seo copywriting
TRANSCRIPT
SEO Copywriting
13 tips for writing content that ranks in 2014
SEO Copywriting
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1. WRITE FOR HUMANS-OPTIMIZE FOR ROBOTS
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• Its 2014- nobody wants to read SEO content, not even the search engines
• Everything points to the fact that Google prefers natural content to obvious SEO stuff
•Moreover, there’s no point in great rankings if your content does not convert
1. WRITE FOR HUMANS-OPTIMIZE FOR ROBOTS
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•So focus on flesh and bone target audience- but help the robots find content
2. FORGET YOUR KEYWORD DENSITY-ONCE AND FOR ALL
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•Keyword density may have been a ranking factor ages ago
•But there is nothing to indicate that Google favors a certain density over another
• It’s important to use relevant keywords in your copy, but use them naturally
2. FORGET YOUR KEYWORD DENSITY-ONCE AND FOR ALL
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•Stuffing keywords in where they don’t belong will mostly likely do more harm
•So focus on keeping copy natural instead of going for a specific predefined ratio
3. Use RELATED KEYWORDS, SYNONYMS AND GRAMMATICAL VARIATIONS
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•Google and other search engines use Latent Semantic Indexing(LSI) to match search results
•Using synonyms, related keywords, and grammatical variations
3. Use RELATED KEYWORDS, SYNONYMS AND GRAMMATICAL VARIATIONS
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•This is also an effective way to target different search queries
4. WRITE LONG, IN-DEPTH QUALITY CONTENT
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•The average web page ranking on the first page of Google has over 2000 words
•Moreover, evidence points to the fact that in-depth articles get more shares and links than short, superficial ones
4. WRITE LONG, IN-DEPTH QUALITY CONTENT
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•Aim for content that delves deep into the subject matter and provides real insight
•But DON’T write lengthy content just to please search engines-do it
5. TAKE ADVANTAGE OR THE LONG TAIL
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•The problem with “big”, “fat” keywords is that they usually are super competitive
• In many cases there are a lots of related searches that are much easier to rank for e. g. ”landing page”
• Long tail phrases have a smaller search volume
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6. ANSWER YOUR PROSPECTS’ QUESTIONS• If prospects have questions about product or service,
they’ll probably type those same questions into Google
•Provide prospects with content that delivers credible answers
•Additionally, answering questions is a great way of taking advantage of the long tail
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• Sharings gets links and traffic, and the more “share” content gets, the more relevant and popular it will seem to Google
7. GET YOUR CONTENT NOTICED AND SHARED
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•Google+ is going to play a bigger and bigger role in SEO
•The inevitable introduction of Author Rank means that Google will start connecting ranking factors
•Setup G+ profile, add authorship markup, claim ownership of content, build Author Rank, and play an active role on G+
8. GET DOWN WITH GOOGLE PLUS
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•By doing so , can boost the authority of every piece of content produce- regardless of where it gets posted
8. GET DOWN WITH GOOGLE PLUS
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• Title tag is one of the first thing Google looks at when categorizing the individual web page
• So include keywords
• CRT is a ranking factor and the more clicks you get from the SERPs, the better
9. TITLE TAGS AND SNIPPETS ARE STILL KINGS
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•Recent algorithm updates have revolved around weeding out content intended to manipulate rankings
•One of the main warning signs that Google looks for is keyword stuffing
• So try to use keywords only where they naturally would appear
10. AVOID KEYWORD STUFFING
•Optimizing link text to match keywords and phrases perfectly used to be an effective technique for improving rankings
•Unfortunately, those days are over
•Google has become increasingly aware of “link schemes”
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11. Don’t OVER OPTIMIZE YOUR LINK TEXT
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12. REMBER THE ALT TEXT IN YOUR IMAGE• Images seem to be playing a bigger and bigger role in
Google’s ranking factors
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12. REMBER THE ALT TEXT IN YOUR IMAGE•Remember to use relevant, original images and make
sure to include keywords in your alt text
•Under all circumstances keep it short and snappy so its easy for Google to “read.”
•Moreover, it’s a good idea to include a relevant keyword in the image file name
•As mentioned in an earlier tip, using related keywords, synonyms and grammatical variations
•Use Google Suggest to find additional keywords
•Usersugget.com to combine and find even more and Google. Trends to see the seasonal spikes and changes in search behavior
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13. USE GOOGLE SUGGEST, Usersuggest.COM
•If you need free consultation for SEO, feel free to contact us
•Our Email is: [email protected]
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•Visit us at http://metakave.com
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CommunicationSadiq M. AlamFounder & Head of Ideas
Call: (+880) 017110 56474, (+880) 09611 699 014Email: [email protected]: sadiq.alam
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