedding cinematography, wedding" /><link rel="canonical" href="http://www.stylemepretty.com/" /><!-- /all in one seo pack --></head><body class="home">
Google Is Multi-LingualIn addition to reading the content you write, Google can read html code
Google Does not understand pictures
Google Is Multi-LingualIn addition to reading the content you write, Google can read html code
Google Does not understand pictures
Code: Super Scary?Not if you know what you’re looking for...
<title>Las Vegas Wedding by Meredith Carlson Photography | Style Me Pretty : The Ultimate Wedding Blog</title>
Code: Super Scary?Not if you know what you’re looking for...
<p style="text-align: left;"><em>My husband and I had a long engagement; although we were immediately ready to be “husband and wife,” we weren’t sure if we wanted to be “bride and groom.” After law school, we were led to Charlee, who became not only our wedding planner, but our surrogate mother, and rallied us into the wedding spirit. </em></p><p style="text-align: left;"><em>On board and with a game plan, Javier and I wanted to incorporate the Arizona landscape, and blend our Mexican and Jewish backgrounds. We decided to have the ceremony and reception at the Phoenix Art Museum, and collaborated with a local artist, Teresa Villegas, to incorporate her Loteria images throughout the wedding, including imagery in the wedding invitations, the escort cards, and table cards. We used only local succulents for the bouquet, boutonnieres, centerpieces, favors, aisle, and chuppah decoration. In lieu of a wedding party, we had the mariachi in the processional of our Jewish ceremony, who performed siman tov and hava nagila for the occasion. We decorated the reception with papel picados, served our guests Mexican street-style food, and danced the hora.</em></p><p style="text-align: left;"><em>Above all, Javier and I wanted the wedding to be relaxed, have a sense of humor, and feel like we were celebrating those attending just as much as we were celebrating our marriage. We tried to make each element of the wedding a gift for our guests; we turned the escort cards into fridge magnets, collected antique milk glass vases as centerpieces which guests could keep, had succulent favors, and provided customized yarmulkes. I surprised Javier in the middle of our first dance with a performance by the Epik Dancers of Beyonce’s“Single Ladies,” just to keep him and our guests on their toes. </em></p><p style="text-align: left;"><em>Simply put, our wedding was a fantastic party with a lot of love. We get it now; it really is one of the best days of your life.</em></p>
Code: Super Scary?Not if you know what you’re looking for... <div class="postinfo2"> Filed Under: <h4><a href="http://www.stylemepretty.com/category/real-weddings/diy/" title="View all posts in Do-It-Yourself Inspired" rel="category tag">Do-It-Yourself Inspired</a></h4> </div> <div class="tags"> <h4>Tags: <a href="http://www.stylemepretty.com/tag/cake-stand/" rel="tag">Cake Stand</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/do-it-yourself-inspired/" rel="tag">Do-It-Yourself Inspired</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/gilcrease-orchards/" rel="tag">Gilcrease Orchards</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/jam/" rel="tag">jam</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/joanns/" rel="tag">Joann's</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/las-vegas/" rel="tag">Las Vegas</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/lds-mormon-temple/" rel="tag">LDS Mormon temple</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/meredith-carlson-photography/" rel="tag">Meredith Carlson Photography</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/nevada/" rel="tag">Nevada</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/outdoor-reception/" rel="tag">Outdoor Reception</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/outdoor-wedding/" rel="tag">Outdoor Wedding</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/rsvp-party-rentals/" rel="tag">RSVP Party Rentals</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/rustic/" rel="tag">Rustic</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/target/" rel="tag">Target</a></h4> </div>
The Mighty FirefoxFire Bug (http://getfirebug.com/firstrun#Firebug%201.7.3)
DT Who Is (http://www.beysim.net/dtwhois/)
Rank Checker (http://tools.seobook.com/firefox/rank-checker/)
Web Developer (http://chrispederick.com/work/web-developer/)
On Page SEOKeywords
Tags
Title <Title>
Headings <H1> <H2> <H3>
Load Time
Images optimized
Alt text
Size
URL Structure
Regularly Updated Content
On Page SEO: Keyword Research
Google Insights
Google Ad Words
Microsoft Ad Center adcenter.microsoft.com
WordTracker (free trail)
Keywords: Compiling
Examine Competitors sites:
View => Source
Look for <META NAME= “keywords”>
Brainstorm with Colleagues
Variations + Plurals
Geo-specific terms
Have Specific Pages Optimized for Keywords
Make sure your keyword/phrase is:
At beginning of the <Title>
At the beginning of the <DESCRIPTION>
In <H1> tags scattered through out the page
Sprinkled throughout your site (blogging)
Have Specific Pages Optimized for Keywords
Make sure your keyword/phrase is:
At beginning of the <Title>
At the beginning of the <DESCRIPTION>
In <H1> tags scattered through out the page
Sprinkled throughout your site (blogging)
Have Specific Pages Optimized for Keywords
Make sure your keyword/phrase is:
At beginning of the <Title>
At the beginning of the <DESCRIPTION>
In <H1> tags scattered through out the page
Sprinkled throughout your site (blogging)
Have Specific Pages Optimized for Keywords
Make sure your keyword/phrase is:
At beginning of the <Title>
At the beginning of the <DESCRIPTION>
In <H1> tags scattered through out the page
Sprinkled throughout your site (blogging)
<title>Elegant Park City Wedding from Leo Patrone |
Inspirations & Creations - Elizabeth Anne Designs: The
Wedding Blog</title>
Have Specific Pages Optimized for Keywords
Make sure your keyword/phrase is:
At beginning of the <Title>
At the beginning of the <DESCRIPTION>
In <H1> tags scattered through out the page
Sprinkled throughout your site (blogging)
On Page SEO: <Title>
“Welcome” or “Welcome to ABC Photography”
“Untitled”
“Style Me Pretty - The Ultimate Wedding Blog”
Landlocked Bride | Midwest and Mountain Wedding Inspirations
On Page SEO: Meta Tags<meta name="description" content="I'd like to think that if this wedding were an inanimate object, it would be a beautiful handmade quilt. It's full of vibrant color, adorable horsies, and such" />
<meta name="keywords" content="a dream come true catering,casual elegance,cedarwood weddings,designs in paper,historic cedarwood,krystal mann,mary griggs,nashville,nashville weddings,patty cakes,rob higginbotham" />
<link rel="canonical" href="http://www.stylemepretty.com/2011/06/22/nashville-wedding-by-cedarwood-weddings/" />
On Page SEO: Directory Structure
Make sure your URLs have keywords in them.
www.domainname.com/wedding-portfolio.php or
http://hindsightbride.com/2011/04/21/mammoth-lakes-wedding-meadow-hindsight-bride-podcast/
A N D N O T
www.domainname.com/dir1/dir2/dir3/457387638.php
http://www.wcu.edu/404.asp
On Page SEO: ImagesNaming Files
key-word rich names
no underscores
Load Time
72 ppi
< 900 px
Alt Text
On Page SEO: ImagesNaming Files
key-word rich names
no underscores
Load Time
72 ppi
< 900 px
Alt Text
Off Page SEO
Engagement marketing
Content Marketing
Comments
Participation in Social Media
Email connections
Link Building
Offer something valuable and different: Guest post idea, how-to tutorial, you-tube video, podcast
Try to get links from a variety of sources (directories, forums, blogs, social media ~ think outside the box: Amazon Reviews, YouTube and Flickr
Ask for specific anchor text
Submit, submit, submit
Register: Google, Yahoo, Bing, DMOZ
Directories: Google Places, WeddingWire, WeddingMapper, WedShare, WeAlert, CitySearch, TheGatheringGuide, etc.
Social Bookmark: Delicious, Stumble Upon, BrideTide, Wedding Gawker, Pinterest
Participate: Forums (Linked-in, BridalTweet) Comment on blogs, Tweet and write on people’s FB walls)
If you do nothing else...
1. Research, Research, RESEARCH (Yes, I just shouted at you)
2. Submit to Google and set up a Webmaster Tools + Analytics Account
If you do nothing else...
1. Research, Research, RESEARCH (Yes, I just shouted at you)
2. Submit to Google and set up a Webmaster Tools + Analytics Account
3. Proper <TITLE> and <H1> tags
If you do nothing else...
1. Research, Research, RESEARCH (Yes, I just shouted at you)
2. Submit to Google and set up a Webmaster Tools + Analytics Account
3. Proper <TITLE> and <H1> tags
4. Good description to encourage click through
If you do nothing else...
1. Research, Research, RESEARCH (Yes, I just shouted at you)
2. Submit to Google and set up a Webmaster Tools + Analytics Account
3. Proper <TITLE> and <H1> tags
4. Good description to encourage click through
5. Well Optimized Images
If you do nothing else...
1. Research, Research, RESEARCH (Yes, I just shouted at you)
2. Submit to Google and set up a Webmaster Tools + Analytics Account
3. Proper <TITLE> and <H1> tags
4. Good description to encourage click through
5. Well Optimized Images
6. Update content regularly
If you do nothing else...
1. Research, Research, RESEARCH (Yes, I just shouted at you)
2. Submit to Google and set up a Webmaster Tools + Analytics Account
3. Proper <TITLE> and <H1> tags
4. Good description to encourage click through
5. Well Optimized Images
6. Update content regularly
7. Participate!!!